New Feature: Find Your Best Time To Post On Instagram
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FYI: Later’s Best Time to Post feature automatically calculates the top posting times for your Instagram account! Here’s how it works.
Stay on top of the biggest social media marketing trends!
What is the best time to post on Instagram? With Instagram engagement and reach steadily declining, optimizing your posting times is more important than ever before. But considering that every account has a different audience, in different time zones, calculating the for your account hasnt been an easy processuntil now.
Today we are excited to announce Laters newest feature, Best Time to Post, which automatically calculates the top posting times for your Instagram account!
Post Contests Or Giveaways
Another way to drive engagement is through contests and giveaways. They can help increase your engagement rates, especially if the prize youre giving away is valuable.
If you want to create giveaways that create a real buzz on Instagram, make use of Vyper. Once you have a substantial follower base who regularly participate in your contests, you can design loyalty reward programs for them using Vyper.
Where Is Your Audience Located
Thanks to Instagrams reach, Instagram Reels has a global user base. For example, the United States has 130 million Instagram users, India comes in with 100 million, and Brazil rounds out the top three Instagram-using countries with 91 million. But there are still hundreds of millions of spread throughout the world.
These numbers matter because where your audience is located will influence not only the type of content you produce but also when you should post your content in the first place. Time zones will have an enormous impact on peak hours within a certain geographic location.
But, how do you use this information to find the best time to post on Instagram Reels?
Start by finding out where your followers are. With a creator or business account on Instagram, youll have access to that will show you the cities or countries your followers come from. To view Insights, open Instagram, go to your profile and tap Insights.
From there, tap on your total followers:
The next screen is your Follower Breakdown. Scroll down a little to Top Locations. It defaults to cities, but you have the option to change it to countries with a tap.
Now you know where most of your followers are from!
Switch to a Creator or Business Account on Instagram
Dont have a creator or business account yet? Heres how to switch:
Open Instagram and go to your profile. Tap on the three horizontal lines in the top right corner and then tap on Settings at the bottom of the screen:
Next, tap on Account:
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Best Time To Post On Instagram On A Monday
Instagram is, without a doubt, one of the crucial places to build a social presence. Whether you are running an Instagram account for personal or commercial purposes, you must be very strategic in how you make daily posts.
Posting not just on Instagram but also on other social platforms is an art that, if properly leveraged, can improve your connection by getting more eyes on your content.
In this post, you are going to learn why it is essential to schedule your posts and also get a nice breakdown of the best time and day to post on Instagram.
What Is The Best Time To Post On Tiktok
The best time to post on TikTok prevails almost throughout the week, right when people wake up and check their phones before they get ready for the day.
TikTok’s algorithm is designed to reward posts with a high level of engagement. The more engagement your videos get, the better the chances of your post getting featured on your audience’s “For You” page. To achieve such a TikTok success, you need to post when your audience is likely to engage with your videos.
Here’s a weekly breakdown of when you should be posting on TikTok to interest your audience and gain new followers.
Best Time To Post On TikTok On Monday
TikTokkers are mostly receptive before work on Monday , during morning break, and just before going to bed . It’s worth knowing that users seem to stay up extra late on Mondays, sliding well into Tuesday early mornings.
Best Time To Post On TikTok On Tuesday
The good thing about Tuesday early mornings is that people are awake and interacting on TikTok at 8 A.M. in the morning. If you are going to post on Tuesdays, this spot is especially considered high for engagement.
A moderate engagement rate also occurs at night from 1 A.M. to 3 A.M. on Tuesday, though! Such high demand with low competition creates an excellent opportunity for night owls!
Best Time To Post On TikTok On Wednesday
The best time to post on TikTok on Wednesday is a couple of morning sweet spots and a nightcap to generate the highest engagement for your videos.
Best Time To Post On TikTok On Thursday
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Best Times To Post On Instagram Reels To Get Better Engagement:
Choosing the single best time to post on Instagram Reels can be tough, but heres what we found from analyzing more than 100,000 short-form video content posts to find the best engagement rates :
Monday: 6 AM, 10 AM, 10 PM
Tuesday: 2 AM, 4 AM, *9 AM
Wednesday: 7 AM, 8 AM, 11 PM
Thursday: 9 AM, *12 AM, 7 PM
Friday: *5 AM, 1 PM, 3 PM
Saturday: 11 AM, 7 PM, 8 PM
Sunday: 7 AM, 8 AM, 4 PM
Times marked with * had particularly high levels of engagement.
Boost Instagram Engagement On Your Schedule
Organic Instagram engagement and a scheduled posting schedule go hand in hand. Each industry has natural peaks and valleys of engagement throughout the day which means your Instagram strategy should flow with them. Use this helpful cheat sheet to plan your social media calendar for next quarter and watch your engagement rate soar.
Editor’s note: This post was originally published in February 2021 and has been updated for comprehensiveness.
Originally published Sep 21, 2021 1:45:00 PM, updated September 21 2021
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Here’s The Best Time To Post A Photo On Instagram
If you want people to like your Instagrams, the most ideal time to post is at 5 p.m. EST on Wednesdays.
Following a request from The Huffington Post, Latergramme, a service that lets users manage and schedule Instagram posts, ran an analysis of over 61,000 posts to determine the when photos received the most “likes” and comments.
On average, the team found that 2 a.m. and 5 p.m. EST are the best times to post if you want your followers to pay attention to you; the worst times are 9 a.m. and 6 p.m. Also, Wednesday is apparently the best day of the week to post, though not by much.
Check out the charts to see more details on the best days and times to post.
So what’s so special about 2 a.m. and 5 p.m.? Matt Smith, founder of Latergramme, has some theories about 5 p.m.: “We think this is because less people are posting at that time and that more engaged users are using Instagram at that time,” Smith told HuffPost.
Posting at 5 p.m. is an especially good time to engage people who have hopped on Instagram at the end of the workday and are procrastinating before they leave for the evening, Smith added.
for more information about Latergramme and to download the app for iOS or Android.
Algorithm Hack #: Improve Your Hashtag Strategy
Instagrams search features may have evolved over the years, but the humble hashtag is still a big player when it comes to categorizing your content.
If youre looking to improve your hashtag strategy, these four tips are a good place to start:
Make sure your hashtags are relevant to the content of your post, target audience, industry, location, or brand.
Take inspiration from trending posts in your niche. Look at relevant content on your Instagram Explore Page and take note of commonly used hashtags.
Use hashtags with a healthy volume of posts, but avoid oversaturated ones. Anything between 10K and 250K will give your content the best chance of being seen.
Avoid banned hashtags. Even seemingly innocuous hashtags can end up on the banned list, so do your due diligence and carry out an Instagram search for every hashtag you use.
TIP: Laters Saved Captions feature is great for saving curated lists of hashtags for different content themes. When its time to schedule, all you need to do is click to add the right bundle of hashtags to your caption or first comment its that easy!
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Save Your Important Posts For Weekdays
B2B companies and other brands get the most engagement during weekdays. You should make it a practice to post your best content during that time on Instagram. Experiment on weekends using content that does not affect much to your brand much even if fewer people see it. Make a spreadsheet and start jotting down every single detail related to the engagement received. It will clarify whether weekends are your cup of tea or not.
Generally speaking, the best times to post on Instagram are during lunchtime and evening . But how can you manage posting during job hours? Instead of posting from your work desk, schedule your Instagram posts whenever you are free. This way you dont have to worry about posting them in real-time!
Maximize Your Exposure And Engagement By Posting At These Times
First of all, since Instagram is primarily;accessed via a;mobile device, users can take a quick;glance at their Instagram feed anytime they want;from almost anywhere. Posting, viewing, and interaction habits tend to be quite different on Instagram compared to other social networks, making it slightly harder to pinpoint when users are most active.
Oh, and there’s one other huge thing that Instagram recently introduced.
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More Tips For Content Scheduling
While posting at peak engagement times is a go-to strategy, a detailed analysis of your audience might reveal less busy times where your specific audience is active, but competitors are not. A tool like Sprout Social can help you dig into your own analytics and develop tailored findings for your accounts to complement the wide range of data across industries weve surveyed here.
With Sprouts tools like post tagging and cross-channel reporting, you can separate out different factors like network or types of media and drill down into how your posting time influenced your social success.
Sprouts very own ViralPost algorithm uses the same types of data weve looked at across all our customer accounts to determine the best time to post for your individual account. ViralPost algorithmically determines the results for our Optimal Send Times feature, a publishing option on our Professional and Advanced plans.
With Optimal Send Times, the specific times that your own audience engages the most are identified based on your publishing history. ViralPost also continually updates and refines to save you time from doing repeated analyses yourself.
Want to see it in action? Sign up for a free 30-day trial of Sprout Social!
If youre looking for more of our findings from this years study of our customer data, read on for what we learned about the best times to post across nine industries.
How To Use Instagram Analytics To Find The Best Time To Post
While you can manually try to determine the best time to post with a spreadsheet, the process is long, tedious, and you might not end up with accurate results. Fortunately, you can use Instagram analytics instead to reliably determine the best time to post, just like you would for Facebook.
Note that you do need an Instagram Business Account to get access to Instagram’s analytics feature. You can then access Instagram analytics through Instagram insights, which are available to every Instagram business profile.
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Other Factors To Consider
;If you want to get a more accurate estimate for your own specific audience, heres the long answer.
The problem is there are a lot of variables that go into what makes a good social media post reach its full potential. When you post is only one variable in the equation.
Heres a list of other factors that influence post reach and engagement:
- Type of post
- The quality of the post
- Platform you post on
- What you write as a caption or tweet
- The day of the month or year
- When your competitors are posting. When I say competitors, I dont mean just other music artists. Competition can be any other businesses, friends and family all fighting for your fans attention.
- The platforms algorithm
I know we all want shortcuts to save time, but heres the mindset you need to understand if you want to maximize your social media potential.
Every audience or fan base is going to be different no matter how similar the music or genre is. Of course, there is going to be overlap and patterns relating to geography, demographics and lifestyle. Start with the recommended times above but also think about who your fan base is and their lifestyle characteristics.
As an oversimplified example, if your fan base is high school kids in the same time zone, chances are you may want to post around 3:00pm when school gets out during the weekday.
If your fans tend to be working adults that work 9 5 jobs, you may want to test posting during lunchtime or around 5:00pm after work.;
Best Times To Post On Social Media For Finance
For social engagement with financial institutions, we focused our data on Twitter and Facebook due to the availability of data and the ability to provide an accurate and useful picture of peak engagement times.
This doesnt mean that Instagram should be off the table for every bank or financial institutions social media strategy. Individual finance brands need to carefully evaluate the best way to stay in touch with their customers while maintaining compliance with important regulations on social media for the industry.
Interestingly, top times on Twitter were highly varied, perhaps reflecting a global audiences ready engagement with short updates on news and markets worldwide. Meanwhile, Facebook followed a more typical pattern of activity around the US working week.
Best times to post on Facebook for finance
- Best times: Wednesday 9 a.m.1 p.m., Monday 5 p.m., Friday 11 a.m.
- Best day: Wednesday
Best times to post on Twitter for finance
- Best times: Monday and Tuesday 13 a.m., Friday noon3 p.m.
- Best day: Monday, Tuesday
- Worst day: Saturday
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Does It Matter What Time You Post On Instagram Reels
In a word, yes. To get the most return from your efforts on Instagram Reels, youll want to post content at the right time to maximize engagement. Weve provided the best times to post on Instagram Reels in this article with the two main factors being where your audience is located and what time your audience is awake and active on the platform.
What’s The Worst Time To Post On Instagram
The worst time to post on Instagram for different sectors, including technology, B2C, non-profits, education, and healthcare is Sunday.
Sunday is statistically the worst day to post for healthcare companies, technology companies, non-profit organizations, and B2C brands in general.
The message is clear – people like their lazy days. It’s also worth noting that Saturday also came in as one of the worst days for posting, alongside Sunday for the healthcare sector.
Timeliness: When Most Of Your Followers Are Online
Posting at the time when most of your followers are active will give your post a better chance of being seen by more people. This is due to the timeliness or recency factor, which simply means that your post occurs close to the time that a user logs on.
Emma Ward, marketing manager for the New England smoothie bar The Juicery, has Instagram scheduling down to a science. She reserves the time when most of The Juicerys followers are on Instagram to post about promotions, news, or other exciting content to share.
If Im promoting a giveaway, a new location, or something that isnt menu-specific, Ill post in the evenings. I want to get the most eyes on the content and, therefore, post at a time where the most amount of people are online, she tells us.
The Juicery posts non-menu content in the evenings to reach more of its 10k+ followers.
While most of her brands followers are online in the evenings, she knows thats hardly the time when people are primed to buy smoothies, though. Thus, the optimal time to post to Instagram depends on the content you have to share, too.
What Is The Best Time To Post On Instagram In 2020
Find the perfect time to post on Instagram, according to all the research we could find.
Alan3rd July 2020
You work hard to consistently come up with creative, imaginative posts for Instagram. You want as many people to see them as possible.
So is the best time to post on Instagram?
Well, it depends on who you ask. The answer generally depends on when your audience is online.
As a good place to start, we’ve looked at studies across several industries to pinpoint that perfect moment to post for your business.
But first a disclaimer. Covid-19 has fundamentally changed the way your customers are using Instagram…
As daily routines changed, peoples lives went online and social media became the key way for friends to communicate with each other, and for brands to communicate with their customers.
Note: Psst, need a hand adapting your social media strategy due to the Covid-19 outbreak? Book in for a free social media strategy session at a time that suits you.
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