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How To Move Emails From Promotions To Primary In Gmail

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S To Move Gmail Emails From Promotion To Primary

How To Spam Gmail Move To Primary , Social , Promotions

Step 1. Open Promotions tab in Gmail

Step 2. Left click and hold on the desired brands promotional email you want to receive regularly in your Inbox

Step 3. Drag and drop the mail on the primary tab of your Gmail, you will see the following popup.

Step 4. Click Yes on the above popup to get all your future emails from your favorite brands directly on your inbox.

Step 5: After this, add the sender email address in your contacts book.

Thats it. Going ahead you will get all the promotional newsletters from that brand directly in your inbox, and can make the best out of it.

Be Careful With Headers And Footers

Automatically generated headers and footers usually include phrases like Unsubscribe and View in a web browser. Unfortunately, both add to the risk of the email going to the Spam folder or Promotions tab. But according to the 2003 CAN-SPAM law, email campaigns must include an unsubscribe link to be considered legal. So, what can you do about it?

  • Place the link at the bottom of your letter, the way you do with your signature.
  • Modify the link, so it doesnt look too typical.
  • Avoid too many disclaimers in the footer by removing unnecessary links and images.
  • Ask Subscribers To Move You To The Primary Tab

    If a recipient is interested in your emails, ask them to move you to another tab so they don’t miss anything important.

    • Send a separate email.

    This email was sent as soon as tabs in Gmail were launched. But you can also use this approach to ask your loyal audience to prioritize campaigns from you.

    • Give plain text instruction.

    Read Also: How To Remove Promotions From Gmail App

    Why Do Emails Get Delivered To Gmail Promotions Tab

    Gmail uses intelligent algorithms to scan every email.

    If you send marketing emails or bulk emails that include deals, offers and other promotional messages from a third-party email service provider or email marketing software like Mailchimp, Aweber, ActiveCampaign, etc., this would trigger the filters.

    This is the reason why your emails go into the promotions box.

    84.5% of the messages triggered as promotion land in the Promotions tab, out of which only 19.2% are read, which is the lowest among all the tabs.

    This makes it clear that landing in the primary inbox is much more significant for your product or service than you think.

    So, it becomes crucial to move your email from promotions to the primary tab of Gmail to increase email open rate and boost your conversion rate.

    Without any further ado, lets dive in and check out some of the best strategies you can use to avoid the Gmail promotions tab and land in the primary inbox.

    If You Cant Wait For Googles Update You Can Manually Filter Out Promotional Emails From Your Primary Inbox

    How to move email from Promotions to Primary Inbox (Gmail)

    On desktop, open an email that should belong in the Promotions tab. Click on the more options icon above the email subject line. Then select Filter messages like these.

    In the Filter Messages pop-up window, make sure the From field shows the marketers email address, and click Create Filter.

    Check the Categorize as box and select Promotions. Then, check the box that says Also apply filter to matching conversations. Finally, hit Create filter.

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    How To Move Emails From Primary To Promotions In Gmail

    Gmail comes with pre-set filters that identify which emails go into which tabs i.e., category:promotions. However, this filter is not perfect, and as such, the wrong message can be sent into the Promotions folder. Below is how to move emails from the promotions tab to the primary category or vice versa.

  • Log into your account on desktop.
  • Highlight the message you intend to move, right-click on your mouse, and select Move tab.
  • In the next screen, simply select where you want to move the message to.
  • Once moved, all future emails will enter into the new tab.
  • How Do You Get Your Emails Into The Primary Tab

    We know Gmail categorizes messages based on an algorithm, and we know that the tabs arent all that bad for senders. But if youre like every human ever, youre probably thinking, how can I beat the system?

    Even though it may sound tempting, gaming the system isnt a great idea. The more you make your email content and marketing emails look like personal messages, the more likely you are to get complaints about them and, eventually, be consigned to the spam folder.

    But we do recommend improving your chances of getting your emails into the Primary tab. And your best shot is by sending to users who want your marketing campaigns and sending high-quality email content thats related to what they signed up for.

    If people are super excited to read your email, they just might move your email messages from Promotions to Primary. You can even come right out and ask them to move you to Primary. you can share with your engaged Gmail subscribers to help them move messages to the Primary tab.

    So thats it. Your subscribers ultimately have final say over which tab your email messages go to. And thats okay because the Promotions tab isnt so bad after all.

    Want to know more about email best practices? Check out our Email Growth Playbook, a database of 60+ tactics to help you increase the performance of your email campaigns.

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    How To Move Your Emails From Gmails Promotions Tab To Primary

    writes on September 17, 2017

    Last year, in an attempt to make your email life easier, Gmail introduced the tabbed inbox. Its goal being to make sure you only see important emails in your Primary tab. Not very long after, marketers started complaining about decreased email open rates. Are you one of those worried your email campaigns are not performing as well? Then read on and discover how to successfully land your emails in the primary tab of Gmails inbox.

    There are several methods that have been tested, such as changing header format, using no more than one link or not including images, but none proved to be a a solution. One workaround is to tell your subscribers to do it manually in their Gmail account. How do you do that? Its possible your email request to do so fails to reach the primary tab as well. Then, the best way out is to educate your customers on how to do this through your blog or through personal engagement. There are three ways to do it manually:

    Benefits Of The Promotions Tab

    How to Use Gmail Filters and Labels (Tutorial)

    Gmail’s Promotions tab contains marketing emails and promotional offers. When Gmail introduced inbox tabs, many marketers worried that subscribers would overlook mail in the Promotions tab.

    Fortunately, studies show that people use the Promotions tab. According to ReturnPath’s study of three million Gmail users, the tabs improved deliverability, increased open rates, and decreased spam complaints. Plus, Gmail’s inbox organization doesn’t affect all your Gmail subscribers. Inbox tabs are optional for Gmail users, and many people disable them.

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    What’s The Difference Between Promotions And Primary

    Your Promotions tab is where any promotional emails will go. You won’t get a notification for these emails, hence why messages can get lost and important messages go unnoticed.

    The types of messages you’ll find in this tab are shopping offers and deals, spam, and emails that were found promotional ones by mistake.

    The Promotions tab is one of the Gmail categories, you’ll also find a Social tab under the categories too. The Primary category contains messages from people you know .

    Throughout the rest of this article, you will learn how to move emails from Promotions to Primary and all the ways Clean Email can support your email organisation further.

    How To Keep Important Emails Out Of Gmails Promotions Tab

    Don’t miss a critical email if it lands in the Promotional tab in Gmail. Use these tips to move important emails to the Primary tab instead.

    Whether you’re applying for a new job or signing up for a newsletter you’re highly interested in, keeping emails out of your promotions tab in Gmail can be crucial to getting the content you need.

    Let’s learn how to move your emails from the Promotions tab to the Primary tab so that you dont lose your important emails in the bog.

    Recommended Reading: How To Remove Social And Promotions From Gmail App

    Make The Emails Personal And Appealing When Possible

    If you can include a recipients first name in emailed content and feature some message characteristics that arent purely promotional, analysts say those things increase the likelihood of content landing in the primary tab, too.

    Keep the content short to increase engagement. Plus, be aware that too many links and images make emails seem not as uniquely targeted to the recipient.

    Similarly, avoid some of the spamming red flags that often apply to stuff people consider junk mail. They include subject lines in all caps, misleading subject lines that contain Re: at the start even when you havent communicated with that person previously, and emails about topics recipients dont deem relevant.

    Send Your Emails At The Right Time

    Gmail Inbox Trick how to move email from promotions tab into primary ...

    Google pays attention to how users engage with email, which means that engagement is key for hitting the Primary tab. The more your emails are opened and your link is clicked, the better chance you have of being routed to the Primary tab. To make sure to engage with your contacts through email opens and clicks, you need to consider your timing.

    Sendinblue offers a to make sure you send your emails at the optimal time to engage each recipient and maximize your open rate.

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    Send Valuable Content To Your Subscribers

    In this era, where content marketing is at its peak, you must understand the importance of giving value to your readers.

    You must deliver great content to all your subscribers. It would increase the number of people who opt-in to your newsletter and other content sent by you.

    You can help them with the new updates of features of your product, or you can also tell them the productive news related to your industry.

    The benefits of creating high-quality content will reap in the long term, and it will come with a ripple effect.

    PS: Email segmentation helps you deliver high-quality, relevant content to your subscriber. They earn 100.95% CTR than non-segmented campaigns.

    One More Way Avoid The Promotions Tab

    One method that is absolutely foolproof, and algorithm-proof, is asking your audience to whitelist you. There are many whitelisting guides online, but the best is Chris Langs whitelisting generator, which you can use for free. This creates your own personalized instructions that you can incorporate into your own website.

    Once your email recipients have told Gmail that your emails are important to them, they will keep sending things into that inbox. So whitelist, open, click, and reply to your hearts content.

    Check out Keap’s Lifecycle Marketing Assessment to determine where your business stands among the industry’s top performers.

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    Instruct Your Contacts To Move Your Emails To The Primary Tab

    Your contacts can choose to get your emails delivered to their Gmail’s Primary tab by drag and dropping one of your emails from the Promotions tab to the Primary tab. Gmail will then ask them if they would like to do this for similar emails so that all your future emails will be delivered to their Primary tab.

    Be Aware Of Gmails Newest Features

    How to Organize Your Gmail Inbox to Be More Effective (Labels, Tabs, & Folders)

    Thanks to a significant update, Gmail allows users to pick from five inboxes and switch between them at will. Hovering a cursor over the Inbox section on the left of the Gmail inbox makes a downward arrow appear. People can click it to change the inbox type.

    The inbox with tabs that youre used to seeing is the Default inbox. But, users can try out a Priority inbox that combines Starred, Important and Unread emails, or choose the Unread First inbox, along with other options.

    If customers reach out to you after receiving the Primary tab-based instructions outlined above and say they dont see any tabs at the top of their inboxes, they may be using a type other than the Default option.

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    Ask Your Subscribers To Help You

    The most sure-proof way to get to your users Primary tab is to ask them to move your emails there from Promotions. You may do that in your welcome email when your subscribers have signed up for your letters.

    Even if it lands in the Gmail promotions tab, you shouldnt worry. Users will likely look for the welcome email there since they will expect a confirmation link in the first letter from you . Alternatively, you may place an alert about where to find your first email on social media.

    You should provide subscribers with clear instructions on how to move your welcome email from the Promotions to the Primary tab. Heres what they will need to do:

  • When a dialog box asks whether they want this action performed for every message from this sender, click Yes.
  • On a mobile device, users can move your message from their Promotions tab by taking these steps:

  • Hold the finger on the letter until a check mark appears.
  • Tap the three dots at the top right of the screen.
  • Select Move to and choose Primary.
  • As soon as your subscribers drag your welcome email to the Primary tab, all your next emails will be sent there automatically.

    What Each Tab Represents

    Social: This is where updates from all your registered social media are sent. From LinkedIn, Facebook, Instagram, and others. However, if you arent registered on any social media platforms, no messages will appear on this tab except for social media ads.

    Primary: The primary tab is where the majority of your important messages end up. These are emails from colleagues, friends, family, work, updates from newsletters you subscribed to, forum updates, etc.

    Promotions: The email promotions tab is where marketing messages from various websites youve registered on are delivered.

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    Use A Single Personal Email Address

    Avoid using business and generic email addresses. Most of all, stay away from no-reply email addresses as they can harm your email delivery rate and your emails might end up in the spam folder. Instead, send your emails from a personal email address one that is from a person and not a business.

    Also, make sure that your Reply-to email address is the same as the address in your sender field. Indeed, using different email addresses helps Gmail detect that your email is from a business.

    Finally, send your emails from a personalized email domain in order to help improve your email deliverability. Authenticating your domain also helps ensuring that the domain listed as the sender on the email matches the domain that the email appears to have been sent from. When these values match, Gmail can more easily verify the identity of your sender and is much more likely to deliver your emails to your contacts’ Primary tab.

    Improve Your Email Deliverability

    Gmail Promotions Tab

    There are tons of security checks done by Gmail before your email reaches your subscribers.

    Based on these checks it decides whether to send your email to the Primary tab, Promotions Tab, Updates Tab, in the spam folder or not deliver your email at all.

    One of the important factors that affect email deliverability is email authentication.

    Email authentication helps mail servers like Gmail verify that the email is being sent from the users at your company and that it hasnt been changed along the way, thereby preventing email spoofing.

    Google highly recommends that you set up the following to enhance email security and deliverability:

  • DKIM: DomainKeys Identified Mail signature helps in verifying the ownership of an email message.
  • SPF: Sender Policy Framework record specifies the domains that you can send emails from by verifying the senders IP address.
  • DMARC: A > DMARC record defines how your domain handles suspicious emails. It uses information from DKIM and SPF to verify the authenticity of emails.
  • Heres how you can set up email authentication if youre a > G Suite or a > MailChimp user.

    Other factors that contribute to email deliverability are Email content, list hygiene, spam complaints, previous engagement rates.

    Therefore, work on improving your email deliverability if you want your emails to land in Gmail Primary tab.

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    Send Emails With More Plain Text

    Mind the HTML to text ratio. If you overuse DIV-blocks, figures, and colored fonts, your email will no longer look like a personal conversation with a friend, which will again mean Gmail will do its best to filter it to the Promotions tab. So, use minimum HTML coding to make your letters less suspicious.

    Move Emails From Promotions To Primary

    Learn how to move an email from the promotions tab to primary in Gmail and how to move messages around in your inbox with our 1-minute guide.

    You do not really need to move emails from the Promotions tab to your Primary tab. Thats because Primary is not a Gmail label, unlike Social and Promotion.

    The truth is that Primary is just your regular inbox without Promotions or Social. and you can see your Promotions emails there if you remove the tabs from your inbox. You do this by changing your inbox type from default to another option.

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