Sending And Receiving Direct Messages
In addition to commenting on people’s post, that lets you chat privately with anyone who follows you. If you send a message to someone who doesn’t follow you, that message will be sorted into its own “message requests” folder. To start the conversation, the person on the receiving end must accept the message.
Direct messages are available both in the app, and on the desktop website.
To access your messages menu, tap the paper airplane icon in your home feed. From there, you’ll be shown all the people you’ve had conversations with in the past. You can also tap the pen and paper icon in the top right corner to start a new conversation, or the camera icon to start a video chat.
Once you’re in a conversation, you can send all sorts of messages. These include basic text messages, shared Instagram posts, animated GIFs, and more. You can also “like” messages, or delete messages if you no longer wish to see them.
Igtv Never Really Took Off
Instagram launched IGTV in 2018 in the hopes that it would become the mobile equivalent to YouTube.
Read more: What Is IGTV and How Does It Work?
However, the longer format never quite took off, especially with TikTok launching just two months later in the US, introducing short-form video content, which was more favored by social media users.
Instagram then focused its efforts on competing with TikTok with its short video format copycat feature, .
End Your Instagram Live Video
Before you go, be sure to thank viewers for tuning in.
This is also a good time to present a call to action, such as asking viewers to sign up to your mailing list to be notified about future Instagram Live videos, or to follow you on Twitter where youll answer questions for another 30 minutes.
When youre ready, just tap End to finish your Instagram Live video.
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Tip #: Have A Clear Content Plan
As with any video content, its super important to have a clear vision of what youre going to cover in your Instagram Live broadcast. Having a clear plan will help prevent any awkward pauses, and will also make sure youre hitting all the important points for your business agenda.
One of the best ways to plan your live stream is to think of it as having a beginning, middle, and an end or more specifically, an introduction, focal point, and conclusion and making a note of the most important messages to get across during the broadcast.
Its equally important to decide what format youll follow in advance, so that your broadcast is as smooth and professional as possible. Instagram Live allows you to share images or videos, invite others to co-host in a split screen, or simply share your camera screen to your viewers.
Whichever format you decide on, its always worth doing a quick run through ahead of time, so youre comfortable with the flow and know roughly what youre going to say during each segment.
Its also a good idea to consider what could go wrong in a worst case scenario. For example, if your live broadcast relies on viewers questions, have a backup plan in case you dont receive any. This could be a list of questions that youve gathered earlier from Instagram Stories, or an alternate talking point.
How The Instagram Algorithm Works On The Explore Page In 2021
Overall, the Explore page and the feed algorithm are quite similar they both deliver content Instagram thinks youll be most interested in, based on your prior interactions.
However, while your Instagram feed is made up of content from accounts you already follow, the Explore feed consists almost entirely of content from new accounts.
, the most important actions we predict in Explore include likes, saves, and shares.
And the most important signals for the Explore Page algorithm are:
The Explore page is constantly evolving, with new topic categories and advanced search functionalities being introduced all the time.
For example, you can now search by keywords, as well as hashtags, to discover feeds of relevant content:
This suggests that the Explore page algorithm also considers the actual visual content and words in your caption.
Check out to find out how you can reach new audiences!
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Take Advantage Of Instagram Stories
Every day more than 500 million people use . Thats a huge number.
And even though statistics from your Instagram Stories arent included in the engagement rate calculation, theyre still a must-have if youre looking to boost your Instagram engagement.
Why? Well, Instagram Stories can be used to retain the attention of your existing followers, provide more personable, spontaneous content, and even direct your following to other Instagram posts or even your own store.
Take this example from Hanon:
Its a fairly straightforward Instagram Story, sure, but it engages their audience, and it forwards them to relevant content that theyre likely to be interested in with just a tap.
And, of course, their blog is on the same domain as their online store idle minds might even end up making a purchase after a few clicks.
Its also important to remember that users who engage a lot with certain accounts are much more likely to see their content again, thanks to the Instagram algorithm.
All in all, Instagram Stories are a fantastic feature that you can use to maintain a high engagement rate on the platform.
Use Hashtags To Increase Your Instagram Engagement
are a fantastic feature that you can use to increase your Instagram engagement rate.
Hashtags can help you to:
- Gain more likes
But, how can you find hashtags thatll improve your Instagram engagement rate?
Research. And plenty of it.
Take a look at what your audience, competitors, and even Instagram influencers are posting, and find which hashtags are most popular in your niche.
Lets say, for example, you were selling sunglasses your first task would be to use Instagrams explore function and check out #sunglasses.
You can then take a look through the recent top posts, and check which hashtags are being used to generate posts with high engagement.
Of course, there are plenty there are plenty of businesses out there, like Gymshark, which have their own branded hashtags. If any of your competitors use branded hashtags, then you can utilize them to get a better idea into what types of Instagram content theyre most interested in.
And remember, while you can use up to , you dont always need to fill your Instagram captions to the brim with hashtags.
Choose your hashtags carefully, and they can bring a whole new wave of users to your Instagram content.
BONUS: Check our list of the .
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Where To Find Videos On Your Instagram Profile
You will find the new Video tab on your Instagram profile, directly under your bio and between the tabs for Reels and tagged content. Previously, video content was scattered, meaning that you were able to discover it in different areas like on your feed and on the Explore page.
Now you will have a dedicated place for video content, which will make it easier for you to create and explore new video content.
Why Does Any Of This Matter
One public figures dubious health choices might not seem like a big deal, but Rodgerss opinion could hold a lot of sway with football fans deciding whether or not to get the shot themselves. When you choose to do what Aaron Rodgers is doing, which is to use the platform to put out misinformation that could cause people to make bad decisions for themselves or their children, then you have done harm, Dr. Paul A. Offit, the director of the Vaccine Education Center at the Childrens Hospital of Philadelphia, told the New York Times.
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Telling You When Something Goes Wrong On Instagram
Through conversations with our community and extensive research, we know how confusing it can be when temporary issues happen on Instagram. When they impact engagement or distribution, we also know that it can lead people to think that the problems are unique to them, based on what they post. That lack of clarity can be frustrating, which is why we want it to be easier to understand what’s going on, directly from us.
Were testing a new feature that will notify you in your Activity Feed when we experience an outage or technical issue, and when it is resolved. We wont send a notification every single time there is an outage, but when we see that people are confused and looking for answers, well determine if something like this could help make things clearer. This test will run in the US and go on for the next few months. Just like any experiment, this may be something we roll out more widely, but we want to start small and learn. And if it makes sense to, well expand to more people.
How To Repurpose Instagram Live Videos
Once youve ended an Instagram Live, the fun doesnt have to end there!
You can share your live to your stories for 24 hours, or tap the save icon in the top left to add the video to your camera roll.
Keep in mind that only the video is saved, and not comments, likes, or viewers. Youre only able to save a live video right after youve ended it.
Once youve saved your video, you can always repurpose this content into 15 second clips for Instagram Stories, or longer clips for .
If you havent started using Instagram Live for business yet, now is the time!
Only a small percentage of businesses are going live, so theres a ton of opportunity to grab your followers attention, build brand awareness, and even make some sales!
Ready to jump-start your Instagram strategy?Latermakes it easy for you to plan, preview, and schedule your Instagram content!
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How The Instagram Algorithm Works For Business Creator And Personal Accounts In 2021
There have been rumors that the Instagram algorithm better serves certain accounts, with business accounts being favored.
However, it can be officially put to rest as Instagram confirmed in a series of Stories on the account, that all account types are treated equally when it comes to the algorithms.
This means that regardless of whether you have a personal, creator, or business account, it wont make any difference to how the Instagram algorithm ranks your content.
That said, does come with its own set of perks including the ability to Auto Publish your posts with Later!
Instagram Hashtag Search: How To Find The Best Hashtags For Instagram For Your Brand
Heres the truth. You could upload your photo to one of the many Instagram hashtag generators out there and get a bunch of free suggestions for hashtags. But, these suggestions arent going to be as strategic and effective as doing the research yourself.
Heres some tips to try for coming up with Instagram hashtags that will actually drive reach and engagement.
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Why Use Instagram Hashtags
Hashtags are an important way to expand your Instagram audience and get more reach. When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.
People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they dont follow you .
Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. For example, as the way people work out suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to feature local people getting active in their homes.
Keep in mind that the most popular Instagram hashtags are not necessarily the most effective.
A large number of posts may mean lots of people follow that hashtag, but it also means theres a ton of content on it and your posts might get lost. Instagram suggests using a combination of popular and niche hashtags to reach different audiences, from broad to specific.
Is Instagram Changing Its App As We Know It
With the social media market being so competitive, it’s no surprise that Instagram is changing things up and investing more in features that could encourage more engagement and inspire creators to create more captivating posts.
Previously known as the photo-sharing app, Instagram is focusing less on images and more on videos, changing the app as we know it. With so many key changes in direction, we can’t help but wonder how different Instagram will look in the future.
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Post Your Instagram Live Video To Igtv
Until May 2020, you could only share Instagram Live videos as Stories, but theyd be broken up into 15-second clips and disappear after 24 hours.
Today, you can share your Instagram Live video to IGTV as soon as the broadcast is over, courtesy of new updates to the video application.
The option comes at a time when a number of creatives and users are turning to Instagram Live in the wake of the COVID-19 pandemic.
Whether its a yoga lesson, a recipe class, or a virtual concert live video has become an important channel for creators and audiences to connect with each other.
Given this increase in consumption of live video, sharing your content on IGTV is a great way to reach new audiences and extend the availability of your broadcasts.
To share a recording of your Instagram Live video, select the Share to IGTV option after your broadcast ends, select a cover photo for the video, and hit publish.
When using IGTV for Instagram Live, keep these things in mind:
- Your viewers will be recounted once you share the Instagram Live video to IGTV.
- Live video recordings wont include any comments or reactions from your original Instagram Live video.
- Theres no way to trim or edit your live broadcast before posting it to IGTV.
Despite the few shortcomings, sharing live videos to IGTV is a great way to archive your content so your audiences can catch them more than 24 hours later.
Instagram Problems Or App Down
In some circumstances it might be that Instagram isnt down today, and instead your cellular network or home router could be having issues. When Instagram problems take place for thousands, or even millions of users, then you will see status updates below from Product Reviews readers. Our editors also leave updates in regard to official statements made on Twitter, Facebook, or other official Instagram accounts.
Is Instagram down, or do you have problems with the app? You can use the web app when its still up during Windows Phone, iOS, and Android outages. If this isnt possible and you still have problems, then you should leave your own status update below to let others know theres issues on a particular device. Try and explain in detail if the problems take place during login, photo or video sharing, etc.
Official statements about planned Instagram maintenance or when servers go down will be listed by editors where possible.
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Post Your First Photo
Okay, now that your profile is set up, its time to take your first photo.
Heres a quick run-through of how Instagram works:
First, click the icon on the bottom in the middle of the screen.
You can either take a photo by pressing the circle in the middle of the screen, or click library on the bottom left to upload a photo of your own.
Note: Video on the right enables you to take a video up to a minute.
If youre uploading a photo, you will have the option to crop it first. After that, youll have options for different enhancements.
You can choose from a number of filters that scroll across the bottom of the app.
You can also click edit to access a number of other photo editing features.
Once youre happy with your photo, hit Next in the top right of the screen. Here, youll be able to add a caption and hashtags.
You can also tag people and name the location.
How The Instagram Algorithm Works For Instagram Stories In 2021
The Instagram algorithm works fairly similarly for as it does for the feed.
Typically, Instagram Stories that appear at the start of your feed are from accounts that you engage with the most.
However, stories are designed to be binge-watched, so even if youre not right at the beginning of someones stories feed, theres still a chance theyll swipe to your content.
With this in mind, its a good idea to consistently post to Instagram Stories.
Fortunately, regularly posting to stories is easy.
You can schedule so you never miss a chance to connect with your audience!
With Later, you can storyboard your content, add captions or links, collaborate with your team, visually plan and right from your desktop.
NOTE: Youll receive a mobile notification along with your pre-planned images, links, and captions when its time to post.
Ready to start consistently posting Instagram Stories? Start planning and with Later today.
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