How To Use Linkedin For Companies Promotion
When applying LinkedIn for businesses, you should take the best social media and content marketing approaches and accommodate them to the platforms practice. To promote the organization on particular social media, you need to focus on the concepts related to helpful content, the expertise that you project, the buyer persona, engagement, and targeting.
Optimize Your Linkedin Company Page Data
For the following steps you will make all the changes by clicking on the small pen in the header of your page.
1 – Optimize the header of the LinkedIn company page
They are eye-catching, they are the first things that jump out at people who visit your page. They should allow you to identify yourself and memorize your identity quickly.
Sales Odyssey Example:
2- The description of your LinkedIn page
Post At The Right Time
Its important to post regularly to build an audience on LinkedIn. LinkedIn estimates brands that post once a month gain followers six times faster than those that dont. Companies that post weekly see two times the engagement. Brands that post once a day gain even more traction.
No matter how often you post, aim for the most impact by posting at the best time. Hootsuite research finds the best times to post on LinkedIn are 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST. The best day for B2B brands is Wednesday. For B2C brands, Mondays and Wednesday are best. All audiences are different, so use LinkedIn or Hootsuite analytics to verify that these times work for you.
Tip: Running low on content or ideas? Check out Content Suggestions under the Content tab of your LinkedIn Page dashboard. Filter by audience, industry, location, and more for trending articles you can share to spark conversations.
Wed be remiss not to mention that scheduling your posts in advance with Hootsuite will save you a lot of work and ensure that youre posting at optimized times every day. The bulk composer lets you prep several posts at once. And dont worry, if you need to reschedule, its as simple as a drag and drop.
If one of your posts seems to be doing particularly well, you can pay to promote it to even more people as Sponsored content.
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Linkedin Is The Only Social Platform Where You Can Publish Long
Get an audience fast Easily publish targeted long-form content from your LinkedIn Page, with rich media, links & pull quotes.
Make it easier to engage Start a conversation with your community in the comments and foster rich back-and-forth dialogue.
Know your audience Get exclusive firmographic details on whos reading & engaging, along with reach and engagement metrics.
And soon, qualified Pages will be able to start a LinkedIn Newsletter, collecting subscribers on a topic they publish about regularly.
How To Create A Business Page On Linkedin
A LinkedIn business page allows you to engage your customers and build awareness for your brand. Use it to describe your business, post product information,and more. Heres how to set up a business page on LinkedIn.
No matter what the target audience of your business, you cant go wrong with setting up a business page on LinkedIn. LinkedIn calls these pages company pages. They allow you to market your brand to a like-minded audience and connect with a whole host of business professionals through your own diverse range of unique, LinkedIn-specific content.
If you want to be taken seriously as a professional, setting up a personal LinkedIn account is a good place to start but to get the best out of your business marketing efforts, youll need a comprehensive, well-rounded business profile for your brand.
If youre looking to get started on creating a LinkedIn business page, heres how the process works:
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Make Sure Your Most Important Product Is Listed First
The first product or service listed on your Products and Services page is also displayed as featured content in sidebar of your home page. That means more people will see it. With that in mind, make sure the first product on your Products and Services page is the one that you want to promote on your home page.
Creating A Linkedin Account
Creating a LinkedIn account is simple. All you need is an email address and a few minutes of your time. Lets take a look at how it works.
Watch the video below to learn more about creating a LinkedIn account.
To get started, go to in your web browser. Enter your information, choose a password, then click the Join button. LinkedIn will guide you through the steps of adding more detail to your profile.
Next, you’ll need to verify your email address. Go to your email inbox, look for a message from LinkedIn, then click the confirmation button or type the PIN into LinkedIn. It may also ask for your phone number to send you another verification code, so you may want to have your phone nearby just in case.
Syncing email contacts and other information
You can also choose to sync the contacts list from your email account. This will make it easier for you to find people you already know on LinkedIn, so we recommend taking eventually. However, you can always click Skip if you’d rather do this later.
LinkedIn will also ask for information about yourself, such as your most recent job title, location, and profile photo. Like with email contacts, you can skip some of these steps if youd rather deal with them later. However, we recommend exploring everything LinkedIn has to offer to ensure youre getting the most out of it.
Choosing a Basic or Premium Account
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Are Linkedin Showcase Pages Worth It
Your business’s products and services will determine how much value you derive from a LinkedIn Showcase page. Each Showcase page you set up will need the same attention to detail that you put into your main LinkedIn business page. You will need strategies and personnel for content marketing, audience engagement and analytics.
If you have multiple divisions in your company, it may make sense to assign a Showcase page to each one so that the most important information doesn’t get lost.
Another great way to utilize your Showcase page is to focus on various target audiences. Individual Showcase pages can have their own set of followers. If you own a pet grooming business, for example, you may want to have separate Showcase pages for dog grooming and cat grooming. If you have a small business, however, it may be more efficient to fully optimize your main business page before dividing your attention into numerous Showcase pages.
LinkedIn has a lot to offer businesses of all sizes. If you’ve never considered creating and maintaining a LinkedIn business page, it may be time to give it a second look.
How To Create A Linkedin Account
This article was co-authored by Shannon O’Brien, MA, EdM and by wikiHow staff writer, Jack Lloyd. Shannon O’Brien is the Founder and Principal Advisor of Whole U. . Through advising, workshops and e-learning Whole U. empowers people to pursue their life’s work and live a balanced, purposeful life. Shannon has been ranked as the #1 Career Coach and #1 Life Coach in Boston, MA by Yelp reviewers. She has been featured on Boston.com, Boldfacers, and the UR Business Network. She received a Master’s of Technology, Innovation, & Education from Harvard University.wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 12 testimonials and 85% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 466,744 times.
Having a LinkedIn account and profile is a great way to build a business network so that you are able to find jobs and apply for them.XExpert SourceLife & Career CoachExpert Interview. 10 December 2019.This wikiHow teaches you how to create a personal profile on LinkedIn.
Use Featured Updates To Highlight Important Content
You can set any update that you publish on your LinkedIn Company page as featured, so it is highlighted at the top of the home page of your LinkedIn Company Page. For example, if you want to promote an event, hype a sale, or draw attention to a specific promotion or piece of content, make it a featured update so more people see it.
Experiment With Videos And Photos
LinkedIn has a video and photo feature. Within the mobile app, you can take a video or photo and post it to your timeline. In March 2018, LinkedIn introduced filters and a couple of text styles to its video feature. Filters include “Work High Five,””Side Hustle” and “On the Air.”
You can share a behind-the-scenes look of your company or highlight new information on products and services. Video is also five times more likely to drive member engagement than other media types on LinkedIn, so get shooting!
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Helps In Building A Professional Relationship:
It quite seems repetitive, but LinkedIn profile connects employers from different field of work. For example, most of the company holding a LinkedIn profile maintains relationships with other similar business entities.
Therefore, these companies can help each other in searching a suitable candidate for the post. In this way the user can build a better relationship with the rest of the LinkedIn users.
Know How To Clean Your Linkedin Account
Its not uncommon for people to underestimate the impact that a clean LinkedIn profile can have on them. When you look at your own profile, what do you see? If you arent seeing anything major, or you simply arent comfortable with having it like that, then todays article will help you out. Youre going to learn step-by-step how to clean your profile, so that you can begin to see it in a more professional manner.
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Bonus: More Optimization Tips From Hootsuite Academy
Check out the video below for more tips on how to optimize your LinkedIn Company Page. Then implement the tips, start sharing compelling content, and youll be well on your way to growing your LinkedIn audience and driving engagement.
Easily manage your LinkedIn Company Page alongside your other social channels using Hootsuite. From a single platform you can schedule and share contentincluding videoand engage your network. Try it today.
Post Frequently But Be Wary Of Spam
Every single post you make to LinkedIn should feel 100 percent genuine. If you feel forced to commit to updating your LinkedIn page, itll show through your rushed, unedited posting habits. If you dont have time to post quality content at the right frequency, consider outsourcing the task to a motivated member of your team.
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How To Publish Your Linkedin Company Page
To publish your Company Page you must include a company description and company website URL. Keep in mind that a preview of your Company Page is not available. When you publish the page, it is live on LinkedIns website. Heres an example of Think Bespokes LinkedIn company page.
Once youve created a Company Page, post some core organisational content . Learn more about posting in this article about 4 Best Practice Tips for Company Page Management.
Extending The Reach Of A Linkedin Company Page
Unless company page posts are shared, liked, or set up for paid promotion, the only potential audience for your updates is those that follow the company page. For this reason, it is crucial to leverage company employees to share compelling company content. For salespeople, this is an easy, non-invasive, way of staying in front of prospects and customers.
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Fill Out Other Key Fields
According to insights provided to Hootsuite from LinkedIn, completed Company Pages generally receive twice as many visitors than those with incomplete pages. To optimize your LinkedIn company profile, ensure that your page includes the following information:
Having a completed profile will make your profile more discoverable to people searching LinkedIn for brands like yours.
Post Content From Partners And Other Companies
If you partner with other companies, such as for co-marketing campaigns, feature them on your Page often. Not only does this engage other companies and leaders, but it also promotes your content to your partner’s audiences.
For every post that you share about your company, share one focused on another company, your employees, or even your customers.
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Additional Information To Make A Stellar Linkedin Company Page
After filling in the basic information, now you can basically see what your company page will look like to the public. To get an even more accurate view, you can even click the View as member button on the top right to see how your page would look.
To make a stellar LinkedIn company page, it requires some more additional information from your business and the beauty about LinkedIn is that it will show you how completed your page is and list out what you are still missing by hovering over the tick icon on the far right.
And here are the main elements:
Cover image banner image above your logo
- Recommended cover photo size is 1536 x 768 pixels
- This image appears above your logo and it acts as a great opportunity for you to showcase the vision or mission statement of your business to anyone who comes to your page. Give them an idea about what your company and brand stands for.
- This description will be shown when people click the About tab from your page to find out more about your business. Description is the first thing they would see and you have up to 2,000 characters to leave an impression about your business and the products/services that you offer or the problems you are trying to solve
- Location is pretty simple. You can just input where the headquarter is based or you can input multiple key office locations in different regions or continents if you want to.
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Your key objective is engagement, so post helpful tips, advice and resources related to your industry. If you solve a problem for users, or make their jobs easier in some way, theyll be more likely to share your content with their peers.
On Staples company page, they offer business advice on a wide range of topics, from managing sensitive documents to optimizing your small business website. Rather than focusing on products and services, their content is geared towards helping their target audience.
Find the Best Times to Post
LinkedIn doesnt require the same level of activity as some of the other social channels, so dont overload your followers feeds with updates from your company page. Post one update per day to start.
Its best to post on LinkedIn on weekdays during business hours. Tuesday, Wednesday and Thursday are the best days to post. The best times tend to be early in the morning between 7 and 8 am, and towards the end of the workday between 5 and 6 pm.
AddThis analyzed data from 14 million users and determined that content posted on Tuesday between 10 and 11 am gets the most clicks and shares on LinkedIn.
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Personal And Business Pages
LinkedIn is a powerful tool, and there are many points of distinction between personal and business pages on LinkedIn. The content of these pages is significantly different. A personal page will largely focus on the individuals skills, expertise, and interests while a business profile will generally provide information that is more specific to the services and products offered by the brand.
Another point of distinction is the manner in which the posts made from that page behave. A post from a personal page may get lost in a sea of posts made by other individuals. These posts have a shorter shelf life. Meanwhile, a business page may enjoy posts that stick around longer because they stand out a bit from those made by personal profiles.
Either way, you would not want one profile to act as both your business and your personal page, as it makes it harder for visitors to tell what exactly it is that you do. When you have both accounts and you post content using your business page, you may still share it with connections made through a personal account, which boosts its visibility even further.
Create A Linkedin Page
Before your company can start LinkedIn marketing, it needs a LinkedIn page. Heres a quick guide on how to set one up. If you havent already created a LinkedIn profile, youll need to do so first.
How to create a LinkedIn Page:
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