Create Your Own Group Boards
You can do this at the beginning of your journey. After creating regular boards on your profile, you can jump to creating some group boards. There is no particular way to create a group board. It is just the same way as creating regular boards. Only you have to edit some options.
So, you can give access to join other users on your group board by requesting or collaborate with selected users from your list.
- Able to build a separate audience base on your board
- Help to rank your profile and content
- Able to collect emails from members
- Will have the opportunity to meet competitors as group members
- Dont need to pin frequently on it
- Group members will maintain your board, so you wont give a lot of effort
However, you have to take full responsibility for your group boards because there are no features to control group members behaviour.
Create Pinnable Content For Rich Pins From Your Website
To ensure Pins from your website have the widest reach possible, optimize the Pin title and description with keywords and phrases your target audience searches for on Pinterest. Do this by using the and customizing the Pin details. Although website visitors dont have to use this information when they save your Pin, it increases the chance that your chosen keywords are included in the Pin.
Get Partners And Brand Advocates To Post Your Content
When youre learning how to get more Instagram followers, its important to know the value of your audience. The larger your follower count grows , the more buyers and interested customers you will have.
The best way to get customers to follow you is to get in front of them and be present. Its critical to be present on your own Instagram as well as others. Try sponsoring user-generated content to get your brand in customers feeds. You can also hold to get your brand
out to a larger audience. These types of campaigns build social proof by showing your fans are invested enough to repost your content or create their own UGC.
Another way is to get your handle in front of a much larger audience. Try to work with larger Instagram accounts in your industry, like notable influencers in your space, to share your content to their audience.
Just make sure youre providing something of value. The last thing you want to do is seem too salesy. Find marketing collaborations and co-marketing plans with other businesses to build your Instagram audience.
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Apply To The Verified Merchant Program
If you are willing to apply for the VMP, you can follow this guide on Pinterest. But this feature is limited to certain regions. However, dont worry because claiming your website is enough to verify your profile. This method has included for businesses to promote their brand genuinely. Because then others cant copy business names and create fake profiles on Pinterest. So if you are going to run a genuine business on Pinterest then it will be more effective to get the verified badge on Pinterest to win the users trust and grow your followers.
Utilize The Search Bar
Now, dont you want a piece of that pie?
The best way to find relevant keywords that youll use in your board titles, board descriptions, pin descriptions, and on your profile is to use the search bar.
Lets say your blog is about making money at home. To find relevant keywords you could type make money into the search bar to start:
Youll be given loads of suggestions. I suggest getting as specific as possible by taking a general keyword and turning it into a long-tail keyword.
For example, the general keyword you began with: make money.
See the suggestions below? You can create excellent long-tail keywords, such as make money at home, or make money blogging.
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Ask For More Followers
It sounds obvious, but it deserves to be said: Dont be afraid to occasionally ask your audience to follow you.
The same way YouTubers ask their viewers to follow them at the end of their videos, you can also ask viewers to follow you for more content.
Sometimes people might really enjoy what you put out on Instagram but need a nudge before they actually follow you.
You can also do this in your , work it into your content by pitching what your audience will get if they follow you or by hinting at content thats coming up that they wont want to miss.
New Ways To Get More Instagram Followers In 2021
19 minute read
Your guide to getting more followers and boosting your Instagram engagement no bots or spam tactics required!
Stay on top of the biggest social media marketing trends!
With over 1 billion monthly users, an ultra-smart algorithm, and tons of clever and creative accounts, Instagram is a competitive place if you want to grow your account and boost your following.
Thankfully, we know exactly how to make your business stand out, show off your brand, and get more followers on Instagram so you can work smarter, not harder.
Were sharing 14 new ways to reach your target audiences and get more Instagram followers in 2021:
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Steal Your Competitors Followers
One of the best ways to find and attract a new following is by seeking out your closest competitors Instagram accounts and engaging with their audiences. These people have already shown some level of interest in the products you carry simply by following your competitors.
So how do you effectively steal your competitors followers? By engaging with them. There are several ways to engage with Instagram users, and the more work you put in, the more followers and repeat engagement youll get out of it.
The three types of engagement on Instagram are:
- Follow a user
- Like a photo
Dont be afraid to use an emoji or two to add some personality to your text.
I ran an informal test with my business account to see how my competitors followers responded to my advances. I targeted the followers of a close, local competitor. Since I know many of his followers would be local, I added my city to my profile to create a greater sense of familiarity between my brand and the people I am targeting.
I began by simply following 100 of my competitors followers. Later, I followed another 100, but I also took the time to like one of their Instagram photos. Finally, I followed a third group of 100 and liked as well as commented on one photo from each account.
Here were the results:
- Follow + Like: 22% followback
- Follow + Like + Comment: 34% followback
Sell more with shopping on Instagram
Create Authentic Shareable Content
The power of for growing your followers is massive and we predict it will grow even more in 2021.
One of the best ways to reach a larger group of people is by creating authentic shareable content. On Instagram, shared content is one of the best ways to spread your message. Users can share feed posts on their Instagram Stories or through direct messages.
When you make your followers feel like friends, they may feel a natural pull to share your content with their own community of followers.
The tends to favor posts that get a lot of engagement, so when your posts are shared, it will bump the post up on peoples feeds. And if a post has enough engagement, it might even end up on the Explore Page. Hello new followers!
The simple act of sharing can go a long way for your brand or business so its worth putting an effort into creating shareable content.
TIP: Slot out time to be active on Instagram! On top of , dont forget about interacting with the accounts you follow and those that have similar audiences to yours. Theres a high chance their followers will check you out!
When you see a post you genuinely like, comment on it! Plus, your comment may be pinned, and easily seen by hundreds of potential new followers.
Engaging with other accounts also lets the Instagram algorithm know you have a relationship with them. This will help your account show up in related and suggested account suggestions.
Learn more about the
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Focus On Most Reached Pins
Those are the high-performance content on your profile, so paying some attention to them will help you to improve your future pins. You can gather more information such as designing patterns, viral content, audience interest and more. Applying those to your future pins will give you the best opportunity to reach more and more of your audience and grow your followers rapidly.
Find Follow And Build Relationships With People In Your Industry
Social media is a great way to find and follow leaders in your industry, which can include both people and other brands that are creating great content related to your industry .
For example, you may want to find and engage with influencers who have an audience that you’re targeting. Relationships like those could pay major dividends in the future in a wide variety of ways. You might also find and follow influential bloggers and brands, and retweet or otherwise share their content on your social accounts. Start following some of your own followers — and the people they’re following, too.
Where can you find these people? Here are a few places to start.
It’s fairly easy to find top influencers for a given topic on Twitter. You can find them by searching for a keyword on Twitter and scrolling through “Top” tweets, which are the tweets containing that keyword that have seen the most engagement. If you search for a keyword on Twitter and toggle to the “Accounts” tab, you’ll find a list of Twitter accounts.
You’ll also notice Twitter gives you suggestions for whom to follow. This list can be found on the right-hand side of your home or personal Twitter feed, and it suggests users based on patterns from your “following” history. They’re generated by an algorithm, so you may or may not know the accounts or find them relevant — but it’s worth it to scroll through those suggestions every once in a while.
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Use The Follow Button
Make following your company easy with the Follow button. Install the button on your website, in newsletters, in email signatures, or really anywhere online that you think you might attract followers.
In other situations, you can also use the to promote your brands profile. Make sure to also link to Pinterest in the bios of your other social accounts.
Use Relevant Keywords In Your Board Names
The best way to increase the odds of your pins showing up in the Picked for You and on the interest feeds on Pinterest is to ensure that your board has a relevant title. If youre trying to reach people who want to travel, then naming your board Travel or Travel Tips will inform Pinterest of the topic. If you try to get clever and name your board Great Adventures of Willy Wonka your chances of showing up are less.
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Use The Instagram Tools At Your Disposal
There are hundreds of out there that can help you and your Instagram strategy, but I mentioned three key ones to help you build your audience and engage with them over time:
- Later. Schedule and automatically publish your Instagram posts from your computer or mobile device.
- IconoSquare. Info, analytics tools, and insights into your account and followers.
- Webstagram. Find the best hashtags for your posts and people for your sponsored posts.
Connect Productivity Apps To Save Time
I have used apps like Hootsuite and Google Calendar for some time. Recently I discontinued one of my subscription services because it was not performing as well as it had when I first opened my account. Moreover, I wanted to save money. I found this great website https://ifttt.com/ . Called If this then that, this is a site full of short apps, called recipes. The recipes can connect to your social media accounts, light switches, phone, and many tasks or tech items to save time and money!
Consider investing in learning about productivity apps. They will save you time, and money and they will help grow your following at the same time!
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Be Strategic With Your Boards
Although it is tempting to have tons of boards that cover an array of topics, in some cases, the more boards you have, the less chances youll get someone to follow all. Fit Girls is a great example of a merchant getting it right offering less boards while remaining relevant in their niche.
Additionally, when it comes to naming boards, being too creative is not always the best course of action. Instead, have one main board named after your website and optimize others with relevant keywords. The latter will increase the chances of your content being included in the Picked for You feed.
Put It On Your Website
Add the new Pinterest slide-in pop up from MiloTree . This is a relatively new plugin that comes in a free or paid version. You may not like the idea of having pop ups on your website but the slide in from MiloTree is subtle enough not to bother your visitors. Plus, its not for the sake of email collecting it just shows that you have a prominent presence on Pinterest and are getting the word out about it. Check out ours!
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Use Analytics To Track Your Stats
Remember how I told you Tailwind was the FREAKIN BEST!?
Without the analytics that Tailwind provides, youre basically pinning in the dark and building strategies based on guesswork.
Thats a snapshot of our account from our account. You can also track your follower growth .
Tailwind analytics will show you which pins are performing the best, which boards have the highest virality and engagement scores, and so much more.
When you know which boards are performing the best and getting the best engagement, you can pin more often to those boards to increase your exposure.
Youll also get access to the scheduling features and Tailwind tribes, so if youre finally convinced, make sure to grab your free trial and $30 credit.
So now that we have covered what you SHOULD be doing, lets briefly talk about
Bonus: Should You Buy Followers
On the other hand, most social networks purge bots, fake users, and misinformation spreaders. Since many services that sell followers use bots and fake accounts, the chances of you keeping your newly purchased numbers long term is slim.
Another concern with paid for followers is the lack of engagement. Paying for followers simply increases your follower count. It doesnt increase engagement since the paid followers may not be real.
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Find Hashtags That Convert
One of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.
For starters, find hashtags that are not too populated. Social Media Examiner points this theory out by explaining how the hashtag #love has more than 184 million photos connected to it. Trying to highlight your Instagram content in a sea of millions of pictures and videos is not an easy thing to do.
You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.
For example, M& Ms does a great job at focusing hashtags to an event where they are participating. By using hashtags like #mmspotlight, the brand targets its audience more directly where the spotlight concert event happens and creates awareness.
Understanding how your hashtags perform on Instagram is also just as critical to using them. And with Sprout Socials hashtag analytics tools, you have direct access to hashtag performance and usage data to see whats working best.
Dont go blindly into the hashtag universe, know what youre tagging so you can build your following.
What Are The Downsides
At this point, Pinterest may be sounding like the perfect site, and while its pretty great, thats not the case. The vast majority of Pinterest users are women with men creating around only 7% of pins and the site is particularly popular with the millennial age group, meaning the demographics you can reach en masse arent very flexible. The site is also most famous for crafts, cuisine, fashion and decoration, meaning that while its effective, its not a dedicated literary platform.
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Repin Content From Others
Its tough to find enough posts if you only pin your own content.
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This is also a great way to get noticed by the original source of the content and get them to follow your page.
And dont forget to edit the descriptions on your posts — add your own keywords and unique takes on the material.
Yep, and you can pin it from right inside the app.
This video will show you how!