Keep Your Response Time In Satisfying Parameters
In the digital sphere, many people usually expect responses and solutions for their different questions and inquiries right on the spot, especially on social media.
After all, we live in the speed age now, right?
Nowadays, for many customers, it is not only the product or service of a particular brand that’s analyzed, but the whole experience with that business – this is often what triggers prospects to turn into buyers or makes them develop a strong loyalty towards a specific brand.
And the way you communicate with your customers holds an important share of that experience.
Because your audience expects you to reply – if not instantly – at least in a matter of minutes to their messages, you must try as hard as you can to keep your response time speedy – so that your customers don’t feel ignored.
Twitter For Android Is Getting Its Own Standardized Emoji Set
ByCat Ellislast updated 22 May 2018
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There are so many versions of Android in circulation, all with different emoji sets, so a message that looks perfectly reasonable on one phone might be a mess of black boxes and grey flags on another.
It’s a problem Twitter has decided to tackle head on. From today, Twitter for Android will ignore your phone’s emoji and replace them with its own ‘Twemoji’. This will bring the collection of emojis available to Android users back in line with those on the Twitter web app and Tweetdeck.
To toggle Twemoji, go into the app’s settings, select ‘Display and sound’ and check ‘Use the Twitter emoji set instead of your device’s default set’.
Spaces Are A Brand New Way To Have Live Audio Conversations On Twitter
Want to learn more about Twitter Spaces? Youâre in the right place. Spaces are ephemeral, live audio conversations on Twitter, and itâs easy to join one or start a Space of your own.
How to join a Space
Spaces are public and you can join one in one of three ways. Each Space has a public link that a host or listener can include in a Tweet, or share via a Direct Message. Live Spaces featuring a speaker or host you follow will also appear at the top of your timeline, highlighted in purple.
How to host a Space
To start a Space, long-press the compose button on your Home timeline, then select the cluster of dots icon. Your mic will be off when you first create your Space â tap Start your Space once youâre ready to begin speaking.
How to Tweet about your Space
Inform your audience and encourage them to join you by Tweeting about your Space in advance. To Tweet about it once your Space has started, click on the share menu in the bottom right corner to share your Space via Direct Message, Tweet card directly to your Home timeline, or copying the link.
How to share a Tweet within your Space
Help to guide the conversation and give context to your listeners by sharing a Tweet within your Space. To do this, navigate to the Tweet you want to include, tap the share icon, and select âYour Spaceâ â donât worry, your Space will remain active while you do this.
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Common Twitter Name Emojis And What They Mean
= You may have found yourself asking: what does the rose emoji mean on Twitter? A rose indicates that the account is part of the Democratic Socialists of America movement. Sometimes used as a more general indicator that someone is a leftist as red roses have a long history of use by labor movements and social democrat groups across the world. and the DSA asked their member to use the symbol in their Twitter bio or name to indicate support for socialism. Those against socialism and the DSA sometimes use the wilted rose.
= the okay symbol no longer means ok. Its been taken over by white supremacists, some of which are covertly using the symbol to indicate their support for white nationalism. This nasty alt-right tribe has also used the frog and the glass of milk emoji at different times to indicate their white identity. and racism. This has shifted rapidly and will continue to do so – is another one of their trends.
= Warren Democrat and a supporter of the vision of big structural change offered by Elizabeth Warren during her 2020 Democratic Presidential Primary Campaign. Used to symbolize her Blood and Teeth line
= This one is pretty obvious its meant to encourage people to wear a face mask during the COVID-19 pandemic to help keep other community members safe.
= Snowflakes is a common insult by many conservative commentators for liberals and progressives and many have taken to repurposing the term as a badge of pride.
Emoji Of Red Flags Are All Over Twitter Here’s Why
Twitter users have a lot of warnings.
Red flags are everywhere.
If you’ve noticed images of red flags filling up your Twitter feed, you’re not alone. The platform is bursting with warnings about anything you can think of. It’s a new viral trend that has tweeters using the red flag emoji to signal opinions and behaviors that raise, well, red flags. Not a baseball fan? Red flag. Promise you’ll pay someone back later? Red flag. Top your pizza with pineapple? Red flag.
The platform says it’s seen a 455% increase over the last week in tweets using the emoji in the US. Tuesday saw 1.5 million red-flag-emoji tweets globally.
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From people cautioning about worrisome behavior from a prospective date, to brands trying to capitalize on the trend, here’s the rundown on the rows of red flags filling up your timeline.
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Popular Emojis For Males And Females
For the last set of analyses, in order to identify emoji preferences for males and females, a subcorpus of 400 emojis used by males and 400 emojis used by females was gathered. For each group, 200 emojis, or half, come from the analysis of 10 selected threads on varied topics obtained from the first analysis. The first 20 emojis used by different males and females were selected from each thread. Some threads were used to search for both male and female emojis, whereas others were selected only for males or only for females on account of the topic discussed . The other 200 emojis for each gender come from the analysis of the personal accounts of 20 random males and 20 females selected from the frequent and infrequent emoji users analysed in the previous section, from which the first 10 different emojis occurring in their messages were extracted, with a view to accessing comments related to more personal issues. Frequent users with more than 70% of emoji use, and infrequent users with less than 30% of emoji use, were chosen.
a This category includes symbols of teams , political parties , and flags .
b Reflective emojis ponder on comments and point out other sides of an issue, ambiguities, and contradictions, or express scepticism.
, which in these samples favour men.
Know How Often To Tweet
Knowing how to pace your Twitter use is a delicate balance. Tweet too little, and users forget about you. Tweet too much, and they get annoyed and ignore you.
In most cases, its best to tweet more than one or two and fewer than three to five times per day.
There are several ways to schedule your Tweets so that they come out at the right frequency. Twitter has a built-in scheduling feature. You can also use a social media management tool like Hootsuite to schedule your Tweets as a part of a complete social media calendar.
Manage your Twitter presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage your audience, and measure performance. Try it free today.
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How To Use Twitter For Business
Once you have the basics down, its time to start thinking about what Twitter can do for your business.
The tips in this section will help you turn your Twitter activity into growth for your business.
Bonus:Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.
Reward Your Fans With Valuable Content
The reason social media is such a strong asset for every business interested in doing marketing nowadays lies in its quick and simple way of creating valuable and long-lasting relationships between a brand and its customers.
Which is measured in – guess what – engagement.
Having a customer-centric strategy, which translates into understanding how your brand’s audience thinks, listening to your customer’s needs, and trying to help fulfill them, is certainly what will boost your social media engagement in the blink of an eye.
That’s why, when you’re creating your social media content calendar, you have to not only have in mind cool and edgy designs but also make your posts spark conversations.
Making only product promotion content is easy – but if you aim for your engagement number to go up, you must get out of your comfort zone and think about how you can add some real value to your customer’s life.
Think beyond your feed posts and selling something!
Create challenges for your fans to understand your brand better and also for you to notice more about them.
Use social media polls to ask them questions to discover what you’d like to know in more detail.
Try doing some Q& A sessions to offer them customized solutions to their problems and also humanize your brand. By associating a face with your brand, your community will feel more connected to your business.
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Emoji Frequency: Frequent And Infrequent Emoji Users Analysed By Gender
The two subsections that follow analyse tweets in the British Twitter users personal accounts. For the first analysis, 320 users were randomly selected from the tweets posted in the threads collected and analysed in the previous section. Once again, the focus was on individual, ordinary Twitter users, avoiding public figures and organisations. A minimum of 100 and a maximum of 300 messages were gathered per user, depending on the number of tweets available for each, and the percentage of emoji use per tweet per user was calculated. Repeated emojis in the same message were counted as one emoji. Retweets were excluded from the samples, as were tweets posted by the same user which reappear a number of times with the same or slightly modified text and emojis. The gender of the speakers was verified by checking the information and pictures in their profiles, as well as the content of their messages and the pictures they posted of themselves in their tweets.
Analysis of High-Frequency Emoji Users Extracted from Low-Usage Threads
Eighty male and 80 female emoji users were randomly selected from threads where emojis were not often used . Low-usage threads were analysed because, if a subject decides to use emojis in this situation , this could indicate that he/she is a frequent user and has incorporated emojis as part of his/her communicative habits. Figure 2 displays the percentages of emoji use extracted from low-usage threads broken down by gender.
Posts With Emojis Increase Social Engagement
The key to doing both paid and organic social is to get those engagement rates up. In organic social, this helps your content get more exposure.
Unfortunately, when it comes to organic social media marketing, its super-hard to figure out which update does better or worse because there are so many different variables at play.
However, in paid social, its super-easy to do a split test of the same promoted post with and without emojis to the same targeting group at the same time.
As you can see, the emoji version has 25.4 percent higher engagement and a 22.2 percent lower cost per engagement . Remember: . So using emojis will not only increase engagement, it will decrease your costs, too.
Like I said, were seeing this as a trend consistently across tests , but Ive noticed that its key that your emojis are relevant to the update.
Test it out for yourself!
This post originally appeared on , and is republished with permission.
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Caution When Using Emojis
One of the biggest problems in using the Twitter emoji picker is to choose the correct symbols. With 3000+ available emoji symbols, it is difficult understand the meaning and pickup the correct one to express your feeling. Unfortunately, there are no tooltip description available when you hover or touch the icon. Many users dont understand the meaning of emoji symbols and insert wrong one causing confusion. On desktop, you can use Chrome extension to check the description as explained above. However, on mobiles ensure that you understand the meaning and the use correct symbols.
Type Your Own Symbols
This is very convenient for symbols you find yourself needing frequently. I have several memorized.
To do this, youll need to use your computers number padwhich means youll have to have the NumLock set to On, or use the special function key on some laptops which lets you use part of the keyboard as a number pad.
Just typing the number from the top row of your keyboard wont work. Youll need to hold down the Alt key while you type, for this to work. Heres a video introduction:
Here are some common symbols you may want to memorize how to type :
- Alt+0151 or Alt+0150
- Alt+7 or · Alt+0183
- Alt+3 or Alt+1
- Alt+14 or Alt+13
- Alt+16 or Alt+17
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How To Increase Social Media Engagement: 6 Strategies That Will Help You Boost Your Social Performance
Whether it’s Instagram, , or TikTok, every social media manager tries to improve a brand’s presence on social, which translates into higher engagement rates through its hard and continuous work.
Sure, having likes, good reactions, and comments flowing on a business’ social profiles is a dream come true for any brand, but it’s not something that will happen miraculously.
Every major brand like Puma or National Geographic has a well-researched and consolidated marketing strategy based on tactics that, over time, have proven to be effective for boosting social engagement.
But if you’re a smaller business trying to develop a social media engagement strategy, and you’re looking for tips and strategies on how to engage your audience on social media, here are six tactics you can start with.
Let’s jump into it!
Analysis Of Emoji Usage By Topic And Gender
The sections that follow analyse three phenomena related to emoji usage by British users: usage by topic, frequency of use related to gender, and emoji preferences for males and females.
Twitter threads are sets of tweets by the same user, linked one after the other. However, in this study the term thread is used to refer to a collection of comments sent by different users in response to a prompt tweet. In order to carry out the first analysis, a large initial corpus of threads on different topics was gathered. Two subcorpora were created from this corpus for the second analysis, in which males and females were randomly selected from both threads where emojis were not often used and threads where emojis were frequently used. Another subcorpus was created for the third analysis, also consisting of male and female tweets. In this case, part of the tweets comes from selected threads gathered in the first analysis, and the rest come from personal accounts of males and females selected from the frequent and infrequent emoji users described in the second analysis. The features of each corpus are detailed at the beginning of each section, together with the analysis and discussion of results. Threads were selected and gathered by hand, and the emojis in each thread were also calculated manually. Similarly, the male and female accounts used to gather messages were selected manually, and the number and types of emojis used in these accounts were tallied and categorized by hand.
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Why Emoji & Symbols Sometimes Dont Work
Many mobile devices show very few symbols, which is a good reason not to overdo when adding them to your tweets. All they will show is a little box character where the symbol is supposed to be.
What you need to realize is that symbols in tweets are not really images in the sense of being pictures or photos. They are actually just part of the same text character set that gives us numbers, letters, punctuation and so forth.
For that reason, many symbols do not exist as text characters that you can add to tweets, such as company logos and so forth.
What Are People Warning Each Other About
In short, everything. People are tweeting opinions on sports, food, movies, music, politics and more that they find to be problematic. Not all the tweets are serious many of them are jokes.
One Twitter user tweeted: “My favorite movie is Fight Club.”
My favourite movie is Fight Club.
Another tweeted: “My team is the Dallas Cowboys.”
“My team is the Dallas Cowboys”
Celebrity chef Padma Lakshmi tweeted that a red flag for her would be someone saying, “I don’t like Indian food.”
I dont like Indian food
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