Pin Fresh Content Consistently
One of the best ways to keep pinners engaged is to create new content for them to browse through on a regular basis.
The images need to catch peoples eye, and the blog posts that they link to need to be helpful as well.
Bottom line: if you want to grow your audience, you need to create content that solves problems and fills needs .
Upload An Image File From Your Computer And Add A Destination Link
The first thing you’ll do is upload an image to represent your pin. You can do this in two ways:
To upload an image file from a folder on your computer, simply click the gray box and select the image file from the window that appears on your screen. You can also drag the image file itself directly into this gray box.
Once your image is uploaded, click “Add a destination link” on the bottom-righthand corner of the form and enter the website you want this pin to link to when users click on it.
Combine Cropped Images To Hint At A Story
Stories evoke a combined sense of emotion in us: curiosity, arousal, intrigue, and so on. Images help convey those stories which is why advertising professional David Ogilvy advocated for the use of photographs, and why you should use them in the pins you create to promote your content.
The right images can make the viewer ask, Whats going on in this picture? Once youve captured their attention, youve likely induced them to click through to your site and learn the rest of the story.
All pins use images but many include stock photography and overlaid text these elements are so common that its become easy for viewers to skim over them. To stand out, you will want to choose images that are much more than mere graphic representations or photos of products you want to use images that support the thread of the story youre telling.
For example, in the pin below your attention is drawn to the various tiles and, because they , your brain begins to establish a connection among them. Theres a connected story going on and youre wondering what that story is.
A pin that tells the viewer theres a story being told makes people stop and look at it. The longer they view, the greater the chance of a click-through.
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Support Calls To Action With Visual Design
Websites with clickable buttons that contain calls to action have been around for a few decades now. As weve become regular users of websites to buy products, our brains are now wired to expect CTA buttons on websites as well as in social media content. Pins are no exception.
In the pin below, you can see the phrase Go For It stands out clearly despite the other elements in this pin.
To incorporate this approach in your own Pinterest marketing, create a pinnable image that combines a clear text-based call to action with an element that resembles a button. The urge to click on the button translates to a click on your pin.
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Whether you use one or all three of the options available, use them to deliver a promise of vital information that will improve the lives of people who view your pin. People will click on your pin with the expectation that youll provide that information on the page your pin links to.
In the pin below, Brilliant Business Moms promises to help people get more done in a day, but doesnt tell them how. The curiosity gap is born.
Creating a curiosity gap between the information you promise through the pin and the information you deliver on your website helps your followers decide to click more quickly.
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Links With Utm Parameters
Although you might provide a link to the content you’re promoting in the pin’s description , it’s just as important to include this link in the image you’re pinning. If the image you’re pinning already lives somewhere online, this is easy to do — you’ll simply add the website link first, then select the image you want to pin once this link has been entered.
New to using UTM tracking codes? Get the low-down on how they work here.
Tips For Your Pin Design:
1. Use a big, bold font thats easy to see on mobile devices.
2. Make sure you use a vertical image size. 1000 x 1500 seems to be the sweet spot.
3. Include your website address somewhere on the pin. It helps with branding and also creates a watermark to help protect your work for theft.
If you dont want to create your own pins, you can hire someone to design them for you or purchase ready-made templates like these.
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Add A Pin Destination Link
If you enter a link in the text field on the Add New Content page, Edgar will automatically add your link to the Destination Link field for you. And hell automatically add that same link to the Destination Link field on any additional variations you create. You can, of course, edit the Destination Link at any time.
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Accompanying Title And/or Descriptive Picture
Instead, choose an image that reflects the link’s contents. If you’re struggling to convey an abstract concept, feel free to add text to your image to describe it. The above example didn’t need that — the icons themselves conveyed what was behind the link: free downloadable icons. If you want an example of a great pin with text on it, check the one out below. Without the title on the image, the pin wouldn’t nearly be as strong — people would have no idea that this was an ebook they could download.
Moral of the story here: make sure that people know what’s inside the pin so they feel enticed to click. If you feel like the image isn’t pulling its weight on its own, add text. That little bit of text could make the difference between someone clicking on your pin or not.
Save And Schedule Pinned Images From The Web With Tailwind Browser Extension
With the Tailwind Browser extension, you can save images from websites to your drafts, or schedule them immediately!
Select the Tailwind Schedule buttonthat pops up. Select the Board youd like to add your Pin to.
Type your Pin Description. Save for later, or add to your Pin Publisher Queue right then and there!
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Add Keywords For Search
Pinterest images are essential, but text counts too. Optimize your pins for search by including industry or niche-specific keywords.
Think about your target market and determine what theyre typing in search when looking for your product or service. Now use those in your Pin text areas:
Pin text
- Page meta description
- Page meta keywords
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Reach More Potential Customers
Pinterest is a thriving social media platform that many businesses strive to connect with. Plus, creating content on Pinterest is fast and easy. Youll save time, face less competition, and connect with strategic segments of your audience.
Now that youve conquered the basics, get pinning!
Written by Ashley Segura for Mailchimp. Ashley is an expert in social media marketing.
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Attach An Image Or Video
If you enter a link in the text box or the destination link field, Edgar will suggest images from that link for you to attach. Or, click the image or video button to upload an image or video from your computer.
Images for Pinterest must be 5MB or less, in .jpg or .png format, and only one image may be attached per variation. You may not reuse the same image or video for more than one variation due to regarding how often you can reshare a Pin and what constitutes a unique Pin.
Videos must be less than 2GB, a maximum of 15 minutes in length, and in .mov or .mp4 format. To publish a video to Pinterest, your Pinterest account must be a business account. Personal Pinterest accounts cannot publish videos.
Carefully Plan Your Boards
As , your brands boards can help reach new Pinners interested in specific topics or learning specific things.
For example, Oreos boards include Pins with inspiration for upcoming seasonal holidays like its Spooky Sweet Halloween board and Holidays with Oreo board as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.
In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:
And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:
But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.
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Why Did My Embedded Pin Disappear
The embed code will disappear. You need to only open it in the text, source, or HTML editor.
If you cant trust yourself to remember, if youre on WordPress:
- Go to Edit my profile.
- Set to disable visual editor.
Option 2: the reason the Pin disappears is that its a link code with no content.
Try this:
Insert a character like | between the pin embed code and the closing tag < /a> .
I tried it on this post and it did save the code, plus I cant see the character in the blog post.
This is genius!!! I just put a dash before the closing tag and it saved it without any issue! Thank you thank you thank you! I can only image reopening that post for a number of reasons and it deleting all that code I would have been so SAD!
So it might work for you too!
Another way embedded Pins disappear is when the original Pinner deletes their Pin. So, save it to your own board and embed that Pin.
A Lot Of Other Great Pins
This is kind of a trick element because it’s not technically in the pin itself, but because of the way the pin layout looks when expanded, I had to include it here. Try clicking on a pin in Pinterest — when you expand the pin, all the other pin images from the user’s board are pulled in. This gives you more opportunities to engage with your Pinterest followers all without doing a thing.
Originally published Mar 26, 2019 9:27:00 PM, updated March 15 2019
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Pin Engaging Captivating Content
So, what makes a captivating Pin?
- Consider your image and video quality. You want to avoid pixelation,
- Descriptive copy. Good descriptions can help you improve SEO, add context to your images, and encourage users to click on links.
- Text overlay. Consider including a headline that reinforces your visual message.
- Tasteful branding. If it makes sense for your brand and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesnt get lost in the Repin shuffle.
- Make sure your links work. Broken links wont help your brand! Make sure the link with your Pin wont go to a 404 and that it loads quickly to give Pinners the best user experience.
Finally, be consistent! Consistent, daily Pinning is more effective than creating a board and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.
Using Hootsuite to schedule Pins will help your brand stay on top of your content calendar.
Alternative Way To Pin Your Blog Posts
To do this, you simply need to upload your pin image to your WordPress dashboard and insert the image into the related blog post. Then, download a social sharing plugin called Grow by Mediavine.
This plugin will add social sharing buttons to your blog post that look like this:
When someone hits that red Pin button, itll bring up all the pinnable images in that post !
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Capitalize On The Fear Of Missing Out
People are driven to check out offers that create a sense of urgency offers that expire in a short time, products that are limited-edition or about to go out of stock, or information that the rest of the world knows about. The sense of urgency creates FOMO, or the fear of missing out.
FOMO is what makes people grab the opportunity to use a discount, knowing that the offer will be gone in 24 hours. FOMO is why you click and buy something immediately because its almost out of stock.
The pin below makes viewers nervous that theyll miss out on a product that will no longer be available to them if they dont click-through now and buy it.
As in this example, you can play subtly on the fear that there is something the reader will miss if they dont click and act immediately. Use it to make your pins click-worthy.
is one of the best sources of traffic for many websites and blogs. This is especially true for online shops and thus a lot of small businesses want to find out more about how Pinterest works. Heres the catch, however: Pinterest is a very saturated market space where businesses clamor for attention.
Please let us know in the comments below!
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Your Board Should Be Embedded
Simple enough. One issue that you might run into is after you past the embed code into the Text tab of WordPress, and go back to the Visual tab, your Pins or Boards might not show up. Im not 100% sure why this happens, but it does. In that case, just paste the embed code back into your post, and publish your post/page from there and dont switch back to the Visual tab.
Embedding pins and boards into your content is a great way to add visuals to your site and integrate social media into blog posts or pages.
One way that I integrated embedded Pinterest boards into an article that will be published on another site soon, is by doing a post. I embedded all of the boards into the article, so people will be able to see whats on them and follow them with ease. Once the post goes live, Im going to reach out to the people who own the Pinterest boards I listed to let them know about my piece, and hopefully theyll share it with their audience. Feel free to steal my idea!
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