How To Do A Live Streaming Webcast From Zoom To Social Media
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The phone rang. It was Toyota digital marketing calling.
It was one of those phone calls that was exciting, scary and life-changing, all at the same time.
Mind you, this was many moons before coronavirus or on demand webinar services like Zoom, GoToMeeting and Google Hangouts existed.
In fact, it was before live webinar marketing was popular, because it was still pretty tough technically to pull off.
Back then, live streaming video online was a risky proposition for even the slickest digital marketing consultant.
It was hard enough to get online marketing consultants to agree on what is a webinar, let alone agree on how best to produce webcasts vs webinars.
Live Streaming From Zoom To Linkedin
LinkedIn Live, which is a feature that allows user to live stream long form content, is still in beta and requires approval. To apply for access to LinkedIn Live fill out this form.
LinkedIn also archives your video as the post on your activity stream, so all video files live streamed from Zoom through Restream to LinkedIn remain on your profile indefinitely.
, Linkedin Live streams get 24x more comments than video upload posts and 62% of companies plan to adopt live broadcasting in the future.
No Easy Way To Live Stream
Back to the phone call. The internet marketing team at Toyota was concerned.
In the past, theyd always revealed their new models exclusively for the news media at the Detroit Auto Show.
But the economy was in bad shape, and only a third of the press pool had pre registered to attend their press conference.
At this time, newspapers were canceling their Automotive sections all together.
Automotive advertisers were strapped for cash too, and the mainstream press has already started to feel the impact classified advertising defecting to digital media.
It no longer made sense to give their news exclusively to the mainstream media.
It was time to go direct to consumers with their news, much as the movie studios are doing these days with the movie theaters shut by COVID-19.
The financial meltdowns and pandemics accelerate digital transformation.
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How To Live Stream Zoom
This article was written by Darlene Antonelli, MA. Darlene Antonelli is a Technology Writer and Editor for wikiHow. Darlene has experience teaching college courses, writing technology-related articles, and working hands-on in the technology field. She earned an MA in Writing from Rowan University in 2012 and wrote her thesis on online communities and the personalities curated in such communities. This article has been viewed 9,413 times.
This wikiHow will teach you how to live stream a Zoom meeting or webinar to Facebook Live or YouTube Live. To live stream a meeting, you’ll need a Pro, Business, or Enterprise account, and the desktop client for PC or Mac. To live stream a webinar, you’ll need those same requirements as well as the webinar add-on.
Who Should Use Zoom To Live Stream
Normally, businesses that have multiple offices with remote employees gain the most from Zoom. However, Zoom is not just for meetings. Its also a live streaming tool with cool features like polling and virtual hand raising. Teachers and life coaches use it to live stream classes, presentations and webinars. Fitness instructors use Zoom to broadcast classes, and experts host workshops on a variety of subjects. Live streaming allows you to interact with your viewers in real time a huge advantage over video on demand .
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Some Things To Keep In Mind When Using Zoom To Live Stream:
- You can record your Zoom webinars. Paid users can record webinars and save them to the cloud. Both paid and free users can use Zoom to record their content on local hard drives. You can use the footage to stream it again later, upload it to your platform accounts, or edit it into new videos.
- Zoom can transcribe your webinars for you. Dont worry if you didnt prepare a detailed script for your webinar Zoom will produce a transcript for you. You can use it later to turn your webinars into other types of content, such as a book or a series of articles.
- Zoom has advanced features such as polling. You can use these features to make your meetings and webinars more engaging and interactive. You can see an attendee list in Zoom. Its always good to have a list of meeting attendees. You can see who attended the meeting from within Zoom. Better yet, Zoom lets you ask the attendees for additional information when joining the meeting.
Live Streaming From Zoom To Youtube
You can also live stream a Zoom meeting to YouTube through the Restream platform as well.
When you start live streaming, YouTube followers will get a notification that youre live and the stream will be available on your channel.
The archive, however, will be available as a YouTube live video, although you can add that video to any playlist once its done.
since its hard to Beyond camera and live streaming, while promoting your stream on social networks at the same time, its a good idea to have some help.
Ideally you want someone tweeting, Facebooking, and sharing on other social media that youre alive when youre live to try and get people to watch.
The nice thing about a livestream, is it tends to attract people together at the same time, since they want to participate while its still alive. So live streaming is a way to leverage immediacy as part of your digital marketing program.
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Live Streaming With A Zoom Paid Account Via Restream
Multistreaming is broadcasting your live stream on multiple platforms simultaneously. For instance, say you want to live stream your webinar on YouTube Live, , and with Zoom. Youll need at least a Pro Zoom subscription and an account on Restream for this to work. Heres a detailed video guide on how to do this. Just follow the instructions below, and youll be ready to go!
Live Streaming With Basic Zoom Via Obs Studio And Restream
Lets say you want to live stream on more than one platform, but you dont have a paid subscription with Zoom. Restream allows you to broadcast your Zoom webinars or meetings on as many streaming platforms as you want simultaneously, including LinkedIn, Facebook, YouTube, and more. In addition to your free Zoom and Restream accounts, youll need to download OBS Studio. But dont worry! The setup process is super easy and user-friendly.
1. If you havent done so yet, create your Restream account. The registration only takes a minute.
2. Connect your Restream account to OBS Studio. To do so, open your OBS Studio app and go to Settings on the right.
3. On the Stream tab on the left, click Restream.io – RTMP in the drop-down menu.
4. Click Connect Account. Youll be asked to log into your Restream account.
5. After youve successfully connected your Restream account and OBS Studio, choose the channels you want to live stream on. To do so, go to your Restream dashboard and click +Add Channels.
6. Make sure OBS Studio specifies Zoom Meeting as the video source. On the tab, click Add and select Window Capture. Note that if you are live streaming from Zoom on a Mac, you must install a plug-in called iShowU Audio Capture.
7. Name it something like Zoom Meeting and click OK.
8. In the Window option, select your Zoom meeting in the drop-down menu and click OK.
9. Click Start Streaming and go live!
For more info on this setup, you can visit our Help Center.
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Live Streaming From Zoom To Facebook
If you want to live stream from Zoom to Facebook, you can connect restream to zoom, Andre stream to Facebook.
Restream acts as a sort of middleware application. You move your Zoom event to restream and then divvy it up among as many social networking sites as you like from there.
You can stream to personal profiles or Facebook pages. And you can stream to multiple Facebook pages as well, as long as you have the right account level. The more you pay, the more destinations you can stream to simultaneously.
Facebook automatically archives the video of the Zoom live stream.
Using Zoom To Live Stream A Few Examples
Theres a lot you can do when you know how to use Zoom in your live streaming setup, especially if you combine it with a multistreaming service. Zoom is a popular solution for communication in a workplace setting, so it has many professional and business use cases. Still, that doesnt mean you cant multistream with Zoom for your side projects or even a hobby you want to turn into a business.
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Live Streaming From Zoom To Twitter
Since Twitter doesnt accommodate live streams, you need to sign up for a Periscope account.
The Periscope account should be attached to your Twitter account.
Then when you simulcast the Zoom live stream to Periscope, itll show up on Twitter as well.
Periscope automatically archives a copy of the live stream on Twitter as well.
Live Streaming From Zoom To Restream
Attaching Restream to Zoom is quite simple. All you need to do is plug in aqui from restream. Heres an article that shows you how to do it.
Before you start your live stream on Zoom however, go to Restream and specify a title for the stream and a description of what youll be discussing.
In the description field, make sure and include a link to a landing page where people watching the stream can take some sort of action, like sign up to attend live or download bonus content.
This will allow you to convert their interest into some sort of microtransaction.
If you live stream directly from Zoom through Restream to multiple social networks, you wont be able to use Facebook live or YouTube Live pre-scheduled Events. Instead youll just go live on those networks and your followers will get a notification in their activity dream that youre live.
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For Your Entire Account
To enable all members of your organization to live stream meetings on Workplace by Facebook:
Here Are Some Of The More Popular Ways You Can Use Zoom To Live Stream:
- Give a behind-the-scenes look. Behind-the-scenes segments are a type of content that businesses make when they want to demonstrate their company culture and increase their reach. With Zoom, you can take going behind the scenes a step further by broadcasting team meetings. Your audience will appreciate the authenticity of a live behind-the-scenes look, but be careful not to blurt out any business secrets!
- Produce an online show with co-hosts and panelists. Zoom works great for any kind of content that uses a video call-in feature. It helps you co-host your show with someone whos not in the room or create your very own panel of guests.
- Stream product demonstrations from several locations. Product demonstrations are engaging, and adding some social proof or a couple of words from product ambassadors or employees can make them even better. With Zoom, none of your product demonstrators have to be in the same physical location as you, so you can save on travel or accommodation expenses.
- Make your educational content available across the world. Is there something youre good at and want to share your knowledge of? You can gather a couple of highly interested people and host a webinar with all the options Zoom offers. You can then live stream whole sections of the webinar online to reach new audiences.
These ideas are an excellent start. But when you combine teleconferencing, webinars, and live streaming, you can create any number of interesting types of content.
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