Add Remove And Rearrange Sections Of Your Profile
You can edit and reorder sections of your LinkedIn Profile to highlight specific pieces of information in any way you see fit. When you’re in edit mode, simply hover your mouse over the double-sided arrow in each section. Your mouse will turn into a four-arrow icon, at which point you can click, drag, and drop to another position on your Profile.
Take Advantage Of Linkedin Endorsements
LinkedIn offers a feature called Endorsements this allows you to recognize people you work with by endorsing their skills.
You can promote and endorse the skills of the people you work closest with to help refer them for other work, make their Profiles more impressive, show your support, and more.
Use Saved Searches And Search Alerts In Linkedin Recruiter
If you use , you can use Saved Searches to save your search criteria if you’re marketing job opportunities via LinkedIn, this is a great addition to your tool belt.
With the feature, you can save as many searches as you want and receive alerts when new candidates match your filter refinements and criteria. You can elect to receive daily or weekly search alerts from the system about relevant results via the Recruiter homepage.
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Add Links And Media To Your Work Experience
You can add links, images, videos, and files to the entries in your Experience section as well as your Featured section. So use this to your advantage: Link to your company websites, projects youve worked on, articles or reports youve published, or anything else that can let recruiters see the work youre writing about with their own eyes.
Its Meant To Get You Inside
Connections get you referrals and referrals get you hired. How do you get the connections in the first place? By connecting on LinkedIn. Heres some statistics showcasing just how handy referrals can be:Candidates who are referred to a job position by an employee they are hired about two-thirds of the time.60% of employees have referred at least one person to an open job position within the company91% of referrals made by a director level or above were hired
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Make Someones Linkedin Day
Imagine this: You spend countless minutes crafting the perfect LinkedIn status update. You submit it, and BAM!
Someone shares it with their audience.
Instant. Dopamine. Hit!
Sharing is the ultimate show of support! When you share other peoples posts you get great social capital. In addition to showing your interests and increasing your activity level, this is a great way to show people that you are thinking about them without having to personally reach out.
Whenever you want to be more memorable, keep this LinkedIn profile tip in mind. Thats because dopamine is the chemical in your brain that actually aids memory and information processingthe more dopamine thats released in the brain, the more memorable youll be!
Want more interesting tips? I talk all about the science of creating pleasurable and memorable conversations in Chapter 3 of my latest book,Captivate.
Now that youre on your way to perfecting your digital brand, I want to show you how to succeed with peopleyour boss, your colleagues, your friends and family.
This is the first comprehensive, science-backed, real-life manual on human behavior and a completely new approach to building connections.
You can have all the best LinkedIn profile tips in the world, but it all starts with your social skills to build up a great network.
Heres a LinkedIn profile tip for the busy:
- You are busy.
- Your VIPs on LinkedIn are especially busy.
People are busy. So whats the best thing you can do?
Add A Profinder Badge To Your Profile
You might consider adding a ProFinder Badge, which is used to identify freelancers within LinkedIn’s ProFinder. This service matches contractors with project managers who are seeking help. Freelancers can display a ProFinder badge on their Profiles to show prospective clients their skills, expertise, and recommendations.
LinkedIn offers two badge themes for you to choose from:
How Can Students Learn For Free On Linkedin
Heres how to get access to it in only 8 steps:
Yes, you should be including your LinkedIn information on your resume. Most hiring managers will check your LinkedIn either way so including it on your resume makes their life easier.
Check Your Network Updates
Found on your LinkedIn homepage, Network Updates are essentially LinkedIn’s version of the Facebook News Feed. Check this feed periodically for a quick snapshot of what your connections, customers, competitors, and others are up to and sharing. You can also share updates of your own, such as details about your products or services and noteworthy content your business has created and published.
You may choose to sign up for email notifications or sort by “Top Updates” and “Recent Updates” to filter your feed in any way you choose.
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Describe Your Experience And Education
Like a traditional resume, a LinkedIn profile allows you to display qualifications. Use the experience section to list any full-time jobs, internships, freelance work, volunteer experience, and one-off projects that demonstrate your track record. Write a description for each position that uses keywords relevant to your target profession, and remember to include specific project outcomes.
It’s also important to be detailed about your educational history, including your major, relevant coursework, extracurricular activities, and awards or scholarships you’ve received. Recruiters often set filters around education when using LinkedIn, so providing degree details ensures you show up in their search results.
The education section also lets you access a list of LinkedIn users who attended your college or university. By using your alma mater as an introduction, you can establish instant connections with other professionals.
TIPS FOR WORK AND EDUCATION HISTORY
But Focus On The Top Sections
Recruiters are busy and so are most professionals. There are a lot of technical advantages to having a very full profile, but you cant expect everyone who arrives at your page to read every word. You have to hook them from the start. Include your most important skills, experiences, and qualities high up in your profile. This means your cover photo, profile picture, headline, summary, and recent experience. Of those, your profile picture and headline are most important, says Muse career coach Eilis Wasserman, because these are the only two things people see before they even click on your profile.
So if you won a huge award or have a key certification, dont wait until the Accomplishments or Licenses & certifications sections to mention them. Add them to one of your top sectionsas high up as is appropriate. The same goes for your most important keywords. Dont let your most marketable skill get buried in your Skills & endorsements section.
Customize Your Public Profile Url
Make your Profile look more professional, and easier to share, by . Instead of a URL with confusing numbers at the end, it will look nice and clean like this:
You can do this by clicking View Profile and then clicking Edit Public Profile and URL. Here you can change your URL to anything you’d like such as your first and last name or business name assuming it hasn’t already been taken by another LinkedIn user.
Top Voices And Other Rankings
Since 2015, LinkedIn has published annual rankings of Top Voices on the platform, recognizing “members that generated the most engagement and interaction with their posts.” The 2020 lists included 14 industry categories, ranging from data science to sports, as well as 14 country lists, extending from Australia to Italy.
LinkedIn also publishes data-driven annual rankings of the Top Startups in more than a dozen countries, based on “employment growth, job interest from potential candidates, engagement, and attraction of top talent.” The 2020 U.S. Top Startups report listed Better.com, Doordash and Robinhood in the top three spots.
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Pick A Photo That Looks Like You
It might sound obvious, but your photo should give candidates a clear idea of what youd look like if they met you tomorrow.
Youve probably met someone whose social profile photo looks nothing like how they look now maybe its a photo that was taken 10 years ago, before they started wearing glasses, or before they dyed their hair. It can be startling to meet them in person if youve only got that picture to go by, and it might even make you question their credibility.
Make sure your LinkedIn profile picture is up to date and reflects how you look on a daily basis your hair, glasses, makeup, and so on. If you do change your appearance drastically, consider taking a fresh pic to keep candidates in the loop. The first time they see you in person might be when they come in to interview, so giving them the ability to quickly identify you can improve their experience and help put them at ease.
Keep Your Publishing Schedule Consistent
Known as the platform for having one of the longest content lifespans, LinkedIn is a platform that doesn’t need a ’round-the-clock publishing schedule. What it does need is a consistent one.
Whether you publish every day, every other day, or even once a week, your network will come to expect your content regularly which builds trust. Choose a schedule that makes sense for your business and stick to it for a month. See what days and times are yielding the best engagement and make those part of your publishing schedule.
Below, we’ll cover some effective ways to use the LinkedIn platform. These tips can be tailored to your needs whether you have a , business page, or both no matter your industry or size. However, you’ll notice some of the points we’re going to cover are more suited for businesses looking to boost brand awareness or share content while others are more tailored towards those looking to recruit and hire new talent.
What Is The Difference Between Linkedin Basic And Premium
If you are just beginning to promote your business on LinkedIn, you can create a company page with LinkedIn Basic. If your profile and company page are doing well and you are looking to use LinkedIn to build your lead pipeline, thats when Premium features such as Unlimited Profile Search and InMail can be helpful.
Choose A Professional Profile Pictureor Take A New One
Gone are the days of needing a professional headshot for your profile image, Yurovsky says. Now, your iPhone or Android has a high-enough resolution camera to ensure your picture is clear and crisp. But just because you dont need an image taken by a professional, doesnt mean your picture shouldnt be professional. You should be appropriately dressed and not at a party or a wedding. Dont use any image where you have to crop other people out.
If you need a new picture, dont overcomplicate it: Get in front of a blank wall and take a picture, Dunay says. You should be smiling and facing a natural light source . Look at the camera. If the person who finds your profile cant see your eyes its hard to connect beyond the screen, Yurovsky says. Finally, according to LinkedIn, you should aim for your face to take up about 60% of the image once its cropped.
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Stats On Key Decision
LinkedIn is arguably the worlds largest gathering of decision-makers and professionals. According to the platform, in some form. These numbers showcase to marketers the quality of LinkedIns audience, which is .ideal for exploring if quality leads are the key to your business.
In terms of absolute numbers, there are 61 million senior-level influencers and . This makes LinkedIn the best place you can go to if you need a direct connection with key decision-makers of your target market.
For marketers whose target audience is the millennials, youd be glad to learn that out of the , more than 11 million of them are key decision-makers.
Content marketing has had its fair share on LinkedIn, with a 60% rise in content creation within the last year. You can be sure to reach key decision-makers of the industries youre targeting for your brand.
According to LinkedIn, 45% of content readers are managers, CEOs, VPs, and other upper ranks in companies. You can help them discover your brand or product through a well-planned content marketing strategy.
Note: Please link back to omnicoreagency.com and this page when you reference/quote the statistic.
Improve And Tweak Your Profile
In addition to a summary, your can contain your work experience, education, skills, endorsements, and recommendations from others in your network.
Your profile helps you get found on LinkedIn because it contains searchable keywords in the information you post about yourself.
Your profile benefits from including relevant keywords that search engines and hiring managers look for. Including these buzzwords in your summary, interests, former job titles, and skills can help you stand out.
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Keep The Main Sections Shorter Than Your Resume
When it comes to things like your work experience and bullets, your LinkedIn profile should be shorter than your resume. Assume people are reading it for just a few seconds per job listing.
So pick your top 3-4 bullets from your resume per job, and put those. But cut the rest out.
Also consider including a one-sentence description of your work in each role too, just above the bullets. This is typically a bit longer on a resume, but if its already just one sentence on your resume, you can copy it over. If not, Id shorten it a bit.
The only exception to this rule: The summary that appears below your name but above your work history on LinkedIn. Id recommend that be 2-3 sentences on your resume, and around the same length on LinkedIn too.
So thats something you CAN copy over. If youre not sure how to write a resume summary thatll stand out and impress employers, you can learn how here.
Advanced Tips To Leverage Your Linkedin Profile To Your Competitive Advantage
- Use hashtags: Using hashtags will make the content you post more visible and can connect you with others with similar interests and goals.
- Join LinkedIn Groups: LinkedIn Groups are spaces in which professionals in the same field or with common interests can share content, discuss industry news and insights and view and post open positions.
Ready to get started?
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Check Out Who’s Viewed Your Linkedin Profile
Learn a little about your audience members, potential leads, and customers who are viewing your Profile and marketing content that you’re sharing on LinkedIn.
How? With the Who Viewed Your Profile feature.
This tool, which is accessible in the main navigation via the Profile drop down, enables you to identify the exact people who have visited your page. You can see how you stack up against the Profile views for your connections, other businesses like yours, and more.
Edit The Rest Of Your Information
The next step is to optimize the rest of your profile.
Step 1: Start by personalizing your URL.
When you create a new LinkedIn profile, it gives you a generic and ugly URL. But don’t worry. You can change it. Just go to your profile and click on Edit your profile and URL at the right corner of the screen.
Then personalize your URL from here.
Step 2: Upload your already published work in the featured section. It’ll help your potential clients take a look at your work if needed.
You can also upload media to this section to make your profile pop up. For instance, if you spoke at a conference or have made a great personal branding video, this is the place to add that. If you face difficulty uploading it, fix it like this.
Step 3: Add all the companies you’ve worked for in the past. If you’re a fresher, your volunteering experience will work just fine.
Step 4: Add your educational details in the following fields.
Step 5: If you have any certificates and licenses, add them here.
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Experiment With Linkedin Sponsored Content And Native Ads
If you’re looking to complement your organic LinkedIn marketing efforts with some paid advertising, are a smart choice. One of the biggest benefits of LinkedIn advertising: the targeting options.
LinkedIns PPC ads let you target specific job titles, job functions, industries, or company size, to name a few you know, the people who are more likely to want/ need what you sell.
If you want to get started with LinkedIn’s advertising platform, check out our .
The Linkedin Profile Summary
Simply signing up for an account, quickly filling in the blanks and then letting your profile remain dormant won’t do you any good.
Here’s what makes it a strong profile summary:
- Can be skimmed in 30 seconds or less
- Professional headline is below 120 characters, lists career focus and components of work
- Includes industry-related keywords, core skills, strengths, talents and interests
- Well written in a professional style, no spelling and grammatical mistakes
- Answers questions that provides deeper insight about the individual: What makes her unique? Where is her career headed? How would others describe her? What are her values and personal traits?
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