Carefully Plan Your Boards
As , your brands boards can help reach new Pinners interested in specific topics or learning specific things.
For example, Oreos boards include Pins with inspiration for upcoming seasonal holidays like its Spooky Sweet Halloween board and Holidays with Oreo board as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.
In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:
And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:
But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.
How Do Promoted Pins Operate
When youre running your campaign, you will set a bid amount for how much youre willing to pay when someone sees, engages, or clicks on your ad. The actual amount is determined by other bidders that are bidding for the same placement.
Promoted pins are great for helping drive traffic to interact with your brand. You can help people get familiar with your brand, check out your products, and even convert!
Content Policies And User Bans
In October 2012, Pinterest added a new feature allowing users to report others for negative and offensive activity or block other users if they do not want to view their content, a bid that the company said aimed to keep the site “positive and respectful.”
In December 2018, Pinterest began to take steps to block health misinformation from its recommendations engine, and blocked various searches, content, and user accounts that related to, or promoted, unproved and disproven cancer treatments. The company said it also blocked multiple accounts that linked to external websites that sold supplements and other products that were not scientifically validated. In January 2019, Pinterest stopped returning search results relating to vaccines, in an effort to somehow slow the increase of anti-vaccination content on the platform. Prior to the measure, the company said that the majority of vaccination-related images shared on the platform were anti-vaccination, contradicting the scientific research establishing the safety of vaccines.
In June 2019, anti-abortion group Live Action was banned from Pinterest the company said the permanent suspension was imposed for spreading “harmful misinformation, includes medical misinformation and conspiracies that turn individuals and facilities into targets for harassment or violence.”
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How To Set Up Promoted Pins
1. Get a business account
Before you can begin creating promoted pins, you must have a business account. If you already have your business account, you can skip to the next step.
Pinterest outlines the steps for creating a business account. Its completely free to set up an account and access analytics tools to monitor your pages performance.
2. Select your pin
To start promoting your content, you must choose which pin you want to advertise. It can be a pin on your site or a pin from someone else who posted about your brand.
Once you have the pin selected, hover over it. You will see an option to promote your pin. When you click on that button, you will be redirected to a screen to start setting up your ad.
3. Select your keywords
If youve ever run a search engine optimization campaign, you know how important it is to conduct keyword research. Keyword research helps you find the right words to attach to a listing to help it appear in front of relevant leads.
Lets say you own a craft store and youre trying to promote a pin about crochet patterns.
When you search the keyword crochet patterns, there are numerous autofill suggestions, such as, crochet patterns free. In this case, you would want to research how crochet patterns free and free crochet patterns differ in search results and intent.
4. Refine your audience
5. Set your maximum bid
The bid amount depends upon your industry and category.
6. Set the pin URL
The pin URL is where youll direct traffic.
Saving Pins To A Board
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Connect Your Touch Points
Pinners are shoppers. In fact, . So let them know that your business is there by linking to your Pinterest account on your website. Not connecting your website to your social networks is a bad practice for all social networks, but especially for Pinterest. Adding a Pinterest logo to your website will not only help drive traffic to your page, but will act as a reminder to people who visit your website to pin your content. Youll also want to make sure youre inserting a link in your email newsletter with a strong call to action.
Create A Perfect Mood Board
Towards the top of the screen, youll see a row of buttons with helpful words and phrases. For garden vegetables, we see backyard, small, layout, and the like. Selecting one or more of these words will distill your search further. As an example, I selected backyard, then small, and my search changed to small backyard garden vegetables.
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Browse Your Home Feed
Your home feed is where you’ll find Pins, people and businesses we think you’ll love, based on your recent activity. We’ll also show you Pins from the people and boards you choose to follow.
You can also search for Pins by typing in keywords into the search bar. Try typing “birthday party” in the search bar to see ideas for birthday party decor, party food recipes, and birthday gift ideas.
Navigate Your Account Options
Select the drop-down arrow from the upper-right menu to see more options. You’ll go through each of these options in the next several steps to see where each takes you.
Add another account takes you to a screen where you can create a new Pinterest account and switch between accounts.
Add a free business account helps you set up a business account, so you can run ads, access analytics, and more.
Settings brings you to a screen where you can edit your account profile, add a photo, change account settings, choose notification settings, see and change privacy settings, turn on two-factor authentication, and more.
Tune your home feed brings you to a screen where you can edit your preferences and interests.
Install the app allows you to install an app that lets a Pinterest tab run in the background when you’re using a Pinterest-optimized browser.
GetHelp brings up the Pinterest Help Center.
Selecting Log out will log you out of Pinterest.
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Turn Off Background App Refresh
Even if you close any app, it continues to refresh in the background to ensure it remains live and kicking all the time. Turning off background app can help you fix this problem.
Open the Settings app on your device General Background App Refresh.
Now, tap on Background App Refresh and choose Off.
Disabling this feature can also help extend the battery life of your device and reduce the data consumption.
Pin Engaging Captivating Content
So, what makes a captivating Pin?
- Consider your image and video quality. You want to avoid pixelation,
- Descriptive copy. Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links.
- Text overlay. Consider including a headline that reinforces your visual message.
- Tasteful branding. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesnt get lost in the Repin shuffle.
- Make sure your links work. Broken links wont help your brand! Make sure the link with your Pin wont go to a 404 and that it loads quickly to give Pinners the best user experience.
Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.
Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar.
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Create Beautiful Pins To Boost Engagement
Here are some of our top tips for creating beautiful Pins that your viewers will want to save and share:
Use high-quality photos: Make sure they are sharp, in focus, well-composed, properly showcase your product, and match your brand aesthetic.
Use portrait shots: Because , taller images perform better as they fill more of the screen as a user scrolls down through the explore page. The max aspect ratio for Pins is 1:2.8 so getting creative with the length of your images could make a big difference to your engagement rates.
Create Pins with multiple images: If youre skilled in Photoshop, you can edit multiple images together to create one, long Pin. However, we suggest you keep it to less than four images for clarity.
Keep text on your Pins to a minimum: Remember that your Pin is just a snapshot of the link youre sharing, so youll want to keep the text on your Pin short and simple.
How To Save A Pin From The Web
From your Pinterest home page, select the plus sign in the lower-right corner of the page.
Select Get our browser button or Create a Pin.
To use the browser button, you need to use Chrome, Firefox, or Edge.
If you selected Get our browser button, select Got it from the next screen.
You’ll see a plus sign on the browser toolbar. Select it and then select Install to install the browser extension.
Open the website with an image you want to Pin, hover the cursor over the image, and select .
Choose a board and select Save.
If you don’t want to install a browser button extension, select the plus sign and then select Create a Pin.
Select Save from site.
Enter the website URL and select the arrow to continue.
Select an image and then choose Add to Pin.
Add a title, select a board from the drop-down menu, then select Save.
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Pin Descriptions Example: To Grow Your Email List
Now were home decor business :
For luxury linens at discount prices, think Adlers! From gauzy, no-iron summer curtains to luxurious holiday linens for the most decadent of family gatherings, we have everything you need at prices up to 80% off every day.
Be the first to hear about new styles and price cuts when you sign up for our email list.
Again, keywords to attract people who might be interested in THIS particular content. Theres also a strong call to action and an enticing promise of up to 80%. Who would want to miss that?!
Pin Descriptions Example: For More Offline Sales
And finally, were a skincare company :
Summer sun left your skin in need of rescue? Check out our top 5 picks for affordable facial skincare products to rehydrate, fade discolorations, and leave all signs of summer skin damage behind!
Strong keywords here, and a quick, to-the-point statement of what youll read if you click. You dont have to use all 500 characters to say it all!
If, like me, you find you sometimes need a refresher, why not ? It includes all of these examples, plus lots more great resources to help you make your best Pins on Pinterest ever!
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How Long Can My Pin Description Be
You have up to 500 characters for your Pin description. Thats plenty of space for natural use of keywords, including a CTA, and all the information people need to know about what your Pin and the linked content can do for them.
If your description appears in the feed, its the first 30-60 characters that are most likely to appear. Put the most important, most compelling parts first.
Create A Pin From An Image You Found On The Web
Start by downloading the Pinterest browser button. This Pinterest browser button helps you easily create Pins from the images you find on the web.
When you find an image youd like to save as a Pin, click the browser button on your browsers toolbar. Or you can press the Pin button that pops up over the images when you hover over it.
Once you select the Pin button, a list of images from the website will appear. From this list, select the image you would like to create a Pin of from the image list and click Save. Add or edit the description and then pick the board you want to save to.
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Pin Descriptions Example: For More Online Sales
Now were an athletic shoe company :
Perfect for back-to-school, running a marathon, or running errands in style Maple has the name-brand sneakers you want at the prices you need. We have shoes for men, women, and kids at prices starting at just $19.99.
Trendy and supportive, all our trainers offer arch support, breathable linings, and the latest colors. Plus, we offer free recycling of your old shoes! Find your style now.
Adding in mention of a price, plus spelling out exactly what you offer make this a strong description. Including your differentiator can also make you stand out in a sea of sameness.
Try Different Pin Formats
For example, Nike uses video to promote its products:
And carousels to show a variety of products in one Pin:
But even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.
For example, Nespresso pins step-by-step content to engage Pinners with its brand:
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Save Try And Share Pins
If you click through the Pin, you can visit the website to learn how to make it or where to buy it. As you discover Pins you love, click the red Save button to save them to your boards.
When you try a Pin, you can show people on Pinterest how it went. Tried the perfect birthday cake recipe? Add a photo of your cake to the Pin, to tell people how it went or add helpful tips.
Sometimes you’ll find a Pin that you know a friend will love. Click the share icon to send Pins directly to a friend or a group in a message to pass the inspiration around. You can also use messages to chat with your friends. You can see your messages by clicking the speech ellipsis icon on your computer or tapping the bell icon followed by Chats on your mobile device.
Boards And Board Types
Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.
Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.
A secret board can only be seen by its creator and invited collaborators. When you create one, youll see a lock symbol beside the board name. These are useful for planning you dont want to be public secret boards wont appear in the home feed, in search, or anywhere publicly on Pinterest.
Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.
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Create A Regular Pinning Schedule With Later
Whether youre posting once a day, or once a month, making sure your Pinterest account is staying active is easier than ever with Later!
Heres how to use the within the Later app: