Build Your Connections And Connect With Groups
Get out there with the people in your field and interact–that’s what social networking is all about. That doesn’t mean “connect” with every person, targeting the right people is paramount to your success. Be selective and choose respected colleagues, industry experts, potential clients and the people they work with and so on. In an article from Forbes.com entitled, Recruiters Say: Avoid LinkedIn At Your Peril, Kathleen Yazbak, partner at Executive search firm, Bridgespan Group, had this to say, “using LinkedIn to be strategic about expanding your network is just plain smart.”
Involve yourself in a group or two relevant to the position you would like to be in. Groups are found in the top navigation bar and are easy to use. LinkedIn has recommended one’s available. These are located in the top navigation–click Groups and then, Groups You May Like. To search on your own click on Groups and then Groups Directory. There are, at the time of this article, 1418650 results or groups. Use the filters in the left column to drill down to the groups that interest you.
Add content to groups when possible and contribute to ongoing conversations. Doing so will not only help you learn more, it will also help you network with people that could potentially hire or recommend you down the road. Which leads us to number 7…
View Profiles Of Prospects And Narrow Your Criteria Further
After entering the parameters for your People search, LinkedIn should return a list of candidates that meet your requirements. At this point, you can begin to view candidate profiles and identify ideal matches for your job opening.
Along the way, you might find that youre receiving a certain type of candidate that doesnt quite fit the role you need to be filledperhaps an incorrect job title, industry, or location.;
You can use this information to further narrow your criteria and refine your search results. Be prepared to complete this process a few times before youre able to fully optimize your LinkedIn candidate search.
The 12 Steps To Successful Linkedin Seo
The result of well-executed LinkedIn SEO is a higher position in search results, in searches inside of LinkedIn. This will also usually improve your visibility in Google and Bing search results.
Each LinkedIn member sees search results customized specifically for them, based on their LinkedIn network as well as what LinkedIn calls relevancy to the searcher. When we analyzed LinkedIn search results, we concluded that job seekers can successfully optimize their Profile by focusing in these 12 specific areas:
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What Is A Linkedin Ssi Score
As any salesperson knows, analytics and metrics are essential to refining and improving your strategy. Measuring your success, identifying opportunities, and tailoring your approach are all essential. LinkedIns Social Selling Index is a tool that helps you do precisely that. When youre finding new leads, it can be a critical metric.;
The LinkedIn SSI score essentially tells you how successful you are at developing your brand, connecting with the right people, engaging with insights, and establishing relationships. These four points combined give you an overall measure of how effectively youre using the platform.;
LinkedIn launched its SSI service back in 2014. It was created among the growing importance and adoption of social selling, essentially letting users know how well their sales efforts were performing.;
Update Your Contact Information
You want employers to be able to find your profile and see what you’re about but if your contact information is out of date then you may never get that chance. So get in there and add your most recent email addresses. Make sure that you use a personal email for your primary account. Nothing is worse than being locked out of an account because you can’t get a password recovery email.
In the “Additional Information” section you’ll also want to add links to your personal site, as well as your social networking links.
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Target Industry Specific Candidates By Groups
It might happen that there are profiles of banking professionals which does not contain a single word related to banking and the professional is still banking related. As well as there are Java developers not having the term;java;on their profiles.
Another indicator which might help us to locate these people are LinkedIn groups. If there are any banking related groups with a solid members base, we can use them to narrow relevance just to banking professionals. Who would be a member of a banking related group rather than a banking professional or a recruiter looking for banking professionals, right?
Firstly, lets take a look if there are such groups on LinkedIn. Switch to groups in the main full text search.
And proceed with the following search query:
Once you are a member of the relevant groups, execute your search by filling in the;Title;and selecting the groups in the filter section. When using the basic LinkedIn profile, you cannot select more than one group and you have to break down your search.
When using a business premium LinkedIn account or LinkedIn Recruiter , you are able to put all groups into one search.
How To Get 200 Targeted Leads Daily On Linkedin
Lets be honest: The world of social media marketing can feel a bit like the Wild Wild West.
LinkedIn boasts a wide array of robust analytics and marketing tools, yet we still often leave it behind in the dust.
The reason is obvious. When youre confronted by countless platform options, and when industry experts are always giving you their two cents, you might already feel overwhelmed.
As you weed through endless platforms and evaluate which sites best fit your needs, youll quickly come to terms with one inevitable fact:
There are a ton of social media gems out there that get sidelined.
Which brings us to our topic of discussion: LinkedIn. Its one of the most overlooked and underrated social media platforms for marketing.
So first things first. Lets get a few things out of the way.
I want to clarify that there are a ton of awesome platforms out there that can effectively help you generate leads and expand your reach.
I am not here to tell you that LinkedIn is the end-all, and be-all for your digital marketing needs.
So what am I here to do?
Im here to be upfront and straightforward about LinkedIns potential. Ill walk you through my step-by-step process on how to quickly grow your connections and leads on LinkedIn.
The added bonus is that what Im about to share with you can be extrapolated and applied to your marketing ventures on other social media platforms, as well. ;;
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The Problem With Using Google To X
In the aforementioned article, the author suggested to search for the phrase contact settings in Google X-Ray searches of LinkedIn to isolate public profiles from non-profile false positive search results rather than using slightly more labor/Boolean intensive search logic such as the example they use; or even one of my takes on the same search: ;.
Ive searched for other terms on LinkedIn that are well-indexed, but I had never tried the contact settings phrase before, so I immediately tested it and it seems to work quite well to isolate profiles from non-profile results.
I really appreciate the fact that they did not simply take someone elses X-Ray string and use it without wondering if there might be another way. As Thomas Edison once said, There is always a better way.
The example Google X-Ray search they used in their post pulls 270 results from LinkedIn: ;
Youll notice that if you click the links for the search results above, I take you to the last page of results. Thats because no one should care about Googles estimated number of results that show up on page 1 you should always click through to the last page. ;At that point, you can click Googles repeat the search with the omitted results included;although you still wont get the number of results that Google estimated page 1 if you click through to the last page, and you gain mostly duplicates.
Narrow Down Your Job Requirements
Employers often struggle to set realistic job requirements for candidates. If you want to speed up your search for candidates and have LinkedIn return the most relevant options for your job, youll need to narrow down your job requirements to only your top prioritiesa handful of main requirements that can be filtered into your first candidate search. Youll have a chance to add to these parameters shortly.
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Enter Parameters Benefitting Your Job Requirements
With a clear set of primary job requirements, you can start to enter parameters for your candidate search results. Some of the fields youll want to fill out include title and industry.
This simple check alone will return thousands, if not millions, of candidates, so youll want to take your search a step further by entering parameters that line up with your list of job requirements. Target location, schools, past companies, and nonprofit interests to create a more focused candidate search.
Ways To Use Linkedin To Get A Job
In addition to Weiner’s advice, I’ve added 11 more actions you can take to leverage LinkedIn for maximum efficiency in securing your next position. For the sake of this article, let’s say your favorite company that you just can’t wait to work for is called Gone Bananas. Follow these tips on how to leverage LinkedIn, and you’ll be an employee of Gone Bananas soon:
1. Keep your profile up to date. LinkedIn members with a profile picture are 14 times more likely to receive page views, while those who post skills are 13 times more likely to have profile views compared to those who don’t, per LinkedIn’s blog. There are more than 45,000 skills to choose from on LinkedIn to beef up your profile, so if you want Gone Bananas to notice you, make sure to regularly update your profile, add a profile photo, and include your notable skills.
2. Be comprehensive about current skills and objectives. To ensure you’re using LinkedIn to find a job correctly, don’t leave anything out about your current skills and objectives. Use your headline to share your main objective if it makes sense and add all of your skills to your page. You don’t want it to look like you haven’t updated your page in a while, as recruiters and companies might pass you by if it does.
9. Ask for an introduction. Once you’re ready to reach out to Gone Bananas, you can ask your connection to make an introduction to someone they’re connected to within the organization.
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Learn Boolean Search Commands For Even Better Results
If youre trying to be precise with your search terms, using Boolean commands can help LinkedIn understand what youre really looking for. These can be used in tandem with .
As with mathematical equations, it’s important that you put the logic in the right order. Here’s what LinkedIn recommends for precedence with Boolean search commands is:
Conversion Ads On Linkedin
When you want to generate leads or drive home a sale, consider a conversion ad.
They can help meet these three objectives:
- Lead generation: Gain leads on LinkedIn by using forms pre-filled with LinkedIn profile data.
- Website conversions: Inspire more website visitors to download an ebook, sign up for a newsletter, or purchase a product.
- Job applicants: Spread the word about your companys latest job opening with a job post.
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How To Effectively Find People On Linkedin With A Basic Membership
Unlike other social networks that are mostly for fun, LinkedIn is a social network aimed at connecting professionals. With a basic membership, LinkedIn members can search for people within their industries and request an introduction as long as they are separated by three degrees only. To make connections outside of your network or contact people directly, you’ll need to pay for a professional membership. If you don’t want to spend the money, you can still use your basic membership effectively to find people and create connections to further your career.
Log into your LinkedIn profile.
View the search results on the next page — you’ll see the names or the companies that match your search terms. When you look to the right of the name, you’ll notice a number. This is the level of connections that separates you from contact. For instance, if you see “2nd” printed next to a person’s name, it means that someone in your network knows someone in another network who could introduce you to that person on LinkedIn.
Toggle your search settings in the future. By clicking the “Advanced” link before searching, you can drill down your results according to name, location, job type and industry type to personalize your results and find people faster.
Setup A Linkedin Vanity Url
Vanity URLs are cleaner than a URL string of random letters and numbers, and they can be customized to include your first and last name. Having a URL with your name in it is also important from an SEO perspective.
To set up your own vanity URL, click Profile from the top menu and choose Edit Profile. Then, click edit next to the URL beneath your image.
On the right side of the page beneath your Public Profile settings is where your current URL is listed. Click edit to customize it.
How To View Someone’s Linkedin Profile Without Them Knowing
Take note that the default setting is displaying your name and basic information when you visit another members profile. You will appear on their Whos Viewed Your Profile page. Many marketers and entrepreneurs take advantage of this to catch the attention of prospects and potential connections.
But if you want to stay hidden, here is how its done:
Move your cursor over your profile photo in the top right of the LinkedIn homepage. Click Privacy & Settings, select Privacy and then click on Profile viewing options. From here, you will be able to select Anonymous LinkedIn member.
There is also the option to hide your name while leaving a description of you and your industry.
It is important to know that browsing anonymously will also prevent you from seeing who has viewed;your profile. Only view profiles anonymously when necessary.
How To Browse Linkedin Profiles Anonymously
LinkedIn Strategist | LinkedIn Profile Writer | LinkedIn Marketing Mentor | LinkedIn Training Specialist | Company Director | Speaker & Commentator | Listen to my Podcast
One of the many things I enjoy about using LinkedIn as a business and career tool is the ability to change features within my settings, depending on my goals for leveraging this platform.;The default when you set up your LinkedIn Profile means when you have;viewed people’s profiles , they can then see that you are looking at them.
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Linkedin Search String To Find Active Job Seekers
After spending about 10 minutes reviewing results, iteratively modifying my searches and looking for patterns of phrasing for seeking employment as well as hypothesizing what people might say to signify that they are pursuing employment, here is what I came up with:
That search returns 2.43M people globally quite an improvement over 36K!
You probably noticed I decided to search for seeking without searching for specific _______ seeking or seeking ______ phrases.
Thats because searching for seeking is actually more effective than using it in specific phrases.
Searching for the single term seeking is a double edged sword it pulls false positives because it isnt an intrinsically specific term for pursuing employment, but if you decide to add terms to it to create specific phrases, you will actually eliminate viable results of people who are looking for a new job.
This is because there are literally 100s of ways people can specify what they are looking for in their job search.
Because of this, I would recommend simply searching for the term seeking and accept a percentage of false positives because there is no way you can think of every possible combination of seeking _______ that someone might use to denote what kind of role they are seeking.
Of course, you can also use all of the above approaches when X-Ray searching LinkedIn through Google or another search engine, although .
Employer Search Term: Your Name
They have your business card, your application or resume, or you have come to their attention some other way, and they are checking you out. Make sure they find YOU, not someone else with the same name. Read Your Most Important Keywords to learn how to use your name properly to minimize identity problems.
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Why Should You Use Linkedin For Your Job Search
It’s no secret that LinkedIn is the top professional social networking site with 133 million users in the U.S. alone and reaching 200 countries and territories around the world. Per the Jobvite Recruiter Nation Survey, 87 percent of recruiters use LinkedIn as part of their candidate search. As a professional or student, it’s the popular place to network and look for job opportunities; even former U.S. President Barack Obama once joked during a TV press conference that he would join LinkedIn to help him land a job after his term was up!
The issue is that if you’re only updating your profile now and then, you’re not fully utilizing all LinkedIn can do for you, which includes taking hours off of your job search. Below are some tactical tips on how you can leverage LinkedIn to its fullest to expand your professional network and land your next great job.
On CBS This Morning, LinkedIn’s CEO noted the following three tips to maximize the potential of your LinkedIn profile:
Keep your profile up to date.
Be comprehensive about current skills and objectives.
Highlight your recent experience.
When asked what was most important about a candidate’s profile and how to make the best use of the platform, Weiner responded that first and foremost “authenticity” was important.