How To Pin Without Violating Copyrights
Typically, a violation is handled by the content owner asking that the content be removed. In this case, a pin that is a copyright violation would just be deletedend of story . Repeat offenders could have their accounts deleted.
To avoid potential legal problems with Pinterest, just be smart about what you pin and repin. There is no need to stop using the site for fear of violating copyrights. Learning what’s legal to pin and what isn’t is fairly straightforward. Just keep the guidelines below in mind when you are using Pinterest and you won’t be breaking any kind of laws. It’s that simple. You can check out this article for more general tips on using the site.
If you see this logo with an image, it is safe to pin as long as you credit the source.
Rock Your Vacation With Place Pins
Planning a big trip? Start a new board and select “yes” for the Map option. Then, search for sights you want to see and pin them they’ll appear on a corresponding map, so you’ll never be lost in the city you’re visiting. Plus Place Pins just got an upgrade there’s now 7 billion places you can pin, and they include businesses’ phone numbers, suggestions for other places to visit nearby, and a link to Google or Apple maps for directions.
But personally, I think the coolest use for Place Pins is one you can use in your own town. If you have an Android device , you can get an alert each time you’re near one of the places you’ve saved. It’s the perfect way to ensure you’ll actually stop by that new coffee shop or bookstore while bopping around town.
Accompanying Title And/or Descriptive Picture
Instead, choose an image that reflects the link’s contents. If you’re struggling to convey an abstract concept, feel free to add text to your image to describe it. The above example didn’t need that — the icons themselves conveyed what was behind the link: free downloadable icons. If you want an example of a great pin with text on it, check the one out below. Without the title on the image, the pin wouldn’t nearly be as strong — people would have no idea that this was an ebook they could download.
Moral of the story here: make sure that people know what’s inside the pin so they feel enticed to click. If you feel like the image isn’t pulling its weight on its own, add text. That little bit of text could make the difference between someone clicking on your pin or not.
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Carefully Plan Your Boards
As , your brands boards can help reach new Pinners interested in specific topics or learning specific things.
For example, Oreos boards include Pins with inspiration for upcoming seasonal holidays like its Spooky Sweet Halloween board and Holidays with Oreo board as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.
In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:
And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:
But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.
Boards And Board Types
Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.
Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.
A secret board can only be seen by its creator and invited collaborators. When you create one, youll see a lock symbol beside the board name. These are useful for planning you dont want to be public secret boards wont appear in the home feed, in search, or anywhere publicly on Pinterest.
Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.
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Links With Utm Parameters
Although you might provide a link to the content you’re promoting in the pin’s description , it’s just as important to include this link in the image you’re pinning. If the image you’re pinning already lives somewhere online, this is easy to do — you’ll simply add the website link first, then select the image you want to pin once this link has been entered.
New to using UTM tracking codes? Get the low-down on how they work here.
Upload An Image File From Your Computer And Add A Destination Link
The first thing you’ll do is upload an image to represent your pin. You can do this in two ways:
To upload an image file from a folder on your computer, simply click the gray box and select the image file from the window that appears on your screen. You can also drag the image file itself directly into this gray box.
Once your image is uploaded, click “Add a destination link” on the bottom-righthand corner of the form and enter the website you want this pin to link to when users click on it.
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Try Different Pin Formats
For example, Nike uses video to promote its products:
And carousels to show a variety of products in one Pin:
But even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.
For example, Nespresso pins step-by-step content to engage Pinners with its brand:
Pin Engaging Captivating Content
So, what makes a captivating Pin?
- Consider your image and video quality. You want to avoid pixelation,
- Descriptive copy. Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links.
- Text overlay. Consider including a headline that reinforces your visual message.
- Tasteful branding. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesnt get lost in the Repin shuffle.
- Make sure your links work. Broken links wont help your brand! Make sure the link with your Pin wont go to a 404 and that it loads quickly to give Pinners the best user experience.
Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.
Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar.
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How To Pin Someone Else’s Pin
2. Instead of going to your pin boards, stay on the home page:
3. Scroll through all of the pictures and click on an image you like.
4. Put your cursor over the enlarged image. In the top left hand corner two buttons will appear. One is titled repin, the other is titled like.5. Click on the repin button. This will allow you to pin the picture to one of your boards.
6. When you click on repin, again you will be presented with a dropdown of all of your pin boards. Choose the pin board to which you’d like to add the picture.
7. If you’d like to add or change the description, you can do so here.8. Lastly, click pin it
A Lot Of Other Great Pins
This is kind of a trick element because it’s not technically in the pin itself, but because of the way the pin layout looks when expanded, I had to include it here. Try clicking on a pin in Pinterest — when you expand the pin, all the other pin images from the user’s board are pulled in. This gives you more opportunities to engage with your Pinterest followers all without doing a thing.
Originally published Mar 26, 2019 9:27:00 PM, updated March 15 2019
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How To Pin Something Yourself
Do you have pictures on your computer that you’d like to pin on Pinterest? Do you have pictures of a holiday or weekend event that you’d like to share? Are you confused by how best to do so? Look no further. Here I will walk you step-by-step though the process of pinning a picture from your computer.1. Log into 2. In the top right hand corner, click on add3. This will cause the ADD icon to pop up. The icon reads, add a pin, upload a pin or create a board. To share a picture from your computer, you need to click on upload a pin
4. Next, you will be prompted to browse the files of your computer.
5. Once you pick the image file you want, a thumbnail version of the picture will appear. Next to it, a list of your pin boards will be available in a drop down window. Click on the dropdown arrow and choose the board to which you’d like to pin your picture.
6. Add a description of the picture.
7. Then click, the red pin it button.
Ta-Da! You’ve done it! Go back to your boards to check out your handy work!
Make It Easy For Others To Pin Your Content
Your customers or supporters who visit your website and also use Pinterest might want to use Pinterest to bookmark your products, services, blog posts, or other content from your website. Make it easy for them to do so by ensuring that your website and/or store are set up to be used as .
Rich Pins can be used for products, recipes, or articles. Product Rich Pins will include information on pricing, availability, and product information. Recipe Rich Pins include a title, serving size, cook time, ratings, diet preference, and list of ingredients directly within your pin. Article Rich Pins automatically add the headline or title, description, and author.
In the example above, you can see that this Rich Pin example includes the star ratings for the receipt, the ingredients needed, and cook time all within the pin itself. While were here, Id be remiss if I didnt recommend you make this recipe. So good and one of my personal favorites!
Rich Pins are especially helpful for when someone else pins a page from your website. It allows you to have some control over what is being shared and ensures that pins will be up-to-date no matter when, or who, shares them.
You can learn more about .
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What Exactly Is Copyright Law
Copyright essentially protects any original work of authorship. This can be any type of artistic expression. If you have created something an have expressed in a fixed form, you automatically have ownership rights under copyright law. While you don not necessarily have to take any steps to own a copyright, you do need to register a copyright with the U.S. Copyright Office to able to sue for copyright infringement, which is when someone steals your work.
Embracing The Lifestyle Photo
Youve mastered the functional, classy product shot which stands out on Etsy a great way to ensure buyers have enough information to feel comfortable completing a purchase right away.
FlossyTots does a great job using their listing photos cover all the basics of their products.
But when it comes to Pinning your Etsy products to Pinterest, you need a different approach in order to stand out in a busy feed. You can do this by capturing the alluring lifestyle that your product promotes with your images and descriptions. When shoppers browse on Pinterest, they hold a picture in their head of the way they want a product to make them feel and how it will enhance their lives.
Your photo makes its mark when it inspires your audience.
Remember, youre not selling a product. Youre selling a piece of a bigger story in a customers mind. Capturing a piece of their ambitions or goals with that lifestyle photo can send them to your store lickety-split. In fact, lifestyle photos tend to be more engaging than a straight product shot.
Some of the top photos and promoted posts for a Safari Nursery come up with a picture of the entire nursery. Thats because sellers know that buyers want to see the full picture. They get that they are selling the experience of being in that room once its completed.
Aww, arent these rooms so cute, peaceful and pristine? If only that was the case once a little one moves in!
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Consider Creating Two Pins For Each Blog Post
As I mentioned in this post, for a while I was creating two new pins for each new blog post I published.
I found this was a great way to pin more and grow my followers and traffic. If you have the time, go ahead and create two pins for each blog post, then when you publish your post, pin the first pin to a board.
Then, wait a day or two before pinning the second pin to a board. Afterward, you can schedule both pins using Tailwind!
How To Pin Rich Pins On Etsy
When it comes to saving Rich Pins, Etsy does a lot of the heavy lifting for you. Every Pin from your store magically becomes a Rich Pin! As Kristie Hill wrote on our blog recently, Product Rich Pins take an ordinary Pin and make it actionable. Pinners can see that this image it is more than inspiration they can actually purchase this item and use it themselves!
All sellers want that.
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Up Your Pinning Game In A Big Way With Ifttt
IFTTT stands for “If this, then that,” and is a website that will completely amp up everything you do online. It requires a few steps to set up, but stay with us once you’ve dipped your toe into what the tool can do, you’ll be playing with it for hours.
And while you’re at it, follow Good Housekeeping on and .
How To Stop People From Pinning Your Content
- Ask them not to. Just include a politely-worded message on your site asking people to refrain from pinning your content and sharing it on other sites. If this doesn’t work, you can send a cease and desist letter.
- There is coding that can be placed on sites to keep people from pinning it. National Geographic’s website has this coding. If someone tries to pin from a site with the code, a message pops up saying that pinning isn’t allowed from that domain. It is simple and easy to use.
- You can make a members only section of your site. A lot of event photographers do this. Clients can log in to see the pictures from their event.
- Add watermarks to your pictures. Create a business logo or just embed your web address from the photo. If your picture is posted somewhere else on the web, at least you will be properly credited.
- If you don’t want to share it with the world, then don’t put it up on the internet. There is no way to 100% guarantee that your works won’t get copied somewhere else on the internet. If that is a problem for you, find a different medium to display your work.
It’s not the traditional model for business, so everyone is clinging to their content in a panic.
Obviously there is a line and some people do cross it. I’ve had my articles copied word for word on other sites before and had to report it. That’s wrong. If someone is taking your photo and selling it in a calendar, that’s wrong.
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You Can Make Those Pin It Buttons That Pop Up All The Time Disappear
If you’re using Chrome, the Pin It button you can add to the browser also causes little buttons that scream “pin me! pin me!” to appear when your mouse hovers over a photo. Sure, they’re handy, but can also be distracting as you scroll down a page. Get rid of them by right-clicking the Pin It button, selecting Options, and then checking “Hide hovering Pin it buttons,” to say bye-bye to these flittering little guys.
There is one caveat: Some savvy websites and blogs might have installed their own “pin this!” buttons, which you won’t be able to banish.
Want In On What’s Hot The Search Bar Lets You Snoop On What’s Popular Right This Very Second
Pinterest can easily overwhelm, but one click of the search bar reveals topics that are currently trending a.k.a. every project or recipe your friends are going to start talking about really soon. It’s a great place to start if you’re a Pinterest newbie, and but also provides great cocktail party fodder. Succulents and macrame are just so last year, you’ll tell your pals. Everyone‘s talking about sweater dresses and apple nachos, now.
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