Advertise To A Lookalike Audience
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A ‘lookalike’ audience is an audience which has similar characteristics to your existing audience. They may live in the same area, listen to a particular type of music, enjoy a specific drink, watch similar television shows, be interested in other beauty brands etc.
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The theory is people with interests similar to your existing audience are likely to be more interested in your business, than someone who has zero similar interests. It’s an effective source of finding like-minded people to connect with your brand
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This is a paid, ad campaign which can be managed from Facebook Ads Manager for both Instagram and Facebook
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How To Increase Your Followers On Instagram & Facebook
Discover how to legitimately increase your followers
Many of us in public relations have the added responsibility of managing the social media accounts for the business or clients we work with. Increasing the number of engaged followers on those accounts is an ongoing goal for nearly everyone but it’s important to do this in a way which is authentic, so you create an army of engaged brand advocates and not just numbers.
Naomi Ross from Sydney Design Social joins me in this episode to provide an overview of some of the legitimate options you can use to increase the followers on both Instagram and Facebook.
Facebook and Instagram reward video content in terms of giving it higher visibility but great photography will always be more engaging than boring video content“
Listen to the full episode on The PR Pod podcast for more about growing your followers. You’ll also find this episode on your fave podcast players, just search “The PR Pod”.
Create A Likes Campaign
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A ‘likes’ campaign is designed to drive ‘likes’ for a Facebook page, not a post. There sole purpose of this campaign is for someone to click ‘like’ on a page which therefore increases the number of followers.
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This is a paid, ad campaign and can increase your followers for just a few dollars a day.
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For those who question why you would pay for a ‘likes’ campaign plus pay to boost your individual posts, it’s worth knowing that it is cheaper to show an ad to your followers, than to a new audience. So, the bigger your number of followers, the less it will cost you to get an ad in front of them. And that’s beneficial if you’re trying to educate them about a product/service you’re offering. You know your followers are already engaged with your brand so they’re more likely to be engaged with what you have to say, versus someone who has never seen your brand before being advertised to.
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Here’s some extra information which may help you.
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