Picking The Right Profile Photo
Picture time! Your profile picture should be your logo or something recognizable thats associated with your brand if you dont have a logo. Remember, this is your Instagram business account, not a personal page. Avoid the selfies or group pics. If youre the face of your business, use a professional headshot you like or take a new one.
After tapping Add a photo, youll be given a few photo import options. Do not import from Facebook that will pull in your personal account info. You can import from Twitter as long as its a business account.
Once your profile picture is uploaded, youll be asked if you want to save your info. This will make future logins faster. You can opt to save, or you can hit Skip again.
After that, youll see a page with suggested accounts to follow. You dont have to follow any of them and you shouldnt if they dont fit your strategy. For example, dont follow Entertainment Weekly if youre setting up a business account for a real estate company. Click Done in the top right corner to move to the next step.
Use The Effect Of A Chessboard
Theme of a chess board is not just impressive, it engages the user, encouraging him to consider image. You can create a Board by alternating two colors, and you can interleave text and image.
Please note that this method was used by a lot of artists-modernists. It is effective, appropriate and stylish.
You can alternate the goods in an online store and advice on relevant topics, or just inspirational quotes. You can alternate things on sale and personal photos. In the end, Instagram is getting both entertaining and informative, and therefore more attractive to the followers.
And now, please find some life hacks.We expect, they will make your Instagram stories creation easier and more effective.
Dmitry Y.Social Media Specialist
Your Brand Gains More Trust
Having a well-built Instagram business page establishes a higher level of trust.
An Instagram Business page makes your audience view you as a more established brand than if you just had a personal profile.
On top of that:
As you grow your business page, youll get more engagement, giving your brand more social proof.
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How To Sign Up To Instagram
Once youve installed and opened the app, youll be prompted to either sign up a new account or register with Facebook. When signing up, it’s best to choose a relevant business email that matches all your other social media feeds and links to the email you use most frequently. This way, if any potential customers would like to get in touch with you, you’ll be able to see the message and get back to them swiftly.
When deciding on the username you will use, it’s important to keep your usernames as uniform as you can across all platforms.
This helps create consistent branding for all your marketing efforts and allows the user to instantly recognize your brand.
How To Create An Instagram Account On Iphone
Instagram is one of the largest social media networks. can be done quickly by downloading the Instagram app on iPhone or iPad, signing up for Instagram within the app, then setting up your account. Once youre all set up, youll be able to post photos and captions to share with your followers. So if youre ready to get on Instagram, well walk you through it. Heres how to make an Instagram account for iPhone or iPad.
There are a few different ways you can go about creating an Instagram account. You can sign up in a flash with your Facebook account, granted its not connected to another Instagram account. Or you can use either your phone number or an email address to sign up for Instagram. Its good to note that Instagram isnt really designed for computers, Mac or PC. You can view Instagram on your computer, but you cant make an Instagram account on your computer, at least not in an official Instagram-approved way. Once you set up your Instagram, you’ll be on your way to greater things, like learning .
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Connect Your Facebook Page
If youre moving forward in creating or switching to a business profile, your next step is to connect your Facebook Page. You must have admin access to your to take this action.
Once you confirm which Facebook Page you want to connect, your business profile is ready to go!
If youre switching to a creator profile, all you need to do is select a category for the type of creator you are.
How To Set Up A Business Account From Scratch
Dont have a personal Instagram page?
No worries. You can create an Instagram Business account in 7 easy steps.
1. Start by downloading the Instagram app on your IOS or Android device. Click the big blue Create New Account button once opened.
2. Enter your email or phone number and then confirm your information.
3. Once you enter your confirmation code, enter your name, password, and username on the next page.
4. Once inside your Instagram account, add more information to your profile like your website and bio.
5. Now lets convert your new account into a business account. Tap the 3 bars and then tap Settings, then tap Account.
6. Scroll down and tap Switch to business account to convert your profile to a business account.
7. Fill out the following needed information to convert your account.
8. Optional: Connect your Facebook Page If you have one.
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Optimize Your Instagram Profile To Do Business
An Instagram business profile gives you a small amount of space to accomplish a lot. Its where people on Instagram go to learn more about your brand, visit your website or even book an appointment.
Write a great bio
The people reading your bio were curious enough to visit your profile. So, hook them in and show them why they should follow you.
In 150 characters or less, your Instagram bio should describe your brand , and showcase your brand voice.
Weve got a full guide to creating an , but here are some quick tips:
- Cut straight to the point. Short and sweet is the name of the game.
- Use line breaks. Line breaks are a good way to organize bios that include different types of info.
- Include emoji. The right emoji can save space, inject personality, reinforce an idea or draw attention to important info. Make sure to find the right balance for your brand.
- Add a CTA. Want people to click on your link? Tell them why they should.
Optimize your profile pic
When using Instagram for business, most brands use their logo as a profile picture. Keep your picture uniform across social media platforms to aid recognition.
Your profile photo displays as 110 x 110 pixels, but its stored at 320 x 320 pixels, so thats the size you should aim to upload. Like most profile icons, your photo will be framed by a circle, so make sure you take that into account.
Use your one link in bio wisely
Add relevant contact info
Configure action buttons
Add Story Highlights and covers
Get Your Name Out There
Once youve got your account established, be sure the Instagram icon is on your website and in your email signature. You can also include your handle on your LinkedIn page or any other site that drives visitors to contact you.
Have fun using your Instagram business account to connect to your network and enrich your relationships.
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How To Create A Second Instagram Account With On Computer
Instagram has added other options on its website for users using a desktop, like the Instagram direct message. Still, unfortunately, you cannot add a second Instagram account with one email on the computer.
To have multiple Instagram account, you should only log out of all accounts on desktop and sign up using a new email address or phone number.
As I have shown below, you should fill-up the form first and submit to create a second Instagram account.
It is also possible to log in with a Facebook account.
Advantages of having a second Instagram account
Creating a second Instagram account from a computer or any other device has lots of benefits for you. As you know, you can create only one account with an email address, but Instagram provided this option to have a second account with the same email address.
So, you can use one for public inquiries and another for the individual posts.
Another advantage of having a second Instagram account connected to the previous user name is that you can log in and log out with the parent Instagram account . It makes the login activity more comfortable and faster and also no need to set username or password for all the new accounts.
Although, there is a possibility to connect up to three Instagram account to each other through this method. In this way, once you log out from the parent account, all other new accounts would be logged out too.
Access To Instagram Insights
Social media platforms are known to provide a wealth of valuable insights, and an Instagram business account is no exception. With your account, you will gain access to a comprehensive range of data relating to profile views, posts, reach, impressions, and website clicks. You also get a full breakdown of the demographics of your audience, including gender, ages, locations by cities and countries, and when they are most active.
All this will give you a clear overview of how your posts are performing and what your audience expects so that you can make the necessary adjustments to increase your following.
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To Create An Instagram Account With Your Phone Or Email:
Tap Sign Up With Phone or Email.
Enter your phone number and tap Next.
If you sign up with your phone number, youll be sent a text with a verification code.
Instagram will ask you to enter the verification code. Once you do, tap Next.
Enter your email and tap Next.
If you sign up with your email, Instagram will send you an email.
After you set up your Instagram account, youll need to open the email and confirm your email address.
Why Cant I Create An Instagram Account
To create an Instagram account is very simple. But anyway, if you are having trouble with this, there may be some reasons for this:
- You have already selected a used user name.
- The password you have chosen is not compatible.
- Your email address is registered in the system.
- Your phone number is registered in the system.
- You used different characters in your username.
- You did not confirm your phone number email address.
These problems are possible issues.
Many users may experience similar problems. In the error code, it indicates what youre missing or writing wrong.
If you try to correct the error and re-register, the problem will be fixed.
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Tip #: Share Relevant Content
As we mentioned earlier, you only get one link on Instagram, and thats the one in your biography.
But that doesnt mean that link cant be changed, adjusted and played around with to boost the traffic back to your site.
Content to consider sharing includes:
- Blog posts
- New products
If you decide to promote any of the above content, it’s important to set yourself a reminder to change it back to your original link so that you can continue pointing users back to the sales funnel of your product or service.
You’ve Made A New Account: Now What
Approach this as you did when you first signed up to Instagram.
You need to add your name, which is the account display name. It will suggest a username based on existing accounts, but you can change this.
The next page will require a passwordâdon’t reuse the one connected to your other profile in case that gets leaked. Ideally, you want different passwords for all your online accounts anyway. If that’s an issue, you should try using a password manager.
You’ll then need to confirm your age.
Instagram is pointless if you don’t follow anyone, so connect with friends, family, and similar accounts. Obviously, you need to add a profile photo and short biography, utilizing hashtags. If it’s a business account, you should consider .
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Optimize Your Profile For Business
Weve shown you how to set up your Instagram business profile, but there are a few extra tips that can help you optimize your page for business.
- Write a great bio: you have 150 characters to sell yourself, so make it count. This is your chance to hook visitors to your page, so make sure your bio explains exactly who you are, what you do, and what you stand for. Ultimately, use this space to tell them why they should follow you.
- Use emojis: they are a great way to convey emotions without using up too many of those valuable character counts. They also add a bit of personality to your page and can help attract attention. Dont go overboard though.
- Find the right profile picture: most brands tend to use their logo. Whatever you opt for, make sure your profile picture is consistent across all your social media channels.
- Add all your contact info: make sure you include as much contact information as possible, including email address, phone number, and physical address if you have a store or outlet.
How To Create A Business Account On Instagram
If youre brand new to Instagram or want to create a business account from scratch, the steps to set up your new account are easy. Heres what you need to do:
Now your Instagram profile is created. Youll automatically start out as a personal account, so heres how to make the switch to a business account!
Congratulations, you now have an Instagram business profile! On the next popup, youll see a list of steps to complete your onboarding process. These include:
- Complete your profile
Thats it! You are the proud owner of a shiny new Instagram business account!
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Follow People And Get Social
From here, there are two options near the top, under Follow People:
- Facebook Friends
Tap either of these and Instagram will connect to Facebook and your address book. If youve got past clients and connections stored on your phone, youll be able to see their accounts.
Instagram will show you all of your friends on Instagram that are in your contacts list. Start following other accounts and commenting and engaging with their posts. This is how you get people to start following you back.
As you post more to Instagram and follow more people, you can check your notifications page to see who has liked your photos, started following you, left a comment, or mentioned you in a post.
How To Remove A Second Instagram Account From The App
Not all Instagrams were meant to last forever. So if you find yourself needing to remove an Instagram account from your app, there are just a few simple steps you need to follow.
Heres how to remove a secondary account from your Instagram app:
While following these steps will remove the account from your Instagram app, it will not disable or delete the account.
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Action Buttons For Instagram Business Accounts
Action buttons are a newer feature on Instagram for Business, and theyre incredibly handy!
Because of COVID-19, Instagram worked on action buttons to create digital interactions and experiences to support small businesses on the platform. Heres an overview of just a few of the Action buttons available for your profile!
- Order Food
- Book Now
- Reserve Now
You Get Insights & Valuable Analytics
Instagram first announced this valuable business tool in 2016.
Insights give you the ability to see how your posts are performing daily, weekly, and monthly.
This helps when you want to come up with content your audience enjoys.
Analytics reports your follower demographics like age, gender, and follower location.
Other features include button taps, story views, and profile visits.
These analytics help you optimize your content to better suit your audience in the future.
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Post Consistently By Scheduling Your Posts
Being consistent with your posts allows your audience more chances to engage.
Everyone loves when they see their favorite brands, influencers, and business people posting consistently.
Using a post scheduling tool like Post Planner will help you consistently increase your engagement and follower growth.
Take Joshua Becker, for example.
He increased his follower growth by 4X in just 3 weeks by using Post Planner.
Check the results out for yourself: