Sunday, February 5, 2023

How To Market On Linkedin Tips

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Include Linkedin Ads In Your Campaign

How To Use LinkedIn To Market Your Business – LinkedIn Marketing Tips

Like most social networks, you can boost your brands performance on LinkedIn by buying ads. LinkedIn has extensive targeting capabilities, so you can ensure that LinkedIn only delivers your ads to your preferred audience.

The ads you can buy include:

  • Sponsored content here, you pay to amplify the content you share. This means that your posts reach a much larger audience than you could achieve organically
  • Text ads PPC ads that appear on various LinkedIn pages, for example, the LinkedIn home page, profile pages, search results pages, and Group pages.
  • Sponsored InMail these allow you to send personalized messages to LinkedIn members like email marketing but done within LinkedIn

Brand Yourself As An Expert In That Type Of Marketing

Time to brand yourself, a marketers favorite part of their personal brand strategy . It can feel cringy or like the hardest marketing strategy youve ever had to put together to brand yourself. For some reason, its difficult to turn the mirror to face ourselves and figure out who we are in the marketing space.

*Cue existential life crisis*

Thats why you figured out which type of marketing youll be known for above. With that choice, you can now figure out what content best represents your knowledge. If youre an ecommerce marketing specialist you can talk about:

  • Tips to marketing ecommerce products
  • The future of ecommerce marketing
  • The tools you use in your ecommerce marketing strategies
  • Or, if youre a paid media marketer your LinkedIn posts will cover:

  • iOS updates and how theyre impacting paid media
  • Whats new in Facebook Ads Manager
  • Ad creative trends working really well right now
  • Your goal is for your LinkedIn audience to see your content pop up on their feed and immediately think, theres that ecommerce marketer or this person knows everything about paid media.

    Natasha Takahashi is a great example. When you think of Natasha, the word chatbots automatically pops into your mind. Thats because shes always talking about them on LinkedIn :

    Thats when your LinkedIn strategy turns viewers into freelance clients, agency clients, or full-time employers.

    Share External Articles On The Platform

    Unlike other platforms such as Instagram, LinkedIn’s algorithm supports external links to blogs and websites. So long as the content you post has value and is relevant to your audience, you’ll find success posting other people’s content on the platform.

    Although you don’t have to worry about formally crediting the author if you’re linking directly to their website, it’s not a bad idea to tag them in your post or use their hashtag to give credit. Sometimes, they’ll share your post with their own followers, or comment under the post which introduces your Profile to their audience. How cool is that?

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    Find Your Customers On Linkedin

    When we recently surveyed small business owners, 100% pointed to finding new customers as their No. 1 challenge. No surprise. There are no shortcuts or easy answers, but by adhering to proven practices and learning from the experiences of fast-rising entrepreneurs like Mandy, AJ, and Goldie, you can chart your path on LinkedIn with confidence.

    Study Other Company Pages

    Linkedin Facts and Figures 2014

    is one of our favorite Facebook marketing tools, which has helped us improve our Facebook marketing. Just like Facebook, LinkedIn has a feature called Companies to track. I believe its as useful in helping you with your LinkedIn marketing.

    You can find this table at the bottom of the Followers section of your analytics.

    Here, LinkedIn shows you the companies that are similar to yours and a few key metrics, such as total followers, follower growth, and social engagement. Using this information, you could benchmark your LinkedIn Company Page performance with theirs. For example, here are some of the analyses you could do:

    • Is my Company Page growing as fast as other Company Pages that have roughly the same number of followers?
    • How do my number of updates and social engagement compare with similar Company Pages?
    • What types of content are doing well for them?

    Ultimately, itll be great to study similar Company Pages, learn whats working well for them, and experiment those ideas on your own Company Page. A good starting point is to look for Company Pages that have a similar follower size as you but a higher follower growth or average engagement .

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    How Linkedin Should Be Used To Promote Business

    LinkedIn feeds for each follower get updates from you directly. If you have a blog or site, allow the followers to follow you. LinkedIn Pages can be followed by your social profiles. Make sure you tell your employees of your most important Page posts to boost organic search. Email, newsletter, and blog postings are more effective ways to promote your organizations presence.

    Why Is Marketing On Linkedin Important

    When it comes to social media marketing, you may be tempted to put all your resources toward the big three: Facebook, Instagram, and Twitter. Those are great platforms for reaching your target audience, but excluding LinkedIn is doing your business a huge disservice. As the worlds largest professional network, LinkedIn, so it’s an essential platform for your business when it comes to marketing.

    But first, here’s a quick primer for those of you who may be new to LinkedIn.

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    Using Linkedin Company & Showcase Pages For Your Marketing

    Although all the previous examples are examples focused on the individuals within your company and the action they can take to help your business to the next level and generate leads, there is also a way for companys to showcase their brand identity on LinkedIn.

    Your company page should represent the highest-level information about your business.

    A Company Page helps LinkedIn members learn about your business, your brand, and job opportunities with your business. Company Pages are also an excellent way to establish industry expertise.

    If your company has different business identities, you can also use the showcase feature, to show different brand identities that are connected to your mother brand.

    Sharing Posts Filled With Rich Media

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    According to statistics shared by LinkedIn, LinkedIn has found posts that include 3 to 4 images over a single image perform the best for pages.

    Thus, it would help if you started including rich media with your social media posts. You will immediately start seeing a noticeable difference in your overall engagement.

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    Dont Spam Out Messages

    What doesnt work on LinkedIn is spamming people through messages.

    The thing that blows me away is, so many salespeople and entrepreneurs get spammy LinkedIn messages and hate receiving them yet theyre so willing to spam other people.

    Theres a lot of tone deafness and hypocrisy there because the truth is, its just not the best way to build a following and extract value out of LinkedIn.

    The proper way to do it is by giving value to the community first by producing or engaging with content.

    Tips For Marketing Success On Linkedin

    Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?

    Date publishedCategories

    Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?

    At ClickZ Live, Chris J Reed, global chief executive officer and founder, Black , shared his 10 tips for success on .

    You all have terrible profiles I know, Ive seen them, Reed told delegates.

    How to improve that? The first step is understanding LinkedIns role as a business-to-business and a pier-to-pier network, in a business context. Its not Facebook, its not Twitter and its definitely not Tinder, says Reed.

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    Use Linkedin Carousel Posts

    If you want to make your LinkedIn strategy work in 2022, you need to adopt asap. Its a great way to share documents & increase 10x engagement on your posts. You can upload multipage documents that will be presented in a carousel form which can be scrolled through. You will find carousels in the form of ads on other platforms, but with LinkedIn, you can have them in posts. Turn your static posts into entertaining series of flashcards & attract more views & shares.

    How To Promote Your Business On Linkedin For Free

    [INFOGRAPHIC] Tips on Marketing Your Business on LinkedIn ...

    As a social media platform, LinkedIn is a bit of an odd duck. Its a job search site, a recruiting app, a social media platform, and professional business networking site all at the same time. Its got more personal information about you than any other media. Hardly anyone on Twitter or Instagram knows where you went to school or what organizations you volunteer for, but on LinkedIn, all that info is there for your connections to see.

    Thats why promoting yourself on LinkedIn looks a bit different. While sharing must-read updates and engaging with your network in the comments is still an important part of a well-rounded marketing strategy, theres some other stuff you can try out.

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    How To Set Up Your Business Linkedin Page

    Having a business LinkedIn page is just as important as having a website for your company. You can build a LinkedIn business page for free as long as you have a company name and email. We pulled from to show you how to set up a page for your business, step by step.

    1. On the LinkedIn homepage, click the Work icon in the top right corner.

    2. Select “Create a company page” and choose an option from the list that fits the page type you need for your business.

    You have these choices for the business type:

    • Small business

    3. Fill out your page identity, company and profile details.

    4. After you fill out all your information, check the verification box to confirm that you are allowed to operate the account on behalf of your business.

    5. Select “Create page.” You may receive an error message if your company page doesn’t meet the requirements, which include having an actual company and business email. You may also be denied because you’ve exceeded your page creation limit.

    6. If you do not get an error message, select “Start building your page” to customize.

    Key takeaway: To set up your own LinkedIn business page, Check out for more details.

    Think Of It As A Numbers Game

    “I have learned that LinkedIn marketing is more science, less art. In other words, it’s a numbers game. I know that each Wednesday, I’ll touch at least 2,000 C-level executives. These touches will lead to about six responses, and two of those six will become clients. Instead of attending trade conferences, exhibiting and speaking at a cost of approximately $10,000 per conference, I have built my own practice for less than $1,000 a year for marketing, $250 of which goes to LinkedIn for a Premium account. I can afford a few hours each week of my time more than I want to swallow the $40,000-per-year pill that I know most of my colleagues spend, attending an average of four conferences each year.” Greg Taylor, owner of Telecom Law Attorney

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    Complete Your Linkedin Company Profile

    Did you know that Company Pages with complete profiles receive up to 2X more visitors than those with incomplete page profiles?

    Make sure your page has the following seven items completely filled out:

    Logo Company type Location

    In order to fully complete your profile, head to your Company Page on LinkedIn and select Overview:

    From there, youll be directed to your companys information page where you can update all of the most important details about your business, including:

    Make sure to upload a high-resolution company logo and a cover image that captures your brand as well as fill out the About us section to provide visitors with more information.

    Below the About us section youll find even more important fields to complete:

    Having a complete company profile are all important components in helping to make your Company Page look more legitimate and professional.

    Legitimacy and professionalism are critical for brand image, and provides visitors with all the information they need to connect with your company when theyre ready.

    Start Your Own Groups

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    Another cool way to lead generate on LinkedIn is to create groups.

    If you cant find a community thats for your industry, or if you want to provide a curated window for your audience to communicate about what youre doing, this is a good option for you.

    Group ownership helps you stand out as a leader in your industry.

    And it gives you a steady pulse on what others think of your innovations.

    To get started, youll need to click on the Create group button in the My Groups tab.

    Then youll be directed to a fairly simple page that asks you to input a title, logo, and description for your new community.

    Much like your Company Page, you want to make sure that your description is succinct, accurate, and interesting enough to build interest.

    You also need to set up some rules for your group.

    Youll have to decide if you want your group to be set up as a Standard Group that is viewable in search results.

    Or, if you want to be a little more exclusive, you can Unlist your group and have an invite-only community.

    Sometimes a little exclusivity can be good for adding that extra bit of authority to your voice.

    The key in all of your decisions is to position yourself as an authority.

    Dont be salesy.

    And also keep in mind that this isnt a contest.

    You dont want people to think this is you getting angry and taking your toys elsewhere.

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    Add A Linkedin Background Photo To Your Profile

    Give your LinkedIn Profile a little bit more personality by adding an on-brand background photo. Although one is automatically provided to you, you can update it to showcase your personal brand, special interests, or catch the eyes of hiring managers and recruiters.

    LinkedIn recommends a background photo size of 1584 x 396 pixels, and it must be a JPG, PNG, or GIF file under 8MB.

    Explore Job Transitions With Career Explorer

    Another tool most users are unaware of is Career Explorer. Career Explorer helps you uncover potential career paths and real job titles based on your skills. Heres how to use it:

  • Select Your City: Choose where you live or work.
  • Enter a Job: Select the job youre interested in.
  • Analyze Skills and Skills Overlap: Look at what skills are necessary for the job. Then, look at the skills overlap between your selected jobs to see what skills you have already and what you need to build to transition.
  • Find Jobs and Connections on LinkedIn: Click to find current job openings for those positions, or find potential connections with those job titles on LinkedIn.
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    Ensure Your Strategy Is People

    Sophie Baillie, PR and marketing director at Conscious Communications, a PR and marketing solutions agency: We always recommend to our clients that their LinkedIn strategy is people-first, and focuses on raising the profiles of key team members so they become well-recognised figureheads within their industry and known as experts in their field. We know this strategy works because posts about people from a company page always receive the highest engagement rate.

    Most recently, LinkedIn has updated its platform to allow businesses to profile key spokespeople through being able to publish long-form articles from a company page. This new functionality means that they can drive thought-leading agendas through authentic opinion pieces, enabling companies to take ownership of their position within a market.

    The Only Way To Build A Big Audience Online

    LinkedIn Prospecting

    You have to understand what value is. Thats the only way to get really big.

    It took me 10 years to get to 1.8 million followers on Twitter. And its taken me 3 years to get to 5.2 million followers on Instagram.

    Its because I understand what value is on Instagram. I know how people consume content and how to make my content the most contextual to that platform.

    I believe value comes in two basic forms:

  • Entertainment.
  • Education.
  • For example, on Instagram, entertainment can come in the form of being very attractive, being funny, or a number of other ways.

    Education can come in a number of different ways.

    But the problem is most people create content thats not built to entertain or educate. They create content thats in their own self-interest instead of thinking about what value the end consumer is getting out of it.

    Here are some marketing strategies and ideas on how to build an audience on LinkedIn by giving value to other people first:

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    Create A Stunning Business Profile

    To do business where people are ready to buy your products or services is a dream of every brand. LinkedIn provides you with a professional platform to do your business. To get started, you need to create your business profile on it. provides you with the best marketing solutions to grow your business.

    You can easily create your business on LinkedIn using this step-by-step guide.

    Engage Your Colleagues And Employees

    One of the most influential groups of people that can help you with your LinkedIn marketing is your colleagues and employees. When activated, they can boost your Linkedin content while simultaneously increasing the visibility of your Company Page on LinkedIn.

    Help them help you! Heres how to get your colleagues and employees involved:

    Encourage colleagues to engage with your content

    According to LinkedIn, encouraging your colleagues and employees to engage with your posts will help to spread to the content their networks, therefore increasing your companys reach on LinkedIn. As it turns out, the people closest to you could be the biggest asset in amplifying your LinkedIn marketing strategy and growth.

    At Buffer, we use Slack to get employees engaged in real-time. Recently, I was looking for some upvotes on GrowthHackers for a recent that we conducted with BuzzSumo:

    We also use group brainstorming to help decide headlines for upcoming articles :

    Statista found that 42% of LinkedIn users have between 300-999 connections. Multiply that by the number of employees at your company and thats a lot of potential reach!

    At Buffer, we also send out a weekly internal newsletter with relevant links and stories for Buffer employees to share as well as internal report in Dropbox Paper for the latest new in social media.

    If employees and colleagues understand the importance of sharing and what to share, theyre much more likely to do so.

    Were all a mountain peak!

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