What Are Instagram Ads
Similar to Facebook, Instagram ads appear throughout the app, including in users feeds, Stories, Explore, and more. They look similar to normal posts but always contain a sponsored label to indicate that they are an ad. They also often have more features than a normal post, such as links, CTA buttons, and product catalogs.
Promote Your Business On Instagram
Many business owners have harnessed the full power of Instagram to promote their business tremendously, and without having to spend much. No matter the kind of business you operate, Instagram can be used to promote it and get more engagement for your business. Its all just part of the equation of how to make money on Instagram.
People are driven by impulse and by what they see, and since Instagram is based on visual content, capturing your audience and potential customers become easier with this innovative tool.
The rate at which your business will grow will depend greatly on the quality of content that you upload. The key to this is bringing out the awesomeness out of your product is through the photos, videos and content. You could sign up for a business account and pay for Instagram sponsored ads, or even create a collaborative relationships with influencers in order to get more awareness and engagement for your business.
This will contribute to the overall growth of your brand and give your business a good and solid reputation. If you can achieve this, making those sales will require less effort.
Time To Make Money On Instagram Through Brand Deals
Finally, you can start expecting some serious brand collaborations.
There are essentially two ways you can start working with brands on Instagram:
Grow and wait
Most influencers starting out think the only way to get brand deals is to grow and make a serious personal brand, and the collabs will follow. Of course, its not, but more on that later.
If youre too shy to reach out to brands, in the beginning, theres nothing wrong with waiting for the first collab to show organically. However, dont exactly just sit around and wait. Here are some steps you can take to make the brands notice you, without directly pitching to them:
- Show up in other influencers posts. Shout out a fellow influencer whose work you admire and get their brand partners to notice you.
- Use hashtags most popular among influencers to improve your chances of getting discovered by brands looking for influencers.
- Join influencer communities and hubs to get your name out there.
Pitch them yourself
Once you get some courage built up, its time to pitch the brands you want to work with.
Be sure to show your admiration and give enough information about your audience, engagement, and overall mission. This way, youre communicating professionalism and knowledge of the industry, even if youre just a beginner.
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Surprise : Follower Count Matters
We had our suspicions, and the data confirms. Follower count is one of the key ways brands are screening influencers. Across all industries and no matter who we surveyed, it seems that there are certain levels that brands want to see before they open up their wallets. Generally speaking, nobody paid or got paid until they had about 15,000 followers. That varied greatly by industry, reaching an astonishing 84,200 followers in the makeup and cosmetics category.
Unfortunately, this is one of the most frustrating parts about Instagram right now. The algorithm that lets new people find your content and follow you has been changed. That means fewer new people see your posts. Even if your content is awesome, you get no new followers and it takes forever to grow a following worthy of brand payment. At PodSquad, we’ve got a few solutions to help aspiring influencers reach their potential.
Publish Sponsored Posts From Leading Brands
As an influencer, brands pay you money to promote their products or their services, either within a post or a story.
In order to market things that appeal to your followers, you need to know who your target audience is, you can do this by switching your Instagram profile to a business account and analyzing your business analytics.
You can view your business analytics by pressing on the Insight button on your profile.
There are four things to take into account after you look at your audience.
- Age range
You dont have to wait for brands to reach out to you for sponsored posts. A lot of influencers also reach out to brands they want to work with.
If you have a brand in mind, that matches your niche, or a brand youve had for a longtime fan of, then you can Direct Message them and exchange a post or story with either a payment or their products.
The problem with sponsored posts is that a lot of people tend to find them disingenuous of you and the brand youve created.
An easy way around that is that more influencers have been discussing sponsored posts either within their captions or video stories, which humanizes the person and makes them more relatable to their followers.
Sustainability influencers like Mikaela Loach and Aja Barber go on their stories to speak directly to their followers and acknowledge that while they accept sponsored posts, they also reject many offers that dont align with their principles.
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Becoming A Paid Influencer: How Many Instagram Followers Do You Need
- Emily Espinosa
- Becoming an Influencer,
|Start growing your Instagram following today! We’re offering $5.00 off for first time customers, making it the perfect time to join PodSquad. Hurry, discount ends soon.|
Becoming an Instagram influencer can be a game changer. Getting paid to post about the things that drive you sounds awesome. At PodSquad we work with brands that hire influencers on Instagram every day, which gives us access to follower data.
So today we’re going to answer one simple question:
Become An Affiliate Marketing Rockstar And Promote Affiliate Links
Affiliate marketers use a promo code, usually with the influencers name and the percentage thats cut from the products price , and link it in their bio or blog for followers to use and take a discount off of a brands product.
Its different from marketing a product in that theres a direct purchase, and you receive a commission every time someone uses your affiliate link.
The brands see how many people use your link, and based on that can offer you more affiliate links in the future!
Similar to the advice on sponsored products, you want any post that shares an affiliate link to be friendly/approachable, you can do that by using an engaging post. A bright, clear picture with a lengthy caption discussing why you trust this product and encourage your followers to use it goes a long way.
If you havent been approached my brands directly, here are some platforms where you can market yourself to potential brands:
- : You can earn up to 10% in commissions with Amazon
- : Commissions from ClickBank are tier-based, and you slowly earn more as you progress through working with them.
The more trusted you are by your followers, the more successful you can be as an affiliate marketer. You dont have to wait to be approached by a brand either, you can take the initiative and sign up to several affiliate programs.
Use this as an opportunity to also expand your marketing efforts beyond the affiliate link and consider ways you can expand your online presence even more.
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Im An Ambassador For A Brand And I Dont Get Paid What Should I Do
Ambassadorships can sometimes make it easier to get an Instagram sponsorship! You can always do work for free for a brand you love, and after a certain amount of time start the discussion of how you can get paid and what that would look like. It also completely depends on what the ambassadorship is. Sometimes representing a set of values/ a mission is enough.
A Brand Has Offered Me A Free Product Instead Of Payment Should I Take It
Thats up to you. However, the next time a brand offers you free product, think about how easy youre letting them get off. Please do not confuse this as me saying you should never do free work! If this is your first rodeo, yes, do it for free and get some experience under your belt. You should start charging once youve completed at least 5 jobs successfully.
Most brands have a huge marketing budget and creating content is hard work. The second you agree to a free product, youre agreeing to work as a free marketer for a brand, and all you got was a material item that you probably wont have in a year. For the long term, I think you should help set the standards for brands and ask for payment! Just think, would you ever work your current job if all you got was free stationary?
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A Affiliate Marketing On Instagram
Instagram influencers make money by promoting brands and their products and in return, they earn a commission for every product sold. For example, if you are promoting a Mothercare brand for kids, every time anybody buys something using your link or affiliate code, you will make a little amount of money.
As the influencers can influence buying decisions, people buy and thats how they make money. Thats why having an audience that trusts your word and your recommendations are one of the most important things on Instagram.
Instagram influencers make thousands of dollars every month just by promoting brands and getting commissions. Just keep that in mind that affiliate earnings take a while to come into your account. It may take weeks or even months so you have to be really patient about it.
There are many affiliate options for influencers. Make sure you read all the terms and conditions before you start working for any of them.
You can consider these:
There is also a list of top paying affiliate programs. You might take a look and find out if there are any programs in your niche.
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What Is An Instagram Model
Stepping forward into the world of Instagram modeling means taking a step back to understand the current state of the game. Let’s be brutally honest: There have never been more Instagram models. And while the platform has grown to a massive global scale covering over a billion users, there are more opportunities than ever for those in the know.
The definition of an Instagram model is pretty simple. If brands pay you to showcase their goods, you’re officially a model. As we like to say at PodSquad, it’s just a hobby until you’re getting paid.
So how exactly do you do that? Standing out to brands isn’t an easy task, and it certainly won’t happen overnight. But if you are dedicated and willing to invest some spare time and resources into Instagram, you stand a good chance at turning a hobby into a paid gig, and a paid gig into a career.
Next, we’ll break down the way we have seen the most successful Instagram models get their start.
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Learnings: Make Money On Instagram
Instagram is a goldmine for aspiring entrepreneurs looking to make money. By being creative with your account, you can earn money from Instagram like all the hot shots.
In summary, here are all the ways you can make money from Instagram:
You can sell physical products by posting photos, live stories, and videos. You can also sell services, like influencer marketing. If you sell tangible products, consider using the dropshipping model its convenient and cost-efficient.
How Many Instagram Followers Do You Need To Make Money
If by now youre wondering how many followers you need to start bringing in real revenue, the short answer is not as many as you think.
The long answer depends on factors that range from:
- What niche youre in and how easily you can directly tie it to a product category
- How engaged your followers are
- Which revenue channels you explore
Naturally, the more engaged followers you have, the better. Check out our tips on .
While top Instagrammers make thousands of dollars per post, even those with small but engaged followings of 1,000 have the potential to start making money.
Free Webinar: How to Grow and Monetize Your Instagram Account
A free workshop with field-tested Instagram marketing tips. Learn how to grow your Instagram audience and monetize it with an online store.
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Can You Become A Social Media Influencer
It may seem elusive at first, but its possible to earn money as a social media influencer without being famous or having a large following.
While you may have to pitch brands and companies in the beginning, as your audience and reputation grow, companies may come to you. And as you begin to work with larger companies, youll start to make more money.
You want to be fair when you negotiate with these companies, so charge them a reasonable price. Remember that this is a business deal for them, too. They want to work with an influencer wholl get the most eyes on their products or services and who will represent their beliefs and values. But they also want to stay within their budget.
If becoming an influencer interests you, pick a specific niche, stick to a posting schedule, provide useful and helpful content, and engage with your audience. Doing this means youll gain their trust, and theyll use that trust to buy products and services that you recommend.
Lead The Way As A Brand Ambassador
Sometimes, brands want more than a sponsored post or two out of their influencer marketing. Instead, you can cultivate a long-term relationship and make good money as a brand ambassador the public face of a brand.
Keep in mind that not all brand ambassadors and sponsorships are paid and that can be a good thing.
Some businesses trade brand-new products or services in return for your promotion. For example, influential YouTube gamers often receive early access to hyped up video gamessomething the rest of us can only dream of.
In return, they play the game for their audience, which boosts sales when its finally released to the public.
Along the same lines, fashion influencers often receive free clothes, accessories, and makeup to demo for their audience.
Free stuff is awesome, but if getting paid is what youre after, keep in mind that performing well with unpaid sponsorships means youll have a great track record to show brands who do have the budget to pay you.
And youre right in thinking that you shouldnt accept sponsorships or become a brand ambassador for a deal youre not excited about. While some hustle is necessary to win in the long run, resentment will show through in your sponsored contentand thats not a good look for anyone.
Work hard, play the long game, and be honest. Thats how you win with sponsorships and brand ambassador work just like with anything else.
How To Find Your Niche On Social Media
Credit: Ruslan Grumble – Shutterstock
There are literally thousands of people out there on the social media side-hustle game, so if you want to make it, you’re going to have to do something different.
That doesn’t mean you have to do something completely bonkers, but it does mean you need to find your specific niche.
Have a think about what it is you’re passionate or particularly knowledgeable about. You’re going to have to dedicate a lot of time to the subject, so make sure it’s something you’re going to enjoy writing about.
Once you’ve got the general area, try and narrow it down to a specific angle that hasn’t been done before.
For example, if you’re interested in travel, you could focus on making budget travel orientated content, student travel, rail travel or eco-travelling. A generic travel blog is going to get lost in the noise unless you have something to set it apart.
Or, you could try making money through studygrams Instagram accounts filled with pictures of your revision notes!
Either way, when it comes to figuring out how to make money on Instagram, TikTok, Snapchat , checking out some of the thousands of genres and subgenres should get your creative juices flowing.
But don’t fall into the trap of going too niche. It needs to be a topic that will generate conversations and content ideas for years to come, so there needs to be a lot of depth to it.
Make sure to check out the competition to see what they’re doing and where the gaps in the market are.
What Can You Do With An Email List
The options are endless. You can email customers blog updates, let them know about upcoming sales, update them on new product developments, and even send them back to Instagram if you want!
And if you use affiliate marketing as a revenue stream, you can send subscribers the latest offers from the companies you promote along with your affiliate link.
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