More Ways To Improve Your Linkedin Profile
LinkedIn is one of the best tools you have to advance your career. Its also a great way to build an online presence that will impress potential new employers. In fact, a recent study found that if you have a comprehensive LinkedIn profile, youll have a 71% higher chance of landing a job interview!
Adding LinkedIn Certifications is just one way you can take full advantage of your profile and impress recruiters and hiring managers. What else can you do? A lot!
- Use a high-quality and cover photo that shows your personality
- Optimize your to pique interest and get more profile views from the right audience
- Identify and use in your profile the keywords recruiters are using to search for candidates in your industry
- Write your in a way that sells rather than summarizes your work experience
- Craft bullet points in your Work Experience section that incorporate copywriting techniques to really demonstrate the value you bring
- Get amazing recommendations by creating templates that make it easy for the recommender to know exactly what to highlight about you
- Actively contribute to the LinkedIn community by creating content and engaging with the content of others
Those are just 7 of the 15 tips I share in that guide! So, be sure to check out the full post to make sure youre doing everything you need to make an attractive LinkedIn profile.
‘what Is My Linkedin Url’: How To Find Your Linkedin Url Or Change It To A Custom Address
You can change your LinkedIn URL to a custom address to make your page easier to find.
- It’s important to know what your URL is in order to share your profile page with others, including potential employers.
- Your original URL is automatically assigned by , but you can also change your URL in your account’s settings.
- Visit Business Insider’s homepage for more stories.
is a fantastic resource for professionals to connect with colleagues, business associates, and potential employers.
The site basically allows you to create a publicly accessible resume that highlights your best work, and it can help expedite your job search and career.
But how do you share your profile with other users, or people you’re not connected to on the site but would like to be?
Thankfully, makes it easy to find out your unique profile URL, in order to share it with other people, include it in job applications, or for any other reason you might want or need it.
Finding your URL takes only a few seconds and can be done via your profile page with just a couple of clicks. Here’s how.
Shortening Your Linkedin Url: Things To Keep In Mind
Here are a few things in mind while you are shortening a LinkedIn URL:
- The LinkedIn URL for every profile is unique. At times, you might not have your preferred URL because somebody may have already taken it. As a result, LinkedIn will not let you have it. In this case, we suggest you choose one that is closest to your name.
- It is advisable not to have numerics in your LinkedIn URL as it can confuse people looking you up. Have it in simple alphabets.
- Keep your LinkedIn URL as short as possible. Avoid using your middle names in the URL, and instead, have elements of your first and last names. For example, https://www.linkedin.com/in/nathanlyon/ has easier recall than https://www.linkedin.com/in/nathanalaistairlyon1993/.
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How To Include Your Linkedin Url On Your Resume
One of the benefits of LinkedIn is that it gives prospective employers and professional connections a synopsis of your credentials. Viewing a LinkedIn profile is a quick and easy way to get insight into someone’s career history.
You can create a custom LinkedIn URL to add to your resume, email signature, and anywhere else you’d like to market your credentials. Hiring managers will be able to easily access your profile and see recommendations and skill endorsements from your colleagues, clients, and managers.
Get advice on how to include your LinkedIn URL on your resume, create a custom URL, and make your profile stand out to employers.
Potential 2018 Breach Or Extended Impacts From Earlier Incidents
In July 2018, Credit Wise reported “dark web” email and password exposures from LinkedIn. Shortly thereafter, users began receiving extortion emails, using that information as “evidence” that users’ contacts had been hacked, and threatening to expose pornographic videos featuring the users. LinkedIn asserts that this is related to the 2012 breach; however, there is no evidence that this is the case.
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Is Linkedin Pulse Good For Your Company Page Seo
Inspired by this case study by Shai Aharony, I decided that it was time to reuse that process for the sake of this case study.
Here was my hypothesis.
If I create fake company pages, targetting fake words in each of those pages, and linking only to half of those from Pulse articles, the half that was linked to should rank higher in Google.
Since this is a bit blackhat and I wouldnt recommend spamming the web as I did. This was just to prove a point. Dont hate, I deleted the account and the company pages that I created.
Lets look into this since it became my major focus to help increase the ranking of my LinkedIn Pages.
- I created 6 equivalent Linkedin pages with the same content.
- In each of the profiles, I added multiple instance of a keyword like brousteringnylthat returned 0 Results
- I made sure that I launched the 6 pages at the same time
- I never clicked on any of the links
- I ensured all activity was carried out via incognito mode
- Apart from myself, no one else externally knew the actual domain or test phrases
- Titles were the same, with variations of a city.
I know that the City could be a major factor, which is why I took random city name from a list of 50 Canadian cities and 50 American cities that are at least 1000 km from home. I then randomly established which cities would get links. Here is the hypothetical set-up I ended up with:
Then, the next step was to link to those pages.
At last, I waited for the results.
This Simple Trick Can Level Up Your Linkedin Profile
Have you noticed that when you create a LinkedIn Profile, your URL looks something like this:
Linkedin.com/in/nxgent -12324-sdf12 ?
This link is auto-generated for all profiles. It can be lengthy and leave a lot of room for error if manually typing in the address. You can both shorten this link and make your profile look polished by customizing this link. Its free and simple to change. Lets take a look at how to edit your LinkedIn URL.
To update your LinkedIn profile URL, follow these steps below:
2. Click on the small blue pencil icon to go into editing mode. You can change all of the letters and numbers after the backslash.
3. Once you have shortened and customized your profile link, you can click the blue save button. And now youve just learned how to edit your personal LinkedIn URL!
Some tips and ideas to consider when selecting your new LinkedIn URL:
- Unless you have a unique name, you may find that your actual first and last name is already taken. If your desired URL is not available, you will need to find a variation of your desired name that may include numbers.
While were at it, lets talk about your resume header for a moment. Now that you have a spiffy new LinkedIn URL, use it on your resume header like this:
Have questions about your LinkedIn, resume header, or general application assistance? Reach out to NexGenT career services today.
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It Can Be Used In Professional Materials
It’s important to include your LinkedIn profile URL on your professional materials. This means it should be on your resume, your email signature, and your business cards. A messy looking URL with random symbols or special characters isn’t going to cut it, but a personalized URL? Perfect.
Follow the LinkedIn profile tips below to customize your public URL to promote your professional brand.;
Should I Include My Linkedin Url On A Resume
Yes, you should be including your LinkedIn information within the contact section on your resume. Most hiring managers and employers will check your LinkedIn either way so including it on your resume makes their life easier.
Your LinkedIn profile is an important part of your modern job search toolbox. It has vastly more space than your resume, plus opportunities to add compelling social proof like endorsements and recommendations to your job applications. Many recruiters also want to know who you know and what your interests are.
However, there are some precautions you need to take. Including a link to a bad LinkedIn profile will do more harm than good.
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How To Rank Your Linkedin Page On Google
How do you help your LinkedIn company page rank higher in Google? Is there a true SEO case study that could help me understand which actions really help?;What is LinkedIn internal Linking SEO Strategy?
This is it!
This is not a how to make your Linkedin profile look better type of thing. This is a true SEO case study to understand what can help you rank Linkedin pages higher in Google.
Linkedin doesnt even allow Google into the users feeds. This means two things.
Top Voices And Other Rankings
Since 2015, LinkedIn has published annual rankings of Top Voices on the platform, recognizing “members that generated the most engagement and interaction with their posts.” The 2020 lists included 14 industry categories, ranging from data science to sports, as well as 14 country lists, extending from Australia to Italy.
LinkedIn also publishes data-driven annual rankings of the Top Startups in more than a dozen countries, based on “employment growth, job interest from potential candidates, engagement, and attraction of top talent.” The 2020 U.S. Top Startups report listed Better.com, Doordash and Robinhood in the top three spots.
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What Is Your Linkedin Url And Where To Find It
First off, your LinkedIn URL is your personal, unique URL associated with your profile.
You can find your LinkedIn URL at the top of your profile, in your browser:
Obviously, when you send this link to someone, it will lead to your LinkedIn profile.;
As you can see, this URL is an example of a personalized and optimized LinkedIn URL.
If there are some random numbers in the URL, this means the person didnt bother to customize their default URL.
Though it might seem like a small detail, its still important you change your URL.
You might be thinking how often do people look at my LinkedIn URL, anyway?
And while its not the first thing people often check on LinkedIn, you still need to change it so that it better reflects your brand .
Now, heres how to edit and customize your URL:
How To Customize Your Url On Linkedin
Now that you found the URL of your LinkedIn profile, how do you change it? It is, in fact, super easy! If you follow the second method to find your profiles address, you only have one more step to follow.
LinkedIn assigns a basic URL that is quite unreadable, and you may wish to change it. In order to do so:
Please consider that spaces and special characters are forbidden. Your personalized URL on LinkedIn must also be between 3 and 100 characters long and must be unique. It should not have already been used by another member of the network.
Our advice: customizing a URL in the first and last name format is more readable, and easier to remember. Useful, if you want to be easily found by a recruiter or prospects! A neat URL reinforces your credibility and allows you to have a profile that gives a better first impression.
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What If I Post Comments To The Pulse Articles With The Most Backlinks
For this part, I went into SEMRush and Ahrefs, to find out which Pulse Articles had the most backlinks.
Then, I went down to the bottom of these posts to comment and see if I would see my profile increase in rankings. This was impossible for me to track since neither SEMRush or Ahrefs position tracking tool ever discovered my page.
Did I see any change, I dont think so. But, unless SEMRush gets better at estimating LinkedIn traffic, I will not get better insights.
Even Rand Fishkins account isnt really informative on SEMRush as of today.
Any idea to complete this test? Please contact me on , Ill be happy to add it to this post and Link back to your website.
Convert Your Resume To A Word Document Or Google Doc
The PDF version of your resume can be converted to a Google Doc or a Microsoft Word;Document for editing.
Keep in mind that you’ll most likely need to edit the formatting to turn it into;a;traditional resume. There are several options for converting it, including using;Adobe PDF to Word Converter, uploading the PDF file and then;, or;editing it in Microsoft Word.
There are also sites and apps that you can use to convert your profile into a professional resume for a fee.
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The Importance Of Your Linkedin Profile
One of the most important parts of LinkedIn is your profile. Your profile is what you use to connect with people in your network. It is also how you get found on LinkedIn by potential employers.
When you apply for a job, the employer might also check out your LinkedIn profile to learn more about you. A ResumeGo study reports that resumes that include a link to a comprehensive LinkedIn profile have a 71% higher chance of getting an interview than a resume without a link or a resume with a link to a barebones profile.
In addition, your LinkedIn profile can increase your visibility online and help you build your;professional brand. Your LinkedIn profile may show up in Google’s search results.;This;means;that;anyone looking for information about;you;will find everything they need to know at a glance skills, employment information, recommendations, etc.
For all these reasons, it is important to make sure that your LinkedIn profile is complete and detailed. In fact, you can consider your LinkedIn profile;as;your online;resume. It should have the same information that is on your resume and, if you’re looking for a new job, you will want prospective employers to be able to review your credentials for employment, including your qualifications, experience, and skills.
How To Create & Change A Custom Linkedin Url In 3 Easy Steps
Make sure your LinkedIn URL enhances your professional brand, rather than detracts from it.
In today’s job market, it’s not enough to just have a top-notch resume. Employers also expect you to have a polished online professional brand that aligns with your resume and current job goals. In fact, according to a recent Jobvite study most recruiters are using social media to attract and vet potential candidates for their open positions.
As a result, it’s important to not only develop a fleshed out online profile that you can include on your resume but to also customize its public web address so it’s easy for people to find and connect with you. That means you need a custom URL on LinkedIn.
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Increase The Number Of Contacts
I wanted to see if increasing the number of contacts would increase my apparition in People Also Viewed Box. To find out how many time I appeared in that box, I used this Query:
site:linkedin.com/in Jean-Christophe Chouinard -intitle:chouinard
When I had 68 connections, I had 10 results.
When I reached 1,500 connections, I had 32 results.
At 2000, I had 106 results.
I made the test with other accounts adding their title in the query to filter mentions of them.
site:linkedin.com/in Rand FishkinAuthor: Lost and Founder -intitle:Fishkin
Distilleds Will Critchlow has 7,000 Followers and appears 254 times.
Oraintis Aleyda Solís has 14, 000 Followers and appears 268 times.
Mozs Rand Fishkin has a staggering 93,000 Followers and appears 335 times.
That settles it. The more connections you have, the more youll pages linking back to your profile.
Which Pages Can Googlebot Find
Here, I am not sure whether Google and Linkedin are connected via indexing APIs and stuff, which they probably are.
However, there is a way to find what Linkedin wants it to be able to crawl easily.
The annoying thing, Screaming Frog couldnt crawl Linkedin.
I thus decided to navigate Linkedin manually by using incognito mode in Chrome. I went through the footer sitemap to find the pages that a robot could find.
Given that Googlebot wouldnt be given special information and would crawl LinkedIn like any other site, which pages could it find?
First, lets go through what we know:
So, here what we can get from this.
This is what I did.;
Since Screaming Frog couldnt crawl Linkedin properly, I followed links manually in incognito mode. I discarded every link asking me to log in, and links with multiple redirections. Linkedin doesnt look like they want those links to be crawled.
- All Linkedin Corporate content
From;there, I could find any company, any personal profile, any jobs, and any learning content.;
The only path I could find that a robot could get to pulse was through personal profiles.;
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