Monday, March 27, 2023

How To Use Pinterest To Market Your Business

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Share Your Content On Other Social Networks

How to Use Pinterest to Promote Your Business

To promote your Pinterest account and content, you should share your Pins, images, and videos in other areas to improve your chances of being seen and followed. For example, you can so your followers can easily learn about the other platforms youre on and how they can view more of your content. Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in.

You can also so you can easily add and find friends, share content across networks, speed up your login on all accounts, and backup your profile in case you lose or forget your password details.

Make Good Use Of The Description

Your image should be the focus in enticing pinners to save your pin to their own boards, but your description is the second opportunity for you to make an influence. Grab their attention right away and be smart with the 500 characters youre given.

Use hashtags so you can be discovered in the hashtag feed. But select only a few very specific and targeted keywords that are relevant to your pin. Avoid general hashtags like recipes where your pin will be harder to stand out.

End with a great call to action combined with a benefit your customer will receive if they choose to continue.

Social Media Management Tools

  • Hootsuite gives you the ability to schedule your Pins in advance, gain insights into your data and analytics, and measure your results on Pinterest.
  • Tailwind provides you with analytics about your Pinterest profile, a data reporting system to help you determine whats doing well with your audience members, and advice about the best days and times to share your Pins.
  • Sprout Social allows you to take advantage of a range of features to help you reach your target audience and buyer personas through Pinterest. These include platform analytics, engagement tools, post scheduling capabilities, and details about the type of content your audience wants.

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Create A Board Just For Blog Posts

Grab all those article Rich Pins you have, and organize them into their very own board! Youll want to put this board at the top of your page so your followers will see it first thing. This will help draw traffic to your site and make it easier for users to find your content since its all in one easy-to-find-board. They will thank you.

Determine The Type Of Content You Want To Post

How to Use Pinterest for Marketing your Business

As with any social media site, it’s important to understand your target audience. What type of content do they want to see on Pinterest?

More importantly, think about the type of content that they’ll engage with. Is it infographics, tips and tricks, or perhaps blog posts? To find this out, do some research into the type of content they currently pin on their pages.

Additionally, make sure that you don’t sell yourself with every pin. You should share relevant and helpful information on your page as well. When you have a good idea of what your audience wants or needs to see, creating pins will be easier.

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Collaborate Using Group Boards

To use group boards to your advantage, you can:

  • Create a board with other influencers or industry experts, hosting the board on your profile while they share their expertise. This works well with both niche influencers who reach members of your target audience and broad-appeal influencers with large audiences.
  • Create a private board with individual customers where you can share ideas. A shop that makes custom designs or does engraving work could share different examples of what they can do on a private board.

Create A Pin Using An Image Saved On Your Computer

To create a Pin from images on your computer, follow these steps:

  • Select Choose Image and find the file on your computer

  • Pick a board for your Pin and add a description

Heres how to schedule your Pins with Later:

  • Drag and drop an image from your Media Library onto your content calendar to schedule it at the date and time of your choice.

Important: Your board settings must be set to Public in order to schedule your Pin to that board. When scheduling your Pin, you can search your boards by name, or simply scroll through a list of your boards

  • Crop your photo, enter your caption, and add a link.

  • Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!

Not signed up to Later yet? What are you waiting for! Start managing and scheduling your Pinsnow:

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Become A Verified Merchant

To become a verified merchant, youll need:

Robert Johnson, founder of Sawinery, a one-stop shop for all things woodworking, recommends becoming a verified merchant. Aside from receiving a shiny blue badge that makes your business look credible and legit, youll get a Shop tab in your profile to house products.

The program is free to join. Apply to become a verified merchant here.

Establish A Content Strategy

How to Use Pinterest to Market Your Avon Business

Product pins

If you run a store or an ecommerce business, you should be posting quality and attractive product photos as pins.

Beautiful product images can help ecommerce businesses capture customers attention and encourage this kind of spontaneous buying motivation.

Lead magnet


Sharing useful information using infographics is another excellent way to market your business. These contain data visualizations, graphics, and other tools for visually communicating data and other information.

Blog posts

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Schedule Out Fresh Pins

Using Sprout Socials to schedule out your content on the platform as well as build out a calendar for your visual content across multiple social networks. You can even to extend the reach of your content.

The Publishing tab in your Sprout Social account allows you to create and schedule pins to various boards. Simply upload your image, add the link, create your pin description and schedule.

Another great feature, though, is that you can choose from Sprouts predefined optimal posting times to help you schedule your pins at the best possible intervals.

You can also schedule a pin to go out more than once or bulk schedule a number of pins to make the job even easier.

Have An Awesome Cover Photo:

Your cover photo is your first impression and the first thing a user sees when they come to your page. Hence, it is important to make it attractive. Also, Pinterest allows you to choose which pin to use as your cover image. Therefore, dont forget to optimize the of each board. Lastly, choose a high-quality image that is attractive and bright for your cover photo.

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Keep Your Audience In Mind

Be strategic about what you Pin! Before you start Pinning, youll need to define the keywords you want to rank for to ensure your Pins pop up for the right people. Pins are indexed on Google and searchable on Pinterest, so great keywords are key for posts on this platform.

  • Pick two to three keywords you want to rank for that are related to your business. If you are not sure what to use, try a free tool like Neil Patels Ubersuggest or a paid SEO resource like Moz. These resources break down the keyword density and its ranking competition.
  • Optimize your copy to infuse those additional keywords. Keep in mind not to keyword stuff as the algorithm is smart.
  • If you want more ideas on what is trending on Pinterest, make sure to check out for a list of their top 2020 trending searches.

    Step : Make Changes To Your Profile

    How to Use Pinterest to Grow Your Audience

    Tap the arrow icon beside your name on the business hub dashboard to get there. You will want to change your profile name because it is based on your email address.

    Include a profile picture that reflects your companys image. The image should be 165 x 165 pixels in size. Try to incorporate a few keywords into the about line. To save, click Done.

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    Great Opportunity For Additional Promotion

    The pinning of handbags and skirts, directly or through fans, is a great way for retailers to socially , but companies that sell $20k consulting packages or $400k aircraft engines still dont have Pinterest in their marketing plans. Should they? If they care about or spend money on any of the following, then the answer is definitely yes:

    Dont Just Pin Your Own Content

    You should not pin your own content always. This rule of thumb is important because you want to keep your content fresh and dynamic to keep your readers reading.

    Rather than just pinning your own content, pin content related to your business, interesting images, quotes, and mix in your products and articles. Create a different board that covers your targeted customers interests. This will also allow you to feature your best products beside them.

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    Dont Pin All Your Pins Into One Board:

    Instead of pinning all images into one board, you need to pin images into a different board. This way your board looks appealing and attractive and you will get more followers on your board. Again, an organization is key. Finally, consider organizing them according to a theme or main idea for each board.

    Convert To A Business Account

    10 Ways to Use Pinterest to Market Your Small Business (for Beginners)

    Here are the main reasons why:

    Commercial use of Pinterest: If you want to use our products for commercial purposes you must create a business account and agree to our Business Terms of Service.

    • Special features

    Business accounts come with certain perks that personal accounts do not. Rich pins, promoted pins, ads manager, and showcase just to name a few. You also are presented with the option of entering a business name instead of just your first and last name in a personal account.

    • Your brand will be presented professionally

    You want the social medias you use for business to always look professional so your followers and customers take you seriously.

    So how do you create a Pinterest business account? Its really easy. Here are the guidelines from .

  • Log in to your profile.
  • You can set up as many as 10 ad accounts for your business profile.
  • Log in to your profile
  • Follow this link to convert to a business account
  • Fill out your information and click Done
  • Converting to a business profile will not affect your pins, boards, or followers.

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    The Art Of The Pin: Images

    Use unique, eye-catching images

    Images that stand out, are colorful, unique, and say something specific about what you have to offer will give you a major edge compared to other content on the platform.

    Use high-resolution, uncluttered images

    Youll also want to steer clear of cluttered images.

    According to Pinterest, , so check out your Pin on mobile to make sure the message is easy to digest

    Use a vertical aspect ratio

    As Pinners and marketers know, Pins are organized into columns. Meaning that vertical images take up more space and stand out more in the feed.

    The ideal aspect ratio for a vertical Pin is 2:3600px wide x 900px high.

    Heres a great example from the Social Media Examiner Pinterest account:

    Square images 600px wide x 600px tall can work well, too!

    Consider adding a little copy

    But as we mentioned before, try to keep the copy simple and dont let it clutter the overall image.

    Add tasteful branding

    To convey credibility, build a brand, and help people understand who or where the Pin is coming from, try including your product, packaging, or logo in your image.

    Heres an example of an infographic we created to promote our blog post on Pinterest including the Buffer logo directly at the top:

    Pro-Tip: Avoid logo placement in the corners of the Pin, or it will get covered up by our visual search icon.

    Use multiple images

    It also works well for outfit, roundup, and before/after Pins!

    Our Products Can Be Sold On A National Or Even Worldwide Level Without Us Ever Leaving The Comfort Of Our Home

    That alone should be a good enough reason to start fully harnessing the power of Pinterest. Since I have started fully using Pinterest over the last 2 years,

    Below are some steps and tactics that I take in my own stationery business to help Pinterest work for me. And I will say, I am no Vanessa Kynes , but I do make sure I am using Pinterest to work for me the best I can!

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    Group Boards Are Out Tailwind Tribes Are In

    Tailwind Tribes are similar to platforms such as Triberr where you gain access to a community of people with similar interests who are looking to curate high quality content from similar content creators. The difference is that you can see who shared your content and measure each tribes effectiveness as to how often your content is getting shared. This allows you to curate content from similarly minded users who might actually share your content when they curate from Tailwind Tribes. I currently curate an overwhelming majority of Pinterest content from my own tribe. My own Tailwind tribe is called Blogging & Social Media Marketing Pros, and you can join the tribe for free even if you are not a Tailwind member! Feel free to so that we can join forces!

    The Art Of The Pin: When And How To Save Images

    How To Use Pinterest To Promote Your Small Business ...

    Heres a list of quick tips to get you started!

    First five Pins each day are prioritized for distribution

    Its also a good idea to save Pins regularly, rather than all at once. In other words, consistent, daily activity is much better than a once-a-week or once-a-day flurry of Pins.

    By using a tool like , were able to schedule content out days, weeks, and even months in advance. This allows us to keep a consistent stream of Pins flowing to our boards without spamming our followers or missing out on positive Pinterest algorithm benefits.

    Always include links

    That means ensuring that your content includes a relevant link to the original source every single time even if the link does not lead to your own website.

    *Note: Pinterest does not distribute Pins with broken links.

    Lean into trends

    Start saving Pins about upcoming trends, seasonal events, or holidays around 45 days in advance. Then keep adding more ideas daily and maintain a steady pace of content.

    For example, Cristin Cooper // The Southern Style Guide shared a variety of birthday party themed Pins leading up to the summer season here in the United States:

    Linking multiple Pins to the same destination

    When doing so, just make sure to add specific descriptions for each Pin. This will greatly help to improve your SEO.

    Save to the most relevant board first

    In other words, make sure the Pin and board are a perfect match.

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    Create Attractive Pins Heres How

    You do it once, and think you it was awesome, and then a short while later after learning a ton more and getting better, you realise how much you actually sucked.

    This is one of my early pins

    I mean!!! I didnt create this, it was from one of my past assistants. Its not her fault, after all a team member is only as good as their leader.

    This had such a poor title what do people want? who is it for? the colours dont go together, and Im not even sure what the background image is meant to be of.

    This is how my pins currently look.

    My first pins totally sucked. Which is why they didnt get repinned. At all!

    What Is Good Pin Design? And How To Find Good Pin Templates

    To create an attractive pin, youre going to want to use a lot of white space, attractive fonts, and a colour scheme which stands out pink seems to be a favourite for text-based pins. You also need a call to action, and copy which makes people want to click through to read.

    You can use templates from Creative Market for Pinterest, but I create my own over on Canva.

    I found template pins dont really get pinned as much as unique pin designs do I guess theyre made to be a bit more generic as they look better to sell, but they dont work as well, in my experience.

    Youll also want to use a beautiful stock photo to make the image stand out I use images from Pexels or Unsplash, and import them into Canva.

    Good Pins Have Strong Titles And Copy!

    Use descriptive words to make your pin copy stand out!

    Join Tailwind To Pin 24/7

    Ok, Ill admit, for so long I resisted using Tailwind. Because I actually really, really like pinning manually! I love discovering new things, recipes, links, bloggers, etc.

    But I am also a big fan of automating as much as I can in my business, and I quickly realised I could be using those pockets of time for something other than pinning.

    Plus, I knew that my previous assistant had been using Tailwind to pin for us, and I had a feeling that this was the main way we had been generating views and follows.

    The Best Part Of Tailwind? Tailwind Tribes

    And the third reason was because Tailwind offered tribes .

    Tailwind Update 2020

    Tailwind Tribes makes it easy to join group boards and get my content found .

    You simply search for tribe topics you might be interested in and then click join.

    Each tribe has rules so youll want to read these first to make sure your pins are found and youre not removed from the group, but other than that I found tribes really easy to join and my traffic started to show results as soon as I started to use them.

    Tailwind took me a little while to get my head around. It looks confusing when you first land on there. But the best thing you can do is visit Tailwind tribes. Its simple to use and you can practically ignore everything else Tailwind does when yourre just getting started.

    To be honest I was really reluctant to use Tailwind. I hate saying it even! As it seems like every blogger is saying use Tailwind!

    Maybe it really is actually good!

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