Why Use Instagram Insights
Instagram Insights allows you to get access to important user engagement data for your business profile. Its not just enough to know the raw numbers, such as the amount of likes you get for one post. Its important to understand your audience, too.
Thats where Insights comes in. It tells you how they do things, what they prefer, and who they are. You can certainly make business decisions based on gut feeling, but you’re much more likely to hit the mark when you can validate assumptions with cold, hard facts.
Data and analytics help you measure the impact of your marketing efforts across different channels to see if there’s something you need to do differently like target a different audience, post at a certain time of day, or experiment with a new content format.
Social media isn’t any different from other aspects of your marketing in the sense that it can be measured and improved upon. That’s why you’ll be able to create a more effective using Instagram Insights.
To use Instagram Insights, you must first have a business profile. The good news? If you’re already using a personal account, you can switch to a business profile right from your phone. Here’s how to convert your account in a few simple steps.
How To Analyze Those Metrics
Now that you know what Instagram Insights are its time to learn how to use them. Go over to your Instagram Insights and all youve go to do is click on the audience section that is on the far right. If you click on it then youll get a summary of your audiences demographics.
Youll first learn where most of your audience is located by country and city, then youll find out their gender, and their age group by gender. Youll also be able to find out the days and hours where theyre most active and available for a maximum of reach. You can even .
This information helps you to better understand who your followers are and where theyre from so you can assess whether youre reaching your target audience on the platform or not. You can find out how to impress more audience by targeting special days or hours, or you can find out if youve got more female audience than men and how to use that for your advantage.
Learn How People Prefer To Communicate With You
Between stickers, replies, and call buttons, there are lots of ways for followers to get in touch with you. But some options may be preferred over others.
Take a look at , Text, and Email metrics to see if one stands out. If youre getting more emails than calls, adjust your call-to-actions accordingly. You might just see more bookings, orders, or inquiries as a result.
It may seem like a minor tweak, but communication methods can be a hang-up for some customers. Sometimes its generational. Millennials have been accused of avoiding phone calls. Non-native language speakers may feel more comfortable over email.
me, a millennial, exhausting every possible option in a situation other than making that quick phone call:
Dont ignore Replies, either. If people are sliding into your DMs, it may be time to organize your Instagram Inbox. Professional accounts have access to two-tab inboxes. Move messages between Primary and General tabs to ensure you get back to people efficiently.
Ready to start scheduling Instagram Stories and save time? Use Hootsuite to manage all your social networks from a single dashboard.
Don’t Miss: How To Link Gofundme To Instagram Story
Google Campaign Url Builder To Create Custom Urls
Feeling confused? Not to worry!
Luckily, Google has created a Campaign URL Builder to do all the work for you! Googles Campaign URL Builder allows you to easily add campaign parameters to URLs so you can track custom campaigns on your Google Analytics Dashboard.
All you have to do is fill out the form, and Google will create a custom URL for your Instagram Stories:
Now youre all set! Once youve added the link to Instagram, you can start to track traffic from each individual link on your Google Analytics Dashboard.
Luckily, with , you can create trackable links for your Instagram Stories to monitor traffic and sales from Instagram! Later makes it easy to keep track of those long URLs, so you never have to scramble to find the right link again.
Simply drag and drop stories onto Laters storyboard tool, and then re-arrange them to fit the order and look that you want.
From here, you can add links or captions to your scheduled stories, which will be copied to your phone when its time to post.
From there, all you have to do is schedule your story by selecting the time and date from the drop-down menu beside the Save Story button.
And youll get a notification on your phone when its time to post!
doesnt just save you time, it also helps you create better stories by planning ahead and optimizing your stories for traffic or sales using analytics, CTAs, and trackable URLs .
The Instagram Engagement Icons & How Each Is Important To You
When you click the View Insights button on a specific Instagram post, a page will appear with 4 icons and numbers beneath each one, like below:
An example of top-line Instagram post insights
What is it? A like is a users stamp of approval on a post and is one of the biggest measures of engagement i.e. how much users are responding to the content.
Why is it important to you?Because clicking the heart button takes little effort, likes arent as valued as other types of engagement .
With Instagram considering doing away with publicly-viewable likes, the value of like numbers will only continue to decrease. However, agencies like Socialyte that have first- and third-party access to analytics will still be able to see like numbers, so dont count their value out completely.
Also Check: How Can I Know If Someone Blocked Me On Snapchat
How To Use Instagram Insights
Instagram Insights shows you engagement analytics that empower you to improve your .
You no longer have to guess about what works for your audience Instagram Insights will tell you. Youll therefore be able to get more likes, earn more followers, and grow your profile exponentially.
In this post, well go over everything you need to know about Instagram Insights and how to leverage it to improve your Instagram profile.
What Is Instagram Insights
Instagram Insights is a powerful analytics tool that provides that helps you understand how well your account is performing so you can optimize your strategy based on those insights.
The tool provides actionable statistics on content performance, as well as follower demographics and actions. This data helps you compare different pieces of content, see how effectively particular Instagram posts engage your audience, and measure your campaigns.
In this article, youll learn:
- How to access the Instagram Insights data
- What Instagram Insights Discovery is
- Key metrics that help you measure account performance
- How to navigate through Instagram Insights.
Recommended Reading: View Protected Tweets Online
Track Profile Visits And Followers
On the Accounts Reached page under Account Activity, you’ll be able to see Profile Visits.
Profile Visits reflects the number of times your profile has been viewed.
Find out how many of your profile visitors are turning into followers by dividing your number followers by the number of visitors. Track this number over time to find out whether your conversion rate is increasing or decreasing.
Why Is The Same Person Always At The Bottom Of My Instagram Story Views
We often hear this about the crush use case, he said. Theyll say: Oh I saw them either in the three faces or my Storys viewer list. So, your crushs face may well be appearing because youve been interacting with him via DMs or comments. But, it could also just be because you visit their profile a lot.
You May Like: How To Disable Instagram Account Twice In A Week
How To Use Instagram Insights To Accelerate Your Growth
Whats the difference between an Instagram account with 10,000 followers and an account with 100?
The first account has a better understanding of what people want and is providing it. It really is that simple: Understand what people need or desire, and then give it to them.
Okay, I said it was simple I didnt say it was easy.
So, how do you find out exactly what people need or desire? Do you guess? Do you ask your friends?
Of course not. You test.
No one ever became a world-famous billionaire on the first try. To succeed, you must try, review, improve, and try again.
Instagram Insights takes care of the review stage. These metrics will show you what works and what doesnt. Without it, youre blind. With it, youre on the road to 10,000.
This article will teach you everything you need to know to get started.
Examine Paid Promotions Data
Youll find the Promotions section at the bottom of the Insights homepage. Here you can and view active promotions.
to view a list of previous promotions. Tap a promotion to see the following metrics:
- Visits to profile
- Audience demographics
- Amount of money spent
This data gives you a quick summary of impressions vs. engagement and clicks to profile on a promotion. You can also view a breakdown of the audience that viewed this promotion by gender, age range, and location.
Instagram Insights is a free tool for analyzing your content without ever leaving the app. The data you find helps you learn more about your audience, what content is engaging them, and how your ads are performing. Use this valuable information to guide the type of content you create for your audience and when you publish it.
What do you think? Do you use Instagram Insights to assess your marketing efforts? Which metrics do you find most valuable? Please share your thoughts in the comments below.
Don’t Miss: Whatsapp Double Check Mark Meaning
Why Are Impressions Important
Impressions are a good criterion to evaluate the success of an Instagram account. It shows the engagement rate of the account. Even the numbers arent unique values they allow you to know how many times people viewed your content and the engagement rate, and your current statistics. You can find it on Instagram Analytics. There are many calculator software and apps that you can do to analyze Instagram impressions as well. Once you know your contents engagement rate, you can create a social media strategy and improve your success on Instagram. Thats why impressions are essential for Instagram success.
Why Can I Not View Insights On Instagram
You can view Instagram Insights after you convert to a business or creator account. If you switch back to a personal account from your business or creator account, you’ll lose access to insights. … If you want to view Insights on your Instagram story, you can swipe up on the story and tap the insights icon.
Don’t Miss: How To See Private Twitter Accounts 2021
How To Get Instagram Insights
If youve been scouring your profile looking for Insights and have come up empty-handed, its likely because you only have a personal account right now.
In order to access Instagram Insights, you need to have a business account instead of a personal account.
In fact, there are plenty of other reasons to get a business profile.
Aside from access to Instagram Insights, also allow you to add additional contact options to your profile and harness . Theres really no reason why you shouldnt get one.
Plus, you dont have to create a new account. Instead, you can simply into a business account. It only takes a few seconds to unlock all these additional benefits with no extra cost or work involved.
To start, bring up your Instagram profile and tap the three horizontal lines in the top-right corner of your screen to open the menu. Tap Settings at the bottom of the page.
Then, scroll down and tap Switch to Business Profile.
Youll be asked to select a category and a subcategory for your profile. Once youve done that, youll need to add at least one form of business contact to display on your profile.
In addition, make sure to connect your Instagram account to your .
You need to do this if you want to as the social media tools you need will only work with profiles that are verified by being connected to a Facebook page.
So make sure you connect your real Facebook page to avoid this issue.
To learn more, check out our guide, .
Instagram Reels Symbols Meaning
On , you will find similar icons as present on a post. That is the heart button, chat bubble, and paper plane icon. All of them have the same meaning as that of the post. Apart from that, you will have the Sound icon. Tapping on it will take you to the audio page of the sound used in the video. You will also see a Camera icon at the top that lets you create a new Reel.
You May Like: Gmail Clear Promotions
How Many Impressions Is Good On Instagram
Larger: Brands with large followings should aim to meet or exceed an average Reach Rate of 15% for an Instagram post and 2% for an Instagram Story. Smaller: Brands with a smaller number of followers should aim to meet or exceed the higher benchmark of 36% of their audience through posts and 7% through Stories.
A Guide To Instagram Insights: What They Mean And How To Use Them
Youre keeping a consistent posting schedule, regularly creating new Stories, and actively working to grow your Instagram following. But how do you know its working?
Likes, comments, and new followers used to be the only tools available to measure the success of your content, but in 2016, Instagram introduced a new analytics feature called Instagram Insights to help businesses and professional creators get a more in-depth look at how their accounts were performing. When used correctly, Insights can help you better understand your audience and the content they want to see.
Recommended Reading: What Do All The Symbols Mean On Snapchat
Optional: Switch To A Business Account
If youre a business, organization, or brand, youll want to take the additional step of turning your Professional account into a Business account. A Professional account gives you full access to Insights, but is designed for independent digital creators. A Business account is more apt for companies.
Note that turning your account into a Professional account always comes before switching to a Business account.
To turn your account into a Business account, click the hamburger menu in the top right corner of your profile. Click Settings, then Account. At the bottom, click Switch Account Type.
Then click Switch to Business Account.
Done! Youre now a Business account with access to Insights.
How To Use Instagram Audience Analytics
Getting to grips with your audience analytics is a great way to understand who youre talking to so you can tailor your content strategy and posting times accordingly.
Open the Insights tab in Instagram, scroll down to Your Audience, and tap See All.
From here, youll be able to see an overview of your follower breakdown for up to 90 days including:
Most Active Times
Read Also: How To Add Music To Your Story On Facebook
How To Access Analytics With Laters Analytics Dashboard
Alongside Instagrams native analytics, Laters feature gives you a visual overview of how your posts and stories are performing all in an easy-to-use dashboard.
Youll find all of the must-have analytics from Instagram in a digestible format, as well as several extra data points including your best time to post .
You can track up to 12 months worth of Instagram feed posts and stories, so you can see which have performed best and filter by all the key metrics, such as likes, reach, comments, and more.
Plus, Laters Instagram Analytics have separate Post Performance and Story Performance dashboards so you can see exactly how each channel is driving value for your brand.
Ready to start tracking your performance more efficiently? Sign up toLaterand explore thedashboard today now available for both Instagram business and creator accounts.
How To Measure Clicks And Ctrs To My Website
To measure click-through rates or the number of clicks coming from the stories to your website, you can include a UTM type of link for your See more button.
In order to measure the Instagram stories performance more precisely, you can track the number of clicks coming to your website in Google Analytics.
Generate, analyze and embed Instagram stories on any website.
Read Also: Protected Tweets Viewer
Track + Measure Instagram Stories Analytics To Optimize Your Strategy
Diving into your is more than just finding out which photo, video, or story performed best.
Truly understanding how your content performs by tracking key over time is the key to developing a content strategy that works for your business!
For example, if youre running an Instagram account for an online ecommerce store, you may want to investigate how different product photos perform against each other. You might have some product photos on a white background, some on a dark background, and others out in nature or the city.
From here, you can then compare all product shots against your lifestyle content to find out which posts your followers like best!
If you find that your audience is more interested in product content, you may decide to invest more heavily in product photoshoots and scale back on the lifestyle photoshoots.
Since many factors can affect your day-to-day success, testing different types of content and Instagram Stories features can help you identify trends, monitor wins, and help you create a fine-tuned Instagram Stories strategy that truly resonates with your audience.
Whatever category your Instagram account falls into, tracking into your allows you to better understand your audiences wants, improve your content, and ultimately drive more traffic and sales!
Now that you understand what the different Instagram Stories metrics mean, youre ready to !