Wednesday, June 22, 2022

What Is Twitter Used For

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% Of Twitters Audience Is 25

How to Use Twitter

Thats the largest age segment, closely followed by the 35- to 49-year-olds at 28.2%.

Men outnumber women in all age categories, but especially in these two largest cohorts.

In the United States, Twitter users are much more likely to lean to the left of the political spectrum. Of U.S. adult Twitter users, 65% are Democrats or lean Democratic, and 33% are Republicans or lean Republican.

The Democrats on Twitter also lean further left than their non-Twitter peers.

Stock Launch And Tax Issues

On September 12, 2013, Twitter announced that it had filed papers with the U.S. Securities and Exchange Commission ahead of a planned stock market listing. It revealed its prospectus in an 800-page filing. Twitter planned to raise US$1 billion as the basis for its stock market debut. The initial public offering filing states that “200,000,000+ monthly active users” access Twitter and “500,000,000+ tweets per day” are posted. In an October 15, 2013, amendment to their SEC S-1 filing, Twitter declared that they would list on the New York Stock Exchange , quashing speculation that their stock would trade on the NASDAQ exchange. This decision was widely viewed to be a reaction to the botched . On November 6, 2013, 70 million shares were priced at US$26 and issued by lead underwriter Goldman Sachs.

In September 2016, Twitter shares rose 20% after a report that it had received takeover approaches. Potential buyers were Alphabet ,Microsoft,Salesforce.com,Verizon, and The Walt Disney Company. Twitter’s board of directors were open to a deal, which could have come by the end of 2016. However, no deal was made, with reports in October stating that all the potential buyers dropped out partly due to concerns over abuse and harassment on the service. In June 2017, Twitter revamped its dashboard to improve the new user experience.

Why Use Twitter For Business

In an increasingly crowded social media landscape, there are many reasons to make Twitter a part of your organizations social media plan.

Advertising on Twitter is especially attractive because the platform punches above its weight in terms of reach. The total number of people going on Twitter every month is nearly three times larger than the number of registered users.

This means that youre not just reaching Twitter users when you tweet. Youre also reaching a wider audience of non-members who also read Twitter.

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Privacy Security And Harassment

Twitter messages are public, but users can also send private “direct messages”. Information about who has chosen to follow an account and who a user has chosen to follow is also public, though accounts can be changed to “protected” which limits this information to approved followers. Twitter collects personally identifiable information about its users and shares it with third parties as specified in its privacy policy. The service also reserves the right to sell this information as an asset if the company changes hands. While Twitter displays no advertising, advertisers can target users based on their history of tweets and may quote tweets in ads directed specifically to the user.

A security vulnerability was reported on April 7, 2007, by Nitesh Dhanjani and Rujith. Since Twitter used the phone number of the sender of an SMS message as authentication, malicious users could update someone else’s status page by using SMS spoofing. The vulnerability could be used if the spoofer knew the phone number registered to their victim’s account. Within a few weeks of this discovery, Twitter introduced an optional personal identification number that its users could use to authenticate their SMS-originating messages.

On January 5, 2009, 33 high-profile Twitter accounts were compromised after a Twitter administrator’s password was guessed by a dictionary attack. Some of the compromised accounts sent falsified tweets, including drug-related messages.

Twitters Daily Active Users

Twitter

Daily active users indicate the number of unique visitors Twitter receives on a 24-hour basis. Twitter discloses the monetizable daily active usage , which defines as a number of logged accounts that were identified by Twitter and were able to show ads.

  • Twitter has 206 million daily active users
  • Twitter has 187 million monetizable daily active users worldwide
  • In the US, Twitter has 37 million monetizable daily active users
  • Internationally , Twitter has 169 million monetizable daily active users
  • In the US, 52% of Twitter users report using Twitter daily

, Statista

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Twitter Followers Can Help Your Brand

People who follow a brand on Twitter are more likely to visit that company’s website. Three-quarters of companies with an online presence are using .

Establishing a presence on Twitter shows you want to interact with consumers who expect to hold a dialogue with companies they patronize. Decide what kind of Twitter presence you want to have :

  • Will you respond to customer complaints 24/7?
  • Will you create a “voice” that engages followers in a humorous or fun way?
  • Do you want your Twitter feed to be a broadcasting platform, where you push out company messages and promote products?

Your feed could be a combination of options. Once you decide on a style, try to stick with it, if possible. Your customers will come to expect interaction with your business. If you feel there is a need to add different customer interactions, you could try adding Twitter users specifically for that purpose.

Assuming your potential and existing customers are on Twitter, you can instantly announce a new product, give them updates or a special deal, or talk about an upcoming event they may be interested in.

Relational Databases Mysql Postgresql Verticamysql

Twitter started with MySQL as the primary data store, from a single instance the persistence layer grew to a large number of clusters.

Twitter has one of the biggest deployments of MySQL right from its inception. It has MySQL clusters with thousands of nodes serving millions of queries per second.

MySQL has primarily two use cases

1. Acting as the storage node for the distributed data store within Twitters sharding framework. MySQL storage nodes provide reliability & performance in the overall distributed store.2. Powers services such as ads, authentication, twitter trends & many internal services.

The engineering team at Twitter has also built a scalable MySQL database service framework called Mysos.

It is based on Apache Mesos. Mesos enables Mysos to schedule, monitor & communicate with MySQL instances in the cluster.

MySQL instances were sharded with the help of a framework for creating distributed datastores called Gizzard.

Besides MySQL other SQL based data stores like PostgreSQL& Vertica are also used to store ad campaigns, sales & internal tooling data.

Cassandra was also used with MySQL as a data storage solution but it lacked the auto-increment feature which MySQL had. It did store metrics for a while & was later deprecated after Twitter started using Manhattan.

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How People Use Twitter In General

In general, all three core groups studied Twitter users, non-Twitter users on social media and social media users overall consume a good deal of news. In all, 77% of all social media users said they keep up with the news at least once a day, a number that was similar for non-Twitter users. But among Twitter users, news is a slightly bigger part of daily life. For those, 81% said they keep up with the news at least daily.

Percent
Never0%

Data Source: Question: First off, how often do you watch, read, or hear the news? By news, we mean any kind of news, including sports, traffic, weather, stocks, politics, lifestyle, or any other kinds of news, by any means.

American Press Institute, DB5 and Twitter

In addition to frequency, the survey also probed whether technology is making it easier to be informed. Here, Twitter users are also noticeably more likely than others to say that it is easier to keep up with the news today. Fully 79% find it easier to keep up with the news today than five years ago, compared with 62% of non-Twitter users who feel that way, and 70% of social media users overall.

Harder today
18%70%

Data Source: Overall, compared to five years ago, do you think it is easier today or harder today to keep up with the news?

American Press Institute, DB5 and Twitter

Percent
Once every two to three weeks2%

Data Source: Question: How often do you use Twitter?

American Press Institute, DB5 and Twitter

Start Following Other People

How To Use Twitter (2022)

Of course, if youre not following anyone else on Twitter, your timeline could look a bit lonely. Now that youve got your Twitter account created, you know your basic on how to Tweet and how to engage with other people, it is time to start following them.

When you follow someone on Twitter, you subscribe to what they are sharing on the platform. Try finding relevant people using Twitter search or by connecting your Gmail or Outlook address book as described earlier to start following your first set of people.

To follow someone, all you need to do is visit their profile and hit that Follow button.

Although there are certain Chrome extensions out there that lets you automatically follow all the followers of another account be careful to use these since they are against the policy of Twitter.

Take it slow, start following relevant people and start engaging with the ones that follow you back. After all, you dont want to get your account suspended in the first week because of violating their policies.

As a business there are a couple of categories of interesting people you might consider the following:

  • Your customers
  • Your business partners, suppliers, contractors, basically anyone who you work with
  • Your competitors or peers
  • Professional organisations linked to your industry
  • If youre a local business, be sure to follow business in your neighbourhood as well
  • People from your existing professional network

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Metrics Db Time Series Database For Storing Metrics

Metrics DB is used at Twitter to store the metrics. The metric ingestion rate is more than 5 billion metrics per minute with 25K query requests per minute.

Originally, Manhattan was used as the metric storage database but Twitter faced scalability issues along with not having support for additional minute metric tags.

This led to the development of Metrics DB in-house using the compression algorithm of .

Metrics DB provides multi-zone support, partitioning of metrics & compression efficiency over other data stores used at Twitter. Using the Gorillas compression algorithm Twitter reduced its space usage by 95%.

How To Dm On Twitter

Users can also direct message, or DM, each other on Twitter. These messages are private and can only be seen by the users that are sending them to each other. Some users have open inboxes, meaning anyone can message them. Others have their settings to where incoming messages require their approval.To send a DM on twitter, follow these steps:

  • Find the Messages tab on the left-hand side of your homepage.
  • Click the blue button that reads New message.
  • Select the user or group that you would like to send a DM to.
  • Type your message and hit Send.
  • Unlike a tweet to your profile, a DM does not contain a word count limit. You can also include links, gifs, photos, or videos to send to people.

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    Create A Twitter Handle

    Some people namely verified celebrities, politicians, authors will simply use their names as their usernames. Others will take the opportunity to think up something fun and creative. It’s important to note that you can go back and update or change your chosen Twitter handle at any point in the future.

    Verified Accounts On Twitter

    Twitter Explained for Newcomers to the Site

    A blue checkmark next to a user’s display name indicates a verified account. This means that the social network considers the user to be a prominent brand or influential individual, and it confirms the user is who they say they are.

    According to the site, an account may be verified if Twitter determines it to be of public interest. Typically, this includes accounts of public figures in music, acting, fashion, government, politics, religion, journalism, media, sports, business and other areas of popular interest.

    A verified Twitter user can lose their verified status if they change their handle or protect their tweets . In these instances, Twitter will automatically review the user’s account to ensure it’s still eligible for verification. Consider this if you decide to rebrand.

    In November 2017, Twitter suspended its verification process. Many users viewed it as an endorsement by Twitter and criticized the social media platform for verifying accounts of controversial people. However, in December 2020, Twitter announced that it was bringing back the verification process.

    Key takeaway: The blue checkmark verifies to Twitter users that an account is the authentic profile of an influential brand or public figure. After being suspended in 2017, the verification program is back in 2021.

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    Automate When It Makes Sense

    Theres a good and bad side to social media automation. It can be an extremely helpful way to be more productive, or turn your Twitter account into a complete chatbot that nobody wants to deal with. The key to using well is to be selective about what and how you automate.

    Some good examples of Twitter automation would be:

    • Scheduling tweets in advance instead of manually tweeting everything
    • Using a social media management tool to automatically tag incoming Tweets that contain a certain hashtag
    • Using Twitter chatbots to streamline your customer service workflow

    On the flip side, some bad examples of Twitter automation are:

    • Sending automatic DMs to new followers spamming them with links
    • Relying solely on automated tweets to handle customer complaints

    As a general rule of thumb, try to automate time consuming tasks that dont necessarily require too much manual work.

    How Can Twitter Help You Manage Your Business

    • Build your following. Connect with your current customers, future fans, and loyal brand advocates on Twitter. Learn more about the .
    • Bring your launches to Twitter. Whether you’re launching a new product or a new sale, Twitter is the place to be to break your latest news. Learn more about .
    • Provide timely customer service. Keep an eye out for @mentions of your brand, create a dedicated customer service account, and provide fast service or personalized help through DMs.
    • Monitor your competition. Create to keep tabs on specific accounts, industries, and communities.
    • Leverage the power of ads. Twitter is free, but you can double down on your efforts and impact with Twitter Ads. Amplify your following, drive traffic to your website, increase app downloads, and more.

    Twitter gives people a platform to discuss trending topics that they feel strongly about, which creates a very engaged audience for us to reach â whether organically or with paid ads.

    Additional resources

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    How To Create A Twitter Marketing Strategy

    You should always approach social media with a plan of action, and Twitter is no different. Understanding how the platform works and how it fits in your overall social media strategy is the key to success.

    So where do you start when creating your Twitter marketing strategy? Weve outlined the components of a successful foundation below.

    Sync Twitter With Your Phone Number

    How to Use Twitter – Complete Beginner’s Guide

    If you did not already give Twitter your phone number, you will be prompted to do that now. Twitter uses your phone number sparingly . This step is optional, but highly useful should you ever encounter a problem.

    If you choose to give Twitter your phone number, it might call or text you to verify, providing a code for you to enter on the next page to prove you are the person youve told them you are.

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    Assume Everything You Tweet Is Permanent

    Weve all heard the stories of PR nightmares from brands tweeting inappropriate content or giving rude response to customer complaints.

    One of the easiest ways to avoid these types of situations is to tweet with the assumption that someone is going to see it. And if the tweet is something you dont want to be public, or goes against what your brand stands for, dont share it.

    Even if you leave a tweet up for two minutes and delete it, theres always the chance that someone took a screenshot and will share it across the web.

    Long story short, tweet responsibly.

    Those Most Active On Twitter Differ From The Rest Of Adult Us Users

    In addition to these differences between Twitter users and the rest of the population, there are also significant differences between the most active Twitter users and those who post less frequently.

    The behaviors of these highly active tweeters also differ from the rest of the Twitter population in ways that go beyond tweet volume. The median user in the top 10% by tweet volume creates 138 tweets per month, favorites 70 posts per month, follows 456 accounts, and has 387 followers.3 By comparison, the median user in the bottom 90% of tweeters creates just two tweets per month, favorites one post per month, follows 74 accounts, and has 19 followers. And when asked to report how often they use the platform, fully 81% of these highly active tweeters say they do so every day 47% of other Twitter users visit the platform with this regularity.

    Members of the top 10% of tweeters also have distinct attitudes, behaviors and personal characteristics compared with those who use the platform less often. These prolific tweeters are more likely to be women: 65% are, compared with 48% of the bottom 90% of tweeters. And these most active tweeters are much more likely than others to say they post about political issues. Fully 69% of the top 10% most prolific tweeters say they have tweeted about politics, compared with 39% of Twitter users generally. And 42% say they have tweeted about politics in the last 30 days, compared with just 13% of other users.

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