Bare Necessities Of Twitter Engagement
Before we jump to the best times to post on Twitter, lets take a look at the basics for Twitter engagement and what you can do to boost it. When we say engagement in the context of Twitter, we refer to the following actions:
- Impressions: The number of people whove seen your post.
- Retweets: The number of shares.
As a user, you may engage with a tweet by replying, retweeting, favoriting, clicking, or sending a tweet in your direct message. No doubt, the more of the above your tweet receives, the more it will appear in others feeds and get noticed by a broader audience.
To deliver a great Twitter experience, social media managers, entrepreneurs, agencies, and freelancers have to bear in mind a few best practices and general rules that make tweets stand out.
Tweets accompanied by an image get 150% more retweets, 18% more click-throughs, and 89% more likes.
Visuals rock regardless of the social channel they appear on. Its a widely known fact. The audience on Twitter appreciates up-to-date news, but what it loves more is unique images. Be sure to include a graphic with every tweet and youll see the positive imprint on your engagement.
Even though the length of tweets has increased from 140 to 280 characters, Twitter is still a place for brevity and precision.
Brands that focus on building conversations on Twitter can skyrocket their engagement.
Below, youll find an example of one popular Twitter poll:
How To Use Twitter Analytics To Find Your Best Days
So those are some general ideas about whens best to post on Twitter.
But how about finding out some data for your audience?
To start with, you can use the Twitter analytics to find out some basic data about your account. Go to the more option at the bottom of the menu and you can access it there.
There isnt as much data here as with Facebook or Instagram. But you can see a pattern of your recent tweets and see if certain days saw more engagement.
Theres also information on the engagements, link clicks, and retweets here.
But overall, the stats are pretty limited. Theres not a chart of your engaging times, or even where your followers reside.
So Twitter itself doesnt give us a lot of help on best time to tweet.
The Best Time To Post On Social Media In 2022
Social media is one of the best ways to amplify your brand and the great content youre creating. But it isnt enough to just post content to social whenever you feel like it posting at some times performs better than others.
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General Twitter Timing Facts
There are several third-party tools that monitor this siteâs activity all the time. In fact, this social network is one of the most monitored in the world. Companies are at the forefront of the little bird 24/7. However, there are some times that favor engagement more than others. The trick then is to know what is the best time of the day to post on Twitter.
What Is The Best Time To Post On Twitter On Thursday
Thursday could be the best time for B2B businesses to post as Friday would be the last working day of the week and till they reach Friday, they might already be so exhausted to see Twitter or any social media. Thus, The best time/best hour to schedule your tweet on Thursday is between 8:00 AM to 1:00 PM.
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How To Create Scheduled Tweets
1. Log in to .
2. Navigate to the “Creatives”> “Tweets” tab.
3. Click on “New Tweet” in the top right corner.
- You’ll be redirected to the Tweet Composer, where you can create your Tweet. Add your copy, photos, videos, and cards here.
4. Choose “Promoted-only” or not. Selecting “Promoted-only” will deliver your Tweet only to users targeted in a Promoted Ads campaign, not organically to your followers. Unselecting this will schedule an organic Tweet.
- You can only unselect “Promoted-only” when logged into your ads account.
5. Once you’re finished, select the down arrow button next to “Tweet”.
6. Choose “Schedule” from the drop-down menu.
7. Select the date and time you want your scheduled Tweet to go live.
Your Tweet won’t be discoverable on Twitter or by any data partners until the date and time you scheduled.
Don’t see the “Creatives” tab in your Ads Account? Scroll down to the FAQ at the bottom of this page for more information.
Best Time To Release A Youtube Video
The best time to post on YouTube: 12 p.m.-3 p.m.
The best day of the week to post on YouTube: Thursday & Friday
Given YouTube’s reach and the heightened demand for video content, YouTube should be a part of any marketing strategy.
When you post on this platform, the time you post isn’t as important as the discoverability of the content. Unless you have a number of subscribers to your branded channel, users of the platform are unlikely to know when you’ve uploaded new content. So, make sure your viewers “smash the subscribe button below” when they watch your content.
The best time to post to YouTube is towards the weekend as subscribers are more likely to watch videos throughout the weekend.
While publishing a YouTube video on a certain day will impact views, having your ads shown on certain days will also impact when subscribers see your ads.
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Why Posting Time Matters
We all know that Twitter is fast-moving.
Once you have a few followers, it can be like the ticker tape on a TV news channel. Theres this constantly changing flow of tweets.
Lets put it into some context about tweet numbers. There are:
- 500 million tweets a day.
- 347,222 tweets per minute.
The key is to know when the best time to post on Twitter is.
Then fine-tune that for your own audience.
Finding The Best Time To Post On Twitter
Because Twitter is so fast-moving, it can seem impossible to find the best time to post.
But theres more information out there than you might think!
Then you can use analytics on Twitter to see whats working, and tweak it from there.
Like to take it all in visually? Check out the infographic from QuickSprout below. Pin it as a reminder!
Now look at your Twitter stats what post did best for you and when did you post it?
Remember, you can find your own accounts best time to tweet easily with Missinglettr.
Share in a comment your best time to post on Twitter!
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How Often To Post To Social Media In 2022
The right posting frequency can help you keep your audience engaged but each platform has its own best practices.
Its the question that launched a thousand sleepless nights: How often should I post to social media?
Of course, theres much, much more to a successful social media strategy than just posting the optimal number of times: its not a magic formula, lets get that straight.
Still, theres a lot of pressure on to find that sweet spot of frequency. You dont want to overwhelm your followers or feel like youre spamming the news feed. You also dont want to be forgotten or miss opportunities for exposure.
But how much is too much? How much is too little?
Well, good news: you can stop your social posting panic spiral. Weve got all the info you need about exactly how often you should be posting to Facebook, Instagram, Twitter, and LinkedIn to really optimize your reach without annoying your followers.
We dug into the research and grilled our own social media team for insights to discover the ideal number of times a day to post for each platform. Heres a quick summary of what we found, but read on for more in-depth details:
- On, post between 3-7 timesper week.
- On, post between 1 and 2 times a day.
- On , post between 1 and 5 Tweets a day.
- On LinkedIn, post between 1 and 5 times a day.
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
Best Times To Post On Social Media Are Impacted By Time Zones
If your followers are spread across several time zones, it can be difficult to choose one best time to post a blog or your new tweet. But, as we’ve discussed, there isn’t just one perfect time and it varies based on your audience.
Instead of looking for one specific time to post, you may want to consider posting at times when your followers across different time zones may both be active. Or, you may want to publish twice a dayonce in the morning and again in the late afternoonto reach your audiences who do span different time zones.
Now you know the best times to post on social media and how to determine them! If you want to learn more about optimizing your social media strategy with some simple tweaks, contact the Meltwater Team today for a free demo by filling out the form below.
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Engage With Your Followers
Just like all other social media platforms, engaging with your followers is crucial. There are various ways you can do this on Twitter, like liking and retweeting mentions from followers, replying to direct messages, posting brand-relevant UGC, or asking followers to respond to . If youve created accurate, relevant social media personas, the way you interact with your followers will likely entice them to continue following and engaging with your account.
You can use social media management platforms, like Oktapost, to catalog interactions between you and your Twitter followers. The image below depicts a contact record between Liad Guez and Oktopost on Twitter. We can see that theyve exchanged a direct message with the Twitter account, and this data can be cataloged and tracked. If you notice that you have Twitter followers that consistently interact with you, you can set extra time aside to nurture your relationship with them and entice them to become paying customers.
When And How Often To Post On Linkedin
Contrary to Instagram, on which people are constantly sharing their memorable moments, LinkedIn is a very business-focused network that is commonly used by B2B businesses. Actually, 97% of B2B marketers use LinkedIn for their content marketing efforts. So, if you operate in this type of industry, it is important to know how to post on LinkedIn in order to gain the potential clients or employees for yourself. There are several aspects to consider, such as the frequency and the time of posting.
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What Is The Best Time To Tweet For Maximum Exposure
Posting on certain best times to tweet will gain you more reach and exposure. As per studies, these are the best times to tweet for maximum exposure:
- Tweets published between 2:00 and 3:00 a.m. earn the most clicks
- The highest number of clicks come in per post between 2:00 and 4:00 a.m.
- In the morning, you will receive the fewest amount of tweets, between 9:00 a.m. and 1:00 p.m.
Best Time To Post On Twitter In 2021
Over 300 million active users every month reveal that Twitter is one of the important social media networks. Any business interested in getting their media marketing campaign to a new level must be here. The question here is what is the best time to post on Twitter. There is an average of five-hundred tweets sent every day! Trying to make some significant noise out of that seems like a hard job.But all it takes is a good marketing strategy in place and tweeting at the right time. Twitter can boost a companyâs presence if techniques are applied correctly. This service has been known for increasing sales, enhancing traffic, generate leads, and raise brand awareness.
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How To Use Twitter For Beginners
Twitter, launched in 2006, is a microblogging social media site where users create short-form content, known as tweets, to share with others. Users who have an account can post their own tweets and interact with others.
Unlike other social media platforms, Twitter is often where breaking news is shared by individual users, rather than notable businesses. Users take to their personal accounts and tweet about their experiences, like when a 5.9 earthquake struck Virginia in 2011. It was first reported by individuals on Twitter who sent out 40,000 tweets related to the incident, all in less than a minute.
Twitter is also known for being the home of countless viral memes, like one from Carter Wilkerson in 2017. He asked Wendys, a fast-food chain, how he could use the power of Twitter to get free nuggets for a year.
He didnt meet their 18 million retweet requirement, but they granted his request after achieving 3 million. Wilkerson has since used his Twitter experiment as an example of social sharing engagement for his marketing course. Others have since used this format, like this user, who asked The New York Mets to let her take prom photos on their baseball field if she reached 500,000 retweets.
An Analysis Of The Latest Data On Social Media Usage From Sprout Social Hootsuite And Others
During the COVID-19 pandemic, social media grew in popularity as people looked for a way to connect with each other. The pandemic also affected the best times to post on social media platforms such as Facebook, Instagram, Twitter and LinkedIn, as many of us stopped commuting and our schedules changed .
This means its the perfect time to review the best times to post on social media. When audiences pivoted during the pandemic, brands had to as well. The time you post is a key factor in whether or not you have success with your social media marketing campaigns. In this article, we will review the latest data from platforms such as Sprout Social and Hootsuite that they have gathered on social media usage. We will also give you some tips for how to use your own data to find the right time to post for your specific brand. This can help you choose the best time to post on social media to garner the most engagement with your audience.
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When Is The Best Time To Post On Tiktok
If you are looking to get more likes and follows, or maybe even make your businesss TikTok account famous, we may have some advice for you in terms of when to post on TikTok. Just like with other platforms, posting time does matter. Who will interact with your posts if you publish them when your audience is sleeping? Knowing the best time to post on TikTok will help you to increase engagement, boost your content in the TikTok algorithm, and even increase the chances of your video landing on the For You page.
To find out the best time when to post on your TikTok profile, you must first convert it into a pro account. This can be done in the settings. Once youve done that, you may have to wait for about 24 hours for all the data to be collected. After this, you can go to your Creator Tools and then click on Analytics. You will see three tabs there: Overview, Content, and Followers.
When you click on Followers, TikTok will show you their activity basically when they are active on the app. This is a huge repository of knowledge for you. Sounds sneaky and illegal? Its actually not. Its all there to help you grow your business and use the app to its full potential. Note: you can only access advanced Follower Analytics once youve gained at least 100 followers, otherwise the results and data shown are not accurate.
Schedule Posts Based On Your Own Data
The studies we covered above can give you a general idea of the best time to publish Twitter posts. This is good if youre just getting started but it doesnt take into account the needs of your own audience.
The best time to post on Twitter will depend on your audience.
When experts research the best time to post on Twitter, they are using their own data. That means youre getting results based on someone elses audience.
So while these give you a starting point, the only way youll get a definitive answer is for you to gather data from your own followers. Youll need to experiment with posting times and see when you get better engagement rates.
Only then can you know the best times to post on Twitter for your specific audience.
The good news is that this isnt really that hard to do, especially if you have access to the right tools. Well walk you through the whole process in a later section.
In the meantime, lets talk about some other factors that youd want to consider when scheduling tweets.
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How We Gathered The Data
We understand that these reports can raise questions about just where the data is coming from. Thats why we want to be clear about the data we pulled and how we got here.
First off, we were lucky enough to work with Sprout Socials very own data science team to gather this information from our customers. Joel Booth, a Senior Data Scientist at Sprout, explained how it all works.
Sprout integrates with the different social media platforms via their API, which allows the application to receive messages on behalf of our customers, Booth said. Essentially, this is how we power features such as Sprouts Smart Inbox and Reports.
Nows the time to test your content calendar. Are you posting when your followers are most active? Start your free trial of Sprout Social and discover your best times to post on social media today.