Linkedin Cold Messages: How To Reach Out About A Job
Welcome to my LinkedIn cold messaging guide, based on my experience as a recruiter.
Ive received hundreds of cold messages from job seekers and Ive tested a variety of outbound messages myself to see what works and what gets ignored. These are the best messages to send.
In this article, well cover:
- How to reach out to people on LinkedIn about jobs
- How to start a conversation for networking, referrals or other purposes
- LinkedIn message samples and templates
- Mistakes to avoid
Lets get started
Can You Use Linkedin Teammates To Spy On Your Employees
Well, not so much spy exactly.
You can certainly keep an eye on them but, in order to preserve peoples privacy, when you add someone as a Teammate, they get a notification that you want to share the Teammates feature with them. They will have to verify they are a co-worker of yours before you can start seeing their updates.
How Do I Connect To And Set Up A Teammate
First ensure that the person is listed as an employee of the same company as you on LinkedIn
You also need to be connected with any prospective Teammates via your personal profiles
Head to my network from your home page
Go to Teammates in the menu on the left and click on it
The 3 categories will appear:
Click + on the relevant category
Start typing a name to add them
When one of your team members gets the notification, they just verify you are indeed co-workers and thats it!
If you get to a point where you have too many teammates to add any more, you may want to review them all to make sure youre benefitting from the feature with all your listed members. If not, then you can easily switch them out for someone new.
Recommended Reading: De Arra And Ken Twitter
Linkedin Content Marketing Statistics And Info
1. There are currently over 50 million companies making it a great source for generating leads.
2. Over 92% of B2B marketers use LinkedIn to distribute content making it a top source for lead generation.
3. Linkedin has 15x more content impressions than job postings 57% of those are mobile making it a digital marketing powerhouse.
4. Linkedin has 9 billion content impressions and over 280 billion feed views annually in its userbase. This makes it a key for creating brand awareness for most companies.
5. Content shared across LinkedIn was up nearly 50% year-over-year in June 2020. Companies can also share content directly from their company page on Linkedin.
6. Linkedin had a 4X Year-over-year increase in Learning hours watched in June 2020 with an 89% increase in live streams sinch March 2020 making it a great source for lead generation.
7. 46% of social media traffic to your company site comes from LinkedIn.
8. 80% of B2B marketing leads from social media come through LinkedIn.
9. Linkedin has over 61 million senior-level opinion leaders and 40 Million in decision making positions making it a top spot for generating leads.
10. More than 1 million people are publishing articles on Linkedin as influencers creating quality content.
11. Article titles between 40-49 characters long perform best according to Okdork who analyzed 3000 blog posts
12. Having 8 images in your post is correlated with the most likes, views, shares, and comments.
Email Newsletter With Content
We covered this briefly above. However, instead of sending your employee email notifications for each new blog post send them a weekly digest of your most important content.
The benefit of an email digest is that it allows them to review it at their leisure, pick what’s relevant to their audience, and then share.
Your email service provider, marketing automation and Intranet will allow you to create an email newsletter as well.
Here are a few things to consider when sending an email digest internally:
- Segmentation: Ideally, you want to separate the content by industry or role. For example, different sections for Sales, Engineering, and Marketing teams. Your employees will only share what’s relevant to their roles and their audience.
- : Social media integrations within the newsletter should make it easier for them to share on LinkedIn and other networks.
- Mobile-friendly: Studies have shown that the best times for LinkedIn engagement are 7 am to 8 am. It’s a time when most of your employees are on their daily commute. So your email digest should be easy to consume on mobile.
Recommended Reading: Where To Get Headshots For Linkedin
Why Is It Necessary To Have Direct Report
Distributing tasks properly and guiding the employees can be easily managed through direct reports. It cannot only complete all the tasks in a series but also help the employees improve their efficiency during work.
Furthermore, direct reports significantly impact large companies and big organizations where they have to manage numerous tasks regularly with equal efficiency and excellent results.
What Does Cold Message Mean
A cold message is a message sent to someone who doesnt know you and isnt expecting to receive communication from you. This type of outreach can be sent through a variety of channels such as email, LinkedIn, Facebook and more. Because cold outreach involves contacting someone who has never spoken with you, its relatively difficult to get responses and requires a certain type of strategy to succeed.
The rest of this article will cover these strategies in depth. Well focus on LinkedIn, but these tactics and example outreach messages that youre going to see can be applied to email and more, too.
Read Also: How To Suspend Twitter Account
What Are Direct Reports
Direct reports are employees who, as the term implies, report directly to someone who is above them in the organizational hierarchy, often a manager, supervisor, or team leader. Another term for direct reports is subordinates. The person in charge of direct reports is responsible for assigning them work and monitoring performance.
Direct reports may themselves have direct reports. For example, a sales manager may report directly to a director of sales and also be in charge of a team of sales representatives.
What About When The Optimum Number Cant Be Achieved
Theoretical rules for organisational design are fine, until they meet with reality. Businesses are made up of people. Theres politics, skillsets, and different geographies to consider. The chances are that your org structure wont perfectly match the 4-6 or 10-15 targets.
Whilst middle-management has become rather unloved in the last decade or so, developing people is a key part of building high-performing teams that lead to business success. Its arguably easier, and certainly cheaper, to develop the people you have than to hire new people. However that coaching and support takes time and effort. If a manager has too many reports that development is typically the element that gets neglected.
If you have a manager who coordinates their staff and they have 7 or 8 reports its not the end of the world. It just means it will be harder to coordinate. If they have more than that, start looking at whether another layer of hierarchy would help. The same goes for capability managers if they have 20 reports they might have to prioritise which employees get more coaching and support than others. If they have more than 20, again start looking at whether the group can be split.
Linkedin Analytics: Top 5 Metrics To Track
How is your agency measuring its LinkedIn marketing efforts? Do you know which metrics to monitor? By understanding your clients LinkedIn Analytics you can better understand what parts of your LinkedIn marketing campaigns are working and which arent.
Over the last several years, LinkedIn has grown far beyond just being another job site. Just like any other social network, many clients who have business pages expect to know their engagement metrics as part of the social media management services they pay for.
Nowadays, almost every business professional has a LinkedIn profile. With more than 700 million business professionals, it has evolved into one of the best content marketing platforms for B2B businesses.
Professionals are here for more than networking and job hunting – LinkedIn is an opportunity to get in front of your ideal clients too.
Savvy agencies use their LinkedIn Company Page to build trust by producing relevant, high-quality content, thus positioning themselves as authorities in their market. Top agencies also apply the same strategy and use LinkedIn to boost their clients’ businesses.
Whether youre promoting awareness of their brand or boosting credibility among peers, you need to measure progress in real-time.
Easily track all your client’s LinkedIn metrics in a . Try AgencyAnalytics Free for 14 Days.
In this post, well go over the top 5 Linkedin metrics to track and focus on in your LinkedIn dashboard and reports.
What Is The Optimal Number Of Direct Reports
Product & Delivery Leadership | Start-Up Mentor | Volunteer | I help start-ups with their business and product strategy
When working on organisation design, is there a target number of direct reports per manager that you should aim for? Does it matter if one manager has 2 reports and another has 20? What is the optimal span of control?
Like any question of this nature the answer in your case will entirely depend on your company, context and the work. However there are some general principles we can explore.
The term command-and-control comes from the military. Its impractical for a military commander commander to talk to and control every soldier in their platoon and so they have in place a hierarchy where the platoon commander passes commands to the squad leaders who in turn pass them on to the fire-team leaders.
To ensure the message isnt lost in translation the commands are clear and concise. Everyone is clear on the mission objectives before they start and individual teams are empowered through decentralized decision-making to make the best decisions in the moment that align with that mission.
This hierarchical structure not only works well, its essential to ensure chaos doesnt reign. A commander cant know exactly where every soldier is or control their every move. In fact, a leader can only realistically lead, manage and co-ordinate about four to six people which is why every layer of the hierarchy is that size right down to the fire-teams.
Read Also: How To Remove Action Blocked On Instagram
What Are Some Organizations That Don’t Use Direct Reports
Companies that don’t have direct reports are few and far between, but they do exist. Take, for example, a flat organization . According to Forbes, flat organizations are very different than traditional organizations.
“Unlike any other corporate structure that exists, flat companies are exactly that…flat,” writes Forbes contributor Jacob Morgan. “There are usually no job titles, seniority, managers or executives. Everyone is seen as equal. Flat organizations are also oftentimes called or referred to as self-managed organizations . The most famous example of this comes from Valve, the gaming company responsible for classics such as Half-Life, Counter-Strike, Portal and many others. At Valve, there are no job titles and nobody tells you what to work on. Instead all the employees at Valve can see what projects are being worked on and can join whichever project they want. If an employee wants to start their own project then they are responsible for securing funding and building their team.”
Likewise, holacratic organizations don’t really use direct reports in the traditional sense either. Rather, they may have to deal with multiple managers or none at all, as the structure is much more fluid. Morgan explains it well in his piece on Forbes.
What Are We Currently Not Doing As A Company That You Feel We Should Do
The best managers let workers know that their opinions count by promoting open dialogue and providing honest feedback on employees opinions and suggestions, supporting good ideas and addressing unfeasible ones. By asking individual team members what they feel the company could be doing better, what market opportunities the organization might be overlooking, and how to leverage company resources more effectively, youre validating that their thoughts matter.
You might also ask things like, Are you satisfied with our current work from home/hybrid policy? If not, what do you think needs to change? How satisfied are you with the tools you use to communicate with your colleagues when working remotely?
Use The Linkedin Teammates Feature To Prioritize Content From Company Contacts In The Linkedin Feed
To encourage further internal collaboration within the company, encourage employees to use the Teammates feature, which is currently being piloted by LinkedIn. This feature will ensure employees see LinkedIn updates from their current team such as their manager, teammates reporting to their manager, other teammates, and direct reports.
Notifications include updates such as work anniversaries, birthdays, posts, shares, and comments. Teammates wont see any private actions such as direct messages, searches, or job posting views.
To use the LinkedIn Teammates feature, click the My Network icon at the top of your LinkedIn homepage and click Teammates on the left.
Youll then be redirected to a list of current team members. Anyone you wish to add as a teammate must have your business listed on their LinkedIn profile.
Customize Your Message For Each Person
You should always add some customization to show the reader that youre not just copying and pasting the same message to many people.
Youll see this in all of the cold messaging examples/templates coming up. They all feature customization and personalization, because it helps you get more responses.
If you only spend a few seconds pasting a generic message to somebody, theyre not going to take their time to reply in most cases.
Also Check: How To Exclude Pinterest From Google Search
Guide And Support Employees In Posting Their Own Linkedin Profile Updates
While having employees share content from your LinkedIn page is great support, you may also wish to support your non-marketing colleagues in creating their own content for LinkedInposts that can be shared by teammates and other network connections.
Some employees will be able to dive right in, knowing what they want to post on their profiles, but others may need a few suggestions. Here are some examples I share in training:
- What are you working on/preparing for?
- What are you looking forward to?
- What did you learn from a recent event you attended?
- What has inspired you that youd be willing to share? For example, have you watched a TED Talk or found a great new resource?
- Do you have a question about a recent piece of industry news?
In addition to sharing these ideas, consider providing technical how-to support for employees who lack the confidence to post on LinkedIn. Include best practices such as the best to use. Offering training and ongoing guidance can help ensure consistency across the business.
Its also important to share some dos and donts for posting on LinkedIn such as dont violate client confidentiality. You could provide a detailed social media policy or an internal document with examples. Heres a before you post list that I use:
The easier you can make it for non-marketers to support your LinkedIn marketing, the better. You can also encourage them to measure their individual success by .
Manage Your Work Properly With Direct Reports
Using the option of the direct report enables to manage the work more efficiently. For example, if you have assigned a task to a supervisor, you dont have to ask every worker about the tasks status separately. Ask the supervisor about the direct report, and you will be completely updated. The more you get the direct reports, the fewer the chances of error in the task.
Recommended Reading: How To See Your Linkedin Followers
How Can You Get To Know Your Direct Report
If you have direct reports, you should be getting to know them well. And, to do that, you should be an effective communicator. That’s because your direct reports are a direct reflection of you as a manager. Their output and their success is tied to your success. Here’s how you can establish rapport with them so that you can get to know their strengths and weaknesses and work with them to achieve mutual success.
Boost Your Organization’s Profile
LinkedIn can increase the visibility of your business, your company brand , and your products. It can tell your company story , too. Do it right, and you can create valuable emotional connections with your potential customers and employees.
Consider setting up a company LinkedIn page, so that consumers, clients, suppliers, and new hires can research your company. Your page administrator can also use LinkedIn analytics to get a picture of the people who visit the page. This can help you to target your content more effectively.
LinkedIn can benefit your organization in other ways, too. You can use the site to research your competition, potential partners, and new suppliers , for example. And the paid account, Sales Navigator, also allows you to reach out to likely prospects, and to keep track of key personnel changes in your industry.
You can integrate LinkedIn with other platforms and services your LinkedIn updates can be automatically posted to , for instance. So, consider how your organization’s use of LinkedIn aligns with its overall social media strategy
Also Check: How Do I Update My Pinterest App
Leaders Can Expand Impact By Connecting Skills To Internal Mobility And Employee Retention
In the context of the Great Reshuffle a period unlike anything in the history of work organizations must prioritize enabling employees personal success through career development. Learning leaders can create more robust, sustainable programs by connecting skill building to career pathing, internal mobility, and retention.
We really need to change and think about more productive and sustainable ways to help connect talent to opportunity, and our view is that that’s going to be done through a skills-based approach.
Ryan Roslansky CEO, LinkedIn
Companies that excel at internal mobility retain employees for an average of 5.4 years, nearly twice as long as companies that struggle with it, where the average retention span is 2.9 years
Employees who feel that their skills are not being put to good use in their current job are 10 times more likely to be looking for a new job than those who feel that their skills are being put to good use
of L& D pros agree that internal mobility has become a higher priority at their organization since COVID-19
However, many L& D leaders havent made this connection yet. While 46% of L& D leaders said upskilling or reskilling was a top focus area this year, internal mobility and career pathing as well as employee retention fell toward the bottom. Retention and internal mobility arent at the top of L& Ds to-do list. Top 10 focus areas of 2022 L& D programs
Employees crave skills, too.