Share Articles & Content That Are Relevant To Your Readers
Your Twitter account shouldnt be a bullhorn announcing only your own accomplishments.
There should be a healthy mix of content that is relevant to your audience and sometimes that means tweeting things that have nothing to do with your company itself.
For example, lets say youre a digital marketing agency specializing in SEO and a major algorithm update takes place.
Sharing a news story on the subject would be relevant to your clients, and it would also show that your agency is on top of the latest news.
Or maybe youre a local business, and you have a neighboring store who is holding a charity event chances are that the people who frequent your business would also be familiar with your neighbors so it would make total sense to help promote it.
Recognize Holidays And Events
Holidays are excellent fodder for Twitter content.
Show the human side of your brand with thoughtful well wishes for the holidays, expressions of gratitude on Thanksgiving, national pride on the Fourth of July, etc.
Not sure what to post, exactly?
It can be as simple as a kind tweet with a relevant picture, or as elaborate as a three-minute video of your office singing a Christmas carol.
Tweet Interesting Statistics From Your Industry
Statistics always do well on Twitter. They are shareable, informative, and straight to the point.
There are a couple ways you can share statistics:
- Tweet them as a text status update
- Turn them into a visuals
- Use a statistic to promote and complement your content
6,000 tweets are sent each second. Make yours stand out by tweeting these 42 things
Don’t Miss: How To Quit Snapchat
Create Tweets And Schedule Them According To The Decided Times
Go to RecurPosts dashboard and click on Create an Update. A pop-up window will appear where you can add all the details of your tweet. Write the text , add an image/video/link, and include hashtags. After that, check the box of Schedule update, select the date and time, and click on Schedule. Repeat the same until to add 4-5 updates according to the decided times.
Technology As The Connecting Tool
Technology so far has been a major connecting tool amongst us humans. It is used and appreciated by all regardless of race, language and sex. In order to keep it less subjective to these arguments about human biases. I believe we should gather opinions on products and solutions before making them available to the public. This could be done by gathering input from intended target users and receiving feedback across the stages of production.
Recognizing the problem is a startsuccess will depend on inclusive technologies that meet this vast untapped market. This cannot be more apt especially at a time when we look up to technology for solutions. We should not muzzle our progress with technology by battling algorithm bias. The first way to avoid this battle is by reading this article here.
Recommended Reading: How To Upload Images To Pinterest
Keep A Track Of Engagement And Interactions
The best way to find out your own time to tweet is to have a look at your accounts data. Check when your most engaging tweets were posted to find the best times for future posts. You can track impressions, profile visits, numbers of tweets, and more from your Twitter analytics dashboard.
Twitters native analytics wont directly tell you the best times to tweet. But, you will be able to know the tweets which gained the most impressions and engagement. According to that information, you can keep a track manually. Find out the pattern and then follow it to post in the future.
How To Find The Best Time To Post On Twitter For You
The above analytics are great as a head-start on which way to go in a particular campaign. But it is also positive to observe own data to determine the best time for you. Given the data presented, the chances are that this time is in the morning and evening. However, it is still a good idea to run some tests, just to narrow it down to something even more effective. Easy experiments can be run through a study of this powerful tool: Twitter Analytics. This is very useful and free for every user. Twitter Analytics is a very significant source to help establish which are the best times for tweeting for a particular brand. It is very similar to Facebook Insights and Instagram Insights.When starting, Twitter Analytics displays a quality summary of how have your past tweets performed in the past, during the last month or so, namely. Remember that three main metrics are tracked to determine which posts are relevant: impressions, engagement, and engagement rate. Tweet Activity displays how do tweets stack up according to these three metrics.This section even displays how well they stack against each other. The first thing to do to determine the best personal times to upload is to run an experiment. Start by selecting a 1-hour time frame within the times of the day you already know are most active.
A List Could Look Like This:
- In the morning, between 7 am, and 10 am.
- In the afternoon, between 11 am and 1 pm.
- Evening, between 5 pm and 8 pm.
These Are The Numbers That Result From That:
You May Like: How To View Archived Emails On Gmail
What Is The Best Time To Post On Twitter On Wednesday
Wednesday has the highest engagement globally and its the best day to post on Twitter for almost every business. The possible reason for such high engagement could be because Wednesday is midway to the weekend. Whatever the reason may be, but if you want to get maximum engagement and retweets, Wednesday is the optimum day for that.
The best time/best hour to schedule your tweet on Wednesday is between 8:00 AM to 3:00 PM.
When Is The Best Time For Consumer Companies To Get Engagement On Twitter
That would by Sunday at 11am. Why? Because people arent up to much. And because all of the B2B accounts have gone quiet for the weekend.
In fact, all weekend is a good time for B2C companies to get the attention of their Twitter audience.
Unsurprisingly, the worst day for B2C companies to get our attention is Monday. Thats because were all in work mode.
Read Also: Autoforward Gmail
How Often To Post On Twitter
You can post as often as you want on Twitter. Here’s why.
The average lifetime of a tweet is between 15-20 minutes. After this time span, your followers feeds have received enough new posts that yours gets pushed to the bottom.
So how do you fight the high turnover rate and get your name out there? Tweet periodically throughout the day, but don’t overload your followers with tweets.
Most retweets happen within an hour after they publish, so a higher daily frequency like this can pay off. Still, not everyone has the time to churn out 10 or more tweets every day.
That’s why your Twitter posting strategy should depend on your goals.
If you want to see higher engagement on each individual tweet, research says to send between 1 and 5 tweets per day. A study by Social Bakers found that engagement starts to drop off after the third tweet, and has also been determined that response per tweet peaks at around five tweets per day before taking a dive.
My advice: Go for the happy medium with 3-5 tweets each day.
The Best Times To Post On Social Media In 2021
- Copy Link
Throughout 2020 and into 2021, social media became more important than ever as a way for people to maintain instantaneous connection, find new trends and hobbies and stay up to date on current events.
Brands had to pivot to thrive in an unexpectedly rapid digital transformation, and social marketers had to combat burnout as the volume of social interactions and the demands on messaging increased. For more on the strategies brands implemented to react to these changes, see our review of learnings and resources for COVID-19.
With this in mind, its no surprise that our review of the best times to post on social media showed many notable changes in the data for 2021, with increased and varying engagement across platforms and industries. Both brands and their customers were constantly adapting in the way they operated online, leading to new patterns of interaction and engagement on social media. As many of us continue to refine and reimagine strategy for 2021, this data can help marketers understand what the landscape looks like on social now.
We worked closely with our data science team to review findings and trends in social media usage over the past year from Sprout Socials 20,000+ customers and understand when their content was most and least frequently engaged with, broken out by platform and industry.
Finally, If youre looking for a quick reference of the best times to post globally across each network, click below to download your own copy.
Account For Different Time Zones
Plenty of countries span multiple time zones. Canada and the United States are made up of six different time zones each.
If youre trying to reach an entire nation with your content , you must account for different time zones. Consider this in your testing phase to see when you can capture most of your audience.
Best Times To Post By Industry
In addition to reviewing the top times to post across all accounts on major social platforms, we also reviewed how different industries engagement changes across networks and over time throughout the week. You can use this data similarly to our global engagement findings to get more specific insights on how audiences are engaging with different types of brands.
For these findings, we focused on data from Facebook, Instagram and Twitter where enough data was available to provide a useful and accurate picture of engagement by industry.
Recommended Reading: How To Look At Archived Emails In Gmail
Retweeting Other People’s Posts
Dont Forget To Have A Plan
Lets rewind quickly to the point when you first decided to sign up and log on to Twitter.
What were you trying to accomplish? Were you looking to drive more business? Increase brand awareness? Establish yourself as an expert in your industry?
Not sure where to start with marketing? Thats why we created The Download.
The Download is the ultimate practical, step-by-step guide to online marketing. In this free guide, well show you how people find you online and how to set yourself up for success to meet your business or nonprofit goals.
Just being on Twitter wont be enough to accomplish those goalseven if you follow these 10 steps to getting started. What will allow you to achieve those goals is having a social strategy about the way you plan to engage on Twitter, the type of content you want to share, and the milestones you hope to achieve.
Your strategy probably will change once you get started, but without having one before you launch your first tweet, you wont make it much further than these first 10 steps.
Also Check: How To Tell If Someone Blocked Me On Snapchat
Creating Technological Solutions Transparently
This article suggests that the process of creating technological solutions be made transparent and subject to contribution from many people who would end up as users of the product male, female, young, old, learned, unlearned and all other preferences as we have them. It also underscores the importance of having women on product development teams. This approach is not sure to eliminate all forms of bias, but it is a good way to start in order to appraise the full benefits of technology.
How To Use Twitter
This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. wikiHow’s Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards.The wikiHow Tech Team also followed the article’s instructions and verified that they work. This article has been viewed 3,188,419 times.
This wikiHow teaches you how to get started with Twitter, which includes creating an account and learning how to tweet.
Don’t Miss: How To View Archived Emails On Gmail
How To Introduce The Best Time To Post In Contentcal
Once youve discovered which times are the best to post content, youll want to add these into ContentCal as ‘preset publish times’.
Within your content calendar, you can also decide on different publish times, before you or someone on your team posts. These allow you to quickly choose from a list of optimum times when scheduling new social posts, maximising reach and getting rid of any doubts about if it’s the right time to be posting.
How To Create And Schedule Tweets
As a marketer, its a good idea to schedule your social media content ahead of time so that you dont have to worry about it as part of your day to day tasks.
Especially if youre creating 10 to 20 different posts for Twitter every single day, you dont want your entire day to be taken up just by tweeting.
Instead, using a tool like Sprout Social to manage your Twitter content and schedule Tweets ahead of time can help to free up a lot of your work hours.
Simply head over to the Publishing tab in your Sprout Social dashboard to start creating and scheduling your tweets. Add notes to your content calendar to flag any marketing campaigns, and organize your Tweets for the day, week or month.
Read Also: How Do I Logout Of Gmail App
Best Time To Tweet For Media
Best Time To Tweet: Wednesday to Friday 7 AM to 4 PM
Best days To Post on Twitter: Thursday and Friday
Worst day To Post on Twitter: Saturday
Twitter has become an important platform for the media, with several journalists, writers, and industry experts exchanging ideas and thoughts around the clock. Utilize and monitoring techniques to find out relevant conversations and broaden the base of followers.
Use Photos Gifs And Polls
Twitter allows you to add up to four photos to a post. You can also create graphics to add to your tweets. Not a Photoshop whiz? There are numerous tools online that can help you create the image you need.
Using photos and GIFs in your tweets is a great way to connect with followers. Twitter has a built-in GIF keyboard you simply search for a keyword and choose the clip that best suits your tweet.
Engaging with your followers on Twitter is imperative to keep consumers interested in your brand. One fun way to involve your followers is to create a poll with these simple steps:
- Type your question into the main “compose” box.
- Enter your first poll response option into Choice 1 and the second option into Choice 2. You can list up to four answer options in your poll each option can be up to 25 characters.
The poll stays live for 24 hours by default, but you can shorten that timeframe if you prefer.
Don’t Miss: Muted Accounts On Instagram
Tweet A Review Of A Product You Use
This is your chance to share value with your followers.
If you tried a product or service – tweet about it and let your followers know whether you recommend it or not.
Such advice is always welcome.
It’s also your chance to get in touch with the brand you’re reviewing and let them know your thoughts. Who know – they might even tweet right back at you or offer you a discount for the next time you buy their product.
How To Post A Thread On Twitter
Sometimes just one tweet is not enough to express our ideas on Twitter. A thread on Twitter is a series of connected tweets from a single person. Here is how you can create a thread on Twitter:
- If you want to add another tweet or more, select the plus icon
- In case you want to delete any of the tweets, choose the delete button
- Once you are done adding all the tweets you would want in your thread, select the Tweet all button to post them.
Don’t Miss: How To Archive Whatsapp Chat
Best Times To Post On Social Media For Healthcare
Healthcare services and institutions faced an overwhelming challenge in 2020 to respond to global audiences that were constantly trying to make sense of new information and adjust to lifestyle changes from quarantine measures.
While some networks such as Instagram appeared to receive infrequent engagement in this industry in our 2019 data, we saw much more consistent engagement for 2020 as at-home audiences relied on online sources to stay up to date and find answers to their questions about the COVID-19 pandemic. Educating and informing audiences effectively is likely to continue to be a key priority for a successful healthcare social media strategy on any platform.
Best times to post on Facebook for healthcare
- Best times: Monday through Friday at 11 a.m.
- Best day: Tuesday
Best times to post on Instagram for healthcare
- Best times: Sunday 89 a.m., Tuesday 8 a.m.noon and 58 p.m.
- Best day: Monday, Tuesday
Best times to post on Twitter for healthcare
- Best times: Monday 9 a.m.noon, Tuesday 8 a.m.-1 p.m.
- Best day: Tuesday
- Worst day: Sunday