Launch A Showcase Page
Create a LinkedIn Showcase Page to show off a special initiative or engage a target community. These pages give LinkedIn members another way to follow you, even if they dont follow your page.
For example, Adobe has five showcase pages for its different products and communities.
Check out these 7 secrets to creating impressive Showcase Pages.
Create A Linkedin Page
Before your company can start LinkedIn marketing, it needs a LinkedIn page. Heres a quick guide on how to set one up. If you havent already created a LinkedIn profile, youll need to do so first.
How to create a LinkedIn Page:
Don’t Ask For Any Favors Just Yet
Do not ask for anything from your new connection unless it benefits them in some way.
For example, if you need a quote from them for an upcoming blog post you’re writing, highlight the fact that you’ll be promoting the heck out of it and that it will give them some exposure. You can ask for a favor after you’ve built your professional relationship with this person and you have a history of offering value without asking for anything in return.
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Give And Receive Recommendations And Endorsements
Your connections can write “recommendations” for your profile, and offer “endorsements” of your skills, and you can do the same in return.
Recommendations are personal testimonials that emphasize your professional abilities. Aim to collect a handful of these by asking people you’ve worked with to write one for you.
Ask them to highlight the particular attributes or achievements that have impressed them, rather than making general comments such as, “Bella was fun to work with.”
Endorsements are simple notifications confirming that you have a particular skill. They may lack the impact of custom-written recommendations, but if a connection endorses you for your leadership skills , for example, it can help you to stand out from the crowd.
Someone Youve Met In Person
If youve met this person in person, half the work is already done. You just have to close the loop. Make sure to point out how you metjust in case they forgot.
Hi Jerry!
It was fantastic speaking with you at the tech innovators meetup. Id love to grab coffee sometime next week, and connect on LinkedIn in the meantime!
Talk soon,
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Use Alternatives To The Word Help
Another part of the formula you can tweak is the word help.
- Save
Ive already done that in my example. I say I introduce instead of help. You can get really creative here. Here are a few examples:
- I help families heal through counseling > I build better families
- I help COOs grow their business > I teach COOs how to scale
- I help people understand themselves better > I decode personal stories
Target The Right Audience
One of the more noteworthy LinkedIn marketing tools is its organic targeting option for posts. Page admin can target posts based on follower profile data, including organization size, industry, job, seniority, geography, and language preference.
Note: Pages need a minimum of 300 followers to target.
If budgets allow, step up your LinkedIn marketing strategy with . Available in a range of formats, LinkedIn ads allow brands to target and reach members outside their established following. Personalization options even let you address LinkedIn members by name, which makes a difference. Sponsored InMail messages have a 52% open rate on average.
Adobe Spark can also be used to create GIFs and videos with your own recordings, stock footage, or graphics. A free-to-use music library is also available so you dont have to worry about licensing tunes.
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Bad Linkedin Introduction #: The Horrible Grammar Post
Look, LinkedIn is not the place for casual text conversations. If you are looking to reach out to someone for a new job or to do business with be a bit more professional. That isnt to say you cant have a laid back or more casual conversation. But maybe leave the text messaging lingo at home.
Think of it like a job interview. You know you need to make sure your resume is up to date and free of spelling errors. Do the same thing for your LinkedIn messages. You most likely have very little credibility with this person so dont become too familiar with your writing habits when reaching out to them.
Another tip, if someone gives you constructive criticism, take the criticism without insulting them. You reached out to them, so why would you insult them by calling them arrogant after they tried to help you? Youre just burning more bridges that way.
Best Practices With Linkedin Thank You Messages After Connecting
Well get through some of the best practices with thank you messages that can encourage you to create your own message and improve your LinkedIn communication in the near future.
Connecting with the users you dont know personally
Hey },
Thank you for accepting my invitation.
I dont believe we have met in person.
As someone who is open to connecting with people I havent met and who are willing to build a relationship, I would love to know what challenges you are facing at the moment and how we both might benefit from this connection?
Kind regards,
Offering help to your new connections
Hi },
Thanks for accepting my invitation. I am delighted to connect with you.
I would like you to let me know if theres anything I can do to assist you in }?
Kind regards,
Providing value for your connections
Hi },
Thanks for connecting, its great to have you now in my network.
One of the best ways to get to know each other better is probably through the content we share. I saw your new article, and I like the awesome practical advice in it}.
Heres an article I found useful which was created for your niche }.
I hope you will find this article useful, let me know how you like it and please feel free to leave a comment.
Looking forward to being in touch with you.
Best regards,
Connecting with someone you have mutual connections with
Hi },
Looking forward to connecting with you,
Introducing them to one of your connections
Hi },
Best regards,
Showing interest in their business
Dear },
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How To Introduce Yourself To New Colleagues
Regarding how to introduce yourself to new colleagues, some companies hold such introductions during orientation, while others let newcomers make connections on their own. Regardless of how your new company handles introductions, seeking opportunities to introduce yourself properly can establish a solid foundation for a happy and rewarding work life. Here are eight steps to help you make introductions to new colleagues:
Observe Professional Etiquette On Linkedin
Success on LinkedIn depends on developing and maintaining a good reputation . This means that it’s important to appear professional at all times. So, avoid posting the kind of personal material that you might put on Facebook. And avoid spreading rumors or gossip you never know who’ll read them.
Be careful when you ask for, or make, an introduction, and do so only if you believe that both parties can benefit. Always be mindful of what you say about your organization.
And finally, remember that honesty is the best policy avoid overselling yourself, and don’t embroider the facts when you discuss your achievements!
Key Points
LinkedIn is the world’s largest professional networking website. You can use it to build connections in your industry and to stay in touch with colleagues, past and present.
It’s an invaluable tool for job searches and recruitment, and a great way to stay up to date with industry news, enhance your professional reputation, and increase the visibility of your brand.
To get the best from LinkedIn, use the following strategies:
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It Helps Them To Work Efficiently
Nothing makes work more efficient than a team that works in sync with one another. Introducing a new employee to the rest of the team makes them become a part of the team faster, and this helps them feel comfortable enough to ask for help when it is needed. All of these make work more efficient in a company.
How To Use Linkedin For Business: A Step
LinkedIn for business allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry.
More than 30 million companies use LinkedIn for business. Not just because its the preeminent social network for recruiting and hiring top talent. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell.
There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. This guide will show you how to use LinkedIn for business, equip you with the best tools, and help you get the most out of your LinkedIn marketing strategy.
Bonus:Download a free guide that shows the 11 tactics Hootsuites social media team used to grow their LinkedIn audience from 0 to 278,000 followers.
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A Guide To Doing Introductions
Introductions are an important social and professional skill, and everyone can benefit from learning the proper way to do an introduction. Whether you are introducing two or more people to each other, introducing a new idea or concept in a meeting or need to introduce yourself to others, preparing and practicing different introductions can make you feel more confident when it is time for you to do one. In this article, we discuss how to prepare and deliver a great introduction with tips and examples.
How To Connect With New People On Linkedin
- Post authorBy Jörgen Sundberg
Whats the best way to send a LinkedIn invite to somebody you dont know?
Whenever I do LinkedIn trainings or talk to people about LinkedIn, I get a few recurring questions. One of these is by business developers who want to connect with new potential customers, partners and investors.
Although I believe LinkedIn is a tool for actually connecting with people you know already, it can certainly be very useful for finding new contacts. This is especially true when you are doing business in a new industry or geography.
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Contact And Connect With Other Linkedin Users
LinkedIn enables you to network with people and professional organizations in your industry. This is a great way to stay up to date with the latest developments, and to share information with others in your field.
You can invite anyone to connect , but they must have their own LinkedIn account to use the site.
LinkedIn saves the connections that you make to a list called My Network. When you make a new connection, you gain access not only to that person’s profile, but to their publicly available connections, too. These become your “second-degree connections.” This opens up even more networking opportunities , as you can then invite them to connect directly with you.
You can also introduce any two LinkedIn connections who haven’t yet connected to one another, but who might benefit from doing so.
Tip:
The number of connections that you have affects your search ranking on LinkedIn. It’s a good idea to aim for at least 50 “first-degree” connections.
How To Introduce Someone
If youve ever been introduced by someone and cringed, youve felt first-hand why its so important to get introductions right.
Maybe they got your title wrong. Maybe they referred to you as a former roommate: you thought you were real friends. They said you were neighbors when really youre dating. They picked something insignificant to define you by and it woefully stuck with your audience.
Accurate or not, introductions can be stubbornly hard to undo. We may rationally understand that people, places, and situations are rich and complex, but our minds intuitively seek to simplify them–when we meet someone new, we grab just a few pieces of information and file details away for later recall. Its the brains way of looking for shortcuts. Once weve found a shortcut, its hard to train ourselves out of using it.
That means that every time you introduce someone, you brand them for others in some way.If that sounds like a lot of pressure, it is. Thats why its so important to be mindful of how youre introducing others, and how theyre introducing you, too.
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Someone In The Same Geographic Area
Here, your only point of commonality is the city in which you liveso use it. Mention the weather, sports, or another current event to make yourself seem even more like a local, and consider positioning yourself as new to the area so they feel like theyre doing you a favor by connecting.
David,
I cant believe its already snowing here! Im new to the area, and have been looking to expand my network. Do you have any tips for a new professional in ?
Thanks for your time,
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What To Avoid In Your Linkedin Thank You Message After Connecting
After your request is accepted, its up to you to continue the process of building a network.
The first impression and the first message after the request message should be wisely designed.
When sending thank you messages never
Try to sell something in your thank you messages Make it all about you, people dont like that Write long messages, it can get make the person bored easily Use generic messages
How To Introduce Yourself To A Stranger On Linkedin
Executive Coach | Talent Development Coach | Transition & Career Strategist
Is it creepy or weird to introduce yourself to someone on LinkedIn? I dont think so. Its public and, isnt that the point of being on LinkedIn anyway to grow your professional network?
It should go without saying that every single LinkedIn connection request should be personalized Beware though if youre using a mobile app and you search for someone and hit the connect button beside their name from the search results page you wont have the option of personalizing your message. Best to click through to their profile and take it from there
Now I get that the first time or two you introduce yourself to a stranger, can feel a bit awkward, so here are some tips:
1. How did you find them? What do you have in common?
Give them a sentence of context to lead in. Sometimes I might say Weve never met, but were both connected to Annie Smith. Annie was my college roommate at Weston.*
Or, more often, I just get straight to the point: I was doing some research on LinkedIn and came across your profile
*for 2nd level connections , you can use the get introduced feature to be introduced by your mutual contact. I rarely use this as I prefer to use InMail to establish a direct connection.
2. Then I lead into why Id like to be connected.
Or, if theyre at a target company:
Or theyve got more/different experience than you :
3. Ask for the connection or the next step:
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Review Your Employer’s Organisational Chart
It’s important to take some time to review the company’s organisational chart so you can identify all of your colleagues and determine which ones you may prioritise to communicate. Sometimes a company provides their employees with resources and materials about important organisational figures and seating arrangements. You can consult with a human resources professional or your manager if you don’t have these resources readily available.
Refer to the organisational chat or seat arrangements to help you find all the coworkers on your team and where they’re located within the company. When a company has numerous employees, these types of charts can be particularly beneficial by helping you find your primary contacts. Once you’ve identified your most prominent colleagues, introduce yourself accordingly.
Example:”Hey, you’re Mina right? I’m Cordell, one of the producers here at the agency, and I believe we may be working together on the upcoming soundtrack.”
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What To Do If You Dont Know The Other Connection Very Well
While LinkedIn encourages users to only add and connect with people they actually know, many users are connected to people theyve never actually met before.
So, what do you do if someone asks you to introduce them to another person you hardly know?
As the mutual connector, you might decide to just customize the message a little:
Hi Bob,
I hope this message finds you well. We connected on LinkedIn months back and I just received this message from an old classmate of mine, Anna. She saw we were connected and asked if I could introduce you to her. Please see her email below and reach out directly if interested in her request.
Thank you!Emily
Just remember, in this fast-paced world where people are being inundated with messages and notifications every few minutes, its important to be as clear and concise as possible.
And that helping others by facilitating introductions not only makes you a strong networker, but people will reciprocate the favor for you in the future. I believe youll not only have fun doing it, but youll feel great helping others build meaningful and long-lasting relationships.
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