Ditch The Travel And Experience World
Want to take advantage of incredible social marketing training, but just cant travel right now?
Attend Social Media Marketing World virtually with our new On-Demand Ticket. Youll walk away with real business-building ideas, without ever leaving your home or office. Watch all the sessions, keynotes, and workshops when and where you want!
Starbucks Coffee did a nice twist on this concept. They created a Store Design board and pinned the locations of their uniquely designed stores.
Create a Locations board to highlight your locations in one country or around the world. Whether you want to add a unique slant, as Starbucks did, is up to you.
Tip #: Promote Your Pins With Video & Rich Pins
Pinterest recently released promoted video pins , which are targeted at mobile users. These pins feature an animated GIF and give the user access to the full video when they are clicked on. Tip: You can add up to six additional pins below your promoted video for no additional cost. These pins display in carousel format under the video, and they can be used to promote the video content or share additional information.
Though video pins send users to externals sites such as YouTube to actually view the video, Pinterest is currently developing its own native video player, which should be released soon. This will allow users and businesses to upload videos directly to Pinterest.
Similar to and open graphs, Rich Pins are a free feature that allows users to pin more than just an image. In addition, you can add information about your blog post, product or location directly in the pin. There are five variations of rich pins. Article pins that include the author and link and headline, product pins that feature availability and pricing details, film pins that feature crew and cast details and rating, recipe pins that feature ingredients and other related information and location pins that include maps and address.
Choose Your Campaign Goal
Each campaign starts at with an objective. Choosing the right goal is important because it will determine what ad formats are available and how you bid in the ad auction.
There are four campaign objectives available:
- Get traffic to your website. Earn high-quality leads and send Pinners to your website. You pay-per each click.
- Build brand awareness. Gain broad exposure with current and prospective customers. You get charged per 1,000 impressions.
- Increase installs for your app. There are two ways to promote app downloads on Pinterest. When you pay by install, Pinterest regularly adjusts your bid based on your budget. When you pay by the click, your ad is optimized for click traffic.
- Build awareness through video views. Autoplay videos are ideal for promoting awareness and consideration. You pay per 1,000 impressions.
Recommended Reading: How To Clear Promotions In Gmail
Include A Pin With Each Page You Publish On Your Website Or Store
And Pin it immediately after publishing! Here are some quick tips for pinnable images:
- At least 1 1/2 times as tall as wide.
- Bright, warm colors draw more attention.
- Simple design reads well on mobile.
For products, recipes, etc: Use one image, or create a simple collage of 2 to 4 images with a few words of text to explain.
Making Pins doesnt have to be difficult. Read some of my favorite ways to easily.
Boards And Board Types
Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.
Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.
A secret board can only be seen by its creator and invited collaborators. When you create one, youll see a lock symbol beside the board name. These are useful for planning you dont want to be public secret boards wont appear in the home feed, in search, or anywhere publicly on Pinterest.
Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.
You May Like: How To Clear Promotions In Gmail
Connect With Your Other Social Media Platforms
To connect your social media accounts:
Spoiler Alert! For Facebook, you can connect only a personal account, not a page. So, if your business has only a Facebook page, then you cant link it here. Just Twitter for you.
Take Advantage Of Promoted Pins
If youre already using Pinterest for marketing purposes, you probably already have a business account. Its the first piece of advice Pinterest pros give, for good reason.
One of the perks of having a business account is being able to promote your pins.
Ready to start spreading your content far and wide?
From there, you can create your first promoted pin, and watch your number of followers start to accelerate.
Recommended Reading: How To Archive Whatsapp Chat
What Are Promoted Pins
A promoted pin is a paid ad on Pinterest. You can target certain locations, demographics and devices and reach customers who are searching for or have shown an interest in what you offer.
Promoted pins run on a cost-per-click basis. A campaign has a specified daily budget and duration. You pay only when someone clicks though the pin to your website. You can monitor and adjust your campaign as it runs.
Like with any social network, they have a few rules. For example, there can be no promotional information, calls to action, service claims, price listing or deceptive content in the pin image. Ads must be accurate, and lead to a relevant landing page with no signup requests.
If you havent yet been invited to use this new tool, apply here. Note: Approval is not guaranteed or given right away. Early adopters, be patientthey still have some bugs to work out.
Follow Business Account Best Practices
Promoting your company through a Pinterest business account instead of a personal one is the recommended move, since the former account type provides helpful features, such as the ability to include rich media in Pins and access to advanced analytics. Youll have to adhere to certain legal terms when you do, however. For example, you cant do anything that can be considered spam. If you run sweepstakes, you cant ask followers to re-pin your content as an entry. You also cant bombard followers with requests to comment on your Pins or re-pin your content.
Read Also: How To Get To Archived Messages On Gmail
Create Long And Vertical Pins
Youve probably heard this a million times, but its worth reiterating. I still see square pins all the time on Pinterest. With affiliate pins, I make my pins longer than usual so that they stand out. My pins are typically somewhere between 735 x 1250 and 735 x 1400. I also experiment with smaller pins , and they do well too. There is no set rule for the exact dimensions your pins should be. Just make sure they are vertical. I use both PicMonkey and Canva to create my pins. PicMonkey has an edge over Canva in terms of features.
Do You Have A Constant Stream Of Good Images Coming Through Or Do You Have The Resources To Create Them
Creating images centered around your brand takes time, focus, and a lot of thought. If youre a one-person brand currently focusing on sales and strategy, it may not be the right time for you to be putting all that effort into creating original images.
Does your company have the resources to create a constant stream of images or the funds to hire out this part of the process? If not, it might be a better idea to wait until you do.
Heres a handy list we put together of 23 tools and resources that will help you create images for social media.
Don’t Miss: How To Make Music Longer On Facebook Story
Share Your Inspiration And Process
Every brand or business is inspired by something. Learning about that inspiration helps people identify with you.
Tundra Restaurant Supply in Boulder, Colorado created a places board to showcase their favorite places in their state, so the restaurants they work with could get to know them better.
Use Pinterest place pins to share the locations around the world that inspire your products or services. If you own a cafe, show customers where you get your coffee beans. If you run a Chinese restaurant, tell them where your dishes originate. If other businesses work with you to create your final product, pin them too.
You can also . This will encourage loyalty from current customers and attract new customers.
What Should You Write In Your Pin Descriptions For Promoting Your Etsy Shop
Your pin description should be reader-friendly and sound like a natural conversation. It should contain some keywords and have a call to action at the end e.g. click through to find out more. Dont forget those hashtags
I find the hardest part of this is writing the pin descriptions Try to say something conversational and natural about your product. Have a call to action at the end.
While I was researching this article
How do you manage all these descriptions?
I write all my pin descriptions on a spreadsheet and reuse them but I do vary them a lot just by tweaking a few words. This way I can just copy and paste the descriptions over. I adjust a couple of words each time to tie in with the pin image.
Also Check: How To Add Bullet Points In Linkedin Description
Should You Have Personal Boards On Your Business Account
Theres some controversy about this. Some people say yes. They even recommend going into your Pinterest analytics and making boards on other interests of your audience even if theyre not your interests.
Please, dont do that. Do you really want to keep pinning to a board of things youre not interested in?
Feel free to use Audience Insights to create more boards that are relevant to your business though particularly if you have your own content to save there. Even Pinterest now tells us to focus on saving your own content.
There is a slight chance youll attract some members of your target market this way but much more likely, if you attract anyone, theyll be people who arent.
As a Pinner whos had a somewhat-business-related Pin go viral , I can tell you it caused me a huge waste of time and money.
Even though that Pin was vaguely related to my business , I probably got fewer than 5 people on my business email list from that viral Pin.
I spent a ton of time making a content upgrade for that blog post, set up an email list for it, tried to figure out a way to monetize
I did get thousands of people to sign up to that list . So that cost me plenty.
I eventually closed that list because I was wasting too much time on it, and making no money.
Now imagine if Id made a board about knitting? Which was recommended to me.
If you make baby clothes, and you suddenly came out with a line of adult hair care products, thats diluting your brand.
Make Sure Your Landing Page Copy Doesn’t Suck Either
Now, you already know that quality matters when you’re creating blog posts, but it also matters for your landing pages too, especially your lead generation pages.
When creating content or copy for your email landing page, make sure it’s –
I’ve mentioned these three vital ingredients before in many other posts, I know. But it matters more when you’re writing any landing page copy.
Now let’s look at other ways to drive traffic to your lead generation pages.
Recommended Reading: How To Check Archived Emails
Make The Most Out Of Your Description
Your Pins image will be what catches the users eye, but the description adds a lot of context. It really explains to users what the Pin is and why they should click, so it can make all the difference.
Lets look at an example. The Promoted Pin below from Society6 tells users they have TONS of throw pillows to choose from. Okay. Are they great quality? Quirky styles? Essential to me having that Pinterest-worthy living room? This ad doesnt really make me want to click, even if Id searched for throw pillows.
This Promoted Pin from Kohls, however, has the type of content that pinners love. Its offering value, using the context of how to pick the perfect pillows in order to promote some of their pillows great qualities and show off a few styles. Their description capitalizes on this, saying, Throw pillows are a fun way to incorporate a little style, and the image shows users how. This is a great way to maximize your description.
Drive Traffic From Your Social Media Channels
When it comes to promoting your lead capture page using social media, there are over a dozen ways to do it.
I’m not going to cover them all here, obviously, but here are some things you could try –
#1. Add a ‘Signup’ button from your Facebook business page. See image below.
#2. Link from your YouTube channel page. See image below.
#3. Link from your Twitter profile homepage. See image below.
#4. Link to your lead generation page from your LinkedIn profile. See image below.
#5. Add a link from your Instagram profile. See image below.
Of course, if you have a lot of other social media profiles, for instance, , SnapChat,Periscope, Google+ and so on, you can also link from those as well.
Don’t forget to add a call-to-action line if you can, tell people what they are getting if they click on the link.
You May Like: How To Upload Photos To Pinterest
Plan For Pin Continuity
When a Pinner clicks on your Pin theyre looking for more information. Make sure they land on a page that can provide it and if possible, use the same image for continuity. Pins that go to pages with similar imagery have a 13 percent higher lift in online sales.
Undergarment retailer ThirdLove found success this way with its one-tap campaign, earning a 26 percent increase in traffic, and decreasing cost-par-acquisition by 14 percent.
Create A Board Just For Blog Posts
Grab all those article Rich Pins you have, and organize them into their very own board! Youll want to put this board at the top of your page so your followers will see it first thing. This will help draw traffic to your site and make it easier for users to find your content since its all in one easy-to-find-board. They will thank you.
Don’t Miss: What Is Conversation View In Gmail
Start Your Own Group Board
Group boards are all the rage and can be marketing power-houses if used correctly. And theyre known for increasing website traffic like nobodys business.
But are you aware of their potential to amplify your followers?
To start a group board, you can do it one of two ways:
- Start a new board
- Use a board you already own
Once you have a board created, click on the plus sign to start adding contributors:
The key to using your group board to gaining new followers?
State clearly in your board guidelines that to join they must follow the board and you. This is standard among group board creators, and its one of the quickest ways to accumulate followers quickly.
Design Pins That Win: Best Practices To Keep In Mind
If youre not a designer, you may be wondering how you will create Pin-worthy graphics to capture attention. Adobe Spark makes it super easy to create great content for Pinterest, even if youre not a trained designer. Start from thousands of templates and easily modify the content to make it your own. Keep these design tips in mind when creating visuals for your Pinterest page.
To get you started, we are including some of our Adobe Spark templates for you to remix and modify to fit your brand. Weve set them up using basic design principles and optimized them for Pinterest.
You May Like: Flame Icon Snapchat
Build An Audience And Then Sell
You need to build an audience first. And after you gain followers, you can start promoting your products.
On Facebook and Twitter or other social networks where you share posts every day, you might be able to promote your products more than once daily. But on Pinterest, the best way to promote items is to create a dedicated board where you pin the products you want to sell.
Remember, you want to pin your products only once because if you do it over and over again, youll appear to be overpromoting yourself.
When you first pin one of your products, you want to get as many initial likes, repins and comments as possible. This will add social proof to your products, encourage users to check out the product and increase the likelihood of more direct shares in the future.
So focus on building an audience first by sharing content regularly and then pin your products to your page.
On , you will find a board called Gracious Pantry Cookbooks where Tiffany McCauley shares pins of her books. Many of these pins have been repinned several times. The number of times the book has been repinned and liked can be found right below the pin.
These numbers add social proof, encourage users to visit the site and repin the cookbook right away. And when she pins something new to this board, she will automatically get repins and likes because she has already built an audience. The board currently has more than 15,000 followers.
So focus on building an audience first and .