Tips For Finding People
A rich source of images and ideas can be retrieved from other people. To find that rare gem, click on Everything at the top of the page. From then on, a drop-down menu appears with the topics in which you might be interested.
A large stream of suggestions is displayed. Click on a specific board to open it, and click on a name to view that persons profile. If you see a committee or person that interests you, follow them by clicking Follow, as shown above:
That is all it takes to begin with people tracking! As you can see, it is easy to follow them and remove them from your feed to follow a specific board.
How To Save A Pin From The Web
From your Pinterest home page, select the plus sign in the lower-right corner of the page.
Select Get our browser button or Create a Pin.
To use the browser button, you need to use Chrome, Firefox, or Edge.
If you selected Get our browser button, select Got it from the next screen.
You’ll see a plus sign on the browser toolbar. Select it and then select Install to install the browser extension.
Open the website with an image you want to Pin, hover the cursor over the image, and select .
Choose a board and select Save.
If you don’t want to install a browser button extension, select the plus sign and then select Create a Pin.
Select Save from site.
Enter the website URL and select the arrow to continue.
Select an image and then choose Add to Pin.
Add a title, select a board from the drop-down menu, then select Save.
Skim Through This Step By Step Guide That Has Essential Information On How To Go About Creating An App From Scratch
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Optimize Your Website Images
The easier the experience is, the more you can count on people to visit your website to share an image from your home page or website.
Currently, there are 3 different types.
Rich Pins for Business
Use rich pins. This displays pricing info makes them ideal if youre running an e-commerce store. Or, if youre running a blog, article pins are just the ticket for driving traffic. If you are a food blogger, they will include the recipe and instructions.
Top Tip: Use vertical images, and scale them, so they boast a 600-pixel width and an aspect ratio of either 2:3 or 1:3.5.
Handy Hack: If youre struggling to create Pinterest-friendly images, use Canva. Its a free resource offering a ton of pre-made templates that are fabulous for Pinterest marketers.
Apply for Rich Pins
You can only use rich pins if you have a validated site. This validation process doesnt occur automatically. Instead, youll have to apply by doing the following:
You should note: this can take as long as a week, so dont worry if you dont get an email immediately. Its a pretty simple process and its well worth doing. Youre sure to boost engagement when you start using rich pins.
Saving Pins To A Board
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Connect Offline With Pincodes
Much like QR codes, Pincodes are designed to help people find your company on Pinterest while offline. Pincodes can be added to business cards, brochures, print ads, packaging or any other merchandise. A quick scan with the Pinterest camera will bring them directly to your Pinterest profile, board, or pin.
Create A Regular Pinning Schedule With Later
Whether youre posting once a day, or once a month, making sure your Pinterest account is staying active is easier than ever with Later!
Heres how to use the within the Later app:
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Create A Profile That Captures Your Business
The focus of Pinterest as a site for content curationwhere people are constantly looking to find content they love and want to sharemakes it a place where a lot of new people are going to be exposed to your business.
Heres how it works:
- Youre a bakery and you pin a picture of a fresh batch of muffins.
- My friend, whos already a customer and follows your Muffins board, sees the picture LOVES IT! and repins it to her Muffin Madness board.
- I, a lover of muffins, but not currently a customer of yours, see the picture LOVE IT!, repin it to my MMMuffin board and click on your name to find out who you are
So who are you? Tell me, or any customer: who you are, what you do, and why I should want to follow you or your boards.
Boards And Board Types
Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For example, you might create a board around the planning of a product launch event, for seasonal content, or for wedding inspiration.
Group boards are the same as regular boards, except more than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.
A secret board can only be seen by its creator and invited collaborators. When you create one, youll see a lock symbol beside the board name. These are useful for planning you dont want to be public secret boards wont appear in the home feed, in search, or anywhere publicly on Pinterest.
Similar to secret boards, protected boards live at the bottom of your Pinterest profile and only you can see them. However, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.
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Pin Consistently And Frequently
As with most other social networks, consistent and frequent sharing can often be the key to building an audience and keeping them engaged with your content.
Timing can be important, too, though with global audiences, its often better to spread your content out over a span of the whole 24 hours so youre leaving out people in other time zones. This exposes you to more of your audience more frequently and often leads to more pins, shares, and comments as a result.
P.S. You can easily do all this and more with Buffer.
With frequency, more is often better, we find, with 5x a day being optimal. Some experts recommend as much as 15-20x times a day, but if youre a small company or brand, its better to pick a lower number and stay consistent than to do higher numbers intermittently.
Heres an infographic we created that tells you, in a glance, what kind of frequency and topics youd do well aiming for:
Engage With Whats Popular
Take a look at whats already performing well on Pinterest by browsing the Popular feed. Take notes, evaluate commonalities, and consider how you could apply these ideas to your own content.
But dont overdo it. Too many comments may be flagged as spam. Instead, focus on writing a few sincere comments that go beyond one- or two-word remarks like Cool! or Thats awesome.
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Finding Friends By Name
Connect Your Touch Points
Pinners are shoppers. In fact, . So let them know that your business is there by linking to your Pinterest account on your website. Not connecting your website to your social networks is a bad practice for all social networks, but especially for Pinterest. Adding a Pinterest logo to your website will not only help drive traffic to your page, but will act as a reminder to people who visit your website to pin your content. Youll also want to make sure youre inserting a link in your email newsletter with a strong call to action.
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Create Your First 3 Boards
Believe it or not, youre now ready to start creating your own boards.
I recommend creating at least three boards with a few pins on each, before you really start promoting your page. You dont want to tell people youre on Pinterest, until youre actually on Pinterest.
Here are three ideas you can use to get started
A board about your products or services: This board can be a great way to start contributing to the Pinterest community and to showcase your business. Be careful not to be too promotional, even when youre just starting off. Make sure to give your board a better name than Services and make sure your pins all have descriptions and link to your website.
A board designed to help: A key to not being too promotional on Pinterest is creating boards that your customers can actually use. If youre a clothing store or boutique, that could be a board about fashion tips for the upcoming season, or if youre a marketing company, that could be a board with infographics or pictures that link to blog postsanything that will showcase your expertise and get people involved.
A board thats just fun: I know getting started can be a little stressful, but try to lighten up. The beauty of Pinterest is that you can showcase your business and have fun while you do it. Think of something you love and that your customers will find entertaining. Dont be afraid to think outside the box.
Test Evaluate Adjust Repeat
Any good social media marketer knows that trial and error is a fundamental part of the job. offers several tools and actionable insights that help you see how your audience is engaging with your content.
Whether something is working or not, its always good practice to take a step back and evaluate why. After youve learned why something works, it will be easier to apply in the future.
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Organize With Board Sections
Pinterest recently added Sections to help organize boards. For example, if you have an expansive board category like Home Décor, you can now create separate sections for each room.
Doing this can add credibility to your brand and make it easier for prospective followers to navigate your content. Again, be descriptive and use keyword-rich language for your sections. Heres an example called Seasonal Eatings, and another called Tokyo.
% Of Pinners Use The Mobile App
So what does this mean for brands and marketers who have a presence on Pinterest? You need to optimize your . Big, bold text and bright colors should be a staple in your designs.
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Carefully Plan Your Boards
As , your brands boards can help reach new Pinners interested in specific topics or learning specific things.
For example, Oreos boards include Pins with inspiration for upcoming seasonal holidays like its Spooky Sweet Halloween board and Holidays with Oreo board as well as recipe ideas, like its Oreo Cupcakes and Oreo Cookie Balls board.
In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:
And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:
But the brand also has other boards, like the Earth Day board that includes Pins indirectly showcasing the brand while showing an understanding of what their audience values and supports.
A Brief Intro To The Visual Social Network That Everyone Loves
Pinterest is a social site where you can collect and share images of anything you find interesting. You can also visually discover new interests by browsing the collections of other . Here’s how to get started using this uniquely creative social sharing tool.
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Use The Follow Button
Make following your company easy with the Follow button. Install the button on your website, in newsletters, in email signatures, or really anywhere online that you think you might attract followers.
In other situations, you can also use the to promote your brands profile. Make sure to also link to Pinterest in the bios of your other social accounts.
Create A Product Image
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Sign Up With Facebook
, the allure of using that account to sign up for Pinterest is all of your Facebook friends who are also on Pinterest will be easy to find and follow . Heres the thing: you know your Facebook habits. If you are an avid sharer and love what comes your way on Facebook, the Facebook-Pinterest linking of accounts will be a beautiful marriage made in social media heaven. If you choose to go this route, be sure you have not blocked Pinterest in your Facebook account, as that will preclude you from signing up with your Facebook. Pinterest can be unblocked in your Facebook account from the Block Apps section under your profiles privacy settings.
Then again, that is one more way for Facebook to know your every move and eventually take over the world .
Also, some people like to keep their social media profiles separate, and tailored to their separate spheres. You may use Twitter only for professional networking, Facebook for your friends from school, and MySpace for your friends from that doomsday cult you joined back in the 90s. Anyway, its all about personal preference.