How Can I Measure Success
There are different ways in which you can measure success, a great starting point would be:
- How many people are following your account? What is your monthly unique viewer data like? is it increasing?
- What are your top-performing pins? This will give you an idea of the type of content your audience likes
- How many clicks are your pins generating?
Any questions? Get in touch with us for a free social media consultation wed love to help you.
Test Linking To Buying Guides Or Reviews
From the Associates dashboard, click on your email address. Then click on Manage Your Tracking IDs.
Once youre there, you want to click Add Tracking ID.
Spend the next month or so comparing these tracking IDs. Send some of your pins straight to the affiliate product and other pins to your buying guides or reviews.
Compare the results after about a month and see whats bringing in the most conversions for you.
Use Tailwind And Group Boards For A Viral Boost
- Tailwind is a system used to manage your pins and getting things scheduled across all of your boards. Since its better to space out your pins, but no one actually has the time to do that, Tailwind pins them for you on a pre-set schedule.
- Tailwind Tribes are pin-sharing communities. Theyre a place where you can share your content with other pinners in your niche and a place to find great, quality content to share with your own audience!
- Smart Loops on Tailwind are set up for you to share your evergreen content on an ongoing basis. This way you can reshare your best pins when its most effective to share them without having to do it manually.
- Group Boards If youre new to Pinterest, it can be hard to get your content out there. Group boards are a great way to get eyes on your pins. Once youre approved by the owner to join a group board, youre able to pin to the board and the groups followers can see your pins.
*Heres a tip: To get your feet wet, start with a group board that isnt too big. Make sure its full of good content that will resonate with your specific audience and has a great board description!
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Social Media Management Tools
- Hootsuite gives you the ability to schedule your Pins in advance, gain insights into your data and analytics, and measure your results on Pinterest.
- Tailwind provides you with analytics about your Pinterest profile, a data reporting system to help you determine whats doing well with your audience members, and advice about the best days and times to share your Pins.
- Sprout Social allows you to take advantage of a range of features to help you reach your target audience and buyer personas through Pinterest. These include platform analytics, engagement tools, post scheduling capabilities, and details about the type of content your audience wants.
Create Beautiful Pins To Boost Engagement
Here are some of our top tips for creating beautiful Pins that your viewers will want to save and share:
Use high-quality photos: Make sure they are sharp, in focus, well-composed, properly showcase your product, and match your brand aesthetic.
Use portrait shots: Because , taller images perform better as they fill more of the screen as a user scrolls down through the explore page. The max aspect ratio for Pins is 1:2.8 so getting creative with the length of your images could make a big difference to your engagement rates.
Create Pins with multiple images: If youre skilled in Photoshop, you can edit multiple images together to create one, long Pin. However, we suggest you keep it to less than four images for clarity.
Keep text on your Pins to a minimum: Remember that your Pin is just a snapshot of the link youre sharing, so youll want to keep the text on your Pin short and simple.
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Now This Next Set Of Analytics Is From A Client Account Which I Set Up From Scratch
Now, get this:
they have significantly fewer pins on their account than I have
approximately 300+ total pins vs. my 5,000+
they also only have 26 followers
grown from 0
they dont post anything on a daily or even monthly basis
they will occasionally add a new pin, or a few new pins as necessary, here or there, but otherwise, its left completely alone
they don’t use Tailwind or anything to schedule it’s all manual
That being said, here are their current stats :
HOOOOOLY CRAP! AM I RIGHT?!
It took a few hours to add all the images, links, and keywords for each pin, board, bio, etc., but clearly, it was worth it, because their account reaches a lot of people each month!
, whether that’s pinning life a couple times a day, or using a scheduler to do it for you. Without being active, those analytics numbers will jump up and down, depending on what you’re doing and how popular your profile is.
For example: After a few more months of no activity , this client account sank from about 90k monthly views to about 3040k monthly views. When their content got popular again, their monthly views went back up around 80k, without them being active again. See? Inactivity = inconsistency.
Connect Your Touch Points
Pinners are shoppers. In fact, . So let them know that your business is there by linking to your Pinterest account on your website. Not connecting your website to your social networks is a bad practice for all social networks, but especially for Pinterest. Adding a Pinterest logo to your website will not only help drive traffic to your page, but will act as a reminder to people who visit your website to pin your content. Youll also want to make sure youre inserting a link in your email newsletter with a strong call to action.
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Create A Quality Blog
Creating a quality blog that can help you make money online involves a few different steps. The first one is youre going to focus on. This should be the same topic that you focus on your Pinterest account with.
A quality blog will have several features that make it stick out from the rest. A lot of these are the same things that Google looks for when judging what content to rank. The blog will focus on a specific area that builds authority. There will be multiple articles that provide quality in-depth content.
This isnt just quantity. 5,000 words of fluff doesnt help you at all. Your articles need to have great information, be trustworthy, and easy to read and understand. Concentrate on building one of the absolute best resources out there on your niche and you will be on the right track.
If you dont know where to start think about creating step by step blog posts answering common questions people have. Then create some large in-depth authority posts.
If you need help with this step, is a great paid resource to help speed up this process and make you a quality content producing machine!
Create A Regular Pinning Schedule With Later
Whether youre posting once a day, or once a month, making sure your Pinterest account is staying active is easier than ever with Later!
Heres how to use the within the Later app:
Drag and drop an image from the Media Library onto your content calendar to schedule it at your selected date and time.
Crop your photo, enter your caption, and add a link.
Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!
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Pinning From Your Computer
Samantha Carvalho is the Chief Marketing Officer of Practice of the Practice. She lives in Cape Town, South Africa, with her husband and kitten. Over and above Practice of the Practice, she is passionate about women empowerment, fashion, and animals.
Click here to outsource your marketing or contact Sam at .
Use Unique Images And Videos
- Use branded images without faces these receive 23% more Pins on the platform than those with faces.
- Create and share branded videos to promote your products and company. 75% of Pinterest users say theyre likely to watch branded videos about topics that interest them.
- Pay to use feature if you have the budget.
- Avoid excessive blank space in your images images with 30% less blank space in the background are pinned most.
- Create videos between 30-90 seconds long because theyre proven to have the highest performance.
- Create specific boards to share images of your companys most helpful data visualizations and infographics if you have them for your audience to use as resources for their businesses.
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Sign Up For A Business Account
To market to your target audience, you should create a . As mentioned, this free account provides you with access to Pinterest Analytics and other handy marketing features such as a profile that clearly states youre a business, , and . If you already have a Pinterest account and want to , you can also do that without losing any of your content or work.
Note: If youre looking to enhance your business account and run ads on Pinterest, you can do so by upgrading your account and setting up your method of payment because this part of Pinterest is not free to target your audience more aggressively with the help of the platforms Ads Manager.
Build Engagement From Your Website
Claim your website
Claiming your site ensures that your brand name appears on every Pin people create from your site.
The follow widget helps your site visitors follow you on Pinterestwithout ever leaving your site. We also offer widgets that let people save Pins or boards directly from your site.
Enable rich Pins
Rich Pins automatically sync information from your site, to your Pins. They help you add more info directly to the Pin so people learn more about your products or ideas.
Analytics and measurement
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Sponsorships From Promoting Brands
Companies are always looking for a cost efficient way to market their products to interested customers. Sponsorships have become a very popular option because the return on investment tends to be so high.
Think outside the box. There are likely to be obvious brands or companies to go ask for a sponsorship. There are also plenty of related niches where you might find potential partners. That means many good opportunities for creating a partnership. This is often especially true with smaller to mid-sized brands. They also often dont require the same traffic numbers as larger ones when it comes to sponsorship options.
Boards And Board Types
Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.
Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.
A secret board can only be seen by its creator and invited collaborators. When you create one, youll see a lock symbol beside the board name. These are useful for planning you dont want to be public secret boards wont appear in the home feed, in search, or anywhere publicly on Pinterest.
Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.
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Use Social Media Best Practices
Additionally, you can focus on the following five best practices to boost engagement on Pinterest.
- Encourage your followers to feature your brand in their content .
- Provide your audience with an incentive such as a prize for choosing to follow and interact with you as well as create posts featuring your products and branding.
- Offer your audience discount codes, coupons, as well as details about your latest products and updates to existing products to keep them coming back to your profile.
- Ensure your content is helpful and useful for your audience members all content should have a purpose and/ or meaning.
Share Your Content On Other Social Networks
To promote your Pinterest account and content, you should share your Pins, images, and videos in other areas to improve your chances of being seen and followed. For example, you can so your followers can easily learn about the other platforms youre on and how they can view more of your content. Additionally, claiming your account will provide access to analytics and data on all of these Pins so you can see the other networks your audience is most interested in.
You can also so you can easily add and find friends, share content across networks, speed up your login on all accounts, and backup your profile in case you lose or forget your password details.
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Include Your Logo Or Profile Picture
I personally donât use my own image, but I use an image of a panda which has worked out well for me. I am a shy and very introverted person, but I will probably include a picture of myself in the future once I feel more comfortable! ð
This is entirely up to you and there is no right or wrong approach to uploading a profile pic. Do what makes the most sense for you and your brand.
Your Business Belongs Here
- Get a business account
- Showcase your ideas
Make Pins to tell the world what youre about. Pick from formats like photos, videos and Idea Pins.
- Engage with your audience
Well show your Pins to the people we think are most likely to love them. People can comment, react or even add photos of Pins theyve tried.
- Help scale your results with ads
Promote your products to reach more people and work toward performance goals.
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Spread The Word That Youre Open For Business
The world wont know youre serving clients unless you tell them. Create a simple website with an about page, packages page, and a contact page. Dont aim for the 5-star website to start. People just need to know who you are, what you do, and how to contact you.
Have a few friends read through the site first for grammatical errors and clarity. If they dont know what you do and cant figure out how to contact you, future clients wont either. Get ready for feedback and dont take it personal. This is business.
Fill Out The About Your Profile Field
It is important to fill out the âAbout your profileâ field when you are editing your Pinterest profile.
Using my personal finance blog, Finsavvy Panda, as a quick example, I typed this into the âAbout your profileâ field, âSave money & make money! Grab your FREE budget printables to help you gain financial freedom. ð bit.ly/2Mcccerâ
As you can see, I want to target quick and basic keywords like save money, make money, budget printables, and financial freedom.
Here are some quick examples and ideas for different blog niches.
If youâre in the healthy living niche, you can use keywords like:
- Clean eating
- Quick and easy meal planning
- Healthy lifestyle
- How to become happier
These are just quick and easy examples to show you how to optimize your Pinterest profile with keywords that Pinterest users or Pinners search for. At the same time, these keywords also describe what your blog and niche is about. You can set up keyword targeting to discover keywords or phrases.
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Disclose Affiliate Relations & Avoid Link Cloaking
Almost all affiliate networks will require that you have some disclosure to an affiliate relation. This is due to FTC requirements for affiliate networks. You should always disclose these relationships in your pins. Amazon in particular has a specific line you have to say:
As an Amazon Associate I earn from qualifying purchases.
That disclosure changes, so be sure to check up on Amazon Associates TOS.
Youll also have to pass on link cloaking. Pinterests Acceptable Use Policy makes it clear that your viewers should know where theyre going. No Geni.us, no Bitly, no Pretty Links, nothing. I think that Amazons short links would be an exception to this, but I would stick with the full URL links just in case.
Create Your First 3 Boards
Believe it or not, youre now ready to start creating your own boards.
I recommend creating at least three boards with a few pins on each, before you really start promoting your page. You dont want to tell people youre on Pinterest, until youre actually on Pinterest.
Here are three ideas you can use to get started
A board about your products or services: This board can be a great way to start contributing to the Pinterest community and to showcase your business. Be careful not to be too promotional, even when youre just starting off. Make sure to give your board a better name than Services and make sure your pins all have descriptions and link to your website.
A board designed to help: A key to not being too promotional on Pinterest is creating boards that your customers can actually use. If youre a clothing store or boutique, that could be a board about fashion tips for the upcoming season, or if youre a marketing company, that could be a board with infographics or pictures that link to blog postsanything that will showcase your expertise and get people involved.
A board thats just fun: I know getting started can be a little stressful, but try to lighten up. The beauty of Pinterest is that you can showcase your business and have fun while you do it. Think of something you love and that your customers will find entertaining. Dont be afraid to think outside the box.
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