Should Your Profile Page Replicate Your Rsum
It should be even more detailed. Think of it as your résumé, plus everything else that you couldnt fit on it, like video clips of speeches that youve given and news articles about your work, says von Rosen. The more thorough you are in describing yourself, the easier it is for an employer to assess your qualifications. So go ontoot your own horn.
Get Your Headline Right
Your headline is super important since its the first thing recruiters see when looking at your profile.
It should convey who you are and what youre about in a short, clear, and concise way.
Having the right headline ensures you get found by recruiters for the right, relevant job, since a lot of them only search by title.
Including profession-specific skills and titles is also ok, as long as theyre relevant and not too long.
- Developer Unicorn
Make sure your title contains a keyword that can be used to easily find you and pinpoint exactly what you do. If youre a developer and work mostly with Java, its best to put Java Developer as your title, instead of Software Engineer.
At the same time, avoid the less descriptive titles as much as possible.
Turn On Let Recruiters Know You’re Open
If you are updating your LinkedIn profile because you are searching for work then you want to let recruiters know you are looking. There are many wrong ways to do this like advertising “Currently seeking new opportunities” in your headline or other places in your profile not intended for this. The best way to do it is here. First click on “Jobs” and then “Career interests”
Now you can click on “Let recruiters know you’re open” detail what you are looking for in “note”, specify where you are in your search, when you’d like to start, titles you are targeting, geographic locations, type of work, company size, etc.
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Linkedin Marketing Best Practices
LinkedIn allows you to drive traffic to your website, identify quality leads, share your expertise through thought-leadership content, and grow your network. It’s also a great way to market job openings and attract new talent to your company. These are just some of the reasons why LinkedIn is an ideal platform for all businesses to market on. Here are a few more tactical ways you can incorporate LinkedIn into your social media content strategy.
Analyze Your Linkedin Marketing Performance
So … how are your LinkedIn marketing efforts faring? Analyzing your efforts and making necessary adjustments is critical to your success on the platform.
LinkedIn has in-depth page analytics as well as reporting tools for businesses to evaluate overall performance. There are specific data about how effective your status updates, content, and reach are as well as details about your page’s engagement and followers .
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# 2 Use Linkedins Discover More Hashtags Feature
One thing you probably ask yourself is, where to find the best hashtags? Have you ever paid attention to the Discover More Hashtag Feature on LinkedIn? If not, you should definitely check it out. You can find the feature on your home screen under the section followed hashtags, then click Discover More.
Once you hit Discover More, LinkedIn will show you a variety of LinkedIn hashtags you can use including its follower size.
Ways On How To Promote Business On Linkedin
LinkedIn is known for connecting professionals around the world. Having a LinkedIn account is essential in order to reach the relevant audience for your business.
Learning how to promote business on LinkedIn starts with creating a strategy. Today, we will share 7 effective steps to speed up your marketing success on LinkedIn.
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Add A Profinder Badge To Your Profile
You might consider adding a ProFinder Badge, which is used to identify freelancers within LinkedIn’s ProFinder. This service matches contractors with project managers who are seeking help. Freelancers can display a ProFinder badge on their Profiles to show prospective clients their skills, expertise, and recommendations.
LinkedIn offers two badge themes for you to choose from:
Add Links And Media To Your Work Experience
You can add links, images, videos, and files to the entries in your Experience section as well as your Featured section. So use this to your advantage: Link to your company websites, projects youve worked on, articles or reports youve published, or anything else that can let recruiters see the work youre writing about with their own eyes.
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Use Numbers & Data To Emphasize Accomplishments
Compare these two work experience entries:
I did sales at Company X
I closed over $200,000 in sales deals at Company X in 2019
Which one do you think is more compelling for the recruiter?
Throughout your profile, use numbers and data to emphasize your achievements. This will allow you to seriously stand out from the rest of the candidates.
Should You Connect With Your Best Friend
What about a stranger? Your college roommate is a nurse, and youre an accountant. So you cant really assist each other professionally, right? Not necessarily. Youre not just connecting with a person, but their network as well. She may have a link to someone who could help you, says Viveka von Rosen, the author of LinkedIn Marketing . For the same reason, its also wise to consider accepting a request from someone you dont know. When you receive a random invitation, look at the senders profile and determine if it is a quality connection for your needs and circumstances before accepting or rejecting it, says Ipri.
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Find New Hires And New Opportunities
According to , 20,000 businesses in the U.S. are using the site to recruit new staff . The service allows you to search for people who have the specific skills and experience that you need on your team. It can even replace traditional recruitment advertising entirely, depending on your industry and the position that you need to fill.
The Advanced Search facility enables you to search by many different criteria: location, company, former companies, industry, language, nonprofit interests, schools, and degrees of connection.
LinkedIn’s paid Recruiter plans give you even more options, and can help you to source, prioritize, contact, and manage your list of candidates. Pipeline Builder allows you to contact potential recruits automatically when they visit LinkedIn, and the Find Nearby facility targets local contacts.
You can use LinkedIn to look for jobs, too. As well as browsing the job advertisements, many people use it as a research tool. Suppose that you have two job offers on the table, for example. You can use LinkedIn to learn more about your potential new bosses and co-workers, and to get a feel for the organizations’ corporate cultures .
A Premium Career account allows you to search even more efficiently for job opportunities that match your preferences and skill set, and to find out who has looked at your profile in the last 90 days.
Use Saved Searches And Search Alerts In Linkedin Recruiter
If you use , you can use Saved Searches to save your search criteria if you’re marketing job opportunities via LinkedIn, this is a great addition to your tool belt.
With the feature, you can save as many searches as you want and receive alerts when new candidates match your filter refinements and criteria. You can elect to receive daily or weekly search alerts from the system about relevant results via the Recruiter homepage.
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Choose A Professional Profile Pictureor Take A New One
Gone are the days of needing a professional headshot for your profile image, Yurovsky says. Now, your iPhone or Android has a high-enough resolution camera to ensure your picture is clear and crisp. But just because you dont need an image taken by a professional, doesnt mean your picture shouldnt be professional. You should be appropriately dressed and not at a party or a wedding. Dont use any image where you have to crop other people out.
If you need a new picture, dont overcomplicate it: Get in front of a blank wall and take a picture, Dunay says. You should be smiling and facing a natural light source . Look at the camera. If the person who finds your profile cant see your eyes its hard to connect beyond the screen, Yurovsky says. Finally, according to LinkedIn, you should aim for your face to take up about 60% of the image once its cropped.
Get Started On Linkedin
You’ll find it . Start by signing up for an account, create your online profile and add a profile photo. The site offers two main tiers of membership: Basic and Premium.
The Basic account offers features such as messaging, profile creation, and ways to apply to job postings, while the Premium accounts have added features and resources to expand your online presence and let you get more out of the service.
As soon as you log in, you can start using LinkedIn to connect, network, and search for jobs.
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How To Include Experience On Linkedin As A College Student
Beyond your summary and headline, you will also want to fill out the other sections of your LinkedIn profile. List internships and jobs relevant to your industry and desired career in the experience section, including a brief description of your roles and responsibilities, as well as your accomplishments within each role.
Add your education â even if you have not yet completed your degree. You can add your expected graduation date and degree, alerting potential employers to your timeline. This may line up with when they need to fill a particular role.
In addition to your degree, you can also include courses that demonstrate knowledge of your field. This is particularly helpful if you think a certain class and the work you did is relevant to your desired position. In the projects section, include any work you have completed that you want potential employers to see. For example, if you are studying UX design, you can include a link to your online portfolio. Include any professional organizations you belong to, volunteer experience, awards you have won, and languages you speak. If any areas are not relevant to you, do not worry â simply do not include them!
Additionally, remember to add a photo to your profile. This offers a first impression of your professionalism.
LinkedIn has other valuable resources for college students and recent graduates, including a checklist that will help make sure you have completed everything needed for an effective profile.
Add Thoughtful Helpful Comments To Other Discussions
LinkedIn is just like any other social media site. It rises and falls based on the quality of the conversation. If it is all promotion and not enough conversation, people would get rapidly turned off and leave.
So to show you are not just using people on LinkedIn to pay your next rent, give more than you get. Add helpful thoughtful comments to conversation threads. Establish yourself as someone people should follow and listen to. The business will follow later.
How To Use Linkedin To Find New Professional Opportunities
Signing up on LinkedIn is choosing job search 2.0. Answering classified ads, prospecting by sector of activity, making your company known, all this is facilitated by this professional social network. What are your goals with LinkedIn? You can:
- Find a job
- Find key contacts to develop your career
- Recruit talent
Network With Your Network
And this brings us back to what LinkedIn is all about â networking! Once youâve laid the necessary groundwork and are sure that youâre presenting yourself in a positive light on LinkedIn, you can start reaching out to people and getting to know them.
Thatâs right: getting to know them. Show genuine interest in the work that they do. You want to go into a conversation or informational interview wanting to learn more â not wanting them to give you a job or project.
My advice for this is to find people who are in positions that you aspire to be in. Ask them if they have a few minutes to chat , and come prepared with questions about their journey and skillset.
Iâve made some of my best professional connections just by asking people for advice or about their journeys. People often enjoy talking about themselves and helping others, so this is usually a win-win.
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Seek Out Strong Relevant And Recent Recommendations
Recommendations really enhance the credibility of who you are as a professional, Wasserman says. You can ask people youve worked closely with for recommendations, but be sure to give that person talking points that help shape the story you want your profile to tell, Yurovsky says. Your recommender should know what your goals are for your next career steps as well as what skills and experiences youd like them to emphasize. And keep your recommendations current. Yurovsky recommends setting a calendar reminder to secure new recommendations at least twice a year.
Applying For Jobs On Linkedin
Job seekers can . In addition, you can view and contact your LinkedIn connections who may be able to refer you for a job.
Targeted searches such as the advanced people or company finders can sharpen your scope and help you find exactly what you are looking for. You can filter the advanced search by location, industry, alumni status, or number of employees to get more concise, specific search results.
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How To Use Linkedin For Business
With 740 Million active users, LinkedIn has grown from a website for job seekers to a complete social media platform that professionals use even when not hunting for jobs. At its core, inbound marketing is about solving a problem for your potential customer, and a big part of that is where they are when they need help. That’s why LinkedIn is a critical tool, specifically for B2B businesses. After all, if someone is scrolling LinkedIn, it means they are already in the business mindset.
Share External Articles On The Platform
Unlike other platforms such as Instagram, LinkedIn’s algorithm supports external links to blogs and websites. So long as the content you post has value and is relevant to your audience, you’ll find success posting other people’s content on the platform.
Although you don’t have to worry about formally crediting the author if you’re linking directly to their website, it’s not a bad idea to tag them in your post or use their hashtag to give credit. Sometimes, they’ll share your post with their own followers, or comment under the post which introduces your Profile to their audience. How cool is that?
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Using Linkedin For Business Networking
6. Make your profile an Open Profile
With a premium LinkedIn account, an Open Profile allows you to message any LinkedIn member regardless of membership level or connection status, if they accept Open Profile messages. This enables you to get into contact with members you would otherwise not be able to interact with.
An Open Profile message is sent like a regular InMail message.
7. Export connections
With LinkedIn, you can export all your connections into a contact management system via a .CSV or .VCF file. This can be a useful tool for tracking your contacts and getting an overall profile of your network.
Writing A Suitable Profile Summary
This is where you get a shot at putting your best foot forward. That is if you are interested in the most recent opportunities. This summary section usually has a limit of 2000 characters and you want to make sure you utilize it to the fullest. The site recommends making your summary into 3 or five short paragraphs leaving spaces in between so it is easy to read and go over. Your sentences should be simple and without any form of jargon using the first person and including keywords.
Adding some of your personality to your profile could be advantageous as it will make it memorable but remember it has to be professional and should not be in any way controversial. Lastly, make sure to go over your summary several times and edit out mistakes the same as you would do for an application or cover letter.
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Create Your Own Hashtag To Increase Exposure
Last, but not least you might want to consider creating your own, a personal hashtag which can either be your own name or any other word that matches your personal brand. The advantage of this is that users can follow your hashtag. Each time you post something on LinkedIn, your audience is more likely to see your content in their feed. In times where LinkedIn is constantly changing its algorithm, and only shows your content to around 10% of your followers within the first hour of posting, this can be a good strategy to increase exposure.
I hope this article has been helpful for you to use hashtags effectively on LinkedIn!
Want to learn more about digital transformation, content, and marketing? Connect with me on LinkedIn for digital tips & trends!
Use Linkedin To Find New Talent
LinkedIn offers premium subscriptions that make it easy to find talent.
With a Recruiter Lite plan, you can:
- Post job openings.
- Send 30 direct LinkedIn messages to talent youre interested in.
- Use advanced search options to find exactly what youre looking for.
- Sort and manage your candidate pool.
- Easily track candidates and open roles.
Recruiter Lite can be a great solution if youre just starting to scale your business and dont have a hiring manager or HR department yet.
Even if you do have a hiring manager, Recruiter Lite can be a useful tool to help them vet candidates.
It can also save thousands of dollars if you currently use an employment agency to help with your hiring needs.
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