How To Save A Pin From The Web
From your Pinterest home page, select the plus sign in the lower-right corner of the page.
Select Get our browser button or Create a Pin.
To use the browser button, you need to use Chrome, Firefox, or Edge.
If you selected Get our browser button, select Got it from the next screen.
You’ll see a plus sign on the browser toolbar. Select it and then select Install to install the browser extension.
Open the website with an image you want to Pin, hover the cursor over the image, and select .
Choose a board and select Save.
If you don’t want to install a browser button extension, select the plus sign and then select Create a Pin.
Select Save from site.
Enter the website URL and select the arrow to continue.
Select an image and then choose Add to Pin.
Add a title, select a board from the drop-down menu, then select Save.
Exclude Files And Folders
You can view and control which folders are included in a search. In Windows 10, go to Settings > Search. In Windows 11, go to Settings > Privacy & security > Searching Windows.
Under the Find My Files section, you can opt for a classic search, which looks for items only in your libraries and desktop. Choose the Enhanced option to widen the search to your entire computer. This search mode may find more items but will take longer to index. In the Excluded Folders section, add or remove folders you don’t want included in your searches.
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Add Relevant Keywords And Hashtags
How to find the right keywords and hashtags:
- Note the key word bubbles that appear in the search results header.
- Look at the hashtag suggestions and usage stats as you add hashtags to your Pin descriptions.
- Search a relevant hashtag, and look at the tags and keywords being used by Pinners using that hashtag.
- Look at the trending hashtags in your category .
- Try these 8 SEO tools for social media marketers.
You can apply this logic to your profile too. For instance, consider adding a description to your name, like Hootsuite . Your profile is more apt to show up in keyword searches that way. This is especially useful if youre an entrepreneur and you want to emphasize your areas of expertise.
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It Has A Growing International User Base
Pinterest is the 14th most popular social network, with more than 478 million active users. While this number isnt quite as big as other social networks, its growing. Pinterests quarter-over-quarter change in advertising reach went up by 6.2% in 2021, and should keep rising as it continues to add new customers to its ad targeting capabilities.
Q1 2021s user figures showed a 30.2% year-over-year increase. A majority of that increase came from the rise in international users throughout 2021, which grew by 37% year over year.
Pinterest can be a marketing powerhouse for an online store. Users buy products they stumble across on Pinterest organically at a much higher rate than the average social platform, and thats partially because Pinterest users are proactively searching for things rather than just reactively scrolling through a feed.
Test Evaluate Adjust Repeat
Any good social media marketer knows that trial and error is a fundamental part of the job. offers several tools and actionable insights that help you see how your audience is engaging with your content.
Whether something is working or not, its always good practice to take a step back and evaluate why. After youve learned why something works, it will be easier to apply in the future.
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Its Become A Place To Shop
Pinterest recently reported, Shopping ad revenue once again grew faster than our overall business and we saw a 6x increase in the number of businesses that used the shopping ads format in Q4 . This indicates that people arent just engaging with content on the platform, but they are also checking out.
Shoppers on Pinterest spend twice of much times on the platform per month than people do on other platforms. You can combine free shopping tools and paid campaigns to reach your audience.
Product pins connect to your Shopify product catalog. Once you upload it, you get a Shop tab on your profile and people can find your products more easily. Users can also browse shoppable pins in the Shop tab of their search screen.
Use The Follow Button
Make following your company easy with the Follow button. Install the button on your website, in newsletters, in email signatures, or really anywhere online that you think you might attract followers.
In other situations, you can also use the to promote your brands profile. Make sure to also link to Pinterest in the bios of your other social accounts.
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Research Your Target Market
- Male pinners and Gen Z pinners are up 40% year over year
Food and drink and home decor are the most . With health and fitness, womens fashion, and health and beauty falling closely behind.
Learn about your brands specific Pinterest audience. Look at what competitors are doing on Pinterest. As you begin posting and interacting on the platform, youll collect audience data that can be reviewed through Audience insights via Pinterest Analytics. Itll give you real-time information on who interacts with your pins so you can better plan future marketing and ad content.
X More Businesses Used Shopping Ads In Q4 2020
Shopping ad revenue once again grew faster than our overall business and we saw a 6x increase in the number of businesses that used the shopping ads format in Q4 .
This increase corresponded with 85% more engagement across shopping surfaces on Pinterest between April and October 2020.
The shopping ad format is currently only available in 28 countries in North America and Europe. Shopping is among Pinterests strategic priorities for 2021, so expect the format to be more widely available soon.
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Join The Verified Merchant Program
To create Product Pins or make use of any of the Pinterest shopping tools above, you need to become a Verified Merchant.
Dont panic: Applications are open to brands of all sizes and its pretty easy to qualify. You just need to be, you know, legit and have a legit-looking website.
- A website that youve .
- Privacy, shipping, and returns policies, and contact information listed on your site.
- A data source for your Product Pins.
Becoming a Verified Merchant allows you to:
- Create Product Pins.
- Get a Shop tab on your profile.
- Display a blue verified badge to earn trust.
- Access advanced conversion tracking analytics.
Search In File Explorer
Now, let’s check out the search functionality in File Explorer. Open File Explorer and navigate to the folder you want to search within. Click in the search field. You should see a list of items from previous searches. Type a character or two, and items from previous searches that match your criteria will appear. Press Enter to see all the search results in the window. Click the correct search result to open the corresponding document or other file.
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Building A Platform To Understand Search Queries
Last April, we overhauled search with Guided Search. Since then, the average number of searches per person has increased by 25 percent. Heres a look at ongoing work to improve the search experience and help people discover the most relevant results to them.
For example, when a person searches for turkey its not immediately clear whether he or she is looking for turkey recipes or Turkey travel or turkey animal. After the Pinner browses search results and issues another query, such as turkey recipes, we begin to understand the direction of the search. If the person is searching for recipes, we can then show more results related to turkey and food, such as roast turkey and Thanksgiving turkey, etc.
Make The Most Out Of Your Description
Your Pins image will be what catches the users eye, but the description adds a lot of context. It really explains to users what the Pin is and why they should click, so it can make all the difference.
Lets look at an example. The Promoted Pin below from Society6 tells users they have TONS of throw pillows to choose from. Okay. Are they great quality? Quirky styles? Essential to me having that Pinterest-worthy living room? This ad doesnt really make me want to click, even if Id searched for throw pillows.
This Promoted Pin from Kohls, however, has the type of content that pinners love. Its offering value, using the context of how to pick the perfect pillows in order to promote some of their pillows great qualities and show off a few styles. Their description capitalizes on this, saying, Throw pillows are a fun way to incorporate a little style, and the image shows users how. This is a great way to maximize your description.
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Add Product Tags To Image Pins
In addition to having Product Pins, you can tag your products within regular image Pins, too. This is perfect for your lifestyle content. And, if you do influencer marketing, your partners can tag your products in their regular or Idea Pins to make it easier for their audience to shop your stuff.
You can do this when creating a new Pin, or edit your existing Pins.
Many brands arent taking advantage of this feature yet but its incredibly powerful. Pinners are 70% more likely to shop tagged lifestyle images, compared to Product Pins.
Is it because they feel more natural? Non-intrusive? Un-brandy? Who knows, just get taggin!
Home Depot consistently posts great room tours with all the products in the photos tagged. Every time a user saves the Pin, those tags go along with it. Meaning, its well worth your while to tag your products.
Search Trends Include Cottagecore Fashion Kitchen Storage Solutions And Fun Couple Activities
Its always a good idea to keep an eye on , as well as what their annual trend predictions are. Recently, weve seen trends along the lines of cottagecore fashion, kitchen storage solutions, and fun couple activities.
Understanding what is trending can help you plan out your marketing strategies and launch new product offerings.
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Collaborate Using Group Boards
To use group boards to your advantage, you can:
- Create a board with other influencers or industry experts, hosting the board on your profile while they share their expertise. This works well with both niche influencers who reach members of your target audience and broad-appeal influencers with large audiences.
- Create a private board with individual customers where you can share ideas. A shop that makes custom designs or does engraving work could share different examples of what they can do on a private board.
Create Beautiful Pins To Boost Engagement
Here are some of our top tips for creating beautiful Pins that your viewers will want to save and share:
Use high-quality photos: Make sure they are sharp, in focus, well-composed, properly showcase your product, and match your brand aesthetic.
Use portrait shots: Because , taller images perform better as they fill more of the screen as a user scrolls down through the explore page. The max aspect ratio for Pins is 1:2.8 so getting creative with the length of your images could make a big difference to your engagement rates.
Create Pins with multiple images: If youre skilled in Photoshop, you can edit multiple images together to create one, long Pin. However, we suggest you keep it to less than four images for clarity.
Keep text on your Pins to a minimum: Remember that your Pin is just a snapshot of the link youre sharing, so youll want to keep the text on your Pin short and simple.
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How To Optimize Your Pins For Search
Now that we have our boards ready, lets dive into how to optimize our individual pins.
There are 3 ways to find the best keywords for your pins one common way and two secret ways
Enter a search term into the search bar and take note of the suggested keywords that come up:
You can also click on each of those suggestions and find even more related keywords to use.
Scrolling down the search results page will also reveal some related searches and keywords:
Kat Sullivan at has an awesome video of this Pinterest keyword targeting hack. . You can watch it right here:
Go to Pinterests Ads Management platform:
On the next page, youll need to select your campaign objectives and click continue:
Next, youll scroll down to the part where you can enter keywords and enter your search terms:
Go to and enter your search term:
Editors Note: The tool can be a little unstable.
What should you optimize?
When most people think of optimizing pins, what usually comes to mind is the Pin Description. But its not the only thing that needs your attention.
There are 5 places you should address for maximum results:
- Pin Image Name
A fully optimized pin will then look something like this:
The description could use some work, but this pin is optimized to rank for the keywords cute shoes.
And if you run a search for cute shoes, youll see that our pin comes up!
Tag Products In Shop The Look Pins
Shop the Look Pins are a great way to link to several products at once in a single Pin. Whether its an outfit or home decor post, each product available for purchase in the photo is shown via a white dot that users can click on to see more.
You can share photos of your models wearing an outfit of your latest collection or a room filled with your furniture or similar products to promote more products on the platform.
The process for Shop the Look Pins is manual, and once your Pin is linked to your claimed website, you can tag as many products as youd like.
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Set Your Targeting Criteria
In Step 2 of Promoted Pin creation, youll set up your ad group. You can have multiple ad groups under a campaign, and multiple individual ads under each ad group. Ad groups determine targeting, schedule, and a more specific budget.
When it comes to the actual targeting, you have several different options of how to proceed.
The first option is to create Target Audiences, which work like . You can upload your entire email list , or create audiences based off of recent site activity or users who interacted with a certain Pin.
If you want to reach similar users to any of these audiences, you can create an act-alike audience, which will show your ads to users with similar qualities.
In addition to this option, you can also use any combination of basic targeting criteria like location, language, and gender, and more with interest targeting and keyword targeting.
Interest targeting will affect where your ad shows up for browsing placements when users are either browsing in certain categories or on their home feeds.
You want to choose the interests that are actually related to the Promoted Pin youre going to select in order to get the best resultseven if someone likes photography, they may not be overwhelmingly interested in your Pin about camera lenses when theyre intentionally browsing home decor feeds.
While its easy to just go for the most obvious keywords, Ive had the best luck when I think outside the box and use a combination of broad and specific keywords.
Categories Can Be Seen By Editing A Board
If you cannot access a web browser or want to see all Pinterest categories using the app, then the easy way to do that is by editing one of your boards. When you edit a board, there is a dropdown list to choose a category for the board. This is the list of all Pinterest categories and is always up to date. However, the only easy way to copy this list is by viewing the webpage in a browser, viewing the source code, and then copying it. They easier way is to just visit and copying the list from the website. They are the same list of categories shown as options for boards.
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Observe And Gather Ad Results
When the ad campaign is underway, you might be eager to constantly check its progress in the ads overview dashboard.
Im there with you, but be wary of jumping to conclusions. Youll want to give your test enough time to produce statistically significant results before analyzing, which can take anywhere from hours to weeks. In simpler terms, youll want to get your ads in front of as many people as you can before parsing the data.
We created a free significant test calculator to help you out, along with all other tools youll need to run effective A/B tests.
Originally published Aug 27, 2020 7:00:00 AM, updated August 27 2020
Schedule Pins In Advance
Since Pinterest is very often used for planning, its a good idea to stay ahead of the calendar. Pinterest recommends that brands share seasonal content up to 45 days before a holiday or event. Sometimes Pinners even plan three to four months in advance of events.
Save time by easily scheduling and publishing Pins from Hootsuites dashboard.
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