Attractive Matching Cover Photos
Each of your boards should have a cover photo. They should be gorgeous, fit your blog, go well together, and clearly convey the subject of your board.
Avoid making them all look exactly the same variety is far more visually enticing! Instead, use a variety of photos in different colors to add visual interest, plus some text on top with your boards name in big, clear, easy to read letters. Doesnt have to be complicated: youre aiming for pretty, visually enticing, and clear.
A good cover photo is:
- Super easy to read.
Avoid small letters. Avoid anything other than just the title of the board in clear, large letters.
- Pretty & eye catching.
Incorporate Copy In Your Pin Designs To Add Context
Because your pins are the determining factor of your success on the platform , theres a lot more you can do to .
Make sure the text is legible in the feed , as well as in a closeup.
Pinterest takes this a step further and encourages you to add tasteful branding to your pins in the form of a logo, packaging, or URL because these details lend credibility to your content and clarify where its from.
Use The Follow Button
Make following your company easy with the Follow button. Install the button on your website, in newsletters, in email signatures, or really anywhere online that you think you might attract followers.
In other situations, you can also use the to promote your brands profile. Make sure to also link to Pinterest in the bios of your other social accounts.
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Create A Pin Using An Image Saved On Your Computer
To create a Pin from images on your computer, follow these steps:
Select Choose Image and find the file on your computer
Pick a board for your Pin and add a description
Heres how to schedule your Pins with Later:
Drag and drop an image from your Media Library onto your content calendar to schedule it at the date and time of your choice.
Important: Your board settings must be set to Public in order to schedule your Pin to that board. When scheduling your Pin, you can search your boards by name, or simply scroll through a list of your boards
Crop your photo, enter your caption, and add a link.
Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!
Not signed up to Later yet? What are you waiting for! Start managing and scheduling your Pinsnow:
Create A Profile That Captures Your Business
The focus of Pinterest as a site for content curationwhere people are constantly looking to find content they love and want to sharemakes it a place where a lot of new people are going to be exposed to your business.
Heres how it works:
- Youre a bakery and you pin a picture of a fresh batch of muffins.
- My friend, whos already a customer and follows your Muffins board, sees the picture LOVES IT! and repins it to her Muffin Madness board.
- I, a lover of muffins, but not currently a customer of yours, see the picture LOVE IT!, repin it to my MMMuffin board and click on your name to find out who you are
So who are you? Tell me, or any customer: who you are, what you do, and why I should want to follow you or your boards.
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Try Different Pin Formats
Mix it up! Pin a video encouraging Pinners to shop at your e-commerce store or try adding multiple photos to a Pin to create a carousel.
For example, Nike uses video to promote its products:
And carousels to show a variety of products in one Pin:
But even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.
For example, Nespresso pins step-by-step content to engage Pinners with its brand:
Start Your Own Group Board
Group boards are all the rage and can be marketing power-houses if used correctly. And theyre known for increasing website traffic like nobodys business.
But are you aware of their potential to amplify your followers?
To start a group board, you can do it one of two ways:
- Start a new board
- Use a board you already own
Once you have a board created, click on the plus sign to start adding contributors:
The key to using your group board to gaining new followers?
State clearly in your board guidelines that to join they must follow the board and you. This is standard among group board creators, and its one of the quickest ways to accumulate followers quickly.
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Pin Descriptions Example: To Grow Your Email List
Now were home decor business :
For luxury linens at discount prices, think Adlers! From gauzy, no-iron summer curtains to luxurious holiday linens for the most decadent of family gatherings, we have everything you need at prices up to 80% off every day.
Be the first to hear about new styles and price cuts when you sign up for our email list.
Again, keywords to attract people who might be interested in THIS particular content. Theres also a strong call to action and an enticing promise of up to 80%. Who would want to miss that?!
Carefully Plan Your Boards
As , your brands boards can help reach new Pinners interested in specific topics or learning specific things.
For example, Oreos boards include Pins with inspiration for upcoming seasonal holidays like its Spooky Sweet Halloween board and Holidays with Oreo board as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.
In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:
And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:
But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.
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Business Profiles Feature Dynamic Cover Images
The first noticeable update is the new business profile that gives you more control over how your business appears on Pinterest so you can make a stronger first impression.
You can customize the dynamic cover image of tilted pins from the board of your choice, pins saved from your website, or simply your latest pins.
To edit your cover image, in the top-right corner of your profile header. In the pop-up window, you can choose to feature your Latest Pins or Recent Activity, or pick a board.
The new default profile overview features the following elements in order: your chosen top-five boards , latest 15 pins , newest boards, and recent activity .
Monthly Viewer Counts Appear on Business Profiles
Another prominent change is the monthly viewers number displayed at the top of your profile instead of the follower count youre used to seeing. This helpful stat signifies the total number of people who saw your pins in the last 30 days.
Connect Offline With Pincodes
Much like QR codes, Pincodes are designed to help people find your company on Pinterest while offline. Pincodes can be added to business cards, brochures, print ads, packaging or any other merchandise. A quick scan with the Pinterest camera will bring them directly to your Pinterest profile, board, or pin.
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Followers Quality Over Quantity
They used the term early engagement, which is also well-known in regards to the Instagram algorithm. If your content gets good engagement soon after publication, chances are this content might get an additional boost from the platforms algorithm.
To quote Sarah from Pinterest : Thats the testing ground and it gets your content out much faster than Pinterest could ever do before. This is your most loyal audience they love your content.
Sign Up For A Business Account
Creating a business account for your blog will give you an insight into a ton of different statistics. You can see which pins from your blog or website perform the best, which earn the most clicks, saves and repins. Heres a little example of how I take advantage of this.
I noticed that one of my older posts was getting a ton of new referrals from Pinterest. Going through my Pinterest statistics I analyzed which posts, in particular, were earning clicks and repins. I then visited those posts and immediately noticed that since they were published a while ago, they looked nothing like my current posts do. I immediately updated my posts, added a free incentive to my post to encourage those new visitors to subscribe to my email list and once again, went over the post to see if I can update it in any way. A very important thing to remember when doing this is to never change your URL unless you are planning on redirecting it. Otherwise, those who click on your post in Pinterest will be directed to an error page.
This is why Pinterest is so much different from any other social media outlets out there. Your posts live on forever and even if youve written something years ago, it can still continue to bring you traffic and grow your audience and subscribers. Unlike with Facebook or Twitter, where they usually only stay visible for a few hours. It also acts as a visual search engine, so your images, text, and keywords matter here quite a bit too.
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Organize With Board Sections
Pinterest recently added Sections to help organize boards. For example, if you have an expansive board category like Home Décor, you can now create separate sections for each room.
Doing this can add credibility to your brand and make it easier for prospective followers to navigate your content. Again, be descriptive and use keyword-rich language for your sections. Heres an example called Seasonal Eatings, and another called Tokyo.
New Easily Find Pins You Saved For Later
We know how frustrating it can be when ideas you save get lost in the depths of your profile. So weve made some improvements to help you find and sort your Pins in a more intuitive way.
Recent Pins are right up top
Weve noticed people tend to search for Pins theyve added in the last month, so weve made it super easy to get right to your most recent Pins.
Browse your Pins by topic
Once you have enough Pins, your profile will start showing you the topics you Pin about most, giving you a glimpse of the kinds of colors, cuisines, designers and other stuff youre into these days. Just tap to see all the Pins you saved for each topic.
Youll see topic filters for all your Pins and individual boards. So if youve saved a ton of Pins to your Healthy Eats board, now you can get cooking faster by filtering your recipes by “salad” “avocado” and more.
Quickly find specific boards and Pins
You can view your boards by when you Pinned to them last, or alphabetically. Or just do a quick search to find a specific board or Pin. If youre looking for your Likes, now theyre right there with your boards.
Look for the new profile on your iPhone and Android starting today!
Cesar Isern, Product Manager, currently Pinning to
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A New Following Feed:
This is a new feed that Pinterest has introduced! Well actually its an old feed Its the feed from the old days which only displays pins f!
It differs from your SmartFeed which contains pins that are recommended to you based on your interests, what you are pinning, what you are searching and other factors.
To see your Following feed:
- With the new followers button, you can now see all the content from the accounts you follow in real time!
- Id love for you to so that your Follower feed will be filled with my home decor ideas, recipes and fun DIY projects!
Three: Hide Irrelevant Boards To Increase Relevancy And Engagement
Above all, DO NOT DELETE BOARDS. Just hide them instead by making them secret.
This is a mistake you want to avoid if you can. If someone only follows one of these irrelevant boards and you delete it, youll lose that follower. Some folks believe you do want to delete the boards so you lose unengaged followers who dont care about the rest of your accountbut I tend to disagree here. Follower counts do matter because theyre a sign of relevancy and reach!
For instance, this is a past board I had for an opt-in sequence I no longer offer. While these followers were likely focused on my opt-in, theyre still in the broad interest category I want for followers. So I made it secret! If you have boards that are personal you want to get rid of on your business account, however, deleting them might be a good idea if you dont mind losing followers but having a more targeted follower base.
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Create A Regular Pinning Schedule With Later
Whether youre posting once a day, or once a month, making sure your Pinterest account is staying active is easier than ever with Later!
Heres how to use the within the Later app:
Drag and drop an image from the Media Library onto your content calendar to schedule it at your selected date and time.
Crop your photo, enter your caption, and add a link.
Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!
A New Three Section Layout:
The first section is your showcase Featured Boards which we talked about above.
The second section is your Latest Pins. This section contains all the pins youve recently saved on Pinterest.
The third section is your Latest Boards. This section contains the boards that youve recently saved to on Pinterest.
PLEASE PIN THIS AND SHARE IT WITH YOUR FRIENDS!
If you have any questions leave them in the comments below!
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Go To Account Settings
Now that you have edited your profile, go to the second option, Account Settings. You can either click on the Linked business account, if you want to create two separate personal and business profiles but want to link both of them with a single login. Much better, you can click on the second option, Convert to a business account.
Stand Out With Beautiful Visuals
, the best performing pins have three things in common: Theyre beautiful, interesting, and actionable. In that order.
- Use high-resolution and high quality images.
- Use lifestyle images, which tend to be more alluring than standard product shots, .
- Avoid images that are too busy.
- Favour vertically-oriented photos over horizontal ones. A whopping 85% of users search Pinterest on mobile, which means vertical images have much higher impact.
- Dont make images too long, or theyll be cut off. The ideal aspect ratio is 2:3 .
- Consider showing multiple products in a single Pin. that Pins with multiple products can appeal to different tastes and spark curiosity. Its best to maintain a four-product limit per Pin so as not to overwhelm.
- Try video! If you have the resources, short videos have the power to stand out among even the best photos. If you dont, check out Hootsuites social video toolkit.
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Add Keywords For Search
Pinterest images are essential, but text counts too. Optimize your pins for search by including industry or niche-specific keywords.
Think about your target market and determine what theyre typing in search when looking for your product or service. Now use those in your Pin text areas:
- Page meta description
- Page meta keywords
Be A True Content Creator And Save Fresh Pins Regularly
Apparently, too many bloggers were repinning their own exactly the same pins too many times to multiple boards.
All platforms get more complicated algorithms over time as the competition between content creators promoting on these platforms grows. So if you are still on the fence about Pinterest traffic and think you can start later, I cant recommend you highly enough to . The longer you wait, the harder it gets for a beginner.
When you just save new images directly from your web pages, and SEO descriptions . This mean, all your new pins from the same page are targeting exactly the same keywords.
So whats the new solution?
Then you can upload the new image or if you saved it on the page, you can also retrieve the image from your site . The most important part here is changing your Rich Pins title and description. Try to think of some new keywords you havent used in your SEO title for this post or page.
This way, you will overwrite the Rich Pinss title that comes from your web page. The SEO description remains the same, but you can and should also use new keywords in the pin description :
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Group Boards Will Be Losing Distribution Power
Now, 1000-4000 contributors and no pinning limits cant end up in a good way. Spam eventually takes over these boards and the board is losing the focus on one topic.
As a consequence, even legit pinners on those boards get low engagement scores for their pins and a confusing keyword context based on all the spam saved to the board previously.
What should you do now?