How To Post Pictures On Instagram: Step #1
Once youve downloaded the Instagram app and set up an account, youre ready to get started. Fire up the app, and lets do this thing.
In the app, youll see a stationary bar located at the bottom of your screen. This navigation bar will take you anywhere you need to go within Instagram.
To post pictures on Instagram, you need to tap the center icon. Its a plus sign inside a square box.
Boost Engagement With Carousel Posts
Dont forget, you can share multiple images or videos as a carousel Instagram post.
So get creative.
In this example, sports brand Nike use a carousel post to split an image into two parts to create a more dramatic effect:
In another example, Hubspot uses a carousel Instagram post to share what is essentially a condensed listicle:
The Best Times To Post On Linkedin
With a growth rate of about two new profiles per second and over 500 million members, LinkedIn is the worlds largest professional network. The people using LinkedIn are not looking for fluff, they are more interested in engaging conversations.
Aim for Tuesdays through Thursdays for
Publish between 9 am and 11 am to catch users in their burst of morning activity
Posting early in the day will also allow your content to pick up some traction for when your audience checks in again towards the end of the day
Users have created great content to . Now that you know the best times to post on LinkedIn, you can attract the right audiences on LinkedIn when they are most engaged.
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What Are Instagram Reels
Its a much different pace than IGTV videos, which need to be at least 1 minute long to qualify.
To understand what kind of opportunity there really was down the Instagram reels rabbit hole, I did an A/B test between IGTV and Instagram reels.
Two days in a row I uploaded two similar videos:
One was an Instagram reel of my bike ride through the Netherlands
The next day, I shared an IGTV of my bike ride through the Netherlands
With similar hashtags, posted at the same time of day, in the first 48 hours, my IGTV got about 100 views, and my IG reel gathered 500+.
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There seems to be a clear favoring of reels while its still new, which means theres no time like the present to jump in and try them out. The exact same sentiment is true about Pinterest idea pins.
It makes perfect sense to marry these two new features and dive in while theyre still hot.
Carefully Plan Your Boards
As , your brands boards can help reach new Pinners interested in specific topics or learning specific things.
For example, Oreos boards include Pins with inspiration for upcoming seasonal holidays like its Spooky Sweet Halloween board and Holidays with Oreo board as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.
In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:
And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:
But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.
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How To Post A Video On Igtv
IGTV is meant for in-feed videos longer than 60 seconds and can go up to 60 minutes. So, if youre wondering how to post a video longer than 60 seconds on Instagram, you can do it through IGTV.
Step 1: Open the Instagram app on your mobile phone and go to your profile page. Click on the Plus sign on the upper right side of the profile.
Step 2: From the drop-down list of options, choose IGTV video.
Step 3: Choose the video you wish to upload from your camera roll. Youll only be able to select videos longer than 60 seconds.
Step 4: Youll get a preview of the video to ensure you have selected the right video. Select the Next option to proceed.
Step 5: Tap and slide to choose your cover image. However, if you wish to have a different cover image, you can select the Add from Camera Roll option and choose a custom image. Then, tap Next.
Step 6: In this step, you need to add a title and a description. You can also add a preview of your IGTV video on your feed.
Step 7: There are other settings such as Edit Profile Cover, which allows you to adjust your profile cover.
You can increase the reach of your IGTV video by sharing it on Facebook through the Make Visible on Facebook option. You can then tap Post to IGTV to share your video. However, if you dont wish to upload it immediately, you can also select the option of Save as Draft to publish later.
In advanced settings, you can add captions by turning on the Auto-generated captions button.
Instagram Content Idea #1: Latest Apps Youve Found
Spread the word about apps, new software or new tools that youve found helpful, or fun!Found something thats useful and think more people could benefit from knowing about it? Dont keep it a secret, share it with your audience! The creators of the product may even get in touch to offer you something to say thanks hint hint
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Instagram Content Idea #: Deconstruct Your Equipment And Design A Flatlay
Collect the equipment or items you love to use daily and lay them all out to create your own flatlay.Describe why these things are all so important to you an interesting way to show what your life is like behind-the-scenes!
A post shared by on Sep 6, 2016 at 1:02pm PDT
Brownie points if you can do it in a color scheme!
The Best Times To Post On Twitter
Unlike some other platforms, on Twitter its less about publishing at exactly the right time than it is about keeping up a healthy volume of tweets so that you stay on your audiences Twitter newsfeed.
Digital marketing guru Neil Patel mapped out a strategy in his in-depth look at the . The data he found on the subject is fascinating for the US market:
Tweeting at 5 pm EST allows you to catch people as they are leaving the office and scrolling on their commute home
To boost your click-through rates, optimal tweet times will vary a bit: 12 pm and 6 pm will net you the most website clicks both midweek and on weekends
, you should always look at your own data to see when the best posting times for your individual business would be. On the Emplifi platform, you can easily see when your audiences are the most active on Twitter at a glance to boost your engagement rates.
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Generate More Comments With A Prompt
Engagement is key.
Whenever you receive lots of engagement on your Instagram posts, will reward your account.
So how can you boost engagement?
One effective way is to prompt your followers to leave a comment by presenting a small challenge or asking a specific question.
This is exactly what jewelry makers Wolf Circus did. In this Instagram post, they asked followers to name all of the jewelry styles featured in the photo:
Hold A Contest Or Giveaway
Contests and giveaways are fantastic for generating engagement.
Lets look at an example from Kylie Cosmetics.
This Instagram post starts by capturing users attention: GIVEAWAY ALERT. Then it points out how easy it is to enter comment to enter. Finally, it highlights what users stand to gain:
Plus, contests and giveaways double as lead magnets.
In essence, a lead magnet is bait. It gets people hooked into your marketing funnel so that you can nurture the relationship until they become customers.
Just send people to your website to enter and collect their email address then you can start email marketing.
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Instagram Content Idea #1: Flowers
Our go-to for when were not sure what to post on Instagram blooming yes! Flowers are known to freshen up any feed, grab a posy, hold it against a backdrop and get snapping.See if you can find youre on brand blooms! Play with nail color, arm, and hand accessories and break through your roadblock with a bit of creativity.
Instagram Content Idea #30 Productivity Tips
Productivity is a massive talking point, with thousands of books, podcasts, and productivity apps everyone is looking to focus on how they can effectively use their time. Time is one of the hardest things to get better at using.
Post about how you manage your time, or techniques that youre trying out.
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How To Save An Instagram Post Without Taking A Screenshot
Loved an ad and want to watch it later? Found a photo peg you want to recreate? Your favorite brand released a new product? You can easily keep track of these posts without taking a screenshot!
Last 2017, Instagram added a nifty feature that allows users to bookmark IG posts. This feature quickly saves the post to a remote folder within the app.
How do you bookmark an Instagram photo?
To organize your saved IG photos:
To organize your Instagram bookmarked photos
When you save Instagram photos to collections, they will appear like your personal feed. However, the content remains private. The owners of the photos are not notified when their content has been bookmarked by another user.
This feature may not be as popular as Stories, but it is pretty handy. For one, Instagram Collection allows you to keep track of the content you want to remember. You can then organize these posts into individual albums.
How To Auto Post To Instagram With Tailwind
To review your scheduled pins, simply click Publisher and then Scheduled Pins for a detailed overview of Your Schedule that includes each upcoming Day and Time Slot.
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Repurpose Your Other Content
Creating all of that long-form content takes a lot of time and energy.
So why not repurpose and recycle it into short-form content which you can then share as Instagram posts?
Just take your video, blog post, or podcast and select the best bits.
Obviously, this is also a great way to promote the long-form content. However, the idea here is that the Instagram post should also stand alone.
Business influencer Gary Vaynerchuk is a master at repurposing content. Hell often share small clips taken from longer videos as Instagram posts:
How To Post A Video On Instagram Reels
Instagrams latest video format – Reels, was launched in August 2020. Initially launched as a 30-second video format, it now allows up to 60 seconds and is the most preferred format for creating content on Instagram today due to the massive organic reach creators are experiencing on it. Lets jump into how you can post your videos on Reels in this section.
How to Post a Video on Instagram reels from within the app
Step 1: Open the Instagram app and click on the Your Story icon at the upper left side of the feeds page.
Step 2: At the end of the screen, click on the Reels option.
Step 3: Tap the white button with a video icon to record your video.
Step 4: You can edit the video from multiple editing options such as adding music, changing the speed, adding effects, using a timer.
Note: Below the Music icon, you can see a circle icon with 15 written on it. That is the length of your video recording. Tap on it to make it 30 seconds, and tap twice to make it 60 seconds.
Step 5: Once you start recording, youll see a progress bar on the upper left-hand side of the screen in red color. Once you have recorded and edited, proceed by selecting the Preview option.
Step 6: You can add creative elements like stories in reels as well. Tap on the Smiley icon and select GIFs, stickers, etc. You can even add voiceover by selecting the Microphone option and recording your voice. Then click Next.
How to post a video on Instagram reels from your phone gallery
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Write A Short Description
Once a user clicks on your pin, theyll be able to see your description.
SEO can enhance your pins visibility, so include important keywords in your description.
Keep your descriptions accurate and short to bolster your credibility.
If your description is short, accurate, and SEO-rich, you should start seeing clicks very soon.
Monitor Brand Mentions Tags And Hashtags
Your Instagram notifications can also be a great source of user generated content. Keep an eye out for any new mentions and tags as these can be great sources of content for your own Instagram feed.
At Buffer, we also use a few branded hashtags on Instagram. One of the hashtags we use is #bufferlove and we frequently reach out to others who use the hashtag and repost their content with our own feed.
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Celebrate Milestones And Events To Inspire User Generated Content
Addressing big milestones or celebrating key events and moments, can be a great strategy to inspire your followers to share some user generated content.
A great example of this is the National Park Service, who recently celebrated their 100th birthday using the hashtag #nps100. On Instagram alone, this hashtag has been used in over 175,000 posts, giving theNational Park Service an amazing choice of beautiful, engaging photos to repost.
Discover more about how we use reposting and UGC as part of our Instagram strategy here at Buffer:
How To Post Pictures On Instagram: Step #4
Now that youve selected the media you want to post, you can tap the blue Next in the upper righthand corner of the app.
Instead of just posting whatever looking however, Instagram gives you the opportunity to edit your photo.
The app provides a variety of filters to choose from as well as a way to increase or decrease the strength of the filters .
You can also select Edit at the bottom of the screen to make a variety of adjustments including brightness, contrast and saturation.
Want To Learn More About Instagram Filters? Our guide has everything you need to know about !
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The Best Times To Post On Youtube
When posting on YouTube, keep in mind that YouTube is under the Google umbrella. If youre familiar with Google and SEO, you know that YouTube videos are indexed and ranked in Google searches.
The best time to post on YouTube is between 2 pm and 4 pm because the highest traffic is from 7 pm to 10 pm
As the weekend approaches, Thursday or Friday
During the weekend, 10 am to 11 am is the best time to post since most people are active in the afternoon
In order to get a good ranking for your YouTube video on Google search, posting earlier before the traffic and YouTube engagement rate increases will give you that advantage.
So How Often Should You Update Your Facebook Page
Bare minimum: once a week. Better: 3 times a week. Optimal: once a day.
Avoid: Sharing a bunch of posts in quick succession. Allow at least 3 hours between posts. Too many updates is the #1 reason people unfollow Fan Pages.
4 | Or find ready-made content and schedule it in PromoRepublic.
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Is How Often You Post On Social Media Important
YOU BET! As Neil Patel says,
If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.
So heres what the research says, to help you get this right.
I share my own posting frequency. Dont try to max out every platform unless you have unlimited time or funds. Or use a magical scheduling tool, like Missinglettr, mentioned below .
Disclosure: Some links below are affiliate links, which means Ill get a small commission if you purchase. I only recommend social media management tools I use and love!