F Dont Forget To Use The Re
does not have a way to automatically sort pins, so organizing the Boards is a manual process. It can be time-consuming, but using the re-pin and delete method can speed up the process.
If your boards are named using the General Topic Specific Category Within Topic format its easy to find the location you want to place your new Pin.
Should You Have Personal Boards On Your Business Account
Theres some controversy about this. Some people say yes. They even recommend going into your Pinterest analytics and making boards on other interests of your audience even if theyre not your interests.
Please, dont do that. Do you really want to keep pinning to a board of things youre not interested in?
Feel free to use Audience Insights to create more boards that are relevant to your business though particularly if you have your own content to save there. Even Pinterest now tells us to focus on saving your own content.
There is a slight chance youll attract some members of your target market this way but much more likely, if you attract anyone, theyll be people who arent.
As a Pinner whos had a somewhat-business-related Pin go viral , I can tell you it caused me a huge waste of time and money.
Even though that Pin was vaguely related to my business , I probably got fewer than 5 people on my business email list from that viral Pin.
I spent a ton of time making a content upgrade for that blog post, set up an email list for it, tried to figure out a way to monetize
I did get thousands of people to sign up to that list . So that cost me plenty.
I eventually closed that list because I was wasting too much time on it, and making no money.
Now imagine if Id made a board about knitting? Which was recommended to me.
If you make baby clothes, and you suddenly came out with a line of adult hair care products, thats diluting your brand.
Dont Get Clever With Your Board Names
Use your best keyword phrases! That way, interested people can find your boards via search engines .
Here you can see that my social media marketing tips board is 4th on the 2nd page of Google results.
The maximum allowed characters is 50, but they might not all show on your profile.
While its nice to have neat, tidy names that fit in the display area, its not required. Go with what best describes the board.
For example, Social Media Scheduling Tools & Tips doesnt all fit on the profile view of the board. But that tips keyword is still there for SEO purposes!
If someone should search Social Media Scheduling Tips this board would be more likely to surface due to that.
Dont concoct a name thats cute and unique. Use phrases Pinners are actually searching for!
From the top right bar, click the magnifying glass icon.
A search panel will pop up. Start typing! Take note of the phrases that appear.
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Take Inventory Of Current Boards
Just like organizing your closet, the first step is to declutter your existing Pinterest account. You probably have old stuff that youll likely never look at again, so lets get rid of those to make navigation a little easier.
- Archive Unneeded Boards. You may have old boards like First Birthday Party or Bathroom Remodel but those days have been long-gone for years. Pinterest has added an Archive feature for you to remove old boards from your main page without actually deleting them. This is way better than deleting because they wont take up space but can still be recovered if needed.
- Note any boards with very little pins. You can merge these boards with other boards if that make sense to do.
- Note your most-revisited boards. You can add these to a scrap sheet of paper.
Tip #: Categorizing By Volume
The first step towards organization is categorization. Whether you have 100 pins or 1000 pins, you need to ask yourself one simple question: “What are the topics covered by these pins?” Once you can answer that, start with the largest group and drill down.
Here’s an example. Let’s say you have 1000 pins: 600 pins related to cooking, 300 pins related to fashion, and 100 pins related to gardening. I would start with the cooking pins and divide them into more specific topics: 500 recipe pins and 100 “food porn” pins. Then I’d divide the recipe pins into baking recipes, fish recipes, beef recipes, etc.
When should you stop splitting groups into smaller groups? That’s up to you. My personal preference is to keep boards around 100 pins. Once a board reaches 150 pins, I’ll find a way to split it into two boards of 75 pins each.
Categorizing by volume is a good balance between letting boards grow but preventing them from growing too large. It ensures that you only create new boards when you absolutely need them.
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Are Untidy People Lazy
Messy people arent lazy, theyre actually very imaginative and bold. Conventional wisdom might tell us we need order to foster productivity, but this isnt necessarily true. Mess isnt necessarily the absence of order. In other words, a messy desk can actually help boost efficiency, depending on the person.
Can You Be Addicted To Organizing
Newman says spending inordinate amounts of time and energy on organization is a problem. Organizing becomes pathological when its interfering with your ability to focus or function, or its overly distressing, she explains. Technology may also be contributing to Americas keenness for organization.
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Assess Group Board Effectiveness
Group boards should only be one part of your strategy, not all of it. If you are exclusively pinning your content to group boards I would strongly suggest you dial that back to 30/70 ratio . Not utilizing your personal boards and relying so heavily on group boards puts you at the mercy of a group board owner. A group board owner could remove you at any time or delete the board altogether.
Heres a quick guide for evaluating group boards:
- Does the topic still fit within your niche or do you write content that will fit on the board?
- Is there activity on the board or does it seem to be a dead space with little to no repins?
- How many contributors? Less is more. Having 5-10 contributors who are active is going to be vastly more productive than having your content buried in a board with 50, 75 or even 100s of contributors.
Group boards come and go all the time. Its okay to leave if the board is no longer helpful to your business. Consider joining up with just a few friends who have a similar niche.
Assign Your Top 5 Boards
Your Top 5 Boards are the ones you revisit most often. Typically these include recipes, cleaning hacks, and how-tos/educational pins.
How To Assign Top Five Boards:
This process will put your Top 5 chosen boards at the very top of your list, making them easy and quick to find. Its especially helpful if you have lots of boards on your account.
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Include A Pin With Each Page You Publish On Your Website Or Store
And Pin it immediately after publishing! Here are some quick tips for pinnable images:
- At least 1 1/2 times as tall as wide.
- Bright, warm colors draw more attention.
- Simple design reads well on mobile.
For products, recipes, etc: Use one image, or create a simple collage of 2 to 4 images with a few words of text to explain.
Making Pins doesnt have to be difficult. Read some of my favorite ways to easily.
One Last Crucial Trick
Wait, theres just one more thing!
Now that you have your boards sorted exactly how you want them, you need to change one more setting, or all your work will be for naught!
Dont worry, its an easy fix. All you have to do is on your mobile device, got to Edit Profile. At the very bottom of your profile, you can choose how to sort your boards. Simply select Custom, and voila! Your layout stays just how you want it.
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Tip #: Naming Your Boards
So you’ve looked over your pins and you’ve decided how you want to categorize them. Before you go ahead and create the actual boards, here’s a great tip for naming those boards in a way that will help you stay organized.
Always name your boards in this format: General – Specific. For example, let’s say you have three boards and you’re thinking of titling them as such:
- Holiday Event Ideas
A better way to name those boards would be:
- Event Ideas – Date Night
- Event Ideas – Holidays
- Event Ideas – Travel Spots
Why is this better? For one, it makes it easier for you to sort your boards in alphabetical order, which makes it easier to find the boards you want. It will also make it easier for others to find their way around your boards. But it’ll also come in handy in tip #5 when you need to move pins from board to board.
Tip #: Always Be Reorganizing
Let’s say you’ve been using boards for a while and they’ve gotten out of hand. Some boards are huge with hundreds or even thousands of pins. Other boards have never breached 25 pins. This is when reorganization comes in.
Like mentioned in tip #1, you should split boards when they’ve grown too big. But along the same lines, you should combine boards when they’re too small. If most of your boards have around 100 pins but two are hovering around 30 pins, go ahead and combine them under a common topic.
If you can’t find a way to combine boards, consider deleting them. If you have a handful of boards that are tiny, haven’t been growing, and can’t be combined with other boards, they’ll just clutter up your space. Of course, if you really need to save those pins for later and you don’t mind the clutter, feel free to keep them.
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Choose A Pin To Move To Your New Section
You should still be in the Board that you are organizing into Sections
You will see your new Section at the top and it will be displaying empty placeholders for new Pins.
Scroll down past the title of your new Section to view your Board Pins
Choose a Pin to move into your new Section.
on the Pencil icon to Edit the Pin you selected.
Tip #: Pin Once And Only Once
The whole point of categorizing your pins into boards is to make it easier for you to find your pins. If you pin multiple posts to multiple boards, it may be easier for you to find those pins but you’re also making it harder to find other pins due to the increased volume.
For best organization, make sure each post is pinned to one board. If a pin could fit into multiple boards, choose the one that best represents it. If you’re having a hard time choosing a board, that may be a sign that your boards aren’t categorized well. This would be a good opportunity to consult tip #3 and reorganize your boards.
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Tip #: Repin And Delete
Fortunately, the process isn’t as painful if you use the repin and delete method.
Go to the board that has the pins you want to move. Repin them to the board you want them moved to . Once you’ve relocated all pins from the board, delete the board. Done!
Remember tip #2 and naming your boards in General – Specific format? That makes the repinning process much easier. When you choose a board for repinning, the list of boards is shown in alphabetical order. With the General – Specific format, you can find the right board right away and save a lot of time.
Let’s Get Purposeful With Our Pins
I lived in ignorant bliss, not realizing I could entertain our wedding guests with a giant Jenga lawn game or DIY my own fringed photo booth backdrop. All I had was a twinkle in my eye, a few dog-eared wedding magazines, and a wedding binder that was bursting at the seams.
Nowadays, with so much digital wedding inspiration, you can literally hold all your wedding ideas in the palm of your hand
Youd think this would have simplified wedding planning, but in reality the limitless options can leave even the most decisive of couples feeling bewildered. How are you supposed to commit to a Gatsby-style wedding when youre tempted by an effortlessly chic beach ceremony one minute, and tantalized by a down-home barn reception the next?
Lets hit the pause button on the endless wedding inspiration obsession, and do something thats more productivewhat I like to call purposeful pinning. This Pinterest strategy streamlines your focus, reduces idea overload, and helps you zero in on your most authentic couple style.
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Write A Good Board Description
Keywords matter here too! Include phrases your target audience is searching for.
Learn more about here.
But do incorporate your keywords into those sentences! In my Google SERPs example above, you can see how the keyword phrases are picked up and highlighted.
I would shoot for at least 200 characters of description.
Should I use hashtags in my board description?
Hashtags arent helpful in your board description. are only intended for Pin descriptions.
Create New Boards That Fit Your Current Lifestyle
If you have an older Pinterest account, you probably have a lot of older boards and pins. And even if you didnt archive those boards, they still may not reflect who you are today. Start by making sure you have these ten essential boards, then add in other niche boards that suit you specifically.
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You Should Be Front And Center
You always want your brand boards to go first because you want to be front and center. Its all about you. You want to drive traffic to your blog, not to other peoples websites. If you want to drive traffic to your brand, thats the first thing your viewers should see when they look at your profile.
Of all the boards your most important board is your Best Of board. However, if you want, you can have multiple brand boards for the different categories on your blog. For example, when I started my first blog, I had four categories: Live, Work, Travel and Read. Thus, I had boards: Pingel Sisters Travel, Pingel Sisters Books, Pingel Sisters Life, and Pingel Sisters Work.
Even though I started with brand boards for each of my categories, I have found that those boards dont do as well as my other boards. Looking at my analytics in Tailwind, I can see that they have the lowest engagement of any of my boards.
Still, I would advocate for creating a brand board for each category just to see how they perform. Although most of my brand boards didnt perform well, for us, my Pingel Sisters Books board did well. Therefore, it got its own board because its driving its own traffic.
Probably because people love book recommendations from me. At least thats my hope.
How To Create A Group Board
Alternatively, you can simply invite friends to one of your existing personal boards.
Step 1: Log into your Pinterest account and click your profile photo at the top right of your screen if on a desktop or bottom right if on your cell phone.
Step 2: Click + below the name of your board.
Step 3: Search for your friend by using a first or last name, an email address, or a username.
Step 4: Click Invite. You can also Copy the link and send this to the friends you want to add.
As the group board owner, you may be able to decide what your collaborators can do and/or limit what they can do. You can also remove collaborators at any time.
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Follow Brands And Bloggers You Love From Instagram And Facebook
Almost all brands and bloggers have Pinterest accounts, and if you love the content they share on social media, youll likely love their Pinterest content even more. Pinterest is typically the top traffic-driver for bloggers and brands so their Pinterest accounts are often updated multiple times a day. This is the best way to keep up with your favorite blogs because all of their content will be collected there.
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