Follow Engage And Interact With Other Accounts
Here are four ways you can build strong and lasting relationships with your target audience through your marketing tactics on Pinterest:
- Follow new accounts of users who state or show they have interests related to the work your business does and the content you post .
- Re-Pin, Like, and comment on the content your followers and fans share.
- Respond to the messages your followers write on your content to personalize their experience on your profile and make them feel heard.
- Create engaging posts that showcase your expertise in your industry, teach your followers how to do something, or get them involved .
Curious About Nfts Daos And Web3
Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs will affect your business in the near future.Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web3 and what to expect in the future, so you can prepare your business for the shift, even if you’re a total newbie.
Try Different Pin Formats
For example, Nike uses video to promote its products:
And carousels to show a variety of products in one Pin:
But even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.
For example, Nespresso pins step-by-step content to engage Pinners with its brand:
Also Check: How To Edit Tweets On Twitter
What You Can Do
Consider hiring someone to do all of this for you. Maybe this is out of your realm or maybe youre just so dang busy youd rather pay someone to manage all of this for you. There are people out there that do this full time.
I enjoy doing it, plus I enjoy the extra income as well.
If this sounds like you, Id suggest finding someone. You are more than welcome to reach out to me or look into other options. There are plenty of people out there that can help you with this. Some do it as a side gig as I do and others do it full time.
Either way, make sure the person you are working with is a good fit for you and understands exactly what youre looking to accomplish.
In just a few short weeks, I increased traffic drastically all because I utilized the information I had to dig to find.
I will continue to share my experience for everyone to have access to as I know what a hassle it can be finding bits and pieces spread out all over the internet.
Id suggest checking out my article, , so you can start implementing some of these strategies for yourself.
Optimize Your Content To Educate Build Community Drive Traffic And Boost Sales
Include relevant text: Take a few moments to write strategic, brief, keyword-heavy descriptions to accompany each of your pins. Add a few relevant hashtags at the end this makes them easy to find via Pinterest search.
Add links: For each pin, you can include a link back to your website or blog in the description and in the pin source. Use em or lose em.
Make boards: Boards, or collections of pins with a shared subject that live on your Pinterest page, give users reason to browse multiple pins or pieces of content. They can also establish you as an authoritative source for the subject youre featuring. Collaborative boards do double-duty, creating an abundance of interesting content and connecting you with new Pinterest community members. Invite users to join your board to build community and visibility. Be sure to use keywords in your board title to help users find your collection.
Interact with users: Pinterest is a community. The more you engage with users, the better your visibility and reach. Communicating also boosts customer loyalty and potential new customers. Standard social-media etiquette applies here: follow accounts you want to follow you, comment on others content, and respond to comments.
Post about boards and pins on your other social media channels. Do marketing for your marketing! Drive traffic to your Instagram content by sharing it to your other social networks and tweeting them.
Read Also: How Do I Log Out Of My Gmail Account
Create Pins That Stand Out
If you want to create more visually compelling Pins, make sure you follow the . These Pinterest best practices include:
- Maintaining a 2:3 aspect ratio
- Including your brand logo
- Adding text overlay with concise, targeted copy to tell better stories
- Choosing images that show context this includes showing a product or service in a lifestyle setting or showing a use case in action that brings it to life.
For Merchants: Idea Pins
An iteration of Story Pins, Idea Pins are a new feature for business accounts.
Idea Pins give creators the opportunity to showcase a different side of their business. With Idea Pins, you can create inspirational content without a direct focus on products or services. This enables you to engage with your audience in a new way.
The suite of editing tools makes it easy to get started. They include:
- Video recording and editing for up to 20 pages of content
- Voiceover recording so creators can add their own personal voice
- Music selection by Epidemic Sound
- Ghost mode transition tools
- Detail pages for instructions or ingredients
- Interactive elements like people tagging and stickers
- Multi-draft save so Creators can publish more ideas
With the new Creator Code and comment moderation, Idea Pins are a safe and inviting way to engage with your audience.
Don’t Miss: Can Whatsapp Calls Be Traced
Social Media Management Tools
- Hootsuite gives you the ability to schedule your Pins in advance, gain insights into your data and analytics, and measure your results on Pinterest.
- Tailwind provides you with analytics about your Pinterest profile, a data reporting system to help you determine whats doing well with your audience members, and advice about the best days and times to share your Pins.
- Sprout Social allows you to take advantage of a range of features to help you reach your target audience and buyer personas through Pinterest. These include platform analytics, engagement tools, post-scheduling capabilities, and details about the type of content your audience wants.
Pinterest has also launched its own scheduling tool, allowing Business users to pre-schedule their content within the platform.
Differences Between Personal And Business Accounts
Although the outward appearance of a business account is the same as a personal account, there are some key differences between personal and business accounts on Pinterest that you should be aware of.
New Terms of Service Agreement
The first major change since the big reveal of business accounts is the newly formatted terms of service agreements for both personal and business account holders. The main difference between the two is that .
The Ability to Specify Your Business Name
Instead of having to sign up as first name Whole, last name Foods,businesses can set up their account with their business name as is.
Within its business site, . The tutorial currently covers how businesses can tell their story through their profile, build a community through collaboration, drive traffic through making products discoverable on Pinterest and learn and grow through finding out how others see your brand on Pinterest. Well look at these tips in depth in the Best Practices section later in the post.
Access to Upcoming Features
to help them expand their reach and understand their Pinterest audience. Those who have set up a business account will be notified as soon as new features are available.
Read Also: How To Attach Resume To Linkedin
Switching Back To Personal Account
Here are the simple steps to follow to convert your business account to a personal account:
- Next, you choose Account settings on the left side of the screen
- Scroll down and select Convert to a personal account
- Edit your name and click Convert account
Meanwhile, do note that you will lose access to ads manager and analytics. Although you will be able to upgrade to a business account again, youll also lose some reporting data.
Switching Between Accounts Is Easy
Pinterest knows its users need different accounts for different purposes and has made switching between accounts simple. If you decide to have separate personal and business accounts, you dont need to log in and out to switch!
Simply click on the downwards arrow on the top right corner and Add account to make your other account show up in the list.
Don’t Miss: Can I Tell Who Looks At My Facebook Page
Create A Pin Using An Image Saved On Your Computer
To create a Pin from images on your computer, follow these steps:
Select Choose Image and find the file on your computer
Pick a board for your Pin and add a description
Heres how to schedule your Pins with Later:
Drag and drop an image from your Media Library onto your content calendar to schedule it at the date and time of your choice.
Important: Your board settings must be set to Public in order to schedule your Pin to that board. When scheduling your Pin, you can search your boards by name, or simply scroll through a list of your boards
Crop your photo, enter your caption, and add a link.
Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!
Not signed up to Later yet? What are you waiting for! Start managing and scheduling your Pinsnow:
The Conference You’ve Been Waiting For
As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, Californiafrom your friends at Social Media Examiner.
As a valued reader, you can save $770 if you act now! Sale Ends Tuesday!
Converting Your Personal Account to a Business Account
To convert your personal account to a business account, log into your Pinterest account and then visit the section. There, you will see a big red button to convert your existing personal account to a business account.
Once you click on this button, you will be taken to the section where you can . First, you will have to select your business type.
Next, you will enter additional details such as your contact name and business name, plus you have the ability to edit your About information and website.
Creating a New Business Account
Alternatively, if you dont want to convert your existing personal account to a business account, you can . You will go through a similar process as conversion, except you will get the chance to choose a new username.
Convert or Create a New Account?
Not sure if you should convert your existing personal account to a business account or create a new one? Here are some things to consider.
Read Also: How Do I Create An Instagram Account
Invite Others To Pin On Your Boards With Open Boards
Another cool board feature for marketing is the Open Board, which allows users to contribute their own pins. All you have to do is give them pinning access by adding their name or email. You, as the creator, of course, have full veto power, and your contributors arent able to change the board name or description.
This feature is great for marketing because you get your community involved in a personal way.
Invite your followers and get big authority brownie points if you can get industry experts and leaders to contribute to your boards!
Case Study: Womens Health Magazine
Womens Health Magazine created an open board called Vision 21 where their followers pin their goals and visions. It promotes fan interaction and the brand at the same time! Talk about win-win.
How Do You Remove A Business Account From Pinterest
To remove a business account from Pinterest completely, open the dropdown menu in the top right corner > Settings> Account Settings.
Selecting Deactivate Account will hide your Pins and profile. It will also remove any links to other social media accounts. You can reactivate your account again at any time by logging back in.
Selecting Close Account will delete all your account data, Boards and Pins permanently you wont be able to get them back. Clicking this will send an email with the final steps to delete your account.
Also Check: How To Post Multiple Pictures On Facebook
Use Social Media Best Practices
Additionally, you can focus on the following five best practices to boost engagement on Pinterest.
- Encourage your followers to feature your brand in their content .
- Provide your audience with an incentive such as a prize for choosing to follow and interact with you as well as create posts featuring your products and branding.
- Offer your audience discount codes, coupons, as well as details about your latest products, and updates to existing products to keep them coming back to your profile.
- Ensure your content is helpful and useful for your audience members all content should have a purpose and/ or meaning.
Protect Your Brand Content
Pinterest is a visual platform, and eye-catching content attracts both customers and bad actors. Red Points brand protection software scans a wide range of websites and social media platforms, including Pinterest, looking for brand abuse like intellectual property theft and counterfeits. Check out our guide to brand protection on social media to learn more.
More like this on:
You May Like: How To Add Attachment To Gmail
Higher Content Shelf Life
Imagine your pins getting more visibility with time and sending traffic even months after it was published.
With this much business potential, it will be a colossal waste of opportunity if you dont leverage Pinterests ever-growing audience and creative features to influence your audiences purchasing decisions.
Develop A Powerful Content Strategy
Once you have your goals set up, youll be able to start developing a content strategy geared toward those goals. What type of content will help you fulfill your purpose? And what kind of content does your audience expect from you?
While there are a ton of options, the following types of images should form the cornerstones of the for your business:
Educational content is the life force of Pinterest. In fact, 85% of Pinners say they go to Pinterest to start new projects. So make sure your content strategy includes instructional visual content that helps people learn how to do something such as how-tos, tips and DIYs.Real Simple regularly shares recipes and tips to help its followers learn new things at a glance with visually appealing infographics.
Content that inspires
Informational content is another way for you to engage your Pinterest audience. Create infographics and factoids that will help people learn new facts and figures relevant to your industry, products or services.
Don’t Miss: How To Do Linkedin Introductions
Manual Pinning Vs Scheduling Tool Pinning
Manually posting or pinning Easily schedules your pins for you Free Not free
Thats a lot of work! Hey, Im a busy mom, I dont really have time for that. The one advantage to pinning manually is its cheap! It saves you money but its costing you in time! So you are going to have to decide whether you want it to cost you in time or money.
It saves you time because you can load all your pins, all at once for a post. For example, you got your 10 or 20 pins ready for your new post. You can drag and drop all of your pins into the Tailwind App to upload them. Then you can add pin descriptions and your web address for the post. Tailwind will auto fill the pin title for you from the post web address. It can also schedule out your pin for you. Tailwind makes it so much easier and save you time.
You will definitely save time but it costs a little bit of money. Also, you can leverage your Tailwind Communities which are kind of like group boards. Except, these are like minded women and men who are pinning regarding the same topic you are. Theyre sometimes looking for relevant pins that are related to their board topics. That way you get more visibility because then their followers are seeing your pins and their followers might start following you too.
You can check out Tailwind for yourself by using this link to get your free trail!
If you want to learn more about what the Tailwind App can do for you check out this post:
Rich Pins Vs Standard Pins
If you have an online store, you need to pay attention to this section. There is a big difference between Rich Pins and Standard Pins when it comes to creating pins that feature your products for sale.
To simplify it, Rich Pins will automatically update to real-time prices. What that means is, if you change the price on your site, whether that be up or down, the Pin will automatically adjust the price as well.
For more information about this, visit . You will find much more information there if this pertains to you.
Don’t Miss: What To Put On Your Linkedin Profile
Keep An Eye On Your Pin Performance
Once youve verified your website, you can also view the performance of your individual Pins, making sure that theyre resonating with your audience as much as other Pins you may have saved.
You can also keep track of Pin performance based on a number of different metrics, from impressions and engagements to clicks and saves.