Why Businesses Should Use Snapchat Filters
Snapchat filters are one of the main ways Snapchat was able to successfully grow their popularity. Before Snapchat introduced the world to these swipeable filters, the app was download 600,000 times each day worldwide once Snapchat filters were added to the platform the daily download rate DOUBLED.
A Snapchat filter, left, is overlay, as opposed to a VR lens, right.
One study found that one of the main reasons users spend time on Snapchat is because of the filter feature. Realizing this, Snapchat has made it possible for businesses to grow their brands by creating their own branded Snapchat filters.
Geofilters also have been found to get a wide amount of visibility with 40 to 60% of the daily Snapchat audience seeing them, according to HubSpot. In fact, a Geofilter run by Bell Media for students at the University of Alabama reached 19,000 people in just five hours!
Now that you understand how valuable these babies are, here is how you can go about creating your very own Snapchat filters to draw even more eyes onto your brand.
Option #: Create Your Own Filter Design In Snapchat
If you want to design your filter from scratch using Snapchat’s filter-making tool, you can use the editing features to do so.
Pick a theme design: Select the default theme on the left side to see a dropdown list of themes like Game Day, Weddings, Birthdays, and more. Next, select a design in the grid below to see a preview of what it looks like.
Customize your theme design: You can click on any part of the design to edit it. For example, if we click on the text portion in the design shown above, we can drag and drop it around to a different area, select the corners to adjust the size or even select the trash icon to delete it.
Additional editing options for the selected design element also appear on the right side. With the text still selected, we can change the typeface, alignment, color and shadow.
Change the color scheme: The Color option in the top right allows you to change the colors of the theme design. Simply select Color and choose a color to transform the color scheme of the overall design .
Add your own text and elements: Beside the Color option are Text and Elements options. Select Text> +Text button to add additional text to the filter and use the editing features that appear on the right to customize it.
Select Elements > yellow Upload button to select a file to import and add to your filter. For example, you could upload a smaller image graphic as a PNG file with a transparent background to drag and drop into the bottom left corner of the filter.
What Are Normal Filter
Normal Filters are those that have been preset by Snapchat. They are typically light and funky, ranging from face-changing effects to colourful backgrounds, to voice-altering effects. They are divided into filters and lenses. While some filters are like frames and sticker-type artwork, some are face-changing lenses.
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Use This Unique Method Of Advertising On The Popular Social Media Platform
- Snapchat geofilters support business marketing efforts by identifying local users and potential customers.
- Local marketing is extremely important to brick and mortar businesses that can benefit from improved foot traffic.
- Follow the steps below to create your own Snapchat geofilter that can help support your local .
- This article is for entrepreneurs who want to leverage Snapchat geofilters to improve their local reach and drive new customers to their business.
Snapchat is known for its fun, creative and sometimes goofy filters that users can add to spice up their selfies and make shareable videos. Most of the filters you typically see are made by Snapchat and are universal to all users, but you may have noticed some that are specific to your location, whether it’s a city or other public space.
Businesses can also have their own filters, making Snapchat a great marketing tool to not only impress customers but also get them sharing your brand and place of business with their Snapchat followers. Fortunately, setting up a Snapchat Geofilter is easy and affordable.
How To Make A Snapchat Filter In The App
You can also submit your custom Snapchat filter on your iPhone. The process is pretty much the same, with the only difference being finding the iOS-only feature within the app.
To locate it, open Snapchat on your iPhone and go to your profile. Then go to Settings to find Filter and Lenses. After you select Filter, Snapchat will take you to a similar customization screen to design it.
Follow the same algorithm, create your own design, set the dates, and the area, then pay and submit your Snapchat filter for approval.
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How To Create Your Own Snapchat Geofilters
Choose the format
Log into your VistaCreate account and search Snapchat Geofilter in the search bar to discover ready-made templates. Open a blank canvas to start from scratch or create using your custom dimensions.
Select the template
Browse dozens of free, editable Geofilter templates to get inspired and find the one that perfectly suits your aesthetic. Proceed with edits!
Customize your filters
Add videos, fonts, animations, and more content to catch the eye, or upload your own photos to create a Snapchat filter. If this is a business Geofilter, use Brand Kits to quickly add your company logos, fonts, and colors to your mockups.
Once your new Geofilter for Snapchat is ready, download this design or send it right to your feed of any social media platform where you can share your location filter.
Go To Snapchat’s Geofilter Site
First, pick which category of geofilters you want. Youll see choices for Community Filters and Filters next to option for lenses and Snapchat ads. Community filters are free and showcase cities, neighborhoods, schools and landmarks. Users can also share individual moments with special filters, such as going out with friends for lunch or parties.
In the Filters menu, you can design a filter for either personal or business use. Personal filters cost less than business filters they create temporary geofilters that anyone can share for personal events, such as weddings and parties, and other purposes, as long as they don’t promote a business’s brand.
A business filter is meant for companies that want to create a filter with their branding to use for promotional purposes. These filters have a “Sponsored by” label at the bottom of the screen. You’ll have to submit your business’s name for this purpose and ensure you have all of the necessary permissions.
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How To Create A Snapchat Filter For Your Next Big Event
Snapchat filters give context to your Snapchat stories and messages.
Knowing how to use Snapchat is an important aspect of modern marketing strategies.
Geofilters tell friends where you are in the world, what you might be celebrating, or what event youre attending.
Filters have evolved over time. Originally, we started with simple location filters that tell people youre in Chicago, or at the Eiffel Tower, or enjoying a hot dog in New York City.
As Snapchat grew, it expanded filters to large events. The Super Bowl, Oscars watch parties, etc., might all have their own Snapchat-originated filters.
Then Snapchat made it personal by allowing users to create and purchase filters for their own events. Weddings, quinceañeras, college graduations, dog birthday parties any event you can think of can have its very own Snapchat filter.
Not only are filters fun, but theyre also great for event marketing purposes. They create curiosity and demand surrounding your event and urge viewers to learn more.
If youre looking to create a custom Snapchat geo filter, for professional or personal reasons, use this guide as a complete reference.
Can I Collaborate On Projects With Others
Absolutely! VistaCreate offers thousands of design templates, including all major social media and advertising formats, printable materials, and event-related themes to advertise your business. With VistaCreate Pro, you can collaborate with colleagues to edit ready-made designs or seamlessly work on your unique creative projects.
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How To Create A Community Filter
Begin by navigating to . Press get started in the middle of the screen.
Here you have the option to a community filter. A community filter is defined as a free filter for a location or moment that is special to you.”
With community filters, Snapchat encourages users to, Share some pride in your city, university, a local landmark, or any public location.
Community filters have to be submitted for Snapchats approval. Once approved, users around the world can add these filter to their Snapchat stories.
Within community filters, you have the option to choose between geofilters and moment filters. The difference between the two is described in the image below.
For both of these options, youre in charge of designing the filter yourself. Snapchat does not offer templates or design skeletons for either of these options. Rather, youre directed to a page similar to the one below where you upload your design and further customize the filter.
Once youve completed the steps such as establishing a location, naming the filter, and determining a category, you can submit the filter for approval.
How To Make A Snapchat Filter:
- Step #1: Go to Snapchats Create page and choose what type you want to create. Aside from filters, you can also make your own custom lenses and bitmoji to accompany all of your online creations.
- Step #2: Once youve chosen a product , its time for the fun part: designing! There are filter designs available that you can build from, or you can create from scratch! You can also add text and change the font style, size, and color.
- Step #3: Upload elements to add to your filter. If youve got a logo or a photo you want to add to your filter, just upload it to Snapchats Create Filter interface. You can add photos youve created from editing apps like Instasize.
- Step #4: After youve finalized your filter design, go to Dates and select the date and time you want your filter to be available. You can even have it available for the long-term.
- Step #5: Click Next or Location. You can custom draw a fence around the area where you want your filter to be available for use. Location will determine how much your Snapchat filter will be.
- Step #6: If your design, date, time, and location is final, its time to hit Checkout.
Want to make a custom geofilter for a public place like parks and neighborhoods? Its just as easy, plus its free to create and submit!
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What Is The Best Way To Create My Own Lens On Snapchat
Snapchat lenses can be created in two ways. It is possible to purchase snapchat tickets at the website. For mobile users who use Snapchat on an iOS device, there is also an add to view section by clicking on com/create. On Android devices, the website will only have filters and lenses. for now.
How Do I Customize My Geofilters
VistaCreate Editor has an easy-to-navigate interface to perfect your chosen template or design from scratch. Explore a vast library of videos, music tracks, animations, and more to make your filter stand out. If you get stuck, watch one of our tutorials to learn how to create different visuals in a few easy steps.
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What Happens Next Snapchat Reviews Your Submitted Lens Or Filter
Snapchat will review your submission to make sure it meets its guidelines. These are relaxed and forgiving, and are mostly in place to ensure a high standard of quality with no legal or reputation issues to jeopardize the image of custom filters.
For example, personal Snapchat geofilters may not have any references to logos, business names, or trademarks. Neither business nor personal filters or lenses may use personal photographs, phone numbers, emails, URLs, social media handles, or any content related to drugs or gambling. These rules arent too restrictive, and should fall in line with common sense for whats considered offensive or dangerous content.
Youll receive a notification when your submission is approved. From there, your custom lens or filter will be saved for future if you want to reuse it or build off the design.
And there you have it! You now have the power to exercise your creativity and start using Snapchat to promote your business or eventthe perfect addition to your Snapchat marketing strategy. Come up with something original, and make your next event unforgettable!
Bonus:Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.
How Do I Add Lenses On Snapchat
Browse community Lenses Step 1: On the camera screen, tap the smiling face icon to the right of the capture button to bring up the Lens Carousel. Step 2: Tap the smiling face icon to the left of Discover to open the Lens Explorer. Step 3: Under Community Lenses, tap the lens you wish to add to your Snap.
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Option #: Upload Your Own Filter Design
Before you do, make sure that your file:
- is saved as a PNG file format
- has a transparent background
- has dimensions of 2340px by 1080px and
- is under 300KB in size.
Put Yourself Your Customers Shoes
Would you, as a potential customer, use this Snapchat filter? This is the question you should always ask as you are creating your Snapchat Geofilter. If it does not feel like something your audience members would actually use, then what is the point?
Making it fun, entertaining, and timely are some ways to ensure your customers will use it. Perhaps playing off a recent SNL skit or incorporating some holiday related content that gets your audience members to feel warm and fuzzy inside. Always thinking about how to relate most to your audience members, and getting into their mindset will ensure your business Snapchat filters resonate.
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How Do You Put Filters On Iphone
How to use filters in the Photos app for iPhone and iPad Launch the Photos app from your Home screen. Tap on the photo you want to filter. Tap the Edit button at the top right of the screen. Tap the Filters button in the bottom menu in the middle. Scroll, then tap on the filter you want to apply. Tap Done.
What Are Snapchat Community Filters
In Snapchats own words, Community Filters are available around special locations and landmarks, or during certain occasions and holidays. Snapchatters just like you create them, and its free!
Essentially, Snapchat Community Filters are used to draw attention to public attractions, landmarks, neighbourhoods, and cities.
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Pick Your Location And Dates
The price of your geofilter depends on how big of an area you want to target and how long you’d like the geofilter to be available. The minimum area is 20,000 square feet, which you can select with a fence tool on an interactive Google Map. You then select the length of time you want the filter to be up.
Finally, you preview and submit your geofilter. For long-term geofilters, you can contact Snapchat to discuss an annual plan for your campaign. You should plan your geofilter a few weeks in advance in case Snapchat rejects your submission and you need to redesign and resubmit it.
Your Own Instagram Filter Will Work If You Make It Free Of Charge
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How Does A Diy Water Filter Work
How the Filter Works. Each layer of the homemade water filter has a purpose. Gravel or small stones are used to filter out large sediments, like leaves or insects, whereas sand is used to remove fine impurities. Finally, the activated charcoal removes contaminants and impurities through chemical absorption.
How To Create A Filter
The other option you have on Snapchat is to create a personal filter using Snapchats ready-made templates.
Begin by once again navigating to and select get started. Select the middle option, entitled simply filters.
This will lead you to a page where you can immediately begin designing your filter.
Snapchat has a plethora of template options, mostly based around the purpose for the event or occasion youre celebrating. Choose anything from a baby shower to Game Day.
Customize the filter by choosing your preferred color scheme, adding text, and incorporating other elements such as Bitmojis.
Once youve designed the filter, youre responsible for establishing the dates and times of the filters availability, as well as the location the filter should be available in. Snapchat bases almost all of their filters on geographical location, so its important to make sure this is correct.
For example, say youre creating a filter for an upcoming event across the country. Be sure to set the location for the part of the country youre going to be in, and not where you are currently. The filter will only be available to those who are in the predetermined location.
From here, you navigate to the checkout page where you pay for your filter. Pricing will depend on how long you want the geofilter to last, as well as the size of your geofence.
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