Saturday, January 28, 2023

How To Maximize Pinterest For Business

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Remain Consistent By Implementing A Posting Schedule

Pinterest for Business | Increase Etsy Traffic Using Pinterest!

Another crucial element of a successful Pinterest campaign is a consistent posting schedule. While Pinterest has recommended posting 5-25 times throughout the day, its okay to start small while you amass your content. Because consistency is so important, its advisable to plan ahead of time so your best stuff isnt going out simultaneously. There are many online platforms you can utilize to organize and set up a schedule so youre not spending your entire day on the site trying to figure out what to pin. Additionally, Pinterest has a Secret Board feature, where you can save pins privately, then grab from later.

Ensure You Have A Business Account

Pinterests T& Cs state that if youre trying to drive traffic to any website where you make money, you should have a Business account.

  • The ability to display your company name, rather than your personal name, on your profile. This will make you look more professional.
  • The ability to verify your website and get a check-mark next to your name, to show youre a legitimate account.
  • Hold contests for your fans. This is a great way to drive traffic and increase brand awareness.

The Image Is Stunning

The image you use for your blog post has to be amazing. Many studies have been done on what makes a great pin and a startup called Curalate found several attributes that are common with the best pins out there.

In fact, Paula Deans pin for her cucumber, onion and tomato salad is considered the epitome of the perfect Pinterest image.

So, whats so perfect about it?

  • There are no faces images without a human face receive 23% more repins. Pinners enjoy looking at things more than they do at faces.
  • Vibrant colors Paulas pin works so well because there are multiple vibrant colors in her image limes, pinks, reds the attract pinners to share.
  • Contextual background simple and plain white background images only receive a quarter of repins. If you want more pins, choose a background that adds to your overall image. In Paulas picture, her salad bowl is sitting on top of a wooden picnic table, which makes sense to pinners looking at the image.
  • Includes red tones Images with predominantly reds, oranges or pinks can do quite well.
  • Lightness Studies have shown that images with more lightness to them perform 20 times better than darker images.
  • Use high-quality images great pins use professional looking, high-resolution photos and graphics.
  • Keep it simple, Simon keep your images focused on an apparent theme. Avoid having an assortment of random objects or products.

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It Has A Growing International User Base

Pinterest is the 14th most popular social network, with more than 478 million active users. While this number isnt quite as big as other social networks, its growing. Pinterests quarter-over-quarter change in advertising reach went up by 6.2% in 2021, and should keep rising as it continues to add new customers to its ad targeting capabilities.

Q1 2021s user figures showed a 30.2% year-over-year increase. A majority of that increase came from the rise in international users throughout 2021, which grew by 37% year over year.

Pinterest can be a marketing powerhouse for an online store. Users buy products they stumble across on Pinterest organically at a much higher rate than the average social platform, and thats partially because Pinterest users are proactively searching for things rather than just reactively scrolling through a feed.

Its Become A Place To Shop

Making a board

Pinterest recently reported, Shopping ad revenue once again grew faster than our overall business and we saw a 6x increase in the number of businesses that used the shopping ads format in Q4 . This indicates that people arent just engaging with content on the platform, but they are also checking out.

Shoppers on Pinterest spend twice of much times on the platform per month than people do on other platforms. You can combine free shopping tools and paid campaigns to reach your audience.

Product pins connect to your Shopify product catalog. Once you upload it, you get a Shop tab on your profile and people can find your products more easily. Users can also browse shoppable pins in the Shop tab of their search screen.

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Effective Pin Images And Descriptions

Optimal aspect ratio is 2:3. Taller may give less distribution and be cut off in certain parts of the app. Stick with 2:3 or lower. The restrictions differ across the app and mobile platforms. Squares work but 2:3 is best.

23. Do Pins without faces perform better?

Depends on the content category. See what works best for your brand or business.

24. What about lifestyle Pins?

Lifestyle images, tasteful branding, and helpful text on image are still suggested.

People need help envisioning the item in context. Tell them how theyd use it or style it. If you only have a product shot, add context in a creative description.

Tasteful branding doesnt hurt performance and helps develop trust with an audience and carry your brand association down the line of repins.

25. Why avoid logo placement in the corners of the Pin?

Lens visual search icon will appear in a corner. We recommend top center or bottom center.

26. What kind of text is good on an image?

Text is helpful when it explains or contextualizes the image. The image may not tell the whole story of the content. The text can help set the expectation. Product images may benefit from added resonance and lifestyle relevance.

27. Whats happening with Pin descriptions?

2020-22 UPDATE: Pin descriptions have been playing a disappearing game lately. Whether or not you can see the description, Pinterest reassures us that its still working in the background to help your Pins get found.

An Overview Of Pinterests Search Marketing

Like most businesses that generate revenue online, Pinterest relies on search engines likes Google to send traffic to their website. According toSimilarWeb, almost 40% of their traffic comes from organic search results.

Semrushestimates 399.4 million visitors discover Pinterest in organic search results via 29 million keyword search queries. Some of the top keywords Pinterest ranks for in search include funny memes, aesthetic wallpaper, anime girl, and target.

In the last several months, they have used paid ads through Google targeting over 1,900 keywords.

Mozs freeDomain Analysis Toolgives Pinterest a Domain Authority of 94 with 7.4 million linking domains. In other words, thanks to Pinterests strong link profile, they are 94%more likelyto outrank competitors in search results.

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Promote Pins To Reach A Larger Audience

Pinterest also has its own advertising platform so that you can promote certain Pins, products, blog posts, lead magnets and more. Click Ads in the top navigation menu then select Create ad from the dropdown to get to the ads manager.

This walks you through setting your objective, choosing your audience, budget and more. But if youre looking for a more simple ads setup, you can click the Switch to 3-step ad creation button in the top right to select an already-existing pin to promote.

Avoid Shortening Website Links

Can Pinterest REALLY Increase Your Sales?

Its common practice to place links to your website or product pages from a pin. A direct link to your store from a pin can increase website traffic and conversions. Double check that links work and that links arent shortened using a tool like bit.ly.

Avoid shortening the links in your Pinterest descriptions, says Patrick Crane, founder of Love Sew. Often, when a Pinterest user clicks on a shortened link, theyll receive a spam alert. This creates friction for the user, who is less likely to proceed to your site owing to the perceived security risk.

Keep your links in their original format to minimize the opportunities for friction and resistance to develop.

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Determine The Type Of Content You Want To Post

As with any social media site, it’s important to understand your target audience. What type of content do they want to see on Pinterest?

More importantly, think about the type of content that they’ll engage with. Is it infographics, tips and tricks, or perhaps blog posts? To find this out, do some research into the type of content they currently pin on their pages.

Additionally, make sure that you don’t sell yourself with every pin. You should share relevant and helpful information on your page as well. When you have a good idea of what your audience wants or needs to see, creating pins will be easier.

Create Pins That Stand Out

If you want to create more visually compelling Pins, make sure you follow the . These Pinterest best practices include:

  • Maintaining a 2:3 aspect ratio
  • Including your brand logo
  • Adding text overlay with concise, targeted copy to tell better stories
  • Choosing images that show context this includes showing a product or service in a lifestyle setting or showing a use case in action that brings it to life.

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Seo Magic In Description

And like every search engine optimization task, keywords also play a crucial role. Get started with optimizing your profile descriptions and about sections with target keywords after proper research.

Here are a few examples of queries related to bags for women. Such tags can help make your brand come up in results. The best part is you share the same base with popular brands too.

They Offer Different Terms Of Service

How to Maximize your Pinterest Growth and Productivity

The terms of service are a little bit different for a business, so be sure to read through them. The difference comes from the fact that you are using the account commercially.

Youve still got the same Acceptable Use Policy and Pin Etiquette Policy, but there are a few guidelines for commercial use:

  • Dont promote spam, such as asking participants to comment repeatedly.
  • Dont run a sweepstake where each pin, repin, or like represents an entry ask pinners to vote with a repin or like.
  • Dont run contests, sweepstakes, or promotions too often.

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Pin Good Quality Images Only

In 2013, Philadelphia-based startup Curalate, which calls itself the worlds leading marketing and analytics suite for the visual web did some intense number-crunching on a database of 500,000 images to try and figure out which images did well on Pinterest and why. On the request of Wired.com, they then undertook the massive task of that encompassed all the elements of a popular Pinterest image.

This image from cooking show host Paula Deen won out:

The image, called Aunt Peggys Cucumber, Tomato, and Onion Salad has been repinned 307,000 times, liked 8,000 times, and commented upon 300 times.

  • Moderate light and color

Youre not always going to be able to create the perfect Pinterest image. But incorporate enough of these characteristics and youll frequently be able to create a viral one.

Experiment With Rich Pins

Rich Pins are a great way to make your pins stand out from the crowd.

A Rich Pin is similar to Google rich snippets – it includes HTML text which enables you to include things like product information, real-time pricing and stock information within your pins, meaning potential customers are more likely to click through to your website and buy your products.

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Set Up Your Product Catalog

To start, all you need is a product catalog. If you already have one, great! If not, create a spreadsheet that lists your products and their seven required attributes: a unique ID, title, description, product URL, image URL, price and availability. You can download our product feed worksheet to make things easier.

If youre using a third-party platform to manage your feed, weve got you covered. Pinterest integrates with popular eCommerce solutions like Shopify, Feedomonics and others. Once you submit your feed through those platforms, your catalog will automatically be reviewed by our team for compliance with our merchant guidelines.3

Create A Pin Using An Image Saved On Your Computer

Pinterest Marketing 2022 [My Strategy That Gets 10M Monthly Views]

To create a Pin from images on your computer, follow these steps:

  • Select Choose Image and find the file on your computer

  • Pick a board for your Pin and add a description

Heres how to schedule your Pins with Later:

  • Drag and drop an image from your Media Library onto your content calendar to schedule it at the date and time of your choice.

Important: Your board settings must be set to Public in order to schedule your Pin to that board. When scheduling your Pin, you can search your boards by name, or simply scroll through a list of your boards

  • Crop your photo, enter your caption, and add a link.

  • Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!

Not signed up to Later yet? What are you waiting for! Start managing and scheduling your Pinsnow:

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How Well Do You Know Your Buyers

Do you know what motivates your audience to buy your product or service? What influencers does your audience worship and follow?The answers to those questions can be the difference between being out of business soon, and having a long term sustainable business. Right now, you probably target buyers one PPC ad at a time.

What would you think if I told you that you could take the PPC expense and target 10x the amount of people by knowing whom your audience worships? This is just one of the benefits of fully understanding your buyer personas and avatars.

Higher Content Shelf Life

Imagine your pins getting more visibility with time and sending traffic even months after it was published.

With this much business potential, it will be a colossal waste of opportunity if you dont leverage Pinterests ever-growing audience and creative features to influence your audiences purchasing decisions.

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Pin Engaging Captivating Content

So, what makes a captivating Pin?

  • Consider your image and video quality. You want to avoid pixelation,
  • Descriptive copy. Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links.
  • Text overlay. Consider including a headline that reinforces your visual message.
  • Tasteful branding. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesnt get lost in the Repin shuffle.
  • Make sure your links work. Broken links wont help your brand! Make sure the link with your Pin wont go to a 404 and that it loads quickly to give Pinners the best user experience.

Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.

Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar.

Follower Count And Community Growth Tools

How To Automate Your Way To Pinterest Success Without Tailwind?!  Sam ...

Follower count and community growth tools on Pinterest are available to help you promote your profile and content as well as increase your number of followers and engagements. The following three tools were created to help you accomplish this specifically on Pinterest.

  • PINGROUPIE provides you with the number of Pins, users, and followers on different group boards on the platform so you can determine whether or not you want to join and Pin your content on it.
  • Loop88 helps you to create shareable content theyve determined is ideal for Pinterest to help you attract your target audience and grow your following.

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Rearrange Your Boards And Change Your Board Cover Images

Dont just let your boards sit where they naturally fall.

For example, if you have a board for Valentines Day, make sure it features at the top of your profile throughout January and early February. Then afterwards, you can move it to the bottom of your profile and replace the top spot with your Easter board.

This way, visitors to your profile will always see the most relevant content first, without having to scroll. This is something you’ll need to keep on top of, with regular rearrangement of your boards for maximum effect.

Also, instead of using the automatically selected cover image, pick an image that stands out and shows off your board best.

Follow And Engage With Popular Boards

If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.

Tip! Its a good idea to follow popular boards because they are relevant to your industry and business as opposed to just because they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway.

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Optimizing Boards For More Pinners

Boards are the creative spaces for your pins. They come in three variations too.

  • Private: These are for adding hidden posts.
  • Personal: There is only one contributor responsible for adding pins.
  • Collaborative: Multiple users can add multiple pins to these boards.

You can create attractive collaborative boards for multiple contributors to hop in for pinning. Optimize your boards with vivid descriptions and apt keywords.

You can further use boards to categorize sub-topics. Make sure that your boards look cohesive, having high-quality images.

Starbucks uses several boards to categorize its pins. One of such boards is Coffee recipes. The name is self-explanatory.

They share popular Starbucks recipes with their followers, while others can contribute too. The board has 367k+ followers and great engagement rates.

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