What Formats Work Best For Linkedin Carousel Posts
While you can think outside the box, topics that work great for LinkedIn carousel posts are:
Example #1 – Share Stats, Numbers & Infographics
Brian Wallace, the found & owner of an infographic design agency, shows off his work by sharing examples & useful stats with the document sharing feature. He exports the infographic as PDF and then uploads them as a document to a LinkedIn post supporting the stats.
Here’s an infographic on the Psychology of Color
Example #2 – Share Actionable Business Lessons
Here’s an example by Travis Lachner, CEO of spark & spear: 5 Pro Lessons Learned From World of Warcraft – on the last slide you can see that Travis incorporated an arrow with a call to action encouraging people to leave a comment. Clever tactic!
“As attention spans shorten with time – concise headlines are the heroes of your slider. Make it easy to scan, and obvious what to do next.”– Travis Lachner
Example #3 – Frameworks & Step-By-Step Instructions
Pro Tip: You can also share documents from your company page, which make it the ideal place to share case studies, frameworks, business reports and anything else company related.
Example #4 – Step-By-Step Instructions
Example #5 – Event Content & Conference Slides
Great job, Team Gartner
Pretty cool slides.
Heres How To Design That All
This is what to put on a business card.
When it comes to networking events, the business card has endured as a simple way to share your contact info with others. The most effective business cards, however, are the ones that are both practical and alluring. Theres an art and a science to knowing what to put on a business card. Beyond the obvious contact information, you need to think about what it is that you want to advertise when it comes to your skills and expertise.
Your business cards details as well as its aesthetic appeal play pivotal roles in the way people in your industry perceive you as a professional and, of course, how they can reach you. Here are the basics.
Where To Get Social Media Icons
Social media icons come in a variety of colors, shapes, and sizes. This means you have all the necessary resources to make your business card look unique and memorable. Before getting down to work, pay attention to these tips.
- Twitter, Facebook, and other platforms each have a brandbook. Its a brochure that, among other things, outlines how to use the logos of these social networks. For example, the Facebook emblem doesnt necessarily has to be blue there are versions in grey and black as well. Feel free to browse through the brandbooks for some valuable insights.
- Avoid customizing your icons too much. Dont rotate the icons or add extra graphics. Otherwise, you risk ending up with a messy design which will be both unrecognizable and hard-to-perceive.
Check out these amazing services for free social media icons:
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Choose The Layout And Background
In Outlook 2010, in Contacts, on the Home tab, in the New group, choose New Contact.
In Outlook 2007, in Contacts, click New> Contact.
In the contact form, click Business Card to open the Edit Business Card box.
Under Card Design, in the Layout drop-down list choose a layout. A Text Only layout is available for a card with no picture, logo, or other image.
Note: When you start, the default Outlook card layout is visible in the preview box next to the Card Design section. You can also use this image and the layout choices for your card.
If you want a background color for the card, choose Background, and then choose a color.
If you want to add an image, such as a picture or company logo, use the image options to add, size, and position the image.
Note: To delete the default or other image on the card, select Text Only in the Layout list. To remove all added information and start over, choose Reset Card.
Rule #3 Give Your Business Card When A Person Asks For It
Dont be too aggressive about the whole process. Wait to be asked for your card. If an individual is interested in connecting with you beyond the event, he or she will ask about ways to contact you. This is the right time to give him or her your business card.
Hand your business card with discretion. Dont give up to a dozen calling cards. This sends the message that your business card is not worth much as if you are telling the person to give them to others for you.
When receiving and giving a business card, use your right handthe hand of discretionor both hands. Receive the calling card the way it was presented to you. If the individual is using both hands, receive it with your both hands.
There may be a slight difference when doing business internationally. In some countries, handing over a card using the left hand is considered a grave insult. So make sure you understand the rules or practices of business card exchange first before meeting up people in another region or country.
Dont ever give a business card with your fingers covering the details. Hold at the top corners of the card with the card facing the recipient so that he or she can read it. Look the person in the eye and smile.
You may give specific instruction on when is the best time to contact you and how assuming that all numbers and email addresses listed on the card are up-to-date. However, do so politely, without being intrusive or tactless.
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Instagram Profile Photo Size: 320 X 320 Pixels
Instagram profile photos are stored at 320 x 320 pixels, so make sure to upload an image thats least that big.
Even though the dimensions are in a square format, Instagram profile photos are displayed as a circle. Make sure any elements you want to focus on in the photo are centered so they dont get cropped out.
Are Business Cards Still Important
While digital communication, apps and video calls are all the rage, there’s still a strong case for physical business cards.
Recently, I was at a huge conference, the Podcast Movement, in Nashville. Thousands of professionals in the podcast community, many of us relative strangers, were there. After sessions, before sessions and in between sessions, we were networking and connecting with each other.
Some had business cards, and some didn’t. And it got me thinking: Are business cards still important?
There were three types of people at the conference:
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Creative Ideas For Double Sided Business Cards
Creative Idea #1: Go verticalMore and more business cards are vertical these days as a way to stand out of the crowd. You can use the front for horizontal presentation of your contact information, but use the back to catch your customer off guard with a vertical concept.
Creative Idea #2: Coupons Use the back of your business card to offer a discount to customers. This is a great way to get them into your store and in front of your products. It also makes the card more valuable and encourages retention.
Creative Idea #3: Get rounded Rounded corners are a new trend that give double-sided business cards an updated look. Just make sure that you dont lose any information when the rounded corners are cut. Use the PrintPlace.com templates so the content on your cards is out of harms way, and double-check the digital proof to be certain.
Double-sided business cards are quickly becoming a necessity as more businesses look to use every available marketing opportunity to draw customers into their store or to give their business a call. PrintPlace.com has years of experience and industry leading price match, on time, and satisfaction guarantees, so you can be confident you will get professional results every time.
How To Correctly Show Cfa On Resume/cv
Here is the definitive guide to what should go on your CV for all phases of your CFA qualification process. The following diagram summarizes everything youll need to know to do this correctly.
To indicate your CFA qualification status on your resume/CV:
- put CFA Institute as an educational awarding body in the Education or Professional Development section, and
- list your current status as your most recent qualification. For example :
- CFA Exam Level I / II / III candidate
- Passed CFA Exam Level I / II / III or
- CFA Charterholder
The exact wording of your status will depend on where you are in the program. As shown above, at each stage of your CFA Program qualification process, you have to clearly state whether you are a candidate, or you have passed. You can only state that you are a candidate if you have registered for the exam, i.e. passing Level I does not automatically grant you Level II candidate status.
Remember that charterholders can only use the trademarks CFA or Chartered Financial Analyst if:
- they are fee-paying members of CFA Institute
- they are not subject to certain Professional Conduct violations and
- their rights to use the CFA designation have not been suspended or revoked.
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Make Every First Impression A Win
Whether you choose a template or opt to build your card from scratch, tutorials in InDesign and those available online can help job seekers like you quickly design a business card that turns networking into new work. And with the other apps in Adobe Creative Cloud, business card designs can be adapted for online use with animated logos and more features great for websites, in emails, and on social media.
How Do Linkedin Carousel Posts Work & How Can I Post Them
When you’re making an update from your LinkedIn ‘Home‘ page feed, you now have a third icon available enabling you to share documents.
Step 1) Start A New Post From Your Newsfeed
Alternatively, you can also find the document sharing button in the “Create a post” screen.
Step 2) Select The Document You’d Like to Share
Step 3) Give Your Document a Descriptive Title
Step 4) Talk About It
Don’t worry, we’ll show you some examples and best practices later on.
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Not Including Your Address
Homebased business owners often dont like to include their address on their business cards. But people expect established businesses to have a physical address. If your business card is missing an address, it can make prospects question how long you have been in business and how long youll stay in business. If you work from home and dont want to include your home address on your business card, consider getting a post office box, a business mailbox at a UPS store, or a virtual office address. If none of those options are in your budget, at least include a city and state on your business card, so customers have some idea of where your company is located.
Why A Good Linkedin Summary Matters For Your Job Search
Writing a great LinkedIn profile top-to-bottom is the easiest way to set yourself apart from half a billion other LinkedIn users. Even if youve uploaded a great profile photo, customized your headline, created a cover story video, and detailed your work and education history, leaving the summary blank is a huge missed opportunity for a number of reasons.
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Add A Linkedin Button
The profile setting section of LinkedIn also allows you to set up “View My LinkedIn Profile” buttons for use on websites and blogs. Copy one of the provided button images and use the image on your business card along with your LinkedIn profile URL. Using the image highlights your LinkedIn URL, which will help someone with your business card make the transition from having your card in hand to finding your professional profile on the Internet.
Why Is It Important To Get Social Media Image Sizes Right
Youve got to make sure any images you use dont defy copyright laws. If you dont have original imagery, youve got to find high-quality stock photos. And youve got to figure out which tools out there can help elevate your social media images.
On top of that, youve got to get your social media image sizes right. And getting that right is really important because:
- It avoids pixelation and awkward image stretching. And avoiding that keeps your images looking professional.
- Your photos will be optimized for each social channels feed. This can help increase engagement.
- It ensures your audience sees the full photo. Incorrect sizing could cut off some of your brands messaging.
- It can future-proof your content. Being in-the-know with social media image sizes now could mean less work for your brand in the future, when network change up how images display again.
Plus, brands using the Hootsuite photo editor tool can size and edit their social media images right in the Composer. When in the Composer, upload an image and click Edit Image to launch the tool. And it makes cropping and sizing images for each specific social channel easy.
Heres how it works:
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Should I Put In The Fact That I Passed All 3 Levels Consecutively
If you passed each level of the exam in consecutive years and wanted to mention it in your CV / resume, that is not a violation of Standard VII because it is a statement of fact.
For example, these statements would be acceptable:
- I passed all three CFA exams consecutively on the first attempt, or
- I passed all three CFA exams in three consecutive years.
If however, you went ahead to claim or imply superior ability by obtaining the designation in only three years, this would be a violation of Standard VII.
As to whether you should put this fact in your CV / resume, it is really a personal choice. Some may think that it may help job search, but others think it may appear arrogant.
Having A Mystery Business Card
When someone looks at your business card, can they tell immediately what your business does and which specific business of that type you are? If not, youre not likely to get many calls or referrals. To help with that identification, be sure to include your logo. If possible, the logo should have some connection to what your business does or what you are selling. For example, UPS for 43 years had a logo on their business cards that showed a string-wrapped parcel sitting above the carriers shield.
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What Are The Best Practices For Linkedin Carousel Posts
ZenGrowth’s Marta Olszewska said that three types of posts work do well:
- Posts with photos of your team and company culture
- Slideshow posts
It all depends on your overall engagement as an individual or as a company and if you’re adding value to the conversation.
Here are some additional best practices.
Best Practice #1 – Start With A Powerful First Slide
You can’t expect your audience to be intrigued just by words, e.g. your title or introduction is often not enough. You want to draw them in with a powerful visual that grabs the attention.
Just like everything in marketing , the AIDA principle also applies to LinkedIn Carousel Slides.
The acronym AIDA is a handy tool for ensuring your design and your copy grab the attention of your audience.
The acronym stands for:
- Attention : Create a powerful first slide that encourages people to click through. You can grab attention by using powerful colors that stand out from the LinkedIn feed or visuals of real people also work well.
- Interest: Once you grabbed the attention of your audience you need to keep them engaged. A question on the second slide can work well to get people interested in your topic.
- Desire: Let’s say you’re looking to build your personal brand on LinkedIn, people want to know how they can best apply the skills outlined in your document to their own lives.
- Action: Finally, you want people to do something: “Download an eBook, schedule a call, start a trial, etc.”
Dennis Brown, again, does this nicely
Start With Your Profile
Your profile on LinkedIn is the single most important element on the site. Its your enhanced business card – a quick and easy way for people to decide if youre relevant or not to what they care about.
LinkedIn provides a rich feature set to make your profile stand out. Use these tips to create a profile that gets your message across without losing readers along the way.
1. Dont get clever with your picture
No one will recognize you if they cant see your face. The best pictures have solid color backgrounds with your face taking up as much of the frame as possible. The image upload tool in LinkedIn includes a cropping feature to make this easier.
2. Headlines matter
The Professional Headline that appears below your name is included on every reference about you on the site. Make sure it includes your title and your company. Again, dont get so caught up in trying to be clever that youre hard to understand.
3. You are more than your job
The biggest mistake people make with their profile is excluding their non-work related experiences. If you belong to a local networking group or other affiliations, add them.
The more experiences that you add, the easier it will be for LinkedIn to connect you with others within their network.
4. Create connections that matter
Schedule some time every few months to update your contacts within LinkedIn.
5. Work your recommendations
For people you know well, a simple subject line could be I need your help.
6. Dont waste your summary
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