Your Resume Is Final And Static Your Linkedin Profile Is Ever
You can tweak and edit your resume, changing the headline here or the wording there. However, every time you hit save and email the document to a recruiter, your resume is final for the purposes of that interaction.
In contrast, your LinkedIn profile is a living, breathing, and ever-evolving creation. Keeping it current and updated is critical for your success in online networking. Take advantage of your ability to include links to projects and portfolios, and publish blog posts to create a reputation and position yourself as a knowledgeable professional in your industry.
Formal Tone On Your Resume Social Tone On Linkedin
Your resume is perhaps one of the most formal documents you will ever write. The strength of the resume is in the structure and word choices, so every word should be carefully selected for impact and relevance since the real estate on the page is limited and valuable.
LinkedIn is, on the other hand, a social network first. Because the strength of LinkedIn is in the connections you make, your tone can be more relaxed and casual. Professionals often refer to themselves in the first person which is not something you would consider for a resume.
Another important distinction is that people read differently when they look at a hard copy document versus a computer screen. With an online profile, your reader is likely scanning for headlines and bullet points. Craft the presentation for the reader’s convenience.
Complement Your Resume With Your Linkedin Profile Dont Repeat It
Job seekers often ask me why they need both a resume AND a LinkedIn profiledont they tell the same story?
The answer is no each is unique. Your resume and LinkedIn profile are separate tools in the toolbox, each with their purpose.
Resume: To create a targeted message that meets a specific employers need using select examples from your career history.
Consider it a snapshot of only best/most related content.
LinkedIn: To create an overarching story of your career path that highlights key strengths and accomplishments that speak to a broader audience for long term personal branding. Consider it a larger story.
When used together, the resume and LinkedIn profile can create a robust overview of what you achieved, how you got there, what value you currently provide, and where you want to go.
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How To List Your Linkedin Url In Your Signature
Another advantage you will have when creating a LinkedIn profile is the opportunity to add it as a part of your email signature. This will be an excellent way for any prospective employer to gain access to your professional credentials. You can also include it in your cover letter signature.
If you are using an email server such as Gmail, the steps to follow are relatively simple:
Look for Settings .
Once you click on the Setting button, you will then click on the button that says, See all Settings.
Please scroll down to the Signature text box and add your signature along with your contact information and your LinkedIn Profile URL .
Then click Save Changes at the bottom of the page.
Once you have followed these steps, your signature will appear in every one of your emails. Here is an example of how your email signature should look.
Example # 1
How Long To Make Your Linkedin Work Descriptions For Each Job
It doesnt. Theres no golden rule here. Some people will read more content if you put it. But heres the thing the goal of your LinkedIn isnt to get them to read every word. Its to make them reply and invite you to interview, right?
They might still have some questions and want to know more after reading your LinkedIn, but theyll see enough that they want to talk. And thats the goal. Theyll find out the rest by asking you questions in the interview.
And keeping things brief will force you to focus on narrowing down your bullets and accomplishments to just the most impressive.
If I told you to include 10 bullets per job, you wouldnt be as selective and wouldnt write great bullet points. But if you limit it to 3-4 bullets per job like Im suggesting, your LinkedIn profile will have nothing but awesome bullets.
Taking the time to trim the fat and put only your best highlights on LinkedIn is going to make you stand out while also making your profile more attractive to read/skim, which is what you want as a job seeker.
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Add Links And Media To Your Work Experience
You can add links, images, videos, and files to the entries in your Experience section as well as your Featured section. So use this to your advantage: Link to your company websites, projects youve worked on, articles or reports youve published, or anything else that can let recruiters see the work youre writing about with their own eyes.
No Need For Any Trash Talk
Unless youve been absurdly lucky throughout your career, its likely youve had some less-than-ideal experiences at past companies or maybe even at your current one. Do not include negative information or details about anyone or anything, neither in your resume nor in your cover letter.
And, it should go without saying, but you really shouldnt trash talk past or current employers or teammates in your interview. You are above that, and it is never a good look.
What Is A Linkedin Professional Profile
Consider your professional LinkedIn Profile to be equivalent to the front page of the website of you. Its not a resume of your experiences: Its a tool to showcase your professional brand. And while recruiters might check you out as a potential candidate if you have a strong profile with relevant skills, the objective in creating one is about building out your branded career story and showcasing the key positions youve had and experiences that will help your profile standout and showcase your core skills.
Think about it: Whatever activity you do on LinkedIn, it will always lead people back to your profile. Think of all the time and effort that businesses put into investing into creating a well-branded and strategic website. Have you spent even a fraction of that time in thinking about how to create a strong professional LinkedIn profile?
Even if you think you have your bases covered, pay attention to your professional LinkedIn profile while you read this. Better yet, ask someone you trust to read this and then give your professional LinkedIn profile an audit. You might be surprised what they find!
How To Optimize Your Linkedin Profile To Complement Your Resume
Most of us live two lives. One life takes place in the real world, where we move from place to place, encountering other beings along the way. Interactions and communication are in real-time.
The other life is lived online. Here we create a digital version of ourselves with various online profiles, writings, photo posts, etc.
Sometimes we interact with others through social networks and messenger services. And we are always just a short search or few clicks away from billions of other people living online.
So whats with the sociology lesson? Well, the point Im trying to make is that nowadays job seekers should take a close look at the digital version of themselves because its almost a certainty that recruiters will search for them online.
Your online profile cuts both ways when it comes to job searching. Those Facebook photos of your wild weekend in Ibiza might not portray you in the most professional light, so make sure that they arent published for everyone to see.
At the same time, you can take steps to make sure that your professional image is supported online. LinkedIn is without question your best friend when it comes bolstering your chances of getting hired through social media.
But, LinkedIn is only going to help you if you know how to use it to your advantage. And thats where we come in. Were going to tell you how to make the most of your LinkedIn profile.
In this post, well cover:
Ready? Lets get to it!
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Quick Summary To Capture You As A Professional
In a resume format, the purpose section has been replaced by the professional summary section. The idea is to use three to four short sentences or phrases to present a compelling snapshot of your professional expertise and personal brand.
LinkedIn allows you to do the same in the Summary section of your profile. However, the online platform gives you the luxury of more space .
Your Professional Summary: Expand Upon Your Professional Headline And Support It
Updating your status update should be part of your daily LinkedIn routine but will undoubtedly be one of the more time-consuming tasks in this checklist. One of the others will be writing a well-crafted and branded professional summary to support your professional LinkedIn profile.
If your Professional Headline served the role of luring visitors to your profile from people search results, your Professional Summary must expand upon that branding further while also supporting what you say in your headline as well as potentially ending with a good call-to-action. You must close the deal by making sure that, after your profile visitors read your Professional Summary, they will be sold on you and want to initiate contact.
If you work for a company who is cognizant of their employer branding, you might want to ask your HR or Marketing department if they have a standard paragraph you could use to showcase the company you work for. Either way, if there is one area you want to spend time on crafting a few well-versed paragraphs, its here!
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Work Keywords In Throughout Your Profile
Once you know your keywords, weave them into your headline, summary, experience, skills, and anywhere else they make sense on your profile. But dont overdo it, Hallow says. Make sure that your keywords flow with the rest of your writing, and arent just jammed in. And definitely dont just write Keywords: in your About section and include a contextless list.
Professional Headline Branding Is Critical
What is a good professional headline for LinkedIn?
In terms of areas to differentiate yourself in your professional LinkedIn profile, look no further than your professional headline, the formerly maximum 110 now 220 characters that appear prominently just under your name both on your profile, and more importantly on search results. You dont need to put here that you are TITLE at COMPANY NAME viewers can see that in your profile.
You need to include information in your Professional Headline that will draw your potential visitor into wanting to find out more about you.
Be explicit as to how you can help people but do it in a professional and well-branded manner. Overtly selling to people in your Professional Headline feels like a slap in the face to many a LinkedIn user. Ouch.
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Adding Your Resume To Linkedin To Better Market Yourself
If you do not have a resume prepared, you can use LinkedIns download option, which transforms all of the information on your profile to a PDF resume.
However, that downloaded CV is unlikely to be as attractive as one you design yourself, and it will almost certainly be longer than you desire. Thus, by uploading a customised CV to your profile, you may customise your career history to the job for which youre applying, ensuring that you stand out in the proper ways. Likewise, while applying for a job.
Best Practices For Setting Up Your Linkedin Profile
Before you start directing potential employers to your LinkedIn page, there are two steps you should take.
A) Make yourself easy to find
Like most social media websites, LinkedIn has a variety of different privacy and visibility options. When you go to your LinkedIn profile page, in the top right corner, you will find a button called Edit public profile & URL.
This is where you will find the options to select what elements of your profile can be viewed by whom, including your LinkedIn contacts, other LinkedIn members, or the general public who may come across your profile through Google searches.
Here you also have the option to create a short, customized URL for your LinkedIn profile. It will follow the format of www.linkedin.com/in/NAME. Its a good idea to change this from the long, default link.
Try to select something concise so that its easy for recruiters to remember and that it fits nicely when included on your resume or other social media accounts.
Creating inbound links to your LinkedIn profile by adding your profile link on your personal social accounts, blog or other websites will provide additional avenues for companies and recruiters to discover you.
B) Perfect your LinkedIn profile content
Assume that every recruiter is going to eventually find their way to your LinkedIn profile. With this in mind, you want to put your best foot forward. Like your resume, your LinkedIn profile should stand out in order to make a lasting impression.
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Include Volunteer Experience And Causes
A reports that volunteer experience can give job candidates an edge with hiring managers. 41% of the professionals surveyed stated that when they are evaluating candidates, they consider volunteer work equally as valuable as paid work experience. 20% of the hiring managers surveyed have made a hiring decision based on a candidate’s volunteer work experience. To add the Volunteer Experience and Causes field to your LinkedIn Profile:
- After logging in, click “Profile” at the top of LinkedIn.
- Select “Volunteer Experience.”
How To Revamp Your Resume Cover Letter And Linkedin Profile
Job hunting looks different during the economic fallout from a global pandemic. With millions of people recently unemployed, the competition for open jobs is high. Not to mention social distancing and the way its altered how we network, apply, and interview.
But at least one thing hasnt changed: A carefully constructed resume, cover letter, and LinkedIn profile can help get your foot in the door. Here are some best practices to follow as you create or revise those things for your job search.
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When To Create Your Own Resume And When To Use Linkedin
If your LinkedIn profile aligns with your resume and is set up for the specific position you want to apply to, then downloading your through LinkedIn is an option.
If you’re applying for several different jobs, however, and each position has its own unique set of requirements, you might be better off creating your resume . This way, you can tailor your resume to appeal to each job you submit an application to.
J.T. O’Donnell is the founder and CEO of Work It Daily, an online platform dedicated to helping people solve their biggest career problems. She has more than 15 years of experience in hiring, recruiting and career coaching. For career tips, follow her on TikTok .
Dont: Phrase Your Professional Experience In The First Person
After phrasing your summary in the first person, you should not do the same for the professional experience section. Under each role, the information should remain the same as it appears on your resume. However, this is where it gets tricky.
LinkedIn maintains character limits for each role therefore you may not be able to include all of the information that is present on your resume. It is important to focus on your achievements and contributions and cut down the information that focuses on daily tasks.
Also, keep in mind any confidentiality or bad practices.
If you have disclosed certain numbers regarding annual revenues or targets in your resume that your previous/current employer would not want published online remove them from your profile. This also goes for any information regarding failures in certain processes with previous/current employers do not include this information.
You most likely have connections that are still employed with the company, and if senior management were to see information on your profile that they are unhappy with, you may lose a good reference and ruin a relationship.
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Why Include Links To Your Social Media Profiles On Your Resume
Hiring managers will google you anyway. As soon as you get to the last round of interviews, theres a good chance that your potential employer checks your online footprint . Your social media profiles are among the first things thatll pop up.
If that sounds like a bad thing, remember whos the administrator of your social media profiles. Its YOU! You have almost full control over what hiring managers are going to see when they look you up.
You can do two things. First, delete any content that you dont want them to see or make all your social profiles private. Second, use your resume to steer them towards the profiles you want them to see the most.
Show your personality. Sure, nobody is going to hire you based on your social media profiles alone . On the other hand, if you make it through the first few rounds of the application process, most employers are going to want to know whether you fit their company culture. Your social media profiles can help them determine that.
Prove your skills. If youre looking for a job as a social media manager, copywriter, or related professions, including your social media accounts is a smart way to demonstrate your skills.
Yet, you should keep in mind that theres more important information on your resume such as your work experience, education or volunteer work. Consider adding your social media section somewhere at the end of your resume.
What Needs To Be Different Between The Resume And The Linkedin Profile
Add extra value with your LinkedIn profile by filling in details or gaps that might not make it onto a targeted resume. Remember, your resume should speak to specific accomplishments and experiences that address the employers needs. Your LinkedIn profile is your opportunity to expand the story.
Resume Summary & LinkedIn About:
Keep the professional summary on your resume to a maximum of 3 or 4 sentences, connecting your value directly to the target job. Be concise and specific.
On LinkedIn, expand your About section into a more robust overview. This section offers you 2,600 characters to write your professional story in a less formal voice. Consider this section a brand-building section and infuse personality, writing in the first person.
Showcase only the most relevant details to the target job on your resume. Consider using your LinkedIn to demonstrate more stories of how it all came to be, or additional facts. Show the progression and success in your roles within both files.
Although both files will likely share many of the same keywords, only the resume allows you to customize for each unique application. Read each job posting and carefully select keywords that match job requirements. Integrate these into your resume.
Awards, Certifications, Volunteering:
Keeping your resume focused and brief may mean no room for various awards, certifications, and volunteer experiences .
Specific Facts & Metrics:
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