What Can You Use Linkedin Ads For
LinkedIn ads can be used primarily for promoting the following:
- Learning or educational programs
Advantages of LinkedIn Ads
Do I Really Need A Linkedin Profile
The short answer: yes!! Career strategist Wendy Saccuzzo says, is a very helpful tool for getting you visibility, and visibility is key in a job search.
Thats especially true in todays world, when more and more of the hiring process happens remotely.
It might seem redundant to have to maintain a personal site/portfolio, an updated resume, and a LinkedIn profilebut they are all critical components of your professional online identity.
Unlike a resume, which is usually one page and tailored to a specific role, your LinkedIn can include a longer job history and more detailed descriptions of your work. And, unlike your personal site which might only get the visitors you send to it, your LinkedIn can get a lot more traffic. Thats because it has become a huge hiring resource for employers.
I spoke with career coach Meagan Dobson , and she said, Recruiters nowadays are using LinkedIn like a search engine. If your profile is optimized, youll end up higher in their search.
But how do you optimize your LinkedIn profile to land a position in tech, especially if its your first one?
S To Create A Linkedin Profile:
Step 1: Go to the official website of LinkedIn i.e. in.linkedin.com
Step 2: Click on the join in or sign up button on the top right corner
Step 3: A new page will open
Step 4: Fill up the details, like your first and last name, email address and password
Step 5: Click on Join now or Agree and Join
Step 6: A security check will pop up
Step 7: A new page will appear
Step 8: Fill up the required details including your country, Province, and city/district
Step 9: Click on the Next button
Step 10: A new page will appear in front of you
Step 11: Fill up the required information
Step 12: Click on either Im a student or Continue
Step 13: A new page will appear asking you the confirmation code, sent to your email address
Step 14: After confirming the code, click on Agree and confirm
Step 15: Your home page will open
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Hack The Accomplishments Section
LinkedIn gives you a pretty long list of possible accomplishments you can add to your profile and we recommend making use of that. Anything youve done that youre proud of and can show off – awards, languages learned, projects, publications, etc – add it!
For the accomplishments part, we recommend giving as much information about the projects youve worked on as possible. Include what the project was about, what you did, and what kind of results you achieved.
As for the languages part, just add the languages you know with the knowledge level , and youre good to go.
Mentioning languages on LinkedIn can always come in handy, as there are a ton of multilingual job opportunities out there for most fields.
Costing Of Linkedin Ads
Depending on your objective and nature of ads, you can plan your budget based on the 4 important metrics on LinkedIn:
- Cost Per Click
- Cost Per Thousand Impression
- Cost Per View
- Cost Per Engagement
If you have any questions regarding LinkedIn ads, drop them in the comments section below, and well be sure to help.
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As promised, you can download the LinkedIn Ads Bonus package, which contains LinkedIn Ads Targeting Playbook, LinkedIn Ads Guide, and LinkedIn Retargeting Guide, from here. It includes detailed steps, examples, specifications, and best practices to make it super easy for you to set up different kinds of LinkedIn ads for your company
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Set Up Ad Budget & Schedule
Now, you can choose to set up a daily budget or both a daily & total budget from the drop-down menu.
Setting up a campaign budget is very crucial to make sure youre in control of spending the budget & it doesnt exceed the pre-defined campaign budget.
After that, you have to decide whether to run the campaign continuously from the start date or schedule the start & end date. In case of choosing to run the campaign continuously, you have to stop the campaign manually.
Seek Out Strong Relevant And Recent Recommendations
Recommendations really enhance the credibility of who you are as a professional, Wasserman says. You can ask people youve worked closely with for recommendations, but be sure to give that person talking points that help shape the story you want your profile to tell, Yurovsky says. Your recommender should know what your goals are for your next career steps as well as what skills and experiences youd like them to emphasize. And keep your recommendations current. Yurovsky recommends setting a calendar reminder to secure new recommendations at least twice a year.
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Provide Appropriate Contact Information
Your contact info doesnt show in the standard view of your LinkedIn profile, but its important to include so that recruiters or other contacts can easily get in touch with you.
In the Intro section of your profile, you can include:
- WebsitesInclude links to your personal site, company site, blog, RSS feed, or other sites. For example, since I write articles for the Skillcrush blog, I included the link to it as one of the other sites and put Articles as the description for the site.
- LocationLinkedIn allows you to list only a country of residence, but adding a specific city will help you appear in search results. Recruiters might look for candidates in particular metropolitan areas, so listing a city can get you on more recruiters lists.
- Bonus tip: LinkedIn doesnt include a remote option for location. If youre looking for those kinds of positions, you should put remote in your headline, introduction, and even the address field to make sure youll turn up in searches for people interested in remote roles.
Ways To Use Linkedin To Your Advantage
Building relationships on LinkedIn starts with engaging other users. Post content that your network finds valuable. That can include interesting articles as well as updates on your endeavors. Stay active, but avoid clogging your connections’ feeds with overactivity aim for at least twice weekly and no more than once per day.
LinkedIn groups act as forums where you can demonstrate knowledge and connect with like-minded people. Find groups by using the site’s recommendation and search functions. Check who in your network belongs to a given group, and use current connections to build future ones.
Like a professional conference or trade convention, LinkedIn affords you valuable opportunities to make industry connections. Liking, commenting on, and sharing posts can be the beginning of a larger conversation, and you can use the rapport built online to connect in person. Meet over coffee with individual LinkedIn contacts or attend regional networking events facilitated by your groups.
Use LinkedIn’s search tool to explore companies based on industry, location, and other keywords. General company information can help you prep for interviews, but discovering who in your network is connected to that company can also help you get a foot in the door. Look to companies’ LinkedIn profiles for information on their organizational objectives, hiring practices, and current projects.
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How To Create A Linkedin Account
This article was co-authored by Shannon O’Brien, MA, EdM. Shannon O’Brien is the Founder and Principal Advisor of Whole U. . Through advising, workshops and e-learning Whole U. empowers people to pursue their life’s work and live a balanced, purposeful life. Shannon has been ranked as the #1 Career Coach and #1 Life Coach in Boston, MA by Yelp reviewers. She has been featured on Boston.com, Boldfacers, and the UR Business Network. She received a Master’s of Technology, Innovation, & Education from Harvard University.wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 12 testimonials and 85% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 462,774 times.
Having a LinkedIn account and profile is a great way to build a business network so that you are able to find jobs and apply for them.XExpert SourceLife & Career CoachExpert Interview. 10 December 2019.This wikiHow teaches you how to create a personal profile on LinkedIn.
Dont Only Pay Attention When Youre Job Searching
There are many benefits to LinkedIn for people who arent looking to switch jobsfrom developing relationships with others in your field to learning new skills that will help you in your current job. Plus, staying active on LinkedIn after youve landed that new role and are no longer job searching helps make that next job search that much easier, Yurovsky says. Build up your network and personal brand before you need to tap into it to land your next job. Youll also stay top of mind for people in your network, Yurovsky says, and when its time to find the next right role for you, youd be surprised how many people will feel invested in your search.
Regina Borsellino is a NYC-based editor at The Muse covering job search and career advice, particularly resume best practices, interviewing, remote work, and personal and professional development. Before joining The Muse, Regina was an editor for InvestorPlace, where she also wrote about topics such as investing and biotech companies. She holds a BA in English language and literature from the University of Maryland and an MFA in creative writing from American University. Find her on and .
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Create An Engaging Linkedin About Page
The About page is the first thing a person sees when they click on your companys profile on LinkedIn.
You need to do three things in it:
#1 Tell Your Story
Remember how back in high school youd memorize dates for a history test and then forget them the second you walked out of the classroom? Memorizing those dates was hard because humans arent wired to remember facts, we are wired to remember stories.
But what does this have to do with your LinkedIn page? Well, if you present your company page visitors with a set of facts, their eyes will glaze over and they wont remember much once they leave the page.
On the other hand, if you tell a story and do it well, people will remember it for a long time. And they will remember your company as well.
#2 Sell Your Products or Services
No, I dont mean literally asking people for money in exchange for a product. I mean conveying the value of the product/service youre selling.
Here its important to understand the difference between the features and the benefits:
- A feature is a characteristic of a product .
- A benefit is the value your customer will get from that product .
Theres a saying in copywriting: Features tell, but benefits sell.
Focus on value, not features
Its important to understand that while listing the main features of a product can be useful, you must always sell on benefits.
Dont just tell people what your product does, tell them how it will make their life better.
#3 Provide Social Proof
Writing Your Education Section
If your formal education feels like ancient history or your degree isnt relevant to your career, you might be tempted to leave it off your LinkedIn profile. At a minimum, be sure to list all the schools you attended and the degrees you earned. This is important for two primary reasons: networking and search filtering.
When browsing open jobs on LinkedIn, information about your network is displayed at the top of job listings. One of the insights youre likely to see is how many alums work at the company. Clicking on the link produces a list of LinkedIn users that went to your school. Using your alma mater as an ice breaker, you might be able to contact someone at the hiring company and get a leg up on the competition. Additionally, a hiring manager or recruiter might be biased in your favor after seeing that you went to their school.
When recruiters search LinkedIn, they have a number of filtering options to narrow their search, including location, past companies, and education. If its part of the job requirements for the position theyre filling, theyre likely to set a filter based on education so that they only see candidates with a bachelors or masters degree. If youve had a successful career as a software developer despite being an art history major in college, failing to include your degree on your LinkedIn profile could exclude you from recruiter searches.
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Choose Your Ad Format
Which ad format is right for you? This depends again on your objective. Having said that, I focus on direct performance hence the Single Image ad is going to be your winner. Carousel and video ads are engaging, but wont deliver conversions.
This conversion ad is a message delivered to your inbox, expensive, but if youve got the money test it.
err, no thank you Linkedin.
Clifford Wessel Ba Psyc Msc Hrm
Canada’s most recommended Executive Career Transition & Transformation Coach | Expert Advice & Strategies | SDi | Integral | 2500 Clients | 6
Networking is more important than ever. Only 15% of jobs available are ever advertised, this means that the other 85% of jobs can only be found through networking and LinkedIn has become essential to any Networker’s Tool-Kit. Here are some stats to back it up:
Create a compelling and professional LinkedIn profile by following these steps:
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Too Much Contact Info
Its important to protect your privacy and safety on LinkedIn just like it is everywhere else online. You can choose to make the details of your LinkedIn profile only visible to your first degree connections or your network. But, since this would make only your name, number of connections, and region visible to most people, your chances of being considered for a job would be extremely small.
Instead, you can leave off revealing contact information like your phone and address, while still making it easy for recruiters or hiring managers to contact you.
Post At The Right Time
Its important to post regularly to build an audience on LinkedIn. LinkedIn estimates brands that post once a month gain followers six times faster than those that dont. Companies that post weekly see two times the engagement. Brands that post once a day gain even more traction.
No matter how often you post, aim for the most impact by posting at the best time. Hootsuite research finds the best times to post on LinkedIn are 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST. The best day for B2B brands is Wednesday. For B2C brands, Mondays and Wednesday are best. All audiences are different, so use LinkedIn or Hootsuite analytics to verify that these times work for you.
Tip: Running low on content or ideas? Check out Content Suggestions under the Content tab of your LinkedIn Page dashboard. Filter by audience, industry, location, and more for trending articles you can share to spark conversations.
Wed be remiss not to mention that scheduling your posts in advance with Hootsuite will save you a lot of work and ensure that youre posting at optimized times every day. The bulk composer lets you prep several posts at once. And dont worry, if you need to reschedule, its as simple as a drag and drop.
If one of your posts seems to be doing particularly well, you can pay to promote it to even more people as Sponsored content.
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Create A Linkedin Marketing Strategy
With your Company Page ready to go, its time to think about your LinkedIn .
What goals can your company accomplish on LinkedIn? Will you use LinkedIn for business hiring, social selling, connecting with customers, or all of the above. Should your LinkedIn marketing budget include ads?
Get to know . Its a good starting point for learning who uses the platform, and who you can reach. Take an audit of your LinkedIn competitors. See how they use the platform, what works, and how you can set your page apart.
Map out a . Plan posts in advance so you can , write thought leadership articles, and prepare content accordingly. This also allows you to ensure all your LinkedIn marketing goals are coveredfrom webinar promotion to engagement.
Visual tools like Hootsuite Planner provide a clear picture of your content plan, making it easy to spot gaps and strike a good balance.