Contact Options Are Available With Both Accounts
Both business and creator accounts enjoy upgraded contact experiences compared to a personal account. Followers of both business and creator accounts can access email, phone numbers and messages. Business accounts edge out creators in this category because they also allow the business to list a location. This makes sense. A business usually has a headquarters or a home office while influencers generally dont.
Instagram Creator Profiles Have Filtered Inbox For Direct Messages
In Instagrams mind, a personal account is only receiving personal messages, and a business account is only receiving business messages. But an influencer would receive both types of messages, as well as a potentially higher volume of messages from followers who arent personal friends, and their direct message inbox can get disorganized when all of those different kinds of messages are landing in the same place.
With an Instagram Creator account, your inbox is broken up into three sections instead of the usual two primary, general, and requests. This will allow you to organize your business and personal conversations. When you first switch your account over to a Creator Account, all of your existing messages will be placed in the primary inbox, but they can be moved.
Its up to you which messages you want to live in general and which ones are primary, and messages can be moved back and forth as needed. You can also set your notifications for each inbox separately, so you can decide if you want to get a push notification for every message, or only the messages in a specific inbox.
What To Choose: Instagram Account Types
If you have just started on Instagram, by default, every user has a personal account. From the word personal, you might have guessed it right. It is for your personal use. To access those features, you need to switch to a business or a creator account. Additionally, with a personal account, you wont be able to use contact buttons on your profile, gift cards, delivery stickers and swipe up option in your stories.
But on the bright side, there are some benefits of personal accounts as well. They have more options with music while creating reels and story videos. And with a creator or business account, there is no option to keep it private. All the more, the best thing about having a personal profile is that you have the choice to switch with either a business or creator account.
However, if you are looking to promote your business through Instagram marketing, then going for the professional account is the right option for you.
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Instagram Creator Profiles Include:
- Profile categories like retail, advertising agency, or bakery
- Instagram business analytics tools
- Instagram ads that combine with
- Ability to use 3rd-party scheduling tools
You can also link your business account to ManyChat and take advantage of Instagram Automation features like:
- Automated responses and conversations in Instagram Messenger
- Automated replies and reactions to post comments
- Live chat capabilities
- Conversation starters to help followers get information fast and easy on your Instagram business account
- Ability to collect phone numbers and emails to run omnichannel marketing campaigns for your Instagram business account
Igtv Removal Of The Like Counter Management Changes
To comply with the GDPR regulations regarding data portability, Instagram introduced the ability for users to download an archive of their user data in April 2018.
IGTV launched on June 20, 2018, as a standalone video application.
On September 24, 2018, Krieger and Systrom announced in a statement they would be stepping down from Instagram. On October 1, 2018, it was announced that Adam Mosseri would be the new head of Instagram.
During , it was announced that Instagram would, beginning in Canada, pilot the removal of publicly-displayed “like” counts for content posted by other users. Like counts would only be visible to the user who originally posted the content. Mosseri stated that this was intended to have users “worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about.” It has been argued that low numbers of likes in relativity to others could contribute to a lower self-esteem in users. The pilot began in May 2019, and was extended to 6 other markets in July. The pilot was expanded worldwide in November 2019. Also in July 2019, Instagram announced that it would implement new features designed to reduce harassment and negative comments on the service.
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Go Into Your Settings
Go to your profile and click on the hamburger menu in the top right corner.
Then click on the Settings button at the bottom of the menu.
From your settings menu, select Account.
If you have a personal account, select Switch to Professional Account at the bottom.
If you have a business account, select Switch to Creator Account at the bottom.
If youre switching from a personal account, youll then see this menu.
Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.
Select the Creator box and move onto the next step.
Instagram Creator Profile Vs Instagram Business Profile
With all the features included with the creator profile, theres no real reason to keep a business profile unless you use a third-party scheduling and analytics tool to make your Instagram management easier. Currently, publishing from creator accounts is not supported by the Instagram API.
But, if youre an individual with a brand you want to promote on Instagram who doesnt need to schedule content in advance or manage multiple accounts from one dashboard, its probably worth the switch. Youll get more detailed analytics, not to mention control over your inbox and flexibility in how you brand your account.
Its worth noting that creator account features are tailored to help profiles with large followings. . But they can still help you if you have a smaller following.
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Is It Worth Making The Switch
Yes! There arent huge differences between an Instagram Creator vs Business account. But Creator accounts are designed for creators and other individuals in mind, while Business accounts are created for companies.
Both creators and brands have different needs, and Creator accounts cater to what creators are looking for. For instance, Creator accounts would typically have different categories from Business accounts. Rather than being labeled as a business type, creators can select a category that suits them better, such as: blogger, author, digital creator, artist, and more. The options they can choose arent necessarily related to brands or provided in Business accounts.
One drawback to bear in mind is that third-party tools you may use, such as social media scheduling tools, have limited Instagram API access. Unlike Business accounts, having a Creator account may prevent you from using tools that help you see analytics or auto-publish Instagram posts.
If youre not reliant on third-party tools, its definitely worth considering a switch to a Creator account. Plus, Instagram features designed specifically with you in mind will likely continue to roll out, which will enable you to continue expanding your brand partnerships and grow your personal brand!
Is An Instagram Creator Account Right For You
The difference between an Instagram business account and Creator Account is big. If youre a creator or an influencer whos aiming to monetize more content and increase their partnerships with other brands and influencers, a creator profile could help you achieve these goals.
But if youre a business that plans on selling more products and wants to schedule your posts via a 3rd-party app, a business account makes more sense when deciding between an Instagram business account or Creator Account for social media.
Grow your Instagram following and make sales with Instagram Automation by ManyChat. See if your business is eligible by applying below.
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Algorithm And Design Changes
In April 2016, Instagram began rolling out a change to the order of photos visible in a user’s timeline, shifting from a strictly chronological order to one determined by an algorithm. Instagram said the algorithm was designed so that users would see more of the photos by users that they liked, but there was significant negative feedback, with many users asking their followers to turn on post notifications in order to make sure they see updates. The company wrote a to users upset at the prospect of the change, but did not back down, nor provide a way to change it back, which they re-affirmed in 2020.
Since 2017, Instagram has employed the ability to reduce the prominence of accounts it believes may be generating non-genuine engagement and spam , preventing posts from appearing in search results and in the app’s Explore section. In a now-deleted post, Instagram wrote that “When developing content, we recommend focusing on your business objective or goal rather than hashtags”. Instagram has since been accused of extending the practice to censor posts under vague and inconsistent circumstances, particularly in regards to sexually suggestive material.
On 23 June 2021, Instagram announced a test change to the “suggested posts” feature. The company will put suggested posts ahead of posts from people that the user is following in the Instagram feed, citing positive reception as the reason for this change.
The Ultimate Guide To Instagram Creator Studio
9 minute read
Learn how the new Instagram Creator Studio can help you manage all of your Instagram posts, get insights from desktop, and monetize your content.
Stay on top of the biggest social media marketing trends!
Attention influencers: the new Instagram Creator Studio is here to help you manageall of your Instagram posts, get insights from desktop, monetize your content, and more!
Previously, Creator Studio was only available for Facebook Pages but thats all changed now.
With the new Instagram Creator Studio, creators get access to a ton of new tools and features, including the ability to schedule IGTV videos!
Heres everything you need to know about Instagrams new Creator Studio:
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Why The Instagram Creator Account Was Launched
Some of went into panic mode after the co-founders left the company last year. Many were already feeling excluded thanks to the current algorithm and the uncertainty of Instagrams future had many influencers questioning whether or not to continue building their brands on the platform.
Instagram took notice and launched a new, exclusive account type for their MVPs The Instagram creator account. Since so many larger influencers have continuously asked for more insights on their audience, the creator account gives more in-depth stats on followers and other important analytics not currently included with an .
Instagram Creator Vs Business Account Which Is Better
In the great battle of Instagram creator vs business accounts, theres no right answer about which account type is best for you. However, Instagrams Creator and Business accounts are nearly identical in features now, so a Business account with the added perk of auto-publishing seems to take a narrow lead. Auto-publishing and being able to schedule posts in advance seems to rank high on the list of benefits.
Instagram offers these business and creator accounts so that both groups can get the features that they need to work together and succeed. Switching to a business account can help you unlock the additional insights you need to succeed.
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Should I Upgrade To An Instagram Creator Account
Weve waited years for this update! So the answer is… YES. YES. YES.
Not only has Instagram designed an account specifically for talented creators like you, but the timing is perfect. Instagram is rolling out a whole stack of tools making it easier for brands to sell products, and it just so happens, they need your help to promote them.
Detailed Growth Analytics & Facebook Creator Studio
Instagram boasts that the creator account offers more detailed analytics however they are quite similar to those you receive with the business account apart from two features:
1. Overall Growth Insights: This feature is much requested by influencers it shows how many followers you have lost and gained on any day within the last week. It also allows users to see exactly which posts and stories were published that day so creators can see what content is causing fluctuations in their following.
This feature can be accessed through the standard in-app analytics section by going to your account, clicking the hamburger icon and selecting insights. From here, toggle to the audience tab and youll see the new Growth section.
2. When Your Followers are Online: You can now see a more detailed break down of what times of the day your current audience is on Instagram, allowing you to better time your published posts for increased engagement. This feature was originally included in the standard business analytics but on a very basic level. This newly updated feature now shows a breakdown of the full 24 hours in a day BUT it can only be viewed on Facebooks new Creator Studio.
The Instagram Creator Studio dashboard not only includes the when your followers are online feature but also shows post , story and IGTV performance, demographics and account impressions and reach.
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What Are Instagram Creator Accounts
Instagram Creator Accounts are accounts for high-profile users designed to easily tap into their data and better connect with their audience.
Theyll include features like:
Follower insights: Insights will allow you to easily analyze how people are interacting with your account. Creators can expect data surrounding their follows and unfollows and be able to track all of their content so that they can understand what may have led to spikes or declines.
Direct messaging tools: Direct messaging for Creators will also have a filter feature. Filters will allow direct messages to be separated as read, unread, or flagged making follow-up and responding a lot easier. Ranking message requests will also be an option. They will be able to rank all pending requests by relevance or time so they don’t miss important requests.
Flexible labels: This means creators could remove the ability to click the labels call or email on their profiles, identifying their preferred method of contact.
Overall, the functionality within the account provides you with the tools to manage, interact, and grow your fanbase. It also means that you can track these metrics and use this data to make informed decisions moving forward.
New Instagram Creator Accounts Can Increase Your Brand Awareness
Instagram has become a go-to resource for finding and marketing new products.
In fact, , but its not solely paid ads getting the word out.
Rather, we can applaud many influencers for marketing products and gaining traction on the platform. The so it shouldnt be a surprise that Instagram wants to start catering to these high-profile users.
Instagram is currently testing a new feature called Creator Accounts on a small group of people and plans on rolling them out sometime next year.
I have all the details that you need to know outlined in this blog.
We will cover who the accounts are intended for, what new features the accounts will embody, and how you can leverage this tech to grow brand awareness.
Lets dive in!
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Here Are Some Benefits Of Switching To Creator Accounts:
- You can access growth insights, which means you will be able to see who unfollows and follows you.
- You get a direct messaging tool, which means you can filter peoples notes as well as those of friends and brands.
- There are flexible labels available, which enable creators and influencers to use their preferred mode of contact.
With the help of the growth insights, you can view detailed data about all the recent and previous changes in your account. One of the widely used statistics is weekly and daily follower numbers. This allows influencers and creators to see their troughs and spikes in their following. You also get an understanding of what content works and what doesnt, based on the number of followers.
Creators and influencers can quickly feel overwhelmed with the influx of messages they receive from people every day. However, the creator account lets you use high-quality filters, which allow you to restrict the type of people you want to contact you on the platform.
Post Instagram & Igtv Content
Instagram Creator Studio also offers publishing tools for both Instagram feed posts and IGTV. This gives creators a unified place to manage their presence and content across both Facebook and Instagram.
To get started click Create Post in the top-left of the page :
The publishing flow is slightly different for Instagram posts and IGTV videos. Below well cover how to schedule posts to your Instagram feed but you can also check out our step-by-step guide on how to schedule IGTV videos with Creator Studio.
After you select Instagram Feed, a window will open on the right of the screen where you can upload your image , write your caption, and add a location.
You can also tag people in Instagram photo and carousel posts. Just tap the ellipsis button below your post and select Tag.
Then click anywhere on the photo to tag an account.
If needed, you can also crop your images to different dimensions.
Once youre happy, click the down arrow beside the publish button and select Schedule.
This will bring up a calendar and time settings box just add the day and time that youd like your post to go live on.
Once youre happy with the date and time, hit the Schedule button and youre good to go! Creator Studio will publish your post to your feed when the time comes.
You can also see your scheduled posts and IGTV videos in the Content Library under the Scheduled heading in Post Status.
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