Create A Website Or Blog
A website or blog can significantly expand your audience and make it easier for potential buyers, galleries, and other industry professionals to view and evaluate your work. It also allows you to showcase a broader range of pieces, as physical exhibitions and portfolios have limited space.
Additionally, by regularly updating your website or blog with new artwork, recent projects, and events where your work will be featured, you can keep followers engaged and offer them a more dynamic look into your artistic process.
In todays digital age, having a solid online presence is crucial for artists looking to build their art business and attract new opportunities. Setting up a website or blog is a simple yet effective way to showcase your talent and make vital connections in the art world.
How To Promote Your Artwork On Pinterest
As a user, you might have already discovered all the privileges Pinterest provides. To take full advantage of Pinterest as an artist or a marketing specialist, you should learn more about the options it provides for creators.
After having created an account, artists on Pinterest post abstract art objects and create via pins on boards. The user interface on Pinterest is simple, so you would easily find how to create your pin. Also, you will be able to create a board or several boards for various topics. You can also make them original with the help of different photo retouching services like this. Creative and stylish pins will help you to engage more followers and potential customers.
What Content Is Being Pinned From Your Competition
Keeping an eye on your competition is always a good idea.
You can see what content is working well for them and reverse-engineer why it is doing so well.
Maybe they have more images or include videos.
Maybe they make their content scannable and easy to read for mobile devices.
Maybe they provide helpful information for their buyers.
Take a look and see what you can do better for your posts.
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To Recap Here Are 5 Tips On How To Make Content And Sell Art On Pinterest:
How To Sell Art On Pinterest
Set up a business account to see stats and audience insights. But if you want to save it for later, just leave the account private and switch to business anytime!
Make a research on what your target audience loves. You can make a questionnaire for your followers on social media or simply search for trended keywords on or in Pinterest Trends stats available for a business account.
Make your account your personal gallery. Add all designs you upload for sale. Point users from your other social media accounts to this gallery. Put behind those designs URLs to Displate with your unique and earn 41% more commission every time someone buys your art through that link!
If you do everything according to this plan, you should get follows, outbound clicks, and sales.
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Network With Other Artists And Art Professionals
Collaboration and networking are invaluable tools for any artist. Building connections with fellow artists can lead to opportunities for joint exhibitions and projects and exchanging advice and feedback.
Networking with art professionals, such as gallery owners or curators, can also open doors for potential representation or shows. But networking doesnt have to be all business connections with other artists can lead to valuable friendships and support systems within the often competitive world of art.
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There are many different ways for artists to promote themselves, and it often depends on the type of artist they are. Standard methods include establishing a social media presence, creating a website or blog, making business cards and other marketing materials, exhibiting work in local galleries and art shows, join artist organizations, selling artwork online, and networking with other artists and fine art professionals. The objective of artist promotion is to get their art noticed by art collectors.
Kick Your Copyright Fears
Many artists have steered clear of Pinterest after hearing rumors about artwork getting ripped off and spread over the internet without the artists getting credit. The Abundant Artists Cory Huff has acknowledged this issue, saying, If its a big deal for you, watermark your images. Simply use Canva to add in your website or art business name.
Art Biz Coach Alyson Stanfields advice? Be aware of whats happening on Pinterest! If you find that your work is being pinned on Pinterest without a proper link back to you, you have the right to ask that user to either remove the pin or provide correct attribution, advises Alyson.
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Keep Up With The Community
Need a few ideas? Besides pinning articles from your own artist blog, make an Art Marketing board and save blogs from art business experts like Felicity OConnor or tips youve found useful on Artwork Archives blog. Make an inspirational board dedicated to art quotes and new piece ideas or your favorite Edgar Degas paintingsanything that illustrates who you are as an artist will bolster your brand.
Artwork Archive artist Kelly OBrien has featuring not only her own art, but inspiration.
Dont forget this last rule about pinning! It is always good manners when someone pins your art to leave a comment saying thank you and maybe even give them more information about the piece. Follow anyone in the artist communitylike interior designers and collectorsor any art-related board you find inspiring, because you never know what will lead someone to you or what will give you the next burst of inspiration.
Setting Up Boardbooster Scheduler
The scheduler allows you to schedule pins, meaning that you can spend 30 minutes a week pinning to a private board and Boardbooster will schedule them out for you during the times and days you specify.
Once you have created your account, click on PINNING TOOLS > SCHEDULER in the top right-hand corner of your dashboard. Next, a pop-up will appear with a list of all the boards on your Pinterest page. Choose the board that you want to create the scheduled pins for. A pop-up will appear with the basic settings for your board. You can choose the pins you would like to schedule per day as well as the times. Now, click on Advanced Settings in the bottom right corner. For the purpose of this example we have set the board to schedule 2 pins from 7 am 11:59 am, but the longer your account runs, you will soon learn the optimal times to pin and you can adjust accordingly. You can also choose the days of the week you would like to pin. We also choose the Pin selection method as Chronological and we like to remove the pins from our source board once they are published.
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Make Business Cards And Other Marketing Materials
As an emerging artist, your artwork is likely your greatest passion and focus. However, it is also important to remember that you are running a business.
A critical aspect of any successful art business is marketing, and one easy and affordable way to do this is through business cards, postcards, and other promotional materials.
These materials allow you to effectively share contact information with potential clients or collaborators and serve as a visual representation of your brand. By creating professional and cohesive marketing materials, you can establish trust and credibility in the eyes of those who may be interested in purchasing your artwork or hiring you for freelance work. In addition, having physical copies of your marketing materials allows you to distribute them efficiently at events or meetings, providing another opportunity for networking and exposure.
Free Ways To Market And Promote Your Art Online
During this challenging marketplace a lot of artists are cutting back on their art marketing budgets. Even so, now is the time to take full advantage of the free marketing opportunities and creative ways of promoting your art business online.
Although the following methods are free, they will cost you a bit of time. However, if these approaches are taken seriously, they can be fun and exciting and will pay off in the end.
1. Start a Blog:
There are many benefits to you as an artist to start a blog. Its a great way to promote your personal brand, to sell your art and to offer customer service. There is no better place to connect with a potential customer then on your blog.
Many of you might already have a website with information about your art, pricing information, contact information and maybe a cool video or two. But most likely, no one is visiting your website simply because they dont know it exists! The easiest way for people to discover your website is to start a blog.
Write about things artists care about or what someone in need of an artist would search for in Google. The key is to make your blog about them, not you.
2. Join a Social Media Network:
3. Create Your Own Videos:
4. Guest Post on Other Blogs:
5. Join and Participate on Online Forums:
6. Publish Free eBooks:
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Designate Boards To Represent Your Blog Categories
Create a board for every category you have on your artist blog and website.
To learn how to create Pinterest boards, visit .
Every time you publish a post, pin it to the appropriate board.
Your boards should be related to your art blog.
You might have heard me say in other articles that a niche is essential for your art business.
Lets say that youre a wildlife artist who writes about new wildlife paintings, paintings in progress, how to care for pictures, how to frame paintings, etc.
The bottom line is that it will make it easy for your followers to find the information they are searching for.
On Hover Pin It Button
People love to share things that they like. Make it easy for your readers to pin images on your blog posts.
If you make it easy for them, they will pin it.
People are busy and do not have the time to put in the extra effort.
The On Hover Pin It Button is easy to activate.
Pinterest provides detailed instructions on how to get your On Hover Pin It Button Activated.
After activating the On Hover Pin It Button, people will click on the pin It button that will appear over your images when they hover it.
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How To Know What Posts Are Being Pinned
Knowing what posts people are pinning from your site will help you to grow your art business.
First, you will clearly understand what people are interested in.
Understanding what your audience is interested in will help you when it is time to create a new blog post or social media post.
If they are interested in a particular topic you are covering, keep writing about it.
Second, you can reverse-engineer your post to see why it is so popular.
Maybe it is because you added more images or you included a video.
Perhaps the flow of your content is better.
Discover why the post is being pinned so much and use that strategy in your future posts.
Type in the search bar, http://www.pinterest.com/source/YOUR WEBSITE NAME .com
Here is an example using my site, http://pinterest.com/source/nevuefineartmarketing.com
A page will display all of the posts that are being pinned from your site and who is pinning it.
Start Creating Your Own Artwork Pins And Optimize Them
In order to promote your art, you obviously need to start creating your own artwork pins. When you create pins on your profile, you will also have to create a board.
The board basically contains all your own pins and whatever you repin. Now, its essential for you to optimize both your pins and boards to help your artwork gain exposure.
For example, when you type art in the search bar, you will be shown automated suggestions like sketches, prints, wallpapers, and tutorials. Upon pressing enter, you will see additional trending searches like illustration, cartoon, sketchbook, and aesthetic.
You should include relevant keywords to your pin, as this will make your content more discoverable. Remember to use these keywords in both hashtags and descriptions of pins and boards.
In addition to this, you should add website links of specific products to your pins, as it will be convenient for users to directly go to your website and take a look at your product in detail. And when the users repin your pins, you will be spreading the website link to a larger audience.
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How To Write Blogs That Drive Traffic
The key to driving traffic to your blog is providing valuable content that people want to read. Think about what your readers might be searching for, and always ensure that your titles and descriptions accurately reflect the content of your posts.
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How Visual Social Media Can Increase Sales And Promote Your Brand
DISTINCTIONS IN THE SOCIAL MEDIA WORLD
Simple ideas make a social media site successful, but the social media market is anything but straightforward. The things that differentiate one social site from another are often the same elements that attractor repelone market segment to or from a platform. Social media can be a fickle sport.
For example, the attraction of Facebook for many consumer markets has simply been its ubiquity. Knowing that everyone is on it makes it an appealing one-stop shop for many users who are looking for easy solutions. As Facebook has become ubiquitous, however, many of its users have jumped ship to other sites, especially younger users who didnt want to be on the same platform as their parents.
Every social media site has its own raison dêtrea twist or gimmick that sets it apart from other sites. Twitters twist is that it enables users to communicate in short bursts. Instagram, on the other hand, finds success by enabling users to communicate via imagery.
For example, users can create and name many boards and then organize pinned elements onto them. Each pin is a link to the original website on which the image appeared, and, as such, the pins are more than just photos they often include bits of information as well. Users can assemble items of personal interest, recipes, and how-tos onto reference boards.
6. Verify your business website.
OPTIMIZE YOUR ACCOUNT PROFILE
SOCIAL MEDIA: ITS A PROCESS
Share Images That Perform
When scrolling through Pinterest, users are looking for beautiful images that represent the things they like or want to learn about. Catch their eye with great visuals from your own pictures or images you create with free online tools, like Canva or Adobe Spark.
When youre creating and sharing pins that you want to get noticed on Pinterest, its important to pay attention to Pinterests best practices. For example, images on Pinterest should be high-quality, vertical images with a 2:3 aspect ratio that will stand out in a users feed. Remember, if youre ever unsure of what size to use for your social media images, check out our social media image sizes cheat sheet.
You should always make your brand the focal point of your pin image. For example, use an image that features your product or service front and center rather than in the background. You should also include your logo, if you have one. If you dont have a logo, you should create a business logo in order to showcase your brand and build awareness.
If youre sharing a video pin, make sure to start strong. Like most social media platforms, you have only a few seconds to make a good impression and grab the users attention. Start your video with a clear hook and your logo. Keep it to only 5-30 seconds and remember that a lot of people will be watching with their sound off, so keep it visual and dont rely too heavily on audio or dialogue.
How Do Artists Use Pinterest
The key to learning how to master any new platform is to fully understand its purpose and parameters. Launched in 2010, Pinterest is a tool used by many different types of people not just artists or creatives to search for, find, and share visual references from the web. Its a heated point of debate among users whether or not Pinterest should be classified as social media since its primarily a visual search platform and software rather than a networking site, though there are social elements to the user experience. On its website, the San Francisco-based tech company brands itself as the visual discovery engine.
Leaver is currently preparing to launch the next session of her online painting course entitled Abstractify in July. To help inspire her students and prepare references, she created a of the same name to accompany the course. The board contains pins of various visual references, like colorful landscape oil paintings by masters like Matisse, Chagall, and Hockney.
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