A/b Test Your Pins To See What Works
You don’t have to throw spaghetti against the wall to see what sticks. By testing different variables with your audience, you can continually improve your campaigns as you learn more about what resonates with them.
- Alternate headlines for your pin title
- Alternate thumbnail images for your pin
- Alternate post copy for your pin’s description
Just be sure to only test one variable at a time. Set a time period to run the test, and then compare each post’s performance using Pinterest analytics. Just make sure your A/B test’s results are statistically significant before you make any decisions on future runs.
Create A Regular Pinning Schedule With Later
Whether youre posting once a day, or once a month, making sure your Pinterest account is staying active is easier than ever with Later!
Heres how to use the within the Later app:
Drag and drop an image from the Media Library onto your content calendar to schedule it at your selected date and time.
Crop your photo, enter your caption, and add a link.
Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!
Try Different Pin Formats
For example, Nike uses video to promote its products:
And carousels to show a variety of products in one Pin:
But even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.
For example, Nespresso pins step-by-step content to engage Pinners with its brand:
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What Happens When You Block And Why You Would Want To
When you block a user, they will not be notified unless they try to follow you or interact with your posts. The blocked user wont be able to see your content, and you wont be able to see theirs. If you were following the blocked user or vice versa, you will automatically unfollow them, and any comments the two of you sent to one another will be deleted. However, repins and likes will not be removed. You might still be able to see a blocked users content on search results, category pages, or group boards.
Enter The Persons Name
Now, all you have to do is type in the persons name. You can also enter the persons Pinterest username .
Itsthan it is by their name. Its because many people have the same name, but each person has a unique Pinterest username.
You can also ask for the persons so that you can directly visit that persons Pinterest profile.
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Jump On The Hashtag Bandwagon
Pinterest recently changed its tune on hashtags, and hashtags are now popping up on feeds everywhere. Theyre a way to see what pins are the newest and most relevant now that we cant see re-pin counts.
If you want to be found by followers who fall into your target audience, nows the time to dive onto the hashtag bandwagon.
You can use relevant hashtags in your pin descriptions like these pinners have:
To use hashtags type # and then the keyword you want to use. Youll notice itll provide popular suggestions. Those will be the types of hashtags people will be plugging into the search bar so select them strategically.
Want to learn more? Check out our guide to .
Organize With Board Sections
Pinterest recently added Sections to help organize boards. For example, if you have an expansive board category like Home Décor, you can now create separate sections for each room.
Doing this can add credibility to your brand and make it easier for prospective followers to navigate your content. Again, be descriptive and use keyword-rich language for your sections. Heres an example called Seasonal Eatings, and another called Tokyo.
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Post Infographics To Promote Proprietary Data For Your Company
Infographics are a perfect mix of data, visual, and written content, making them extremely shareable. For this reason, 40% of marketers reported that infographics were the type of visual content that helped them reach their marketing goals in 2019 according to Venngage.
Infographics do well on Pinterest, particularly, as it’s a visual platform with the capability of displaying long, vertical images. By creating a custom-branded infographic and sharing it on Pinterest, you’re establishing credibility by educating your audience. It also gives another opportunity for “impressions” to increase your brand recognition if the infographic is branded properly.
Use Keywords And Hashtags
Pinterest users typically find brands through hashtags and searches, so it’s important you include both in your descriptions and images. Additionally, Pinterest’s hashtag help page states, “If you have a business account, adding hashtags to the organic instances of your Promoted content can help distribute your content in those feeds.” Pinterest recommends no more than 20 hashtags per pin.
When adding a hashtag to your description, it’s critical you remain specific and descriptive. This ensures the highest chance that your pin will match a user’s true search intent. For instance, let’s say you have a pin for healthy dinner recipes. Using the hashtag #healthyrecipes is better than simply inputting #healthy while more users likely search #healthy, those users are not necessarily looking for recipes. #Healthyrecipes helps you reach a more targeted audience.
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Create A Cohesive Brand For Recognition On The Platform
According to Forbes, color improves brand recognition by up to 80%, and consistent brand presentation across platforms increases revenue by up to 23%. The big take-away is that a consistent brand identity is paramount to increasing ROI for your Pinterest marketing efforts. By building a brand identity, your target audience will start to recognize you in the niche, which is the first step to building trust.
Boards And Board Types
Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.
Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.
A secret board can only be seen by its creator and invited collaborators. When you create one, youll see a lock symbol beside the board name. These are useful for planning you dont want to be public secret boards wont appear in the home feed, in search, or anywhere publicly on Pinterest.
Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.
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Justice Department Names 9 To Aid In Review Of Uvalde Shooting
WASHINGTON The Justice Department has named a team of nine people, including an FBI official and former police chiefs, to aid in a review of the law enforcement response to the Uvalde, Texas, elementary school shooting that left 19 children and two teachers dead.
Attorney General Merrick Garland announced the team during a meeting in his office in Washington on Wednesday. The critical incident review is being led by the Justice Departments Office of Community Oriented Policing Services.
The review will include an examination of police policies, training and communication, along with the deployment of officers and tactics, the Justice Department said. It will also examine who was in command of the incident and how police prepared for potential active-shooter incidents.
The team gathered for its first meeting Wednesday around a conference table in Garlands office, with a few of the members appearing virtually on a large television screen.
Garland said the review would be comprehensive, transparent and independent.
We will be assessing what happened that day, he said. We will be doing site visits to the school, we will be conducting interviews of an extremely wide variety of stakeholders, witnesses, families, law enforcement, government officials, school officials, and we will be reviewing the resources that were made available in the aftermath.
The findings and recommendations will be detailed in a report, which will be made public, he said.
How To Invite People
It is also imperative to start collaborating on other peoples boards. You will be able to issue your posts on boards in different accounts. And if these boards are already advanced, popular, they already have many users. Accordingly, they get much more repins very quickly than if you add people to yourself.
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Use The Follow Button
Make following your company easy with the Follow button. Install the button on your website, in newsletters, in email signatures, or really anywhere online that you think you might attract followers.
In other situations, you can also use the to promote your brands profile. Make sure to also link to Pinterest in the bios of your other social accounts.
Start Your Own Group Board
Group boards are all the rage and can be marketing power-houses if used correctly. And theyre known for increasing website traffic like nobodys business.
But are you aware of their potential to amplify your followers?
To start a group board, you can do it one of two ways:
- Start a new board
- Use a board you already own
Once you have a board created, click on the plus sign to start adding contributors:
The key to using your group board to gaining new followers?
State clearly in your board guidelines that to join they must follow the board and you. This is standard among group board creators, and its one of the quickest ways to accumulate followers quickly.
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Follow Your Competitors Followers
If youre sitting around waiting for followers to flock to you, youll be waiting a long time.
A powerful tactic to generate followers is strategically following your competitors followers.
Since you both have the same target audiences, chances are, if they followed your competitor theyll follow you, too.
A quick way to find competitors:
Anyone who has blog, blogging, or a related term in their profile will show up under People:
Begin looking through your competitors profiles, one by one. From there you can start following their followers, and youll begin to see many of them will happily follow you back. Easy-peasy!
Create A Pin Using An Image Saved On Your Computer
To create a Pin from images on your computer, follow these steps:
Select Choose Image and find the file on your computer
Pick a board for your Pin and add a description
Heres how to schedule your Pins with Later:
Drag and drop an image from your Media Library onto your content calendar to schedule it at the date and time of your choice.
Important: Your board settings must be set to Public in order to schedule your Pin to that board. When scheduling your Pin, you can search your boards by name, or simply scroll through a list of your boards
Crop your photo, enter your caption, and add a link.
Finally, adjust the scheduled time if needed, and hit Save to schedule your Pin!
Not signed up to Later yet? What are you waiting for! Start managing and scheduling your Pinsnow:
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Create Beautiful Pins To Boost Engagement
Here are some of our top tips for creating beautiful Pins that your viewers will want to save and share:
Use high-quality photos: Make sure they are sharp, in focus, well-composed, properly showcase your product, and match your brand aesthetic.
Use portrait shots: Because , taller images perform better as they fill more of the screen as a user scrolls down through the explore page. The max aspect ratio for Pins is 1:2.8 so getting creative with the length of your images could make a big difference to your engagement rates.
Create Pins with multiple images: If youre skilled in Photoshop, you can edit multiple images together to create one, long Pin. However, we suggest you keep it to less than four images for clarity.
Keep text on your Pins to a minimum: Remember that your Pin is just a snapshot of the link youre sharing, so youll want to keep the text on your Pin short and simple.
Stand Out With Beautiful Visuals
, the best performing pins have three things in common: Theyre beautiful, interesting, and actionable. In that order.
- Use high-resolution and high quality images.
- Use lifestyle images, which tend to be more alluring than standard product shots, .
- Avoid images that are too busy.
- Favour vertically-oriented photos over horizontal ones. A whopping 85% of users search Pinterest on mobile, which means vertical images have much higher impact.
- Dont make images too long, or theyll be cut off. The ideal aspect ratio is 2:3 .
- Consider showing multiple products in a single Pin. that Pins with multiple products can appeal to different tastes and spark curiosity. Its best to maintain a four-product limit per Pin so as not to overwhelm.
- Try video! If you have the resources, short videos have the power to stand out among even the best photos. If you dont, check out Hootsuites social video toolkit.
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Prevent Your Website Content From Being Pinned
Theres another handy privacy feature that accomplishes the opposite, too!
Worrying about copyright infringement, or just want more control over your social media marketing channels, use the !
Adding this code to your website protects your website content from the Pin-It web extension.
If you want to allow some items from your website to be pinned, install the Save button on a certain image.
You now control both the image and the description being pinned from your site because it typically picks up the alternate text you enter on the image.
Create A Pin From An Image You Found On The Web
Start by downloading the Pinterest browser button. This Pinterest browser button helps you easily create Pins from the images you find on the web.
When you find an image youd like to save as a Pin, click the browser button on your browsers toolbar. Or you can press the Pin button that pops up over the images when you hover over it.
Once you select the Pin button, a list of images from the website will appear. From this list, select the image you would like to create a Pin of from the image list and click Save. Add or edit the description and then pick the board you want to save to.
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Tips For Finding People
A rich source of images and ideas can be retrieved from other people. To find that rare gem, click on Everything at the top of the page. From then on, a drop-down menu appears with the topics in which you might be interested.
A large stream of suggestions is displayed. Click on a specific board to open it, and click on a name to view that persons profile. If you see a committee or person that interests you, follow them by clicking Follow, as shown above:
That is all it takes to begin with people tracking! As you can see, it is easy to follow them and remove them from your feed to follow a specific board.
Carefully Plan Your Boards
As , your brands boards can help reach new Pinners interested in specific topics or learning specific things.
For example, Oreos boards include Pins with inspiration for upcoming seasonal holidays like its Spooky Sweet Halloween board and Holidays with Oreo board as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.
In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:
And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:
But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.
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Find A Pinner By Facebook
These days, all social media paths lead to Facebook. For all of these disparate sites and services that are out there, it saves them a lot of headache for having to build their own verification protocols by just being able to link to your Facebook, and trust that Facebook has done its homework on you. .
In any event, you can find friends on Pinterest by using Facebook. This does require, though, that your Pinterest and Facebook accounts are linked. I covered that a little bit earlier, but if youd like to see what the official Pinterest support page has to say about that, .
Navigate Your Account Options
Select the drop-down arrow from the upper-right menu to see more options. You’ll go through each of these options in the next several steps to see where each takes you.
Add another account takes you to a screen where you can create a new Pinterest account and switch between accounts.
Add a free business account helps you set up a business account, so you can run ads, access analytics, and more.
Settings brings you to a screen where you can edit your account profile, add a photo, change account settings, choose notification settings, see and change privacy settings, turn on two-factor authentication, and more.
Tune your home feed brings you to a screen where you can edit your preferences and interests.
Install the app allows you to install an app that lets a Pinterest tab run in the background when you’re using a Pinterest-optimized browser.
GetHelp brings up the Pinterest Help Center.
Selecting Log out will log you out of Pinterest.
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