Collaborate Using Group Boards
To use group boards to your advantage, you can:
- Create a board with other influencers or industry experts, hosting the board on your profile while they share their expertise and high-quality content. This works well with both niche influencers who reach members of your target audience and broad-appeal influencers with large audiences.
- Create a private board with individual customers where you can share ideas. A shop that makes custom designs or does engraving work could share different examples of what they can do on a private board.
Create A Pin Using An Image Saved On Your Computer
To create a Pin from images on your computer, follow these steps:
Select Choose Image and find the file on your computer
Pick a board for your Pin and add a description
Heres how to schedule your Pins with Later:
Drag and drop an image from your Media Library onto your content calendar to schedule it at the date and time of your choice.
Important: Your board settings must be set to Public in order to schedule your Pin to that board. When scheduling your Pin, you can search your boards by name, or simply scroll through a list of your boards
Crop your photo, enter your caption, and add a link.
Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!
Not signed up to Later yet? What are you waiting for! Start managing and scheduling your Pinsnow:
Create A Perfect Mood Board
Towards the top of the screen, youll see a row of buttons with helpful words and phrases. For garden vegetables, we see backyard, small, layout, and the like. Selecting one or more of these words will distill your search further. As an example, I selected backyard, then small, and my search changed to small backyard garden vegetables.
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Show Off Student Work
If a class or a pupil has done particularly well on a project, teachers can pin their work to a special board to celebrate their achievement.
Likewise, Pinterest can be used to create an online portfolio of student work. Art and Design teachers, in particular, can use Pinterest to help prepare older students, with the creation of online portfolios to show university admission officers and future employers. Check out these student portfolios for inspiration.
Create A Pin From An Image You Found On The Web
Start by downloading the Pinterest browser button. This Pinterest browser button helps you easily create Pins from the images you find on the web.
When you find an image youd like to save as a Pin, click the browser button on your browsers toolbar. Or you can press the Pin button that pops up over the images when you hover over it.
Once you select the Pin button, a list of images from the website will appear. From this list, select the image you would like to create a Pin of from the image list and click Save. Add or edit the description and then pick the board you want to save to.
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Keep It Seasonal And Relevant
Another way to keep your content fresh is to piggyback off of holidays, seasons, and events. Like the Benefit Cosmeticsss Holiday Glam: LEAF x Benefit, the more specific boards add more relevancy and catch attention because they make those products even more specific and create a sense of urgency. Take advantage of that!
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An underrated way to do this is to repin content that you previously pinned to your account.
For example, if theres a pin you posted a month ago that got a great response.
Why not repin it and get a higher response? This could be done with pins that you posted days, weeks or months ago.
Many of your new followers will be eager for great content.
When you repin older pins that have already garnered a good response, youre delivering proven value to these fresh followers.
You can remind your followers of what you have to offer.
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Become A Verified Merchant
To become a verified merchant, youll need:
- An active catalog
- To meet Pinterests merchant guidelines
Robert Johnson, founder of Sawinery, a one-stop shop for all things woodworking, recommends becoming a verified merchant. Aside from receiving a shiny blue badge that makes your business look credible and legit, youll get a Shop tab in your profile to house products.
The program is free to join. Apply to become a verified merchant here.
It Has A Growing International User Base
Pinterest is the 14th most popular social network, with more than 478 million active users. While this number isnt quite as big as other social networks, its growing. Pinterests quarter-over-quarter change in advertising reach went up by 6.2% in 2021, and should keep rising as it continues to add new customers to its ad targeting capabilities.
Q1 2021s user figures showed a 30.2% year-over-year increase. A majority of that increase came from the rise in international users throughout 2021, which grew by 37% year over year.
Pinterest can be a marketing powerhouse for an online store. Users buy products they stumble across on Pinterest organically at a much higher rate than the average social platform, and thats partially because Pinterest users are proactively searching for things rather than just reactively scrolling through a feed.
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Create A Board Just For Blog Posts
Grab all those article Rich Pins you have, and organize them into their very own board! Youll want to put this board at the top of your page so your followers will see it first thing. This will help draw traffic to your site and make it easier for users to find your content since its all in one easy-to-find-board. They will thank you.
The Art Of The Pin: Images
Use unique, eye-catching images
Images that stand out, are colorful, unique, and say something specific about what you have to offer will give you a major edge compared to other content on the platform.
Use high-resolution, uncluttered images
Youll also want to steer clear of cluttered images.
According to Pinterest, , so check out your Pin on mobile to make sure the message is easy to digest
Use a vertical aspect ratio
As Pinners and marketers know, Pins are organized into columns. Meaning that vertical images take up more space and stand out more in the feed.
The ideal aspect ratio for a vertical Pin is 2:3600px wide x 900px high.
Heres a great example from the Social Media Examiner Pinterest account:
Square images 600px wide x 600px tall can work well, too!
Consider adding a little copy
But as we mentioned before, try to keep the copy simple and dont let it clutter the overall image.
Add tasteful branding
To convey credibility, build a brand, and help people understand who or where the Pin is coming from, try including your product, packaging, or logo in your image.
Heres an example of an infographic we created to promote our blog post on Pinterest including the Buffer logo directly at the top:
Pro-Tip: Avoid logo placement in the corners of the Pin, or it will get covered up by our visual search icon.
Use multiple images
It also works well for outfit, roundup, and before/after Pins!
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How To Save A Pin From The Web
From your Pinterest home page, select the plus sign in the lower-right corner of the page.
Select Get our browser button or Create a Pin.
To use the browser button, you need to use Chrome, Firefox, or Edge.
If you selected Get our browser button, select Got it from the next screen.
You’ll see a plus sign on the browser toolbar. Select it and then select Install to install the browser extension.
Open the website with an image you want to Pin, hover the cursor over the image, and select .
Choose a board and select Save.
If you don’t want to install a browser button extension, select the plus sign and then select Create a Pin.
Select Save from site.
Enter the website URL and select the arrow to continue.
Select an image and then choose Add to Pin.
Add a title, select a board from the drop-down menu, then select Save.
Create Your First Pin And Board
Now its time for you to create your first pin . The anatomy of a pin can be broken down into several parts:
Visual asset: This is what youll be pinning, whether its a video, graphic, or image. You can drag and drop or click the open space to upload directly from your computer or device. The platform recommends that images are high quality, use the .jpg format, and are less than 32 MB. For videos, they recommend .mp4 files that are less than 2 GB.
Title: Your pin title can be 100 characters long, but only the first 30 characters will show up before it is cut off in pinners feeds. Its best to keep it under the 30-character markor to include the most important information first. You can also take advantage of emoji, as these only take up 1 character but tell viewers a lot.
Description: A description of a pin can be 500 characters, which is a good amount of space to explain whatever it is that youre pinning. Again, however, the description will be truncated after a certain character limit, so a pinner has to click See more to view the rest. So be sure to make those first couple of sentences count!
Destination link: Where do you want pinners to visit when theyve seen your pin?
Publishing time: You can choose to publish a pin now or at a later date. Scheduling posts for later can be a great way to stay organized and ensure that your account is actively publishing content for the next couple of days .
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Content Policies And User Bans
In October 2012, Pinterest added a new feature allowing users to report others for negative and offensive activity or block other users if they do not want to view their content, a bid that the company said aimed to keep the site “positive and respectful.”
In December 2018, Pinterest began to take steps to block health misinformation from its recommendations engine, and blocked various searches, content, and user accounts that related to, or promoted, unproved and disproven cancer treatments. The company said it also blocked multiple accounts that linked to external websites that sold supplements and other products that were not scientifically validated. In January 2019, Pinterest stopped returning search results relating to vaccines, in an effort to somehow slow the increase of anti-vaccination content on the platform. Prior to the measure, the company said that the majority of vaccination-related images shared on the platform were anti-vaccination, contradicting the scientific research establishing the safety of vaccines.
In June 2019, anti-abortion group Live Action was banned from Pinterest the company said the permanent suspension was imposed for spreading “harmful misinformation, includes medical misinformation and conspiracies that turn individuals and facilities into targets for harassment or violence.”
Ideal For Product Discovery
There are over 240 billion pins saved by users on Pinterest. So just what is everyone pinning about and what purpose do these pins serve? The majority of folk use them for product discovery. In fact, 80% of weekly pinners say theyve discovered a new brand or product while browsing Pinterest.
Meghan Rogers, Digital Marketing Manager at AreYouGame.com
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Boards And Board Types
Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.
Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.
A secret board can only be seen by its creator and invited collaborators. When you create one, youll see a lock symbol beside the board name. These are useful for planning you dont want to be public secret boards wont appear in the home feed, in search, or anywhere publicly on Pinterest.
Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.
How Does It Work
This visual aspect of the site is one reason why its captured the interest of so many businesses, from retailers to photographers and designers, who are using it as a portfolio or product catalog. Customers and clients can say which products they love and want to buy for themselves, and their friends can further the endorsement by pinning the pictures to their own boards.
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Avoid Shortening Website Links
Its common practice to place links to your website or product pages from a pin. A direct link to your store from a pin can increase website traffic and conversions. Double check that links work and that links arent shortened using a tool like bit.ly.
Avoid shortening the links in your Pinterest descriptions, says Patrick Crane, founder of Love Sew. Often, when a Pinterest user clicks on a shortened link, theyll receive a spam alert. This creates friction for the user, who is less likely to proceed to your site owing to the perceived security risk.
Keep your links in their original format to minimize the opportunities for friction and resistance to develop.
A Brief Intro To The Visual Social Network That Everyone Loves
- University of Ontario
- George Brown College
- J. Everette Light Career Center
Pinterest is a social site where you can collect and share images of anything you find interesting. You can also visually discover new interests by browsing the collections of other . Here’s how to get started using this uniquely creative social sharing tool.
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Follow And Engage With Popular Boards
If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.
Tip! Its a good idea to follow popular boards because they are relevant to your industry and business as opposed to just because they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway.
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Its very easy and there are clear instructions on the Pinterest site on how to and profile, how to link it to your website or blog, how to create pins and Rich Pins but if you want even more assistance there are numerous YouTube videos explaining exactly how to properly create a Pinterest business account.
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Creating Linkages With Like
Creating a network is very important in any business as it can mean that your pins get seen by a wider audience resulting in possible collaborations and new business opportunities.
If you want to learn other ways of making money online you should have a read of Beginners Guide to Affiliate Marketing.
Create A Regular Pinning Schedule With Later
Whether youre posting once a day, or once a month, making sure your Pinterest account is staying active is easier than ever with Later!
Heres how to use the within the Later app:
Drag and drop an image from the Media Library onto your content calendar to schedule it at your selected date and time.
Crop your photo, enter your caption, and add a link.
Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!
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Convert A Personal Account To A Business One
Once you set up a business profile, you can choose the next steps. Choose between:
Reach More Potential Customers
Pinterest is a thriving social media platform that many businesses strive to connect with. Plus, creating content on Pinterest is fast and easy. Youll save time, face less competition, and connect with strategic segments of your audience.
Now that youve conquered the basics, get pinning!
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They Offerdifferent Terms Of Service
The terms of service are a little bit different for a business, so be sure to read through them. The difference comes from the fact that you are using the account commercially.
- Dont promote spam, such as asking participants to comment repeatedly.
- Dont run a sweepstake where each pin, repin, or like represents an entry ask pinners to vote with a repin or like.
- Dont run contests, sweepstakes or promotions too often.