Ramp Up Your Content Production
Theres no shortage of Instagram content you can publish to fill up your feed.
Customer photos. Memes. Bite-sized videos.
And that doesnt even scratch the surface of whats available to you.
To figure out what performs the best among your audience, youre going to need to experiment. That means ramping up your content production and posting more frequently.
Publishing to Instagram at least once a day is within the platforms best practices. Heck, major brands like TopShop and H& M post up to three times per day .
As you roll out more content, its crucial to squeeze more engagement out of your following by understanding the .
And speaking of which, thats also why are so valuable. Off-the-cuff content via Stories essentially allows you to skip the line and appear front-and-center in peoples feeds. Not only that, but you can freely post Story after Story without worrying about spamming your fans.
The takeaway here is that Instagram moves much quicker than it did a year or two ago in terms of content. Brands should ramp up if they want to keep up. To create content that your audience will love, make sure you have a comprehensive strategy in place and are using data to create more successful content. Download our Instagram marketing strategy guide to learn more.
Share More Videos And Carousel Posts
A study from Quintly found that videos generate 49% more interactions than photo posts. They also generate 19.4% more interactions than carousel pos
If you dont currently publish enough videos, you might want to give them a try. To generate the most views, try creating how-to tutorials as a study from Wibbitz found that people want to see this content type most often.
Creating video content can be very time-consuming, but you can cut short the effort with a tool like Beatflyer. It has templates and an easy-to-use editor that make it easy for anyone to create videos.
Your videos also dont have to be very long. Hubspot found that the ideal Instagram video length for feed posts is 26 seconds.
Reels and Stories will naturally need to be even shorter because of Instagrams time limit.
For a short video idea, check out this post from Chobani. Its a recipe tutorial.
Try to create more Reels right now as they generate the highest engagement. Instagram is using this feature to compete with TikTok, so it rewards users who create Reels with more views.
If you arent comfortable creating videos or if it is taking more time, you can create more images instead. Publish image posts more often to get the same levels of impressions. Compare the time and track the impressions you get to see which one works best.
While publishing image posts, experiment with carousels as they generate 24.9% more interactions than regular image posts.
Three: Stay Personal And Stay Active
You may have noticed that most public figures spend a lot of time on their Instagram youre constantly getting updates from them and new content. If your Instagram is dead, or theres nothing original about it, then youre going to have a hard time giving Instagram a reason to verify you.
A boring, impersonal and cold account doesnt provide any value to Instagram followers. If you want to stand out and be noticed, then you have to add a bit of life and personality to your posts.
Here are a couple of tips for making your content exciting and appealing:
- Connect: mention people in your content, engage with your followers and like comments that people leave.
- Collaborate: give your content a boost by working with influencers so that you can show Instagram you have authority.
- Make the Most of Instagram Insights: turn your Instagram into a business page so that you can build up your community and create content thats going to appeal to the right audience.
- Post Original Content: work out precisely what it is that your followers like, and then fill their Instagram feed with this type of content.
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But How To Make Sure Your Photos Are Getting Featured
1. HAVE A CONSISTENT FEED
For a clean and consistent look, try to stick to the same filter for your photos. It will take a lot of try and error and creativity process, but when you finally get it stick with it.
To find out which filter works best, you can use tools like Iconosquare and see what type of posts get more engagement and do more of that.
Another way to ensure consistency is to find the niche or topic that best suits you and post the majority of your content in that niche. Dont spread yourself too thin.
2. IMPROVE YOUR PHOTOGRAPHY SKILLS
Invest in a good editing app. Youll be impressed how much you can improve your photos with a simple filter. While youre at it, learn a few editing tricks and improve your technique.
3. STUDY OTHER INSTAGRAMMERS THAT GET FEATURED
See what type of photos they post, the colors they use, filters and composition. Engage with them and try to learn from the best. Also, study the curation accounts in your niche. See what are their favorite types of photos and what they prefer to share with their audience. They want to keep their feed consistent, so if your photos are not in line with what they already share you will not be featured.
4. POST YOUR CONTENT AT THE RIGHT TIME
When youre competing with hundreds of talented Instagram users for a spot on a feature Instagram account, the time of your posting in extremely important.
Instagram Explore Page Algorithm
Instagrams Explore page is based on the new Instagram algorithm. To learn exactly how the Instagram algorithm works, .
Basically, Instagrams algorithm is all about keeping you on their app for as long as possible. To keep you on the app, Instagram wants to keep you interested and engaged with the content you see. Instagrams algorithm tracks your activity online to learn what interests you and then shows you that content.
The Explore page is fueled by the algorithm that tracks your interests. Instagram looks at your interests and your relationships to determine what kinds of posts would most interest you on the Explore page. Those factors, plus recency of the post, are used to choose posts that will appear on your Instagram Explore.
If you peruse your Explore page, you may notice how the algorithm factors in. You should see accounts similar to those you follow, hashtags that you frequently like, and generally content that you tend to engage with online. My Instagram Explore page, you ask? Full of puppies, tattoos, and comedians. Instagram knows me well.
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How To Get On The Explore Page
Of course, nobody really knows how Instagrams Explore Page algorithm really works, but that the content will come up on the page based on how you use the app, and how you interact with current content.
It is essential that you understand that the algorithm is choosing posts automatically for the Explore Page.
This means that if you want to try and beat the system, youve got to try and act like a computer.
The way that Instagram works out how to feature content on the Explore Page is similar to how they choose to feature content in your newsfeed.
The biggest difference is that the Explore Page includes content from people that you arent already following.
With Instagram as popular as it is, its got a lot of content to draw on when it comes to deciding how to choose which images and videos that you see.
With this in mind, lets take a look at eight things that are going to determine whether you get featured on the Explore Page or not.
Use The Igtv Format And Shoppable Posts
Its a well-known fact that videos are the best performing content across all social media. So its no surprise that Instagram is pushing its IGTV format hard. Theyve even launched an IGTV academy in London to help content creators make better use of the feature.
Using the IGTV format can work well, because IGTV has a separate section on the Explore page, and is also pinned right at the top. Creating IGTV content could be a good call for your brand, as its evident that the Instagram algorithm is going to push this kind of content harder in the coming years.
And if youre looking for tips on how you can best use IGTV for your brand, check out our guide!
Similar to IGTV, shoppable posts are also pinned to the top of the Explore page. If youre a B2C company, this is especially great for your business. Theres a lot of competition from other brands in these kind of posts, though, so youll have to ensure that you craft a great post, and publish it at the right time for the most engagement.
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Why Makers Love Feature Accounts
Feature accounts seem awesome because they have large followings and they put the spotlight on your shop and product.
It’s advertising on Instagram, without going through the nitty gritty of setting up Instagram ads via Facebook’s confusing interface.
You get your shop in front of thousands of potential customers who might buy your products.
You also hope that you’ll get new followers and new fans of your work.
Score!
Right?
Well, wait.
So you think feature accounts are an awesome thing, and you sign up for your first one.
You eagerly wait for the moment your post goes live.
As your post gets published, you keep checking your phone for notifications.
A few hours go by
Where’s the flood of new followers, comments and likes?
Where’s the cha ching ringing off your phone, calling your attention to that sale you made?
It seems awfully quiet.
Simple Steps To Get Featured On Instagram
Without a doubt, one of the best ways to increase your presence on Instagram is by getting featured. What does getting featured mean? you may be asking yourself. In a nutshell, getting featured is having your work showcased on an Instagram featured account. A featured account covers specific topics, communities, or photography styles and attracts a lot of people. When your work is featured on a curation account, you gain access to the followers. If you have great content, the followers start following you. But the big question is, how do you get featured on Instagram? Heres how.
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How Can You Tell A Fake Following Vs A Real One
Check the overall interaction and engagement levels of the existing posts on the feature account.
As a general rule, a 3-5% engagement level is healthy.
So if you find an feature account that has 20,000 followers, but only 100 likes on average per post , that’s a sign that you probably won’t get great results working with them.
Granted, not all low engagement accounts are fake accounts. But it makes me question the legitimacy of the followers.
How To Get On The Instagram Explore Page 8 Medium Difficulty Ways To Get Your Next Post On Explore
Though how the new algorithm for the Explore page really works is a carefully guarded secret, that the content that appears on the page is based on how you use the app and how you interact with content.
Its important to understand that the mighty algorithm is selecting posts automatically for the Explore page . So in order to game this automatic-selection, youve got to think of it like beating the computer.
Instagrams algorithm for determining what goes on a persons personal Explore page is similar to how they figure out what to show in a persons news feed. The main difference between the two is that the Explore page includes content from people that youre not following.
Regarding the order of content on your feed, says this:
The order of photos and videos in your feed will be based on the likelihood youll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, were focusing on optimizing the order all the posts will still be there, just in a different order.
With more than , Instagram has a vast data set to draw from when establishing behavioral patterns. This has led the company to become a master in understanding how users engage with content, which is represented through the selection of posts displayed on the Explore page.
To get on Instagrams Explore page youre going to want to do the following 8 things, really really well.
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One: Grow Your Presence Online
You would be forgiven for thinking that you need a large Instagram following so that you can get verified. I mean, look at big brands who have millions of followers they didnt have any trouble getting the blue tick.
This is where it gets a bit confusing. In fact, you dont actually need a large following to get noticed by Instagram and approved. You just need to have a digital presence, whether its on Instagram or another social media platform. Stay with me here: the fewer followers you have when you start out, the more Instagram will consider you at risk of being impersonated. Yes, I know it sounds backward, but its true.
Building up your identity on another social media platform begins by finding your audience and niche. There are plenty of YouTubers out there like Emma Chamberlain who began their success on YouTube before she even got to Instagram. Now she is verified on Instagram and has millions of followers.
While you can build up your digital presence wherever you want, its worth considering doing it on a platform thats going to link up nicely to Instagram. For example, because Instagram and Facebook are linked together, its going to be easy for you to translate your Facebook following over to your Instagram.
Encourage Action With Captions
Never underestimate the power of your captions to encourage people to respond and interact with your content in a particular way.
Implementing a motivating call-to-action is one of the best ways to encourage your audience to engage with your content.
This can be done through asking them a question, including a branded hashtag, and marketing a particular product.
There are a lot of existing Instagram profiles out there that have found success through sharing interesting or funny photos, and then including a phrase like double tap if you agree at the bottom of their caption.
Not only does a call-to-action promote interaction on your Instagram, but it is also going to help you convert your audience into paying customers.
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Experiment With Branded And Industry Hashtags
Brands both big and small should create a hashtag to encourage sharing and promotion on behalf of their followers. Doing so doesnt have to be rocket science, either.
For example, Ernie Ball displays their #iplayslinky and #colorsofrocknroll hashtags loud and clear in their bio.
In turn, they use the tag to promote their own posts in addition to thousands of loyal fans promoting the brand organically.
See how that works?
Beyond your own hashtags, you should try to promote your Instagram using more general, community hashtags specific to your industry such as #6strings or #unicornhair . Tacking on extra tags essentially makes your posts searchable by tag-followers and instantly increases your reach.
As noted in our guide detailing how to use hashtags across every social network, engagement peaks at approximately nine hashtags. Although you can certainly use less , the takeaway here is that you should at the very least add something.
Dont forget to take advantage of hashtag analytics tools. Sprout lets you track and analyze hashtag performance to find out whats resonating with audiences and optimize usage.
And with Sprouts Advanced Listening, you can move beyond quantitative data to find qualitative insights related to hashtags, allowing you to fully understand campaign performance and measure share of voice. Additionally, you can identify related hashtags to dive deeper into the brand-relevant conversations consumers are having on social.
How To Get Featured On Instagram
This article was co-authored by Ramin Ahmari. Ramin Ahmari is the CEO & Co-Founder of FINESSE, an AI-led fashion house using machine learning on social media to forecast trends & eliminate fashion’s problem of overproduction. Before his time at FINESSE, he worked with influencers on growth and sponsorships and has worked with major brands on implementing influencer & marketing strategy by leveraging his expertise in data science & artificial intelligence on social data.There are 7 references cited in this article, which can be found at the bottom of the page. This article has been viewed 32,874 times.
An easy way to grow your Instagram page is by getting featured on a feature account! Feature accounts can be brand pages, art accounts, modeling agencies, etc., which can showcase peoples work and give them credit. Once you build your own Instagram pages theme, try commenting on and liking the feature accounts pictures and tag them in your photo to try and get featured!
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How To Get More Views On Instagram In 2022
By Mitt Ray
Generating more views and impressions on Instagram isnt as easy as it used to be.
There are over two billion users and 25 million businesses vying for attention. Along with this, Instagrams constantly-changing algorithm makes it harder to reach your target audience.
In this post, well be sharing 10 tactics you can use to beat the algorithmand competitionto get more views, increase reach, and boost engagement on Instagram.
How The Instagram Explore Page Works
So, how does the Instagram Explore page work?
In a nutshell, the Instagram Explore page works by using the Instagram algorithm to learn about your behavior on the app, particularly what you like and engage with the most.
Instagram uses this knowledge to find similar posts from accounts that you dont follow yet and creates a curated grid on the Instagram Explore page personalized to you.
More than ever before, the Instagram Explore page is becoming personalized to each users account and their behaviors on Instagram.
Just check out how different the Instagram Explore page can be for each person heres a comparison of the Instagram Explore pages of our Later Instagram account, and :
And if youre a business using Instagram, that means the Instagram Explore page could expose your Instagram posts, stories, and IGTV videos to a whole new audience of potential customers!
Overall, the is working hard behind the scenes to almost handpick the content it thinks youll enjoy the most, and then shares it on your personalized Explore page for you to discover and enjoy.
And while TechCrunch reports that the Instagram algorithm uses several triggers, like recency and location when it comes to determining what to show on Explore, its not an exhaustive list of signals.
But TechCrunch did reveal some of the triggers that would influencer what appears on the Instagram Explore page:
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