Keep An Eye On Your Pin Performance
Once youve verified your website, you can also view the performance of your individual Pins, making sure that theyre resonating with your audience as much as other Pins you may have saved.
You can also keep track of Pin performance based on a number of different metrics, from impressions and engagements to clicks and saves.
Benefit #: Consistently Drive Traffic To Your Site
Consistency is key, is a phrase many social media managers use and for good reason.
Arfa | SheMeansBlogging
When you schedule your Pins in advance, itll help you create a consistent cadence of posts thatll drive traffic back to your site.
TIP: If you dont have the bandwidth to post every day, aim for a few times a week, track your performance, and find your way from there.
Add The Pin It Button To Your Blog Post
The Pin It button allows blog visitors to easily pin your blog post. You provide all of the pin description information when you add the button to your site. This way, your blog visitor can click the button and pin your post quickly and easily.
Unlike other social media sharing buttons, you must add the Pin It button individually to each blog post. This is a little extra work on your part, but it only takes a couple of minutes to set up and install.
In return for this effort, you get to choose the image and set the default description for everyone who pins your post from your blog.
To add the Pin It button to your blog post:
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Navigate Your Account Options
Select the drop-down arrow from the upper-right menu to see more options. You’ll go through each of these options in the next several steps to see where each takes you.
Add another account takes you to a screen where you can create a new Pinterest account and switch between accounts.
Add a free business account helps you set up a business account, so you can run ads, access analytics, and more.
Settings brings you to a screen where you can edit your account profile, add a photo, change account settings, choose notification settings, see and change privacy settings, turn on two-factor authentication, and more.
Tune your home feed brings you to a screen where you can edit your preferences and interests.
Install the app allows you to install an app that lets a Pinterest tab run in the background when you’re using a Pinterest-optimized browser.
GetHelp brings up the Pinterest Help Center.
Selecting Log out will log you out of Pinterest.
Invite Others To Pin On Your Boards With Open Boards
Another cool board feature for marketing is the Open Board, which allows users to contribute their own pins. All you have to do is give them pinning access by adding their name or email. You, as the creator, of course, have full veto power, and your contributors arent able to change the board name or description.
This feature is great for marketing because you get your community involved in a personal way.
Invite your followers and get big authority brownie points if you can get industry experts and leaders to contribute to your boards!
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Open Graph And Schemaorg Markups
Here are the required rich Pin fields for each type of markup. Edit the capitalized fields to reflect your articles.
Open Graph markups:
< meta property="og:title" content="Title of your Article"/> < meta property="og:description" content="Description of your article" /> < meta property="og:type" content="article" />
< meta property="og:site_name" content="Example Siteâ /> < div itemscope itemtype="https://schema.org/article"> < meta itemprop="url" content="Https://www.example.com/2013/10/article.html" /> < span itemprop="name" content="Article Titleâ /> by < span itemprop="author" content="Johh Doeâ /> < span itemprop="description"> A description or summary of the article.< /span> < /div>
Note: This info will only show up on your product Pins if your product is in stock, the price is accurate, we’ve updated the data recently and you meet our merchant guidelines.
Make Your Pins Stand Out
When it comes to making your Pins stand out, most people give you the same advice â use bright colors that get peopleâs attention.
The reason is that if everyone is using bright colors on their Pins, then no one will stand out.
A better technique is to look at how the Pin designs of bloggers in your niche look like and create something different.
For example, if youâre in the fitness niche and see that all the Pins have vivid colors, you can use earth tone color combinations to stand out.
On the other hand, if you see that everyoneâs using earth tone colors, you could then go for something more vivid.
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Previous Pin Size Updates
Pins longer than 2:3 will have to earn their right to be seen. If you take twice up as much height as a 2:3 Pin, youll need twice as much engagement to get into the Smart Feed as often.
Use high-quality, vertical images that will stand out in peoples feeds. We recommend a 2:3 aspect ratio . Other ratios may cause your Pin to truncate, or may negatively impact performance.
Yet some bloggers say long Pin sizes still work best for them! And I find theyre still not cropped in the feed.
Saving Pins To A Board
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Follow And Engage With Popular Boards
If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.
Tip! Its a good idea to follow popular boards because they are relevant to your industry and business as opposed to just because they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway.
Rich Pins Showing Article Information
Rich pins appear for validated sites. Validation does not happen automatically. You can apply to add rich pins from your own website after checking to see that all the right code is in place.
Heres a bit about how this process worked for us, step-by-step:
- We use the WordPress plugin Yoast SEO, which includes a setting for adding a Pinterest meta tag. We copied and pasted the code from Pinterest into this Yoast setting.
- , which will show you a preview of your pin.
- Request Rich Pins. From the Pinterest validation tool, you can click to apply for Rich Pins for your website.
- Rich Pins validated. When successful, youll receive an email from Pinterest notifying you that Rich Pins have been enabled.
After stepping through this process, the pins from the Buffer blogall present and past pinsnow include Rich Pin information like headline, author, story description, and link.
Thats a gain of 104 clicks per daya 2x increasewith Rich Pins.
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Alternative Way To Pin Your Blog Posts
To do this, you simply need to upload your pin image to your WordPress dashboard and insert the image into the related blog post. Then, download a social sharing plugin called Grow by Mediavine.
This plugin will add social sharing buttons to your blog post that look like this:
When someone hits that red Pin button, itll bring up all the pinnable images in that post !
How To Integrate Rich Pins
Im not telling you that you should think about using Rich Pins because it would help your business. Im telling you that you NEED Rich Pins if you want to keep up in the crazy social media marketing world.
The Fortune 500 companies are all using Rich Pins. Follow the big boys, and youll have the potential for some serious growth.
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Apply For Rich Pins For Your Website Or Blog
intended to add greater detail and information on the pins themselves. Think of them as or . Theyre designed to make the pinning experience better for pinners and more beneficial for those being pinned.
There are five types of rich pins:
- Article pins include the headline, author, story description and link
- Product pins include real-time pricing, availability and where to buy
- Recipe pins include ingredients, cooking times and serving info
- Movie pins include ratings, cast members and reviews
- Place pins include an address, phone number and map
Heres a bit about what this can help your pins look like:
Ok So What Size Should I Make My Pins Already
Theres not ONE specific size you must follow.
I still have infographics in my top 10 Pins for Impressions, Clicks, and Saves.
BUT I can no longer say that they outperform all others for me.
But in 2020, almost all of the infographics driving traffic are 2:3 proportion, or close to it.
Pins taller than 2:3 proportion must provide additional value. DO NOT stretch out a boring, text-based Pin to make a space-hogging Giraffe Pin.
Infographics and helpful multi-photo Pins should continue to perform, but I recommend split testing against shorter versions.
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The Art Of The Pin: Images
Use unique, eye-catching images
Images that stand out, are colorful, unique, and say something specific about what you have to offer will give you a major edge compared to other content on the platform.
Use high-resolution, uncluttered images
Youll also want to steer clear of cluttered images.
According to Pinterest, , so check out your Pin on mobile to make sure the message is easy to digest
Use a vertical aspect ratio
As Pinners and marketers know, Pins are organized into columns. Meaning that vertical images take up more space and stand out more in the feed.
The ideal aspect ratio for a vertical Pin is 2:3600px wide x 900px high.
Heres a great example from the Social Media Examiner Pinterest account:
Square images 600px wide x 600px tall can work well, too!
Consider adding a little copy
But as we mentioned before, try to keep the copy simple and dont let it clutter the overall image.
Add tasteful branding
To convey credibility, build a brand, and help people understand who or where the Pin is coming from, try including your product, packaging, or logo in your image.
Heres an example of an infographic we created to promote our blog post on Pinterest including the Buffer logo directly at the top:
Pro-Tip: Avoid logo placement in the corners of the Pin, or it will get covered up by our visual search icon.
Use multiple images
It also works well for outfit, roundup, and before/after Pins!
Keep It Seasonal And Relevant
Another way to keep your content fresh is to piggyback off of holidays, seasons, and events. Like the Benefit Cosmeticsss Holiday Glam: LEAF x Benefit, the more specific boards add more relevancy and catch attention because they make those products even more specific and create a sense of urgency. Take advantage of that!
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You Can Make Those Pin It Buttons That Pop Up All The Time Disappear
If you’re using Chrome, the Pin It button you can add to the browser also causes little buttons that scream “pin me! pin me!” to appear when your mouse hovers over a photo. Sure, they’re handy, but can also be distracting as you scroll down a page. Get rid of them by right-clicking the Pin It button, selecting Options, and then checking “Hide hovering Pin it buttons,” to say bye-bye to these flittering little guys.
There is one caveat: Some savvy websites and blogs might have installed their own “pin this!” buttons, which you won’t be able to banish.
Start Creating Your Own Pins
Consider what types of pinboards make sense for your brand and start creating them. You can also take a look at competitors or brands in a similar industry to see what theyve done.
Once youve created a new board, open it up and then click the More ideas button towards the top. Here, you can bulk up your Pinterest board with some ideas, images and links that already exist on the platform.
However, if youre creating boards that you only want your own products or blog posts to exist in, youll need to create a new Pin from scratch. There are two different ways to do this.
First, click the Create dropdown on Pinterest and select Create Pin.
Then youll be taken to a screen where you can add in all of the details of your Pin.
Youll need to:
- Select the board you want to publish the Pin to
- Give your Pin a title and description
- Add alt text for accessibility
- Add a link for where your pin will lead
- Upload an image or video
- Choose to publish or schedule your Pin
How to create a Pin from your website
The next way to save Pins is to do so directly from your website. You can either download the or add the ability to save Pins directly on your website .
Then head over to your profile to make any adjustments you need to make to the Pin title and descriptionsespecially to add additional keywords for better search opportunity.
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Website Social Media Feed
Another great way to feature all of your fantastic pins is to set up a social media feed on your website. Juicers social media feed aggregates all of your pins, posts, images, hashtags, and videos from your social media sources into one beautiful, clean feed you can embed on your website.
As you pin and repin, Juicers social media aggregator will automatically display your pins on the feed in addition to your other social media chatter. This gives your website viewers an insight to your social side without ever having to leave your webpage.
Juicer is completely free to sign up, set up, and use. Once you set up Juicer, you simply add Pinterest as a source and then your username.
Juicer will automatically pull the pins and repins associated with your account. Additionally, you can add any board that you would like by clicking on the BOARD tab. You simply add the URL fragment of the board you want to feature. For example to feature this board: , you would add fooddaze/travel.
They Offerdifferent Terms Of Service
The terms of service are a little bit different for a business, so be sure to read through them. The difference comes from the fact that you are using the account commercially.
- Dont promote spam, such as asking participants to comment repeatedly.
- Dont run a sweepstake where each pin, repin, or like represents an entry ask pinners to vote with a repin or like.
- Dont run contests, sweepstakes or promotions too often.
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Add Product Pins To Your Website
Add product Pins to your website so they can automatically sync information from your website to your Pins. If something changes on your website, the product Pins will update to reflect that change.