Optimize Your Website Images
The easier the experience is, the more you can count on people to visit your website to share an image from your home page or website.
Currently, there are 3 different types.
Rich Pins for Business
Use rich pins. This displays pricing info makes them ideal if youre running an e-commerce store. Or, if youre running a blog, article pins are just the ticket for driving traffic. If you are a food blogger, they will include the recipe and instructions.
Top Tip: Use vertical images, and scale them, so they boast a 600-pixel width and an aspect ratio of either 2:3 or 1:3.5.
Handy Hack: If youre struggling to create Pinterest-friendly images, use Canva. Its a free resource offering a ton of pre-made templates that are fabulous for Pinterest marketers.
Apply for Rich Pins
You can only use rich pins if you have a validated site. This validation process doesnt occur automatically. Instead, youll have to apply by doing the following:
You should note: this can take as long as a week, so dont worry if you dont get an email immediately. Its a pretty simple process and its well worth doing. Youre sure to boost engagement when you start using rich pins.
Grow Your Number Of Followers
Here are a few tips:
Tip #1 Create Boards & Start Pinning
If your profile is new, then you should start by creating different boards. They should be distinctive, but they shouldnt drift away from your niche. This profile is just an extension of your brand. For example, if you sell sports items, you can create fitness boards about specific topics like, workouts, nutrition, motivation for weight loss.
People looking at your profile will relate to your content in an authentic way.
Tip #2 Get Followers
The more followers you get, the more chance youll have that theyll purchase a product using your Amazon Affiliate Links. There are two main ways to do it: following other people or repinning popular content. The good thing is you can do both.
Once your boards are set, publish some pins first and then start to follow other profiles. Find users with profiles that can be associated to your niche market or your brand. Its not about following profiles exactly like yours, its about profiles that share the same interests.
You can also pin content that is already doing well. This may be the best way to gain the most followers and its really easy since any of the top pins is already extremely popular. Just choose whatever image you like.
Once youve done this, you can start pinning affiliate content or pins that redirect users to your Amazon posts or to your website.
Create Curiosity With Your Pins
One of the best ways to make sure that people click through to your blog is to create curiosity with your Pin titles and images.
This technique isnât only used for Pins, but also for things like email subject lines and blog post titles.
For example, if you wrote an article titled âFoods to avoid for weight lossâ and used an image of a donut on your Pin, not many people would click through because itâs pretty obvious that donuts are high in calories.
A better image to use would be of something like yogurt, which is typically considered healthy but most of them have tons of added sugars.
Also, using a title like âHealthy foods that make you gain weightâ would create more curiosity.
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Step : Pin Your Images To Group Boards
Whats the point in pinning other peoples images to the group boards your in?
Youre just giving them more exposure when that could be your pins more people are seeing!
Pin your images to the group boards in order to spread your pins as far as possible.
The further they go, the more likely it is people will discover your profile.
And the more followers you will get!
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The Art Of The Pin: Images
Use unique, eye-catching images
Images that stand out, are colorful, unique, and say something specific about what you have to offer will give you a major edge compared to other content on the platform.
Use high-resolution, uncluttered images
Youll also want to steer clear of cluttered images.
According to Pinterest, , so check out your Pin on mobile to make sure the message is easy to digest
Use a vertical aspect ratio
As Pinners and marketers know, Pins are organized into columns. Meaning that vertical images take up more space and stand out more in the feed.
The ideal aspect ratio for a vertical Pin is 2:3600px wide x 900px high.
Heres a great example from the Social Media Examiner Pinterest account:
Square images 600px wide x 600px tall can work well, too!
Consider adding a little copy
But as we mentioned before, try to keep the copy simple and dont let it clutter the overall image.
Add tasteful branding
To convey credibility, build a brand, and help people understand who or where the Pin is coming from, try including your product, packaging, or logo in your image.
Heres an example of an infographic we created to promote our blog post on Pinterest including the Buffer logo directly at the top:
Pro-Tip: Avoid logo placement in the corners of the Pin, or it will get covered up by our visual search icon.
Use multiple images
It also works well for outfit, roundup, and before/after Pins!
Connect Offline With Pincodes
Much like QR codes, Pincodes are designed to help people find your company on Pinterest while offline. Pincodes can be added to business cards, brochures, print ads, packaging or any other merchandise. A quick scan with the Pinterest camera will bring them directly to your Pinterest profile, board, or pin.
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Step : Pin Stuff People Actually Want
Theres no point in pinning an imaging saying my favourite spot clearing products, because people who havent followed you yet wont know who you are.
So they wont care what your favourite spot clearing products are.
But, if you pin something like How I cleared my acne and use a before and after photo, there are tonnes of people with acne who are looking for solutions to clearing it.
Do you see the difference?
Its so important to think about why people are on Pinterest.
Ask yourself, What problem can I solve for pinners?.
And by solving their problems with your pins, youre more likely to get followers.
Think Of A Few Ways Your Content Could Appeal To Different Audiences
This will help your content appear in more search results.
Making sure your content is relevant to more audiences is a win-win. To get started, identify a few specific audiences for your content. How might you do that?
Lets say you wrote a recipe blog post for a Garden Cherry Bourbon Smash cocktail . A few audiences who might be interested in your recipe are:
- Bourbon drinkers
- Holiday party hosts
- Couples planning a wedding
For each of the groups above, think about what might appeal to them. What might they search for that would be relevant to your content? Here are some examples of how to appeal to each audience:
When attempting to identify potential additional audiences or contexts, here are a few questions you can ask yourself:
- How can you engage a brand new audience you might not be reaching today?
- Hint: use different keywords to appear in more unique searches
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Post Infographics To Promote Proprietary Data For Your Company
Infographics are a perfect mix of data, visual, and written content, making them extremely shareable. For this reason, 40% of marketers reported that infographics were the type of visual content that helped them reach their marketing goals in 2019 according to Venngage.
Infographics do well on Pinterest, particularly, as it’s a visual platform with the capability of displaying long, vertical images. By creating a custom-branded infographic and sharing it on Pinterest, you’re establishing credibility by educating your audience. It also gives another opportunity for “impressions” to increase your brand recognition if the infographic is branded properly.
Create A Pin From An Image You Found On The Web
Start by downloading the Pinterest browser button. This Pinterest browser button helps you easily create Pins from the images you find on the web.
When you find an image youd like to save as a Pin, click the browser button on your browsers toolbar. Or you can press the Pin button that pops up over the images when you hover over it.
Once you select the Pin button, a list of images from the website will appear. From this list, select the image you would like to create a Pin of from the image list and click Save. Add or edit the description and then pick the board you want to save to.
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Use Analytics To Track Your Stats
Remember how I told you Tailwind was the FREAKIN BEST!?
Without the analytics that Tailwind provides, youre basically pinning in the dark and building strategies based on guesswork.
Thats a snapshot of our account from our account. You can also track your follower growth .
Tailwind analytics will show you which pins are performing the best, which boards have the highest virality and engagement scores, and so much more.
When you know which boards are performing the best and getting the best engagement, you can pin more often to those boards to increase your exposure.
Youll also get access to the scheduling features and Tailwind tribes, so if youre finally convinced, make sure to grab your free trial and $30 credit.
So now that we have covered what you SHOULD be doing, lets briefly talk about
Use The Follow Button
Make following your company easy with the Follow button. Install the button on your website, in newsletters, in email signatures, or really anywhere online that you think you might attract followers.
In other situations, you can also use the to promote your brands profile. Make sure to also link to Pinterest in the bios of your other social accounts.
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Carefully Plan Your Boards
As , your brands boards can help reach new Pinners interested in specific topics or learning specific things.
For example, Oreos boards include Pins with inspiration for upcoming seasonal holidays like its Spooky Sweet Halloween board and Holidays with Oreo board as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.
In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:
And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:
But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.
Create Your First 3 Boards
Believe it or not, youre now ready to start creating your own boards.
I recommend creating at least three boards with a few pins on each, before you really start promoting your page. You dont want to tell people youre on Pinterest, until youre actually on Pinterest.
Here are three ideas you can use to get started
A board about your products or services: This board can be a great way to start contributing to the Pinterest community and to showcase your business. Be careful not to be too promotional, even when youre just starting off. Make sure to give your board a better name than Services and make sure your pins all have descriptions and link to your website.
A board designed to help: A key to not being too promotional on Pinterest is creating boards that your customers can actually use. If youre a clothing store or boutique, that could be a board about fashion tips for the upcoming season, or if youre a marketing company, that could be a board with infographics or pictures that link to blog postsanything that will showcase your expertise and get people involved.
A board thats just fun: I know getting started can be a little stressful, but try to lighten up. The beauty of Pinterest is that you can showcase your business and have fun while you do it. Think of something you love and that your customers will find entertaining. Dont be afraid to think outside the box.
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Take Advantage Of Promoted Pins
If youre already using Pinterest for marketing purposes, you probably already have a business account. Its the first piece of advice Pinterest pros give, for good reason.
One of the perks of having a business account is being able to promote your pins.
Ready to start spreading your content far and wide?
From there, you can create your first promoted pin, and watch your number of followers start to accelerate.
Buying Followers Doesn’t Result In Roi
Those fake followers will never become real customers. You will become much more successful on the platform if you take the time and resources you would’ve dedicated to buying followers and use it instead to implement some of the strategies listed above.
It’s critical you work diligently to find and engage with real people because only real people can help you figure out what your potential future customers expect and prefer from their online content.
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Make It Easy For Others To Share Your Content
Of course, you also want to make it as easy as possible for site visitors and customers to share the content on your site to their Pinterest accounts. Add a Pin It button to your site and they can share everything from products to infographics, outfit inspiration, and recipes. This is an excellent way to reach new audiences without spending a penny.
The extension automatically adds a Save button to all of your product photos, so customers can add them to their boards with one click.
Promote Relevant Products To A Specific Niche
Although youre reaching customers in a completely new platform, think about your niche market and try to help your audience rather than overwhelm them with all sorts of products of all kinds.
This is a marketing campaign and like any campaign, youll need a strategy. Also, if customers start to see too many Amazon Affiliate links, then they may feel like youre spamming them and will just stop following you altogether.
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Use Keywords And Hashtags
Pinterest users typically find brands through hashtags and searches, so it’s important you include both in your descriptions and images. Additionally, Pinterest’s hashtag help page states, “If you have a business account, adding hashtags to the organic instances of your Promoted content can help distribute your content in those feeds.” Pinterest recommends no more than 20 hashtags per pin.
When adding a hashtag to your description, it’s critical you remain specific and descriptive. This ensures the highest chance that your pin will match a user’s true search intent. For instance, let’s say you have a pin for healthy dinner recipes. Using the hashtag #healthyrecipes is better than simply inputting #healthy while more users likely search #healthy, those users are not necessarily looking for recipes. #Healthyrecipes helps you reach a more targeted audience.
How To Get Images For Your Posts
You can get access to different product images at no cost in the Associates Central homepage.
You can browse for products in the Quick Links or Browse for Product sections. Go to the Product Links page to enter product numbers or keywords into the search box. then, use the search functions or get banner buttons. This will allow you to generate HTML-based images.
Once you have your image codes on the product pages, grab them from there by clicking Image in the SiteStripe toolbar.
Also, you can use Canva to create your own images. They even have a whole section of templates called
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Dont Forget To Test Your Links
You can track how these links work for your brand by using and managing Tracking IDs. Go to your Amazon Associates dashboard, click on your email address and the button to Manage Your Tracking IDs will appear.
Compare your Tracking IDs for the next month. Try sending your pins to the affiliate product and other pins to your buyer guides and see which way works best youre your products.
The Art Of The Pin: Title Description And Hashtags
Provide helpful, detailed descriptions
It probably goes without saying, but Pins with descriptions drive more clicks to your site than those without.
Use solid, well-researched keywords
One of the keys for ensuring that your Pins remain discoverable over a long period of time is to think of the Pinners mindset when they are looking for content like yours and then incorporate those keywords directly into the title and description.
For example, if youre a DIY blogger with great summer drink recipes, use words like summer, drinks, non-alcoholic, and recipe in the title and description.
Or, if youre a financial services company trying to reach new home buyers, try home purchase and financial help.
Pro Tip: The Pinterest Search function can help you find new keywords. If your Pin is a roast chicken recipe, for example, search for roast chicken on Pinterest. Youll see suggested searches for roast chicken whole and roast chicken oven, and search guides like simple or cast iron.
All of these are great keywords you can add to your description when appropriate!
Add up to 20 relevant hashtags
Yes, its true!
Pro Tip: Hashtags should act as broad search terms, not niche humor .
Utilize video Pins to bring your ideas to life
Video content on Pinterest can be an incredible way to bring your ideas to life with motion and sound.
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