Friday, June 17, 2022

How To Measure Engagement On Linkedin

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How To Access The Company Engagement Report

Top 10 LinkedIn KPIs – Measuring for business success

1. Prepare a list of companies and upload that list as a Matched Audience in Campaign Manager. It may take up to 48 hours after upload for your companies to match. If you already have a list of companies uploaded, you dont need to upload another one. 2. After uploading your list, log in to Campaign Manager and go to the Account Assets drop down and select Matched Audiences. 3. Company list showing up in blue, once clicked, will bring you to the Company Engagement Report. To view all audiences using Company List, filter the ‘Source’ column and selecting ‘Company List’. 4. Once in the report, only companies which were able to match to a Company Page will show up in the list. If you provided a company in an uploaded list but you dont see it in the report, we recommend going back to the list you originally uploaded and providing more information . 5. If you need to share engagement data with non-Campaign Manager users or work offline, use the export feature to download your data as a CSV file .

Linkedin Metrics That You Really Need To Know

Written by Anna Sonnenberg

As the social media channel for professional networking, is the ideal platform for promoting your business. But without the right metrics, you may find it tough to know whether your social media strategy is workingor if your teams efforts are worthwhile.

Lets take a look at the most important LinkedIn metrics for tracking progress and demonstrating success.

Contact & Network Growth

Where should I find new contacts?

One of the most important LinkedIn KPIs is the way your build and maintain your contacts and network growth, especially in regard the influence you establish on this business network. How many people have you connected within the past week, or month, can define your strategy on which content to share and how many invites to send. On this visual KPI example, you can easily see a clear overview of your First and Second Level Connections growth over time. By comparing these metrics, you can get an outline of your overall growth and set timelines and specific actions to increase your networks value and industry connections.

Performance Indicators

Monitor your overall network growth to increase the value of your profile and chances to connect to specific people in your industry.

Relevant Showcase Dashboard

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Implementing a sophisticated content marketing plan is a huge component of your social selling strategy. You need to develop a focused content roadmap around your target audience.

A great way to get started is to do a content gap analysis to see what pieces are currently missing from your existing content.

Develop a team-based content calendar to ensure that your team shares high-quality content on a regular basis, either by publishing articles or sharing status updates. Eventually, that content gets served to their personal connections. In return, your employees connections may end up following your LinkedIn company and showcase pages. You can then monitor and track the number of times people share, like, or comment on company-related status updates. This will give you a clear picture of which content resonates with them.

To boost your inbound marketing efforts, feed this information back into your search engine optimization strategy.

What Is Linkedin Analytics

Is there a way of measuring engagement on LinkedIn?

LinkedIn Analytics is a selection of metrics that capture the performance of your LinkedIn Company Page.

Like other social media platforms, they measure metrics such as followers, clicks, shares, and comments.

The content you publish on the platform, ads that you run, and people who visit your Company Page are all captured by these metrics.

Tracking your analytics is critical when determining what content resonates with your target audience.

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The Benefits Of Benchmarking On Linkedin

Learn from competitors success stories and failuresContent can tell a lot about your competitors approach to LinkedIn marketing and whether that approach works or not. Make sure to examine what type of social media content your competitor shares and what kind of engagement they get.
A better understanding of your industries and market segments needsYou can use the likes and comments to study the demographic that interacts the most with your competitors. LinkedIn competitor analysis can help bring up helpful patterns that you can implement in your targeting.
Monitor market trends and discover new opportunitiesLast but not least, competitor analysis helps you keep in the loop with the latest market trends, whether its seasonal offerings, hashtags, or social media challenges.

The Most Important Kpis To Measure Linkedin Performance

Personally, I like to start an analysis with general metrics, providing the recipient with a birds-eye view. This is not necessary if the report is just being sent to the own team as these recipients know the game already.

If externals for example your boss, upper management or your client receives the report, it is recommended to start with an easy metric. Thats why I would start with one of the easiest to understand metrics The Followers Total and Follower Change.

Now, the basics are clear, lets jump into our .

As there is no more access to since October 2019 we picked our own LinkedIn profile as an example.

Lets show you how we make use of LinkedIn for our company.

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Best Linkedin Analytics Tools To Measure And Drive More Engagement

If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools allow marketers to track LinkedIn metrics and measure progress.

Now you may wonder, why does it matter?

When it comes to qualifying your LinkedIn marketing efforts, tracking LinkedIn analytics is essential. LinkedIn analytics tools provide the data you need to improve your LinkedIn ROI, impressions and reach your goals. They evaluate how your daily efforts and campaign performance impact your LinkedIn company page by providing valuable insights.

If you arent tracking your data, youre simply guessing whether your company meets its goals.

Plainly put, using LinkedIn analytics, you can say with certainty whether you have hit a new milestone such as audience growth, improved engagement, or conversions.

In this article, we cover the 10 best LinkedIn analytics tools to increase your conversions, measure and drive more engagement and maximize your ROI.

Takeaways From Company Update Data

LinkedIn Learning (Analytics and Insights): How to optimize Learning Strategies and Measure Success

The correlation between your company updates and engagement data can clue in on which types of updates are working and which arent.

And if youre struggling, there are actions to take based on what we know about the :

  • Instead of just dropping links, users should publish posts that encourage a bit of back-and-forth between you and your followers: this includes question-based posts, industry advice and hot takes
  • The platform does not favor a particular content format, although image-based posts and videos anecdotally have higher engagement rates on LinkedIn
  • Although conventional wisdom tells us to keep our LinkedIn posts short and sweet, you should craft captions that come off as personable rather than corporate

You should obviously put your engagement data into context as well. For example, look at posts that spark a debate or a flood of positive reactions as a sort of template for the types of content you should produce moving forward.

Oh, and also mind how often youre posting to LinkedIn. Like any other social algorithm, LinkedIn can be somewhat fickle as some posts blow up while others dont seem to get much reach at all. As highlighted by the heat map below, timing and consistency can help you maximize your reach to grow your following:

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Key Social Selling Metrics

Whether you are looking for a job, a sale, or a better reputation, you are selling. And you do it with social media. You will be more successful. Social brand currency indicators will help drive the critical selling metrics you can point to in your weekly call reports or your CRM systems.

  • Number of leads
  • Total number of first contacts
  • Total number of calls generated from making contact
  • Number of opportunities
  • How Do We Use These Metrics

    If we’re looking at it based on “likes” or “views” alone, then we’re doing it incorrectly. Both of these metrics work in tandem.

    It helps to understand what piques our audience’s interest. It will also let us know the topics that they are interested in reading/watching.

    Understanding the engagement rate allows us to plan our content better.

    From the data alone, writing LinkedIn posts allows us to spread our brand far and wide. On the other hand, posting images/videos deepens the engagement level with our audience.

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    What Is A Good Instagram Engagement Rate

    With 500 million active users, Instagram provides a big opportunity for companies who have a visual appeal, and especially those with a physical product. Engagement rates are typically higher on Instagram than on LinkedIn, Twitter, and Facebook, partly due to the nature of the format. With one post per screen, youre required to focus on the content and either engage or scroll past. Around 2% is seen as a good social media engagement rate on Instagram. Anything 3% or more is great. In the survey conducted by Rival IQ, the Higher Education sector had a higher than average rate of 3.5% while Retail was lowest with 0.67% engagement per post.

    Number Of Linkedin Profile Views

    LinkedIn Engagement Rate in 2021

    If youve prettied up your profile, added keywords to it, and take part in the conversation, then you should be more findable. But, how do you measure your ROLI ? Of course, by noting the number of people who view and access your profile! If you have a premium account, then you can precisely monitor who checks you out .

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    How To Interpret Your Linkedin Engagement Rate

    Its all well and good to calculate the reach of your publications over the last 3 months, but now what do you do with the results?

    Well, before finding a way to improve them, you have to interpret them by doing a short study. First of all, we will analyze the posts according to their objectives. If you write to several targets, isolate the results to better interpret them.

    Do not put in the same dashboard :

    Type of post

    What Counts As An Impression On Linkedin

    LinkedIn uses its own form of viewable impression. It only counts impressions when an update is more than 50% on screen for over 300 milliseconds. The standard use of viewable impressions is that an ad is over 50% onscreen for 1 continuous second. This is an improvement on how most social networks counts impressions which is that they just count posts/ads loading in a feed whether they are seen or not.

    It should also be noted that by using viewable impressions, LinkedIn is reducing the number of impressions counted. This in turn will increase the engagement to impression ratio, and therefore the engagement rate.

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    What Can You Do To Increase Engagement

    • Reply to comments

    One of the biggest trends in marketing right now is being personal with your customers. Although it may seem like a small effort, replying to comments made on your ads will help drive engagement.

    • Use video ads

    Most people love to watch a video than read a wall of text. Its why audiobooks are so popular, and why video ads on LinkedIn typically perform very well and drive engagement.

    • Use your ad budget to reach specific audiences

    LinkedIn engagement insights can help you single out target audiences by identifying what audiences engage most with content coming from your industry. The biggest tip anyone can give you in this regard is to use your ad budget to target those audiences. It may seem obvious, but its worth mentioning.

    • Content trial and error

    As much as targeting the right audience helps, it may not amount to much if the copy or content of your ads isnt working well with the audience. For this, there could be quite a bit of A/B testing to see what sticks and what doesnt. Some audiences may appreciate a professional and informative tone, while others may enjoy a friendly and relaxed tone more. Either way, youll have to test a few different styles in order to get it right.

    LinkedIn provides many tools to help you make the most of the platform. One of those tools being This tool allows you to track and target audiences that would make a good fit for your brand, thus making your advertising campaigns much more effective.

    How To Measure Your Linkedin Success

    How to measure your LinkedIn Company Page Analytics | NEW in 2022

    HomeHow to Measure Your LinkedIn Success

    Starting our own digital business online comes with a lot of pros and cons. On one hand, there will be a lot of competitors in a specific niche given that creating content is accessible for anyone who has the internet. On the other hand, most of the things that were usually done manually shifted to a more automatic and computer-generated process.

    This includes one important thing that we all need to check, especially if we are only just starting our brand: our marketings success rate. LinkedIn provides a lot of analytics for its users to take advantage of. So if you would like to know how to check if youre effective in your marketing strategies on LinkedIn, here are some things to take note of that will definitely help you out.

    P.S. Want to grow your online presence on LinkedIn fast? Then you need to . This will give you a head start than the rest of your competitions!

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    Followers Total / Followers Change Rate

    The first two metrics we take a closer look at, are company followers and the change of followers in the analyzed period. This basic metric visualizes the gain of followers at a glance.

    The spike in followers on July 30th is catching the eye immediately. Here it would be worth spending a bit time to investigate the reason.

    LinkedIn Analytics Tip: Dont focus on the obvious. Try to find values where it is worth digging into.

    Going One Step Further

    For a holistic analysis, checking the networks default analysis function is also recommended. Some data points are not available for externals such as quintly or any other social media analytics tool. By digging in the networks default insights, you can gain a deeper, very important understanding of your followers. This can helpful while creating content, job postings or when targeting ads. LinkedIn offers you a couple of options in the drop-down menu, so be sure to use all possibilities you have.

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    Linkedins Engagement Rate Values In 2021

    What makes LinkedIn special among all the other social media platforms out there is it’s more professional orientation and vibe.

    Therefore, if people turn to , Instagram or Youtube to either discover news regarding the worldwide politics or just to watch a couple of cute kitties playing, they do not have the same approach with LinkedIn.

    And since its orientation is much more narrow, it is only normal to have a lower engagement rate on LinkedIn than on , lets say, which for the previous year is somewhere around 0.35%.

    Now, the more interesting question is what type of content is highly to generate that maximum value just stated.

    As our LinkedIn analysis has shown, for small and large accounts a higher LinkedIn engagement rate is generated by images, while for middle-sized accounts videos are the ones that perform best.

    Just like in Facebooks case, visual content has taken a significant run, because due to the more pressing lack of time, people nowadays prefer seeing instead of reading.

    So, whether youre using infographics or videos to send your messages to your community, remember to make them as visually appealing and relevant as possible.

    Update Metrics To Track

    Is there a way of measuring engagement on LinkedIn?

    Impressions

    This metric lets you know the total number of times your LinkedIn update is visible for at least 300 milliseconds. This tracks when the post is also, at minimum, 50% in view to a user thats logged into LinkedIn.

    Bonus:Download a free guide that shows the 11 tactics Hootsuites social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

    You might also want to track unique impressions. This is the number of times your post displays to individual signed-in members.

    Reactions, comments and sharesThese engagement metrics count the number of times your post received a reaction, comment or share.

    Reactions are used to display different emotional responses to your content. Users can select different emojis to show that they like, celebrate, support, love, feel the post is insightful or feel curious about the content you share.

    And comments is the number of user comments left underneath your post:

    A click tells you your call-to-action worked. In other words, a user engaged with something of yours on LinkedIn, instead of just scrolling past it.

    On LinkedIn, clicks are counted when a signed-in member clicks on your post, company name or logo. It does not include other interactions like shares, reactions or comments.

    CTR, or click-through rate, is a metric shown as a percentage that divides the number of clicks your post receives by the number of impressions it got it gives you a better idea of its engagement.

    Engagement rate

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