D Instagram Stories Insights
ImpressionsThe impressions are the number of times a particular photo or video has been seen in your story.
ReachThe reach tells you the number of unique accounts that saw a particular photo or video on your stories. ExitsThe exit metric tells you the number of times someone exited your story. While a user doesnt necessarily have to skip your story to get recorded in this metric, it also takes into account when someone clicks on a link in your story. RepliesHow many people replied to a particular photo or video on your story? Peoples insightThis is a list of all the accounts that have seen a particular photo or video in your story. You can also check out their Instagram accounts by simply clicking on their handle on the list.
What Exactly Do Your Instagram Insights Mean
If you have an Instagram business account, you have a powerful analytics tool at your disposal: Instagram Insights.
This handy section of your profile collects statistics on your performance that can help you assess how well your account is doing and how you might be able to hone your strategy to perform even better.
In this post, well walk you through each section of your Instagram Insights and explain how you can leverage the information within it to boost your business on Instagram.
Creating An Instagram Business Profile
If you are a business that is just starting out, creating an Instagram account is the perfect way to grow. Making a business account will supply you with many tools that could help your marketing strategy, like Instagram insights.
One thing to keep in mind is that Facebook and Instagram are associated ever since Facebook bought Instagram. Having a Facebook account puts you one step ahead, and makes cross-posting available, once you connect both profiles. It is a must to have a Facebook page to create a business account because you will need to connect it with your Instagram. Furthermore, there are many benefits to having a business profile.
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Use Stories For Growth
Unlike the other content types, Instagram Stories disappear after 14 days so it is important to review these insights more often. We recommend analyzing your stories reach and replies.
- Reach will help you assess retention this is how many people are watching your stories from the first slide to the last. A simple calculation to determine this is to take the reach number of your last story multiplied by 100. Then take this new number divided by the reach number of your first story. This will tell you the percentage of people watching from beginning to end.
- Replies which stories are engaging your followers to start a conversation?
How To Access Analytics With Laters Analytics Dashboard
Alongside Instagrams native analytics, Laters feature gives you a visual overview of how your posts and stories are performing all in an easy-to-use dashboard.
Youll find all of the must-have analytics from Instagram in a digestible format, as well as several extra data points including your best time to post .
You can track up to 12 months worth of Instagram feed posts and stories, so you can see which have performed best and filter by all the key metrics, such as likes, reach, comments, and more.
Plus, Laters Instagram Analytics have separate Post Performance and Story Performance dashboards so you can see exactly how each channel is driving value for your brand.
Ready to start tracking your performance more efficiently? Sign up toLaterand explore thedashboard today now available for both Instagram business and creator accounts.
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Learn Which Actions Were Taken On Your Post
To view insights for a specific Instagram post, start by visiting your profile. Tap on the post you’d like to look into, then click View Insights below the image
Under the Profile Activity section, youll find out the number of actions that users took on your profile as a result of seeing your post things like visiting your profile, then taking an action like clicking on your website link or following you.
Change Your Posting Day And/or Time
There isnt a single best time to post on Instagram. Instead, each brand has its own perfect time to post. With Instagram analytics, you can find your ideal posting time based on your audiences habits and past contents performance. With Instagram Insights from the Instagram app, you can tell the days when your followers are most active and the average times theyre on Instagram on a typical day.
Instagram Insights showing Buffers audience details over the past seven days
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How To See Instagram Audience Insights
Knowing your Instagram Audience analytics will help you tailor your content to their interest and help you figure out the perfect time to post.In this section, youll be able to gather loads of data about your audience.
- How many people followed/unfollowed
- Top cities and countries of your audience
- Age and gender
- Most active times
The Best Guide About Instagram Insights On The Internet
How do you know your marketing strategy on Instagram is working? What kind of content works best for your audience? What audience types are interested in your business?
When you use , you get a ton of valuable data about your audience and their behaviors. With Instagram Insights you can understand important aspects like who is your audience, what content works for them, which product is a hit, etc., to know how well your business is performing on Instagram. Heres a ready reckoner of all the different ways that you can leverage Instagram insights for your brand.
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How To See Insights For A Video
- Navigate to your profile.
- Click the Play triangle button right above your post grid.
- Tap the video youd like to see insights for.
- Tap the horizontal or vertical three dots on the corner of the video.
- Tap View Insights in the pop-up menu.
Next, we’ll get into how to use Instagram Insights in your day-to-day.
B Instagram Audience Insights
This metric tells you the gender distribution of your followers men or women.
AgeYou can also know the age distribution of your followers and they are usually categorized by 13-17, 18-24, 25-34- 35-44, 45-54, 55-64, 65+.
Top locationsYou can also find out the top 5 cities and countries where your followers are from. Knowing this metric lets you identify the time zones of your audiences so you can post accordingly. It also lets you know the general understanding of your audience whether or not English is their first language, what kind of environment are they currently living in that will help you curate your content better. Followers HoursKnow the average time your followers are on Instagram on each day of the week this will help you understand what time they are most active, on a particular day.
Followers DaysYou can also identify the best days to post your content by studying this metric that tells you the days of the week when your followers are most active on Instagram.
The audience data lets you know who youre talking to daily and when are they most active on Instagram to have these conversations with you. For example, if you are catering to a younger audience, you should post more often since they are mostly active on Instagram throughout the day. Also, you may see better engagement on weekends, giving you the perfect space to schedule your best content when your audience has more time to engage with it.
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What Metrics Are Available On Instagram Insights
When you tap on the Insights tab in your Instagram app, youll see quite a few metrics just at first glance. The Professional Dashboard area shows you a short, summarized version at first, and you can tap each heading for more details. Lets take a closer look at Instagram Insights main categories:
The Overview section is where youll find information like how many people have seen and interacted with your posts, what actions they took on your page, and how many followers you have overallincluding any fluctuations in that number.
- Seen your content on Instagram.
- Visited your profile or clicked on your website link.
- Tapped the on your profile.
Why is reach such an important Instagram metric?
Calculated Metrics For Instagram Insights
While all of these metrics are important and give you a lot of information about your audience and whats working for them it is important to collectively view the data to get a more holistic understanding of how your business is performing.
These calculated metrics let you go one level deeper than the Instagram insights explained above, by using those metrics to calculate more powerful and performance-driven metrics.
Lets take a look at the 4 most commonly used calculated Instagram insights:
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What Is Instagram Insights
Instagram Insights is a native analytics tool that provides data on follower demographics and actions, as well as your content. This information makes it easy to compare content, measure campaigns, and see how individual posts are performing.
To access Instagram Insights, you need a business account. If you convert a personal account to a business account, youll see Insights for any content thats posted after you make the switch. If at any point you switch your business account back to a personal one, youll lose all of your Insights data.
You can find Insights data in three different places in the Instagram app. To access Insights from your account page, tap the bar graph icon in the upper-right corner of the screen.
To see analytics for an individual post, navigate to the post and tap View Insights in the bottom-left corner.
To see data for a story, open the story and tap the names in the bottom-left corner.
The Insights homepage shows a summary of data for the content youve posted in the last 7 days. In the top section, find out how many total followers you have and how many youve gained in the past 7 days.
You can also view how many total posts you have on your account and how many youve added in the previous week.
Other Options To Analyze Instagram Data On A Desktop
We totally understand if you prefer to analyze your Instagram data on a desktop rather than on a limited mobile screen. Its completely understandable also if you feel that what Instagram Insights has to offer is not enough for you.
Apart from using Creator Studio, you can also take advantage of external social media analytical apps that are available on the market. One of them, which you may or may not have heard of, is Sotrender.
Sotrender helps to analyze Instagram performance in a longer time period, understand your audiences interests and behaviours, but also generate comprehensive reports.
Instagram analytics in Sotrender
There is a 14-day free trial so you can easily test this tool anytime to see if it fits your needs and offers the data that you seek for.
One may say that Instagram Insights are a perfect fit for them, especially having them on a desktop device, but for many marketers they can definitely be a limitation when it comes to drawing conclusions from data and improving marketing strategy.
There is no good or bad choice when it comes to whether one should or should not use an external social media analytical app. Listen to your heart and think about your real needs and budget first.
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What Is Instagram Analytics
Social media is one of the best ways to market to an audience and Instagram is one of the best platforms to use to do so. Luckily, Instagram provides you with tools to see your account statistics. This is important information to be aware of in order to know how your followers are engaging with the content you post. Analyzing your Instagram analytics will help take your content and your marketing to the next level.
View Individual Post Insights
To view insights for a specific post, select the post youd like to see the insights for, then click View Insights underneath it. Youll be taken to the Post Insights page, where you can find out more about the actions taken on the post.
This includes an overview where you can get a key summary of several key insights about your post, including:
- Accounts Reached: The number of unique accounts that have seen this post, at least once. Reach is different from impressions, which may include multiple views of your post by the same accounts. Take note that this metric is estimated.
- Content Interactions: The number of actions people take when they engage with your post, such as shares, likes, comments, or replies.
- Profile Activity: The number of actions people take when they visit your profile after engaging with your post.
Youll also be able to view your Reach or the number of people that have seen your content and where they find it. This, includes:
- Accounts Reached: The number of unique accounts that have seen this post, at least once. Reach is different from impressions, which may include multiple views of your post by the same accounts. Take note that this metric is estimated.
- Impressions: The number of times your post was on screen. Sources can include “home”, “profile”, “hashtags”, and “other”.
Your Content Interactions will show the actions that people take when they interact with your content, including:
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Pulling It All Together
The information you can gather from the above sections can help you gain invaluable insights about:
- How many accounts youre reaching
- What kind of content best engages your audience
- Who is seeing your posts and whether they match your customer profile
- The ideal times to post
Just to name a few. Armed with this knowledge, you can make informed adjustments to your content strategy that will produce real, measurable results.
Action Items:
1. Review your Insights once a week.2. Consider inputting the data into a spreadsheet so you can access it later and analyze trends over longer periods of time.3. Note which posts are performing best and evaluate what might be working about them.4. Compare your Audience numbers with your ideal customer profile and see how well it lines up. If theres room for improvement, think about what you can do to reach people who fit your profile better.
How To Use The Instagram Professional Dashboard Feature
Instagram announced the “Professional Dashboard” in January 2021 in an effort to give creators and businesses the tools to monetize their profiles.
Instagram describes the Professional Dashboard as “a central destination to track performance, access, and discover professional tools.” It is also home to some education content made by Instagram. The feature gives any user the option to turn on the Professional Dashboard and have access to additional analytics of their posts.
To use the Professional Dashboard you have to have to switch your account to a Professional Account which will make your profile public. So if you want to keep your account private, then this feature probably isn’t for you. Here, we will walk you through how to switch your account to be a Professional Account, the features of the Professional Dashboard, and the insights you have access to.
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A Quick Tour Of Instagram Insights In 2021
Grab your phone so that you can take Katies guided tour around all things Insights. To access Instagram Insights, sign in to your business profile > tap the lower right-hand profile icon to look at your page > tap on insights , and youll find yourself in your personal insights section
Youll end up on your overview page, which lists reach, interactions, followers and all your recent posts.
From the overview page you can access more screens. As always, theres so much more detail in the podcast episode itself, so do listen in to find out more about each of the screens and the data within.
- See the data on your overall account performance throughout the week
- Divided by followers and non-followers
- See which types of posts are reached by most people
- Breakdown of reach by posts too
- Impressions
- Profile visits
- Website tabs
Reach is the number of people who saw you. Impressions is the number of time your post has been seen collectively by those people.
Instagram Insights: What Do They Mean
Everyones favourite social media app Instagram has gone through many a change over the last few years. Algorithm improvements, feed changes and more updates have changed the way content is received and interacted with. One of the major introductions to Instagram has been Insights, allowing users to view analytics measuring the performance of their content, and better understand their audience. In this all-in-one guide well outline everything you need to know about Instagram Insights: how to access them, what they mean, and how you can use them to and your engagement rates.
Contents
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