Types Of Instagram Accounts
Instagram offers two main types of accounts to its users personal, and professional!
A personal Instagram account lets you use all of the platforms basic features. You can still upload posts, reels, IGTV videos, and stories. But you cant monitor how your posts are performing or have access to in-depth analytics.
Professional Instagram accounts are further categorized into two types of professional accounts -business and . These accounts give you access to a treasure trove of creator-friendly tools, including insights and promotions.
So, now that you know what kinds of Instagram accounts you have access to, lets talk over how to switch between them!
How To Post On Instagram On Pc Using Google Chrome
Unfortunately, Instagram doesnât let users share posts and stories from a PC. However, with a simple trick and using Google Chrome, you will be able to share posts and stories. Hereâs how it works:
First, open the website on Chrome. Then, right-click on the screen and click on the âinspectâ button.
Now, from the top bar, click on the mobile icon, and then, choose the device view you wish you work with.
Finally, refresh the page and share posts and stories with ease! Thatâs it. But, using this trick, you have to waste a lot of time, and also, if you want to share posts on multiple Instagram accounts, itâs gonna be a waste of time. Hence, jump into the next section to find a better way for it!
Access To Instagram Insights Your Free Instagram Analytics Tool
Once you make the switch, youll instantly gain access to Instagram Insights. Its a free, built-in analytics tool that, despite its simple look, comes in very handy. Using Insights, you can find out which of your posts perform best, when your followers are the most active, and the demographics of your audience: gender, age, and geographical location.
You can check out our complete guide to Instagram Insights here.
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Brands can create a Business profile by connecting their Facebook page to their Instagram account. Dont know how to make that happen? Weve got you covered. We created a step-by-step guide to change your account to Business, and will fill you in on the benefits of the update and what to look out for.
How To Add Your Instagram Account To Facebook Business Manager
In order to start advertising on Instagram, you need a and a .
You do not necessarily need a Facebook Business Manager account. However, if youd like to review and respond to the comments on your ads, youll need to add an Instagram account to your Business Manager.
To add your Instagram account to your Facebook Business Manager, follow these steps:
To add your Instagram account to your Facebook advertising account, follow these steps:
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Contact Button And Quick Reply
With an Instagram proffesional account, you can add your contact information to your Instagram profile. Current and potential customers can visit your profile and use this button to reach you.
When you create your ig business account, theres a Public Business Information section that allows you to include a phone number or email address. If you have a brick-and-mortar store, you can even include your businesss physical address.
If you dont have the time to answer every single DM, creating a business Instagram gives you the convenient option of setting up quick replies. These are pre-written replies to common questions that you can send to customers. In your account settings, you should see an option for Quick Replies.
Your business account also gives you the option to categorize your inbox, which is great for keeping track of your most important leads. You can filter messages between different tabs.
Instagram users with business accounts can activate the Shop tab on their profile and leverage Instagram as a mobile storefront. They can also create shoppable Instagram posts for users to buy products or even save them for later.
Why I Cant Access The Professional Tools After Switching To Business Account
Up till here, it seems like youve switched to business/creator account successfully and should be able to access all the tools or analytics you heart desires, right?
For my case, the option to add a Web link in Instagram Story was hidden from me until I went back and completed at least 3 out of the 5 recommended steps . Once I did that, the option appeared.
Im not sure if this is a glitch or a temporary requirement, but just in case you had the same issue, try this workaround.
Some of the steps required me to follow my contacts or other Instagram followers. Dont worry about it too much as you can always skip or undo the steps after this.
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Pro: You Can Have A Private Account
This is likely the biggest advantage of having a personal Instagram profile. You can navigate to your Privacy settings and enable the Private Account option. Itll ensure that your Instagram posts are only available to your followers.
Also, you can approve or dismiss follower requests to control whether new users can view your posts.
Benefits Of An Instagram Business Profile
On the surface, an Instagram business profile seems like its an exclusive club, but really, anyone can join up.
Its free to have an Instagram business account, and there are no specific requirements in terms of followers or content.
But if you need 10 reasons why you should consider giving it a whirl, good news: I am just itching to do a countdown here.
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Set Up An Instagram Shop
Instagram Shops are a newer offering from Instagram, and only Business or Creator accounts have access to this feature. Ooh la la!
With Shops, you can upload a product catalog, tag your goods, and even process sales directly in the app.
Take a cue from this vintage boutique, and finally make your credenzas internet famous.
and get that product flying off the digital shelves.
Why Should You Switch To An Instagram Business Account
Mainly, for the following 3 reasons:1. Easy to access Contact Information2. AnalyticsLets go over each of the 3 key points in more details:
1. Easy to Access Contact Information
Up till today, Instagram remains one of the few social platforms which wont allow you to include any clickable links or email addresses in your captions. The current trend is to keep adding new links into your website field, asking folks to follow the Link in Bio for more information. However, since Instagram was bought by Facebook, we started seeing posts in a non-chronological order. Now, all you see in your feed is determined by an algorithm based on things youve liked and engaged with previously. For this reason, by the time the link in bio gets to you, there might have been posted 2 additional images with new information and a new link in the biography section. Quite often its not even the website of the accounts owner, rather a link to an article they were featured in. So your follower has to take all these extra steps to find your website, find your about page and only then hopefully reach out to you. This is why, having a permanent Contact button on your account page is a huge huge benefit! Users simply have to click on it and choose whether they want to email you, call you, or find your location on the map .
2. Analytics
3. Instagram ads
Now, that weve pointed out the main advantages of upgrading to a Business Account on Instagram, Ill quickly explain how to do the transition.
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Faqs Of How To Switch Accounts On Instagram On Pc
Now, you know how to switch accounts on Instagram on PC and other devices. But still, there are some points that must be mentioned and some questions that must be answered. In the following, we show you how to share posts and stories on Instagram from a PC. So, if you are curious about these, keep on reading.
Start Taking Advantage Of Instagram Business Profile Tools
Ready to ramp up your Instagram marketing strategy? By switching over to an Instagram business profile, you gain access to so many more great brand tools and perks, allowing you to really wow your audience on the platform.
To learn even more about the power of Instagram for your business, check out our guide to that work.
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Should You Switch To An Instagram Business Or Creator Profile
12 minute read
Don’t know what kind of profile is right for you? Read on as we share the pros and cons of both Business and Creator profiles on Instagram.
Stay on top of the biggest social media marketing trends!
It used to be simple: you just had to choose between an Instagram Business profile or a Personal profile.
But now you have to choose between a Business, Creator, or Personal profile so which is the right one for you?
Creator profiles come with advanced features like Shopping from Creators, but lack other features that Business profiles have like the ability to Auto Publish with Later.
Find out which Instagram profile is the best for your brand, and learn how to easily make the switch:
Why And How To Set Up Your Instagram Business Profile
- Copy Link
When Instagram first launched, personal and businesses had a single Instagram profile format. There were no bells and whistles, just a basic bio and your Instagram feed.
Social media really does change quickly, because in 2016, Instagram introduced business profiles. And since then, the new profile has introduced a new way of social marketing.
And the benefits of Instagram business profiles have been significant.
Since the start of business profiles, contact buttons were born, became more prominent, the platform launched its own analytics. And now everyone, from corporations to startups to influencers, has an Instagram business profile.
Join us for conversations about the future of social media and business, featuring Alexis Ohanian, Seven Seven Six Founder and Former Executive Chair of Reddit, and Alexandra Waldman, Co-Founder of Universal Standard.
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Youre Taken More Seriously
Take a look at the differences between the two Instagram profiles below. Youll probably notice a few of key differences.
Ignoring that fact that our Sprout Social business profile has Story Highlights and my personal profile doesnt , what Instagram business profiles have that personal profiles dont include:
- An industry/niche
- An address
- A contact button right on the profile.
Having more information and a quick contact button gives your business profile a more professional look. And it offers even more ways for your audience to get in touch with you.
Because the differences between the two types are so obvious, Instagram users can automatically tell when a profile is for a business or content creator, and it provides a greater sense of trust.
Another way to build trust is to post and engage consistently on Instagram. But publishing content and engaging with your audience are just two parts of an Instagram marketing strategy. Download our comprehensive guide to learn how to reach your goals on Instagram.
You Can Take Advantage Of Instagram Advertising
Instagram ads and promoted posts are created through Facebooks ads manager, which means you must have an Instagram business profile that is attached to your Facebook Page to be able to create Instagram ad campaigns.
To help generate leads, increase conversions and get to that 10,000 follower threshold more quickly, your brand should be taking advantage of . If youre struggling to increase your reach and overcome some of the challenges brands face from the Instagram algorithm, paid ads can help you target key audiences.
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How To Share Posts And Stories On Instagram On Pc Via Aigrow
As mentioned before, AiGrow is a complete package of Instagram management tools. Actually, when you added all your Instagram accounts to your AiGrow dashboard, youâll be able to share posts and stories, schedule them, and also, bulk schedule content to be shared on all your added Instagram accounts simultaneously, or at other times. To know how itâs possible, just watch the following video:
â â â
Easy! Right? So, go ahead and try it for free right now!
Use Instagram Quick Replies
When you have an Instagram business profile, you can also take advantage of the Instagram Quick Replies feature. With Quick Replies, you can answer the frequently sent messages by using a shortcut word. You can save a bunch of time with this feature if you are getting a lot of repetitive Instagram DMs.
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What Is An Instagram Business Account
Many marketers make the mistake of managing their brands Instagram account as a regular account. However, theyll be missing out on some great features available with Instagram for Business.
- See real-time insights into how your stories and promoted posts perform throughout the day
- Learn additional information about your followers and how they interact with your posts and stories
- Include more information about your company like business hours, location and phone number
- Set up Instagram advertising campaigns and see your
- You can also promote any posts youve shared, and include a button like Learn More, to reach new potential customers
Instagram for Business
Up next, you will find the step-by-step instructions for setting up your Instagram Business account.
You Get Access To Analytics
This is a big one. Switching to an Instagram business account gives you the ability to access built-in insights about your account and its performance.
Youre able to take a look at your post performance, follower activity and audience insights. While this information isnt extremely in-depth, its a great glance at your account success and can give you a basic understanding of how well your content is doing.
And for more details on your analytics, you can always take advantage of Sprout Socials analytics options.
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Choose A Business Account
Selecting Business will allow you to start gathering impressions, reach, and video views within your reporting insights, as well as schedule content ahead of time using third party tools like Sprout Social.
Instagram recently rolled out a new type of business account an Instagram creator account. These are more specifically for influencers, public figures or other types of content producers, whereas a business account is better for brands and businesses that sell a product or service.
This is a part of Instagrams effort to further separate influencers and businesses, making it more obvious for its users when a partnership is an influencer promotion rather than an ad.
The tools surrounding a creator account are slightly different from those accessible in a Business account, but they were created with influencer marketing in mind. There are also more features surrounding messaging and profile flexibility.
The core business profile features are still available, including shoppable posts. This means influencers will be able to tag the products theyre recommending directly within their Instagram posts, offering even more streamlined shopping for all parties involved.
If you plan to partner with businesses asan influencer, youll want to create an Instagram creator account. If not, including if you plan to partner with influencers to promote your products or services, youll want to create an Instagram business account.
My Removed Instagram Account Is Still Showing
If youre still having problems, my wonderful readers have offered 3 different solutions.
Option 1:
Heres another solution a reader found when that didnt work!
The third account is finally gone! PS. You have to be careful that you remember all of your usernames and passwords for this fix.
Plus, a third solution provided February 2019:
Here are the steps for removing an account from showing in your list that youve already deleted.
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Congrats Youre Ready To Go
Now that youve successfully created your Facebook Business Manager account and linked it to your Instagram Business account, you can start seeing more insights and create your first Instagram campaign.
Proceed to learning the step-by-step guidelines for creating your first by using one of these three tools:
- Facebook Ads Manager