Spotlight Customer Success Stories
With permission, customer-driven content can perform surprisingly well. Its helpful to choose product photos that are kinetic so people can picture themselves using your products. That can go a lot further than a picture of a product against a white background.
Brit Morin of lifestyle blog Brit + Co. used her Pinterest account to spotlight readers using the party ideas featured on the blog, as shown below. The pins were a departure from the accounts usual pinning style, showing photos of fans throwing the parties that were discussed in the blogs content.
You can also use customer quotes as text on pins to promote a general feeling from the images about your brand. Tools such as Canva and PicMonkey can help you overlay text onto images in a way that will resonate with your audience .
Pin And Repin Others Content To Curate Valuable Boards
The Pinterest community has since grown much more open to brands and commerce. But the spirit of inclusion persists, and if youre looking to expand your businesss presence on the platform, .
If youre looking to connect with other Pinterest influencers, consider creating a group board to collaborate and share content. This is an easy way to gather more content from within Pinterest while making connections for future collaborations.
Simple Pin Media uses group boards to collaborate with other users and expand the accounts reach within Pinterest.
Create Pinnable Graphics That Entice To Click Through
There are certain types of graphics that work better than others. For example, longer graphics grab attention better and DIY/step-by-step tutorial graphics also grab more repins. Putting catchy and enticing to the point text overlays on your graphics also piques peoples interest.
And adding a pop of colour in either your text or you image and decluttering your image composition is a good starting point.
Pro tip: A key component to your graphics is the copy. You want users to not only save your pins but also click through them. So take time brainstorming enticing copy that will prompt the pinner to click through.
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Links With Utm Parameters
Although you might provide a link to the content you’re promoting in the pin’s description , it’s just as important to include this link in the image you’re pinning. If the image you’re pinning already lives somewhere online, this is easy to do — you’ll simply add the website link first, then select the image you want to pin once this link has been entered.
New to using UTM tracking codes? Get the low-down on how they work here.
Research Popular Search Terms With Google Keyword Planner
For users, Pinterest is an awesome tool for bookmarking important things in their lives. For marketers, is a leading traffic referral source. People search for topics on Pinterest with search phrases and keywords, the same way they search on Google.
To find popular phrases and keywords, use the free Google Keyword Planner. Youll need a account thats connected to Google AdWords. Dont worry, you dont have to advertise on Google to use Keyword Planner. Keyword Planner appears within AdWords because Google provides it for its advertisers, but you can use it for all sorts of other things like researching search terms for Pinterest.
To find Keyword Planner, head over to , , and select Keyword Planner from the Tools menu.
Next, tell Keyword Planner you want to search for new keywords using a phrase, website, or category.
Now type in your search term and .
In the Keyword Planner results, you can see how many times people search for that keyword or phrase each month.
For example, if you search for social media marketing, Keyword Planner tells you people search for that specific phrase between 10K and 100K times each month.
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Understanding The Algorithm Using The Pinocchio Effect
Hardcore marketers who work to reverse engineer the algorithms of various social networks can find incredible insight by following the . You can use it to gain a better understanding of Pixie, the recommendation system utilized in the Pinterest algorithm, or what types of user signals Pinterest takes into consideration.
If the nuances of an algorithm make your head spin, a simpler way to look at it is to consider the Pinocchio Effect. You may recall that Pinocchio was a wooden puppet whose goal in life was to become a real boy. Much like Pinocchio, algorithms aim to replicate human judgment. Ask yourself if the action you are about to take echos how humans might judge or value something. If the answer is yes, that factor likely either figures into the algorithm now or will eventually.
Add Keywords To Your Board Titles And Descriptions
Im beginning to sound like a broken record, but this bears repeating:
Hence, you want to do your best to help understand what type of content you save and publish to your profile.
So when you create a board, you want to be very specific about the title and description. Again, use relevant keywords only.
is an important topic on my blog. Therefore, I created this board to save the best tips, strategies, and guides for anyone interested in Pinterest marketing hacks.
In the description, I explain what this board is about, using relevant keywords such as:
- Grow your blog traffic
All in all, your board title should be a keyword or keyphrase that users actually search with on Pinterest.
And your board description should be an explanation of how the pins on that board help users learn more about that specific topic.
Hence, your board title should be as clear as possible. Your board description is excellent real estate to give your target audience a better idea of what they will find.
Dont overthink it keep it simple.
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Install The Save Button
This then helps even more pinners discover your business, and brings me to another important point make sure you spend time filling in the descriptions of the images on your blog or site.
Pro tip: Most pinners tend to keep the same description that comes with the pin with they click Save. So go into the Alt text of your images and fill in with what you would like that description to be!
Create Specific Personal Boards
Next, create at least 30 boards that are specific and unique to your blog. The more personal boards, the better!
Ideally, you want to be able to pin to at least 5 personal boards for each of your blog posts so factor that in when you brainstorm board ideas.
For example, if you want to create a variety of personal boards that are related to Christmas decorations, you can create the following 5 boards:
- Christmas Decor
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Set Up Your Profile For Success
One of the easiest ways to improve your is to make sure to add keywords to your display name.
Using words that accurately reflect your brand will help you to get discovered in relevant searches.
Putting some thought into your username is also beneficial. Your username serves as your profiles URL, so make one that is direct, concise, and memorable.
Its also a good idea to use the same username across all of your social channels and website so it makes it easier to find your profile.
Stay Faceless Whenever Possible
A from the same Yahoo Labs and Georgia Tech collaboration noted another interesting social media phenomenon:
On Instagram, pictures with faces get 38% more shares than those without faces.
In Curalates research, they found that images without faces actually got 23% more repins than those with faces.
So, according to the data, you should leave your face pics for Instagram and keep your pins face-free.
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Test Your Promoted Pins
When using Promoted Pins, you may be surprised at how different they perform on a mobile device versus web. If youre starting off and have the budget, test out how your promoted Pins perform on different devices. Dive in deeper to see if they are performing better on click basis on iPhone and Android versus the web.
If you have conversion tracking on for specific actions, then you can see what devices are converting the best.
When you run a few tests and start to look at the data, you may be in for some big surprises some good, some bad -but either way the data is there to help you make more informative decisions about your Promoted Pins.
Optimize Your Boards For Searchability
Both the names and the descriptions you choose for your boards show up in search results, so do what you can to make them SEO-friendly.
Optimize both with keywords related to the content on the boardand your business, niche, or industry. Also, make sure its easy to tell what types of pins each board contains at a glance.
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Check Your Most Popular Pins On Mobile Devices
Did you know that you can break down your most popular Pins based on device? Yep, you can find out whether specific Pins are performing better on an Android device compared to an iPhone device, and compare that to desktop.
This will give you an idea of how well certain types of Pins are doing compared to others.
Take a look at where the majority of your mobile traffic is coming from. In the example below, close to half the traffic for one of my clients came from iPhones on Sundays and the two busiest boards for that month were for kids snacks and recipes. So using that data I might test posting every Sunday to those boards to see if it helps increase monthly traffic even more.
Look For Additional Ways To Optimize Your Profile
Your bio isnt the only way to use SEO to boost your visibility on Pinterest. Adding a few well-chosen keywords to your display name can give you a huge Pinterest SEO boost.
Choose the right ones by considering which phrases and key terms someone might search to find a business like yours.
Adding one of your primary keywords to your username can be really helpful, as well, especially when it comes to helping you show up in on-platform search results.
You can also maximize cross-platform discoverability by using that same user name across your other social media profiles and your website.
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Know The Anatomy Of A Pin
Creating the perfect Pin takes finesse and a keen eye for whats trending on the platform and in your industry as a whole.
In fact, I see Pin structure, fonts, sizes, wording, and images change all the time, youll need to stay on top of your game.
That said, there are still some clear rules of thumb that we should all follow when it comes to creating SEO-friendly Pins.
Optimizing Pins For Search
- Add keywords within the title and description. This is the most important part of creating an optimized pin. Tell your audience what the pin is, while including keywords and keyword phrases within the title and description. Descriptions for pins can be up to 500 characters, however, users will only see the first 50-60 characters on their feed.
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Follow Other Accounts To Boost Your Visibility
Who you follow is important. Your following list helps to determine where youll appear in users suggested boards and profiles to follow.
Strategically thinking about who to follow will place you in front of the right eyes. Following profiles that are similar to yours, your Pins are more likely to show up in their followers suggested Pin recommendations.
Protip: Its a good idea to follow influencers and celebrities who are aligned with your brand.
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Launch Social Projects Faster And Easier
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Simply put, long-tail keywords are three or more words put together in a phrase. If you can rank in search for long-tail keywords, youve done a great job telling Google, Pinterest, and other platforms that your content is the right solution to the search query.
Find Long-tail Keywords With Google Keyword Planner
Google Keyword Planner can help you find long-tail keywords. For example, say youre a social media manager teaching people how to grow their following on Instagram. Youve written a blog post and want to find the best keywords to create a pin people will want to save.
To start, research your phrase in Keyword Planner. Keyword Planner tells you the average monthly searches for that phrase, which are between 1 and 10 million in the example below. This information is helpful because you now know your topic is popular. Youll then want to use this phrase in your blog post title and sprinkle it into your content and pins.
Add Long-tail Keywords to Pin Images and Descriptions
Please share your thoughts in the comments.
How To Increase Pinner Quality
Pinner quality is Pinterests estimation of you as a content curator.
Pinner quality is largely based on your activity levels and how well your content is received.
- Do you receive a lot of saves and comments?
- How often do you pin?
So, how do you improve your pinner quality?
As a bonus, Tailwind is packed with analytics and other features that will help you identify your best performing boards and pins and tweak your strategy for more saves and comments. Tailwind has also recently introduced SmartGuide, which monitors your pinning activity and gives guidance and updates on Pinterest best practices.
Step 2. Pin already popular content to your boards.
There are several ways to find popular pins. Here are some you can try:
- Browse the Popular category.
- Check out Repinned.net for the most saved Pinterest pins by category.
Hint: you should definitely pin high ranking pins for search terms you want your pins and boards to be associated with!
Step 3. Increase your saves
Step 4. Increase your follower engagement
Heres an example:
You can also use Audience Insights to view the broad categories of your audiences interests.
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Strategic Descriptions With Keywords
When brainstorming keywords you need to get in the head of what pinners might be searching for in the search bar. Heres two tricks for finding the right keywords:
- Use the suggested terms that show up under the search bar once you hit enter.
When you are writing those pin description remember to incorporate keywords. But that is only half the battle. You also want to work on describing the pin, the value it provides, and how to entice the pinner enough to click through on it!
Join Niche Group Boards
Joining group boards is a great way to get your pins circulating to a wider audience. However, its important to be picky in which group boards you are a part of.
In the past, you could join a ton of group boards and then get your pins seen to a wide variety of people who werent your followers.
Whats important to note is that you should be joining niche groups and not general group boards, which allow you to pin any topic to the board.
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Putting It All To Work
As with most other areas of content marketing, Pinterest optimization is all about creating and curating high-value content your target audience wants to engage with. Utilize your existing keyword research and content calendars in collaboration with a third party social media publishing system like SEMrushs Social Media Poster to keep a steady flow of optimized content on your businesss Pinterest account.
Keep tabs on what works and what doesnt using a combination of and tools like Social Media Tracker to analyze and fine-tune your results.
Why Create Vertical Images Over Horizontal Or Square Images
The simple reason is that you will take up more screen space which gives your pin a higher chance of getting noticed. The same can be said for high-quality images, as these tend to catch the eye more than pixelated images. Just have a look at these two examples below.
- Optimize for search engines.
- Optimize to capture the users attention.
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Dont Leave Video Pins Out Of Your Strategy
Video is red hot everywhere online right now, and with good reason.
Videos are highly engaging, easy to consume, shareable, and dynamic on a level static content isnt.
The viewership of video pins has gone up an incredible 240 percent year on year, as well, so youll definitely want to include Pinterest in your plans for your current video content campaign.
This is especially the case if youre in DIY, home décor, beauty, food, or entertainment, as those topics do exceptionally well on the platform.
Pay Close Attention To Your Pin Images
For all your pins, make sure you choose an eye-catching image. Its important to remember that users will look at this image, and any text on it, before they read your carefully crafted description.
Make sure the image is clear and any text stands out.
The size and shape of your pins are also important – a quick look at your home page will show you that horizontal images work best. Pinterest recommends an aspect ratio of 2:3, with a minimum width of 600 pixels. Canva has a great template for Pinterest pins already set up, which has become very popular.
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