How To Reach Your Target Market On Facebook
These tips, from direct response experts, will help you find the prospects you’ve been seeking so you can begin selling.
In their book No B.S. Guide to Direct Response Social Media Marketing, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips show you how to use direct response marketing principles on a variety of social media platforms to drive real results and profit. In this edited excerpt, the authors explain how using Facebook’s Partner Categories can help you really target the market you’re seeking.
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How do you reach any specific market you’re looking to conquer? In 99 percent of cases, I’ve found Facebook to be the best place for mass marketing sales with the highest ROI. From small business to large business, from business to consumer, and including professional services, Facebook continues to out-perform other media when targeting people for generating leads and subsequent sales.
Because Facebook combines behaviors with data mining to give you access to exactly who you’re going after without having to buy a list. Facebook partnered with data giants Epsilon, Acxiom, and Datalogix to allow brands to match the data gathered through things like shopper loyalty programs, sweepstakes, credit card data, and government records. You can access this information using Facebooks Partner Categories.
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